The TRUST Show

By Yoram Solomon

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Subscribers: 1
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Episodes: 193

Description

Trust is not what you think it is. It is not absolute or universal. Trust is relative. The same behavior that would cause one person to trust you could cause another person to distrust you. The level of trust someone has in you is the product of their trustfulness (their willingness to trust other people) and your trustworthiness. There is almost (I said ALMOST) nothing you can do about the former, and everything you can do about the latter. Because of that, you must evaluate your own trustworthiness one relationship at a time, separately. Odds are, though, that the same behaviors that are holding you back from being more trusted in one relationship are holding you back from being more trusted in other relationships. Welcome to The Trust Show. I’m your host, Yoram Solomon, a top 10 trust expert and researcher, the author of the book of trust, and the creator of the Trust Habits® workshop that helps people and organizations form new habits that change old behaviors, build trust, and transform organizations. In this educational podcast, I will challenge you to think differently about trust, through the 8 laws of trust and the 6 components of trustworthiness. I will share my own stories, experiences of others, trust research, and sometimes, reflect on a news item. And through those, I will show you how to build trust, be trusted, and know who to trust. Because the answer to this question will have the biggest impact on your personal and professional, success or failure: can you be trusted?

Episode Date
193: Trust Habits: Forming New Habits that Change Old Behaviors and Build Trust (Part I)
Aug 05, 2025
192: Finding and Maximizing Your Trust Premium
Jul 22, 2025
S17E2: Transferrable Trust, Inbound and Outbound
Jul 08, 2025
S17E1: Is it Really a Great Idea?
Jul 01, 2025
S16E16: Empathy: Know Thy Customer
Apr 22, 2025
S16E15: Time, Intimacy, and First Impressions
Apr 15, 2025
S16E14: The No-BS Approach to Building Trust
Apr 08, 2025
S16E13: The Customer is Not Always Right
Apr 01, 2025
S16E12: The Foundations of Trust and Trustworthiness
Mar 25, 2025
S16E11: The Three Components That Shape Customer Trust in Every Interaction
Mar 18, 2025
S16E10: Do Your Customers Trust You? The Relative Trust Model (Part I)
Mar 11, 2025
S16E9: The 8 Laws of Trust: What is Trust and How it Really Behaves
Mar 04, 2025
S16E8: The Bottom Line Impact of The Trust Premium
Feb 25, 2025
S16E7: Who Values Trust the Most? Understanding Personal Context and the Trust Premium
Feb 18, 2025
S16E6: Industry Context: Why Different Industries Command Different Trust Premiums
Feb 11, 2025
S16E5: The Trust Premium, Trust Preference, and No-Trust Discount
Feb 04, 2025
S16E4: You Get What You Paid For, and Why Customers Are Willing to Pay for Trust (The Trust Premium Chapter 4)
Jan 28, 2025
S16E3: How Trust Affects the Purchase Decision, Customer Loyalty, and Your Next Customer (The Trust Premium Chapter 3)
Jan 21, 2025
S16E2: The Trust Premium, Chapters 1 and 2: The Nigerian Prince, Spam, Deception, and Scams
Jan 14, 2025
S16E1: The Trust Premium Book: Introduction
Jan 07, 2025
S15E9: Creativity, Innovation, TRUST, and Enneagram, with Heather Hodges
Dec 24, 2024
S15E8: Drones over New Jersey and Trust in the Government
Dec 17, 2024
S15E7: The Making of Trust in Sales Prospecting with Guest Mark Hunter
Nov 19, 2024
S15E6: Can AI Fool Us? Exploring the Turing Test and ChatGPT
Nov 12, 2024
S15E5: Beyond the Sale: Building Trust through Relationship Selling with Stu Schlackman
Nov 05, 2024
S15E4: Trust as Your Startup's Secret Weapon: Why Every Entrepreneur Needs It
Oct 29, 2024
S15E3: Why Trust Beats Cold Calls – The Math Behind the Trust Premium
Oct 22, 2024
S15E2: When Trust Breaks: Leadership Injuries and the Path to Repair Trustfulness
Oct 08, 2024
S15E1: How Hobbies can Make You More Trustworthy
Oct 01, 2024
S14E12: The Peter Principle, Our Obsession with Leadership, and TRUST
Sep 24, 2024
S14E11: 8 Insights from My Harshest Reviews on Rate My Professors
Sep 18, 2024
S14E10: What’s Most Important for TRUST? Intentions, Effort, or Outcome? (With Guest Nanette Miner, Ed.D.).
