The Sales History Podcast
By Todd Caponi
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Category: Business
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Episodes: 59
Description
Welcome to The Sales History Podcast, the show that uncovers the forgotten stories, ideas, pioneers, and moments that shaped the sales profession and what they can teach us about selling, leading, and earning trust today.
The show is hosted by three-time award-winning author of The Transparency Sale, The Transparent Sales Leader, and Four Levers Negotiating, who has earned the Certified Speaking Professional keynote speaker designation, is a go-to-market sales trainer, and a sales nerd, Todd Caponi.
| Episode | Date |
|---|---|
|
The 1908 Broadway Play That Put Sales on Trial
|
Jul 30, 2026 |
|
The Great Sales Irony of Prohibition
|
Jul 16, 2026 |
|
The Salesman Who Lacked Courage - A Negotiating Story from 1907
|
Dec 18, 2025 |
|
The Most Significant Sales Keynote In History
|
Nov 13, 2025 |
|
How Legislation Has Shaped the Sales Profession More Than Technology
|
Oct 30, 2025 |
|
225 Years of Evolving Sales Personas
|
Oct 16, 2025 |
|
The 100-Year Sales Echo: Repeating History, and What Happens Next?
|
Oct 02, 2025 |
|
The First National Salesforce: How Cooke’s Sales Army Saved the Union
|
Sep 18, 2025 |
|
Early 1900s Sales Hiring: Timeless, or Taboo?
|
Sep 04, 2025 |
|
Beyond a Reasonable Doubt: Sales Hasn’t Changed
|
Aug 21, 2025 |
|
The Tales of an 1800s Traveling Salesman - “Uncle Charlie”
|
Aug 07, 2025 |
|
John Patterson's Notes To His Salespeople in 1893
|
Jul 24, 2025 |
|
Will AI Kill the Sales Profession - What History Tells Us
|
Jul 10, 2025 |
|
Selling During World War I: Selling With Purpose
|
Jun 26, 2025 |
|
"Bradford, you're fired!" A Salesperson's Story from 1918
|
Aug 08, 2024 |
|
From Trusted - to Derided. Where the Sales Profession Went Wrong
|
Jul 25, 2024 |
|
Pioneering Women in Sales: Barbara Pletcher
|
Jul 11, 2024 |
|
How Founder Led Sales Changed the World
|
Jun 27, 2024 |
|
10 Strange Quotes/Theories On Sales - From the Early 1900s
|
Jun 13, 2024 |
|
Prospecting Fundamentals - From Sales History
|
May 30, 2024 |
|
Death of a Salesman?
|
May 16, 2024 |
|
Discounting & Price Cutting: History, Commentary, and Unbreakable Habit?
|
May 02, 2024 |
|
10 Mottos For Being Your Best - Circa 1937
|
Apr 18, 2024 |
|
We Are Selling Ideas, right? Here's 400 Years of "How To" Advice
|
Apr 04, 2024 |
|
Why Does Sales Exist The Way It Does - And Should It?
|
Mar 21, 2024 |
|
Salesman's Creeds - The "In Thing" of the Early 1900s
|
Mar 07, 2024 |
|
Don't Be A Dunderblitzen - a Sales Leadership Parable from 1909
|
Jun 20, 2023 |
|
The History of Email - in Sales & Marketing
|
May 10, 2023 |
|
Sales Compensation Plans: Origins and Lessons from 100 Years Ago
|
Apr 20, 2023 |
|
The Rise of the Roman Empire – and the Deplorable Salesperson
|
Apr 11, 2023 |
|
The Nine Traits of a Successful 1913 (and current) Salesperson
|
Mar 23, 2023 |
|
The Origins of "Modern" Sales Management
|
Mar 09, 2023 |
|
What History Got Right: Setting Sales Quotas
|
Feb 23, 2023 |
|
The Greatest Sales Books of All Time - The Snubs!
|
Feb 09, 2023 |
|
The First Sales Methodology
|
Jan 26, 2023 |
|
Lessons from the First Sales Kickoff
|
Jan 12, 2023 |
|
What History Got Right: Sales Forecasting
|
Jul 06, 2022 |
|
The Low Prestige of the Sales Profession
|
Jun 17, 2022 |
|
Sales Objection Handling - Circa 1907 - 1920
|
May 24, 2022 |
|
The History of Honesty & Transparency In Sales
|
May 10, 2022 |
|
An "AMA" (Ask Me Anything) Circa 1906
|
Apr 26, 2022 |
|
The Top 5 Sales Follows - From 1922
|
Apr 12, 2022 |
|
Stories from the 1910s - The First B2C & B2B Cold Calling Campaigns!
|
Mar 29, 2022 |
|
Using History to Predict - The Future of Sales
|
Mar 15, 2022 |
|
The OG's of Sales Leadership...were REMOTE Sales Leaders
|
Mar 01, 2022 |
|
The Great Salesperson Purge of the 1920s
|
Feb 15, 2022 |
|
An Interview With A Top Performer - From The Early 1900's
|
Sep 07, 2021 |
|
Sales Process: From Buyer-Centric (AIDA) to Seller-Centric (BANT) and Back Again?
|
Aug 24, 2021 |
|
The Origin of Sales Quotas & Variable Compensation
|
Aug 17, 2021 |
|
When Did Cold Calling Begin?
|
Aug 10, 2021 |
|
The Origin of "Drummers" & "Bagmen" - The 1800's
|
Aug 03, 2021 |
|
Why Sales History Matters - If We Don't Know It, Are We Doomed To Repeat It?
|
Jul 27, 2021 |
|
The Story of Arthur Sheldon - The G.O.A.T. of Sales Philosophers
|
Jul 20, 2021 |
|
The Weird (by Today's Standards) Sales Methodologies of the Early 20th Century
|
Jul 13, 2021 |
|
Sales Education in College - Pervasive, Disappeared, and Now It's Back!
|
Jul 06, 2021 |
|
1920's Telling of "The History of Sales"
|
Jun 29, 2021 |
|
The 1st World Sales Congress & An Admired Profession
|
Jun 22, 2021 |
|
The Modern History of Women in Sales & Lucinda Prince
|
Jun 16, 2021 |
|
Was Mark Twain the Pioneer of Modern Sales Enablement?
|
Jun 08, 2021 |