Sep 10, 2024
S14E9: TRUST, First Impressions, and Relative Body Language
Aug 27, 2024
S14E8: Perspectives Matter: Corporate Ethics: Intentional or For Show?
Aug 20, 2024
S14E7: Intrinsic & Extrinsic Motivation and TRUST: Are you doing it for the right reasons?
Aug 13, 2024
S14E6: CSR, ESG and Trust
Aug 06, 2024
S14E5: Bugs, Hackers, Cyber-Attacks: Can You TRUST Technology?
Jul 30, 2024
S14E4: Expanding the Trust Premium: Insights for Lawyers and Accountants
Jul 23, 2024
S14E3: Finding and Maximizing Your Trust Premium: The Process
Jul 16, 2024
S14E2: The Importance of Post-Purchase TRUST
Jul 09, 2024
S14E1: Make vs. Buy: Should you do things yourself or hire someone to do them?
Jul 02, 2024
S13E12: "Trust but Verify?" Try "Trust but Specify!"
Jun 18, 2024
S13E11: The 3 Principles of Trustworthiness: Relativity, NoBS, and Empathy
Jun 11, 2024
S13E10: Do you TRUST God? With Guest Reverend Mike Bronsky
Jun 04, 2024
S13E9: What is TRUST? Why do we Need it?
May 28, 2024
S13E8: You Get what you Paid for…
May 21, 2024
S13E7: TRUST without Respect? Respect without Trust?
May 14, 2024
S13E6: 3 Ways to Think Differently About TRUST
May 07, 2024
S13E5: Start Procrastinating Today! (Oh, right, and how does it relate to TRUST...)
Apr 30, 2024
S13E4: Why do we Trust Brand Names? The Trust Premium of Brands
Apr 23, 2024
S13E3: Why People Lie: The Science, Psychology and Consequences
Apr 16, 2024
S13E2: Building TRUST in Teams
Apr 09, 2024
S13E1: Borrowed TRUST and the Power of Referrals
Apr 02, 2024
S12E12: How to Choose a TRUSTED Coach
Mar 19, 2024
S12E11: If you TRUST me, does that mean I have to TRUST you?
Mar 12, 2024
S12E10: Do You Want to be TRUSTED by EVERYONE?
Mar 05, 2024
S12E9: Breach of Trust: "Bestselling Authors" and the Death of Professional Integrity
Feb 27, 2024
S12E8: Fairness, Symmetry, and TRUST
Feb 20, 2024
S12E7: Trusting the Skies: 3 Stories of Trust in Aviation
Feb 13, 2024
S12E6: Artificial Intelligence, Deep Fake, and TRUST
Feb 06, 2024
S12E5: How to Leave a Toxic Work Environment and Not Lose TRUST
Jan 30, 2024
S12E4: Broken Promises, Shattered TRUST: Why Don't We Trust Politicians?
Jan 23, 2024
S12E3: TRUST Attitudes, a few research findings
Jan 16, 2024
S12E2: Timing is Everything, Including in TRUST
Jan 09, 2024
S12E1: Can You TRUST an Artificial Intelligence Avatar
Jan 02, 2024
S11E12: Why I Don’t Do End-of-Year Planning
Dec 19, 2023
S11E11: Trust and Authenticity: The Vicious Cycle of Fake Apologies
Dec 12, 2023
S11E10: TRUST, Negotiations, and Contracts
Dec 05, 2023
S11E9: TRUST and Doing the Right Thing When Nobody Watches
Nov 28, 2023
S11E8: How to Use Trust Premium to Get More Customers and Charge Higher Prices
Nov 21, 2023
S11E7: What’s so Special about Trust Habits and Trust Premium?
Nov 14, 2023
S11E6: Hidden Costs of our Leadership Obsession, and what TRUST has to do with it
Nov 07, 2023
S11E5: Can You TRUST A Cold Sales Email?
Oct 31, 2023
S11E4: The Ultimate TRUST Buster: The Truth about BS
Oct 24, 2023
S11E3: The Trust Premium™ for Financial Advisors is 41%
Oct 17, 2023
S11E2: The Best Salesperson I Ever Met: With Guest Theresa Benson
Oct 10, 2023
S11E1: Trust Premium: The Research Begins Now
Oct 03, 2023
S10E12: Ethics, Laws, Values, and TRUST (Revisited)
Sep 19, 2023
S10E11: Why Don’t They TRUST HR: The Day that Forever Changed America’s Culture
Sep 12, 2023
S10E10: Unlocking Talent: The Ultimate Guide to Hiring Trustworthy Employees
Sep 05, 2023
S10E9: Blue Angels, Top Gun Maverick, and TRUST: With Guest Scott ”Intake” Kartvedt
Aug 29, 2023
S10E8: Win with TRUST, not Low Price: How to sell more, raise prices, and increase loyalty
Aug 22, 2023
S10E7: What Horses Can Teach us About TRUST: With Guest Addison Gagliano
Aug 15, 2023
S10E6: What does “Resume Gap” have to do with TRUST?
Aug 08, 2023
S10E5: Building Trust in the Spotlight: How to Become a Trusted Professional Speaker
Aug 01, 2023
S10E4: TRUST, Influence, and Bridging the Political Divide
Jul 25, 2023
S10E3: Balancing Procrastination with TRUST: 8 Habits to Become a Trusted Procrastinator
Jul 18, 2023
S10E2: Sell on TRUST and not on Price: 7 Tips that will make you a more trusted salesperson
Jul 11, 2023
S10E1: Building Bridges from Afar: 8 Actions to Nurture Trust in the Remote Work Environment
Jul 05, 2023
S9E12: The Body Language of TRUST
Jun 20, 2023
S9E11: 7 TRUST Insights
Jun 13, 2023
S9E10: Laws, Ethics, Values, and TRUST
Jun 06, 2023
S9E9: How Can Investors TRUST Entrepreneurs Enough to Invest?
May 30, 2023
S9E8: Motivation, Habits, and TRUST
May 23, 2023
S9E7: My Experiences From Delivering 3 TEDx Talks, Helping 2, and Hosting 1
May 16, 2023
S9E6: Does HR have a TRUST Problem? (with guest Fiona Passantino)
May 09, 2023
S9E5: How do you know if you can TRUST someone? (Part 4/4)
May 02, 2023
S9E4: How do you know if you can TRUST someone? (Part 3/4)
Apr 25, 2023
S9E3: How do you know if you can TRUST someone? (Part 2/4)
Apr 18, 2023
S9E2: How do you know if you can TRUST someone? (Part 1/4)
Apr 11, 2023
S9E1: How do I know if I’m TRUSTED?
Apr 04, 2023
S8E12: Building HR Strategies Like You Use Your GPS (Part 2)
Mar 21, 2023
S8E11: Building HR Strategies Like You Use Your GPS (Part 1)
Mar 14, 2023
S8E10: Politics, Ideology, Personality Compatibility, TRUST, and Elections
Mar 07, 2023
S8E9: Funny, Not Funny, and TRUST
Feb 28, 2023
S8E8: A Few Hard Truths About Employee Engagement Surveys (Part 2)
Feb 21, 2023
S8E8: A Few Hard Truths About Employee Engagement Surveys (Part 1)
Feb 21, 2023
S8E7: The Formula that Makes Companies Trusted and Profitable—Revisited
Feb 14, 2023
S8E6 Part 2: Should ChatGPT be Banned from the Classroom?
Feb 07, 2023
S8E6 Part 1: Should ChatGPT be Banned from the Classroom?
Feb 07, 2023
S8E5: Can you Trust Remote Employees?
Jan 31, 2023
S8E4: AI (Artificial Intelligence), ChatGPT, and TRUST
Jan 24, 2023
S8E3: Decision-Making and TRUST
Jan 17, 2023
S8E2: Organizational Silos and the Wall of DISTRUST
Jan 10, 2023
S8E1: How to Build Trust and Transform the Organization (and my 2023 Plan)
Jan 03, 2023
S7E12: 5 Steps to Form New Habits for Your 2023 New Year’s Resolutions
Dec 18, 2022
S7E11: Where do you Need TRUST in the Organization?
Dec 11, 2022
S7E10: The Cost of our Obsession with Leadership
Dec 04, 2022
S7E9: Your Personal Growth 2023 Challenge
Nov 27, 2022
S7E8: TRUST and (mis)communications
Nov 20, 2022
S7E7: The Trust Habits 3-Day HR Masterclass
Nov 13, 2022
S7E6: Pay Transparency and Trust
Nov 06, 2022
S7E5: Should You be a TRUSTED Customer?
Oct 30, 2022
S7E4: TRUST, ANTITRUST, and Can You Trust a Competitor?
Oct 23, 2022
S7E3: TRUST, Marriage, and Divorce
Oct 16, 2022
S7E2: TRUST, DISTRUST, and Divorce, Part II
Oct 09, 2022
S7E1: TRUST, DISTRUST, and Divorce, Part I
Oct 02, 2022
S6E12: TRUST, Micromanagement, and TRUST again
Sep 18, 2022
S6E11: White Lies, Half-Truths, and TRUST, Part II
Sep 11, 2022
S6E10: White Lies, Half-Truths, and TRUST, Part I
Sep 04, 2022
S6E9: Why is it so Hard to Assess TRUSTWORTHINESS?
Aug 28, 2022
S6E8: TRUST and The Dreaded Decision to Remove a Team Member
Aug 21, 2022
S6E7: TRUST and Conflicts of Interests
Aug 14, 2022
S6E6: Can You TRUST a Partner?
Aug 07, 2022
S6E5: How Leaders Kill TRUSTWORTHINESS
Jul 31, 2022
S6E4: How Leaders can Build TRUST?
Jul 24, 2022
S6E3: Why do we TRUST?
Jul 17, 2022
S6E2: Why HR Professionals are Ideally Positioned to Build Trust in Their Organizations
Jul 10, 2022
S6E1: Independence Day Stories
Jul 03, 2022
S5E12: The Relativity of TRUST, Yoram Solomon’s May 2022 TEDx Talk
Jun 19, 2022
S5E11: How do TRUSTED Companies Price their Products and Services?
Jun 12, 2022
S5E10: What to do when you lose someone’s TRUST?
Jun 05, 2022
S5E9: Can You TRUST a Spy?
May 29, 2022
S5E8: TRUST and Feedback—Part VI: Feedback and Feed Forward
May 22, 2022
S5E7: TRUST and Feedback—Part V: How to Take Feedback
May 15, 2022
S5E6: TRUST and Feedback—Part IV: Are you Ready to Take Feedback?
May 08, 2022
S5E5: TRUST and Feedback—Part III: How to Deliver Feedback?
May 01, 2022
S5E4: TRUST and Feedback—Part II: Why are you Giving Feedback? Perception vs. Reality, When and Where to Give Feedback?
Apr 24, 2022
S5E3: TRUST and Feedback—Part I: Accountability, Reciprocity, and Positive Feedback
Apr 17, 2022
S5E2: Why is TRUST Declining?
Apr 10, 2022
S5E1: TRUST and First Impression
Apr 03, 2022
S4E12: TRUSTABILITY, Your Greater Responsibility
Mar 20, 2022
S4E11: Can You TRUST Customer Reviews?
Mar 13, 2022
S4E10: How do you Measure TRUST?
Mar 06, 2022
S4E9: What Does TRUST Have to do with the Boardroom?
Feb 27, 2022
S4E8: TRUST and Breaking the Rules
Feb 20, 2022
S4E7: Is TRUST More Important Than Performance?
Feb 13, 2022
S4E6: How Many People Can You TRUST?
Feb 06, 2022
S4E5: Trust and COVID-19
Jan 30, 2022
S4E4: 10 Ways to be More Accountable and Trusted (Part II)
Jan 23, 2022
S4E3: 10 Ways to be More Accountable and Trusted (Part I)
Jan 16, 2022
S4E2: How to Achieve Your New Year’s Resolutions
Jan 09, 2022
S4E1: Is Procrastination Good or Bad?
Jan 02, 2022
S3E10: Becoming more Trusted. The end of the Process. What‘s Next?
Dec 12, 2021
S3E9: Becoming more Trusted, Step 7: Just do it!
Dec 05, 2021
S3E8: Becoming more Trusted, Step 6: Accountability Partner
Nov 28, 2021
S3E7: Becoming more Trusted, Step 5: Making it Stick (Part II), Extrinsic Motivation
Nov 21, 2021
S3E6: Becoming more Trusted, Step 5: Making it Stick (Part I)
Nov 14, 2021
S3E5: Becoming more Trusted, Steps 3/4: SMART Action Plan
Nov 07, 2021
S3E4: Becoming more Trusted, Step 2: One BAD Thing
Oct 31, 2021
S3E3: Becoming More Trusted. Step 1: One Relationship
Oct 24, 2021
S3E2: How to Kill Trustworthiness
Oct 17, 2021
S3E1: The Cost of Not Having Enough Trust
Oct 10, 2021
S2E10: (Not a) Great Job! Participation Trophies, and Trust
Oct 03, 2021
S2E9: There is More Than One Way to be a Trusted Brand
Sep 26, 2021
S2E8: What Makes You Trusted? The NEW Trust-6 Model: Time & Intimacy [Part 2]
Sep 19, 2021
S2E7: What Makes You Trusted? The NEW Trust-6 Model: Time & Intimacy [Part 1]
Sep 12, 2021
S2E6: What Makes You Trusted? The NEW Trust-6 Model: Positivity
Sep 05, 2021
S2E5: What Makes You Trusted? The NEW Trust-6 Model: Symmetry [Part 2]
Aug 29, 2021
S2E4: What Makes You Trusted? The NEW Trust-6 Model: Symmetry [Part 1]
Aug 22, 2021
S2E3: What Makes You Trusted? The NEW Trust-6 Model: Personality Compatibility [Part 2]
Aug 15, 2021
S2E2: What Makes You Trusted? The NEW Trust-6 Model: Personality Compatibility [Part 1]
Aug 08, 2021
S2E1: What Makes You Trusted? The NEW Trust-6 Model: Competence
Aug 01, 2021
S1E10: The Three Development Layers of Successful Organizations
Jul 25, 2021
S1E9: Selling on Trust and Not Price
Jul 18, 2021
S1E8: Trust is Transferrable, Dynamic, Two-Sided (Trust Laws 5, 7, 8)
Jul 11, 2021
S1E7: A Culture of Trust, Part II: Constructive Disagreement
Jul 04, 2021
S1E6: A Culture of Trust, Part I: Autonomy & Accountability
Jun 27, 2021
S1E5: Trust is Relative. Trust Laws 1 through 4
Jun 20, 2021
S1E4: Risk, Fear, Trust, Danger, and Safety
Jun 13, 2021
S1E3: What Comes First? Trust, or Trustworthiness?
Jun 06, 2021
S1E2: Why is Trust Important? Introduction to The Trust Show
May 30, 2021
S1E1: Does (Team) Size Matter (for Trust)?
May 25, 2021