The SEO Show

By Michael Costin & Arthur Fabik

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Subscribers: 4
Reviews: 0
Episodes: 136

Description

In The SEO Show, hosts Michael Costin and Arthur Fabik talk all things search engine optimisation, drawing from a decade working on the SEO front-lines both client side and agency side. Each episode they explore relevant and topical ideas in a fun and interesting way to help business owners & marketers improve their SEO skills, grow their Google visibility and separate golden advice from the snake-oil.


Episode Date
The Ultimate Guide To Suburb Pages for SEO
Mar 16, 2026
Showing In A.I For A Typical Local Service Business - Episode 137
Mar 02, 2026
SEO... But Stolen From Social - Episode 136
Feb 12, 2026
And We're Baaaaaack - Episode 135
Jan 23, 2026
Crafting Stories for Aussie Publishers & Scoring Links with Dean Salakas - Episode 134
Jul 10, 2025
Navigating SEO in the AI Era: Insights from Zak Ali, Finder.com's General Manager - Episode 133
Jun 17, 2025
Mastering the Art of SEO Sales with Steven Khanna - Episode 132
Jun 09, 2025
Ecom SEO 4 of 4: Creative Link Building Ideas (That Don't Cost) - Episode 131
Jun 03, 2025
Ecom SEO 3 of 4: Content + Category & Product Pages (The Real Money Makers) - Episode 130
May 27, 2025
Ecom SEO 2 of 4: Tuning Your Store's Technical SEO Engine - Episode 129
May 19, 2025
Ecom SEO 1 of 4: Think Like a Merchant, Audit Like a Detective - Episode 128
May 12, 2025
The $0 Link Building Playbook with Greg Heilers - Episode 127
May 05, 2025
Unsung SEO Hero: Why Branded Links Matter More Than You Think - Episode 126
Apr 30, 2025
Prove It Works: Ryan Jones on Why SEO Testing Changes Everything - Episode 125
Apr 07, 2025
Our Unfiltered Experience at SEO Mastery Summit 2025 Ho Chi Minh - Episode 124
Mar 26, 2025
SEO Q&A Week #12 - Episode 123
Feb 18, 2025
Taking SEO Inhouse (The Hidden Costs and Wins) - Episode 122
Feb 05, 2025
How To Improve User Engagement (It's Becoming Google's "Truth Detector") - Episode 121
Jan 20, 2025
2025 SEO Predictions & Reviewing Our 2024 Hits & Misses - Episode 120
Jan 07, 2025
SEO Best Practices & Tools Are Killing Creativity - Episode 119
Dec 02, 2024
Whats Your Worst SEO Moment... SEO Spitball - Episode 118
Nov 19, 2024
Are #1 Rankings Overrated? - Episode 117
Nov 04, 2024
Niche Navigators: Plumbing - Episode 116
Oct 21, 2024
YouTube Time - Episode 115
Oct 08, 2024
The Shady & Lucrative World of Parasite SEO with Lars Lofgren - Episode 114
Sep 30, 2024
SEO, Stolen From Social - Episode 113
Sep 25, 2024
SEO Is Not For Everyone - Episode 112
Sep 18, 2024
12 x Free Link Building Ideas - Episode 111
Aug 05, 2024
Q&A Week #11 - Episode 110
Jul 15, 2024
Why Your Competitors Outrank You (Even Though You're "Better") - Episode 109
Jul 01, 2024
How To Keep Your SEO Agency Honest - Episode 108
Jun 17, 2024
Epic Conversion Rate Optimisation Results (Real World Examples) - Episode 107
Jun 03, 2024
Classic Google vs Perplexity, Chat GPT & Meta AI - Episode 106
May 20, 2024
The Parasite SEO Crackdown Is Here - Episode 105
May 08, 2024
Clicks to Cash: Selling Your Digital Business - Episode 104
Apr 11, 2024
Q&A Week #10 - Episode 103
Apr 02, 2024
Convert Like A Pro: Mastering Conversion Design with Greg Merrilees - Episode 102
Mar 27, 2024
SEO Armageddon: Navigating Google's Latest Algorithm Overhaul & Penalty Blitz - Episode 101
Mar 11, 2024
Cya Later WordPress - Episode 100
Feb 26, 2024
How To Get High Authority Links with Digital P.R - Episode 099
Feb 12, 2024
SEO... Stolen From Social - Episode 098
Jan 30, 2024
SEO Case Study Update - Episode 097
Jan 30, 2024
Merry Xmas - See You In 2024 - Episode 095
Dec 18, 2023
2024 SEO Predictions & Reviewing Our 2023 Hits and Misses - Episode 094
Dec 11, 2023
SEO Case Study Update - Episode 093
Dec 05, 2023
SEO Butler To Bespoke Services With Jonathan Kiekbusch - Episode 092
Nov 27, 2023
From A.I To Authority with Michal Suski from Surfer - Episode 091
Nov 20, 2023
Day 2 Recap: Chiang Mai SEO Conference - Episode 089
Nov 10, 2023
Day 1 Recap: Chiang Mai SEO Conference - Episode 088
Nov 09, 2023
We're At Chiang Mai SEO Conference 2023 - Episode 087
Nov 07, 2023
SEO Q&A Week #9 – Episode 086
Oct 24, 2023
Taylor Swift Is An SEO? + A Google Update Frenzy - Episode 085
Oct 17, 2023
Introducing Our Live SEO Case Study - Episode 084
Sep 04, 2023
Niche Navigators: Gifting & Hamper Delivery - Episode 083
Aug 14, 2023
Got The Need For Speed? - Episode 082
Aug 07, 2023
9 Signs Your SEO Is Not Competent - Episode 081
Aug 01, 2023
SEO Q&A Week #8 - Episode 080
Jun 26, 2023
Link Building Mistakes - Episode 079
Jun 19, 2023
Niche Navigators: Marketing Agencies - Episode 078
Jun 13, 2023
SEO Wrapped May 2023 - Episode 077
May 23, 2023
Google "Project Magi" - Episode 076
Apr 18, 2023
SEO... But Stolen From Social - Episode 075
Apr 13, 2023
Niche Navigators: Air Conditioning / HVAC - Episode 074
Apr 04, 2023
Free Link Building Gold - Episode 073
Mar 21, 2023
Are Zero Volume Keywords Worth It? - Episode 072
Mar 14, 2023
SEO Q&A Week 7 - Episode 071
Mar 06, 2023
Search Engine Models With Scott Stouffer - Episode 070
Feb 28, 2023
SEO... But Stolen From Social - Episode 069
Feb 21, 2023
SEO Testing with Logan Bryant - Episode 068
Jan 31, 2023
ChatGPT for SEO - Episode 067
Jan 15, 2023
From The Vault - Should You Pay For Backlinks? - Episode 066
Jan 09, 2023
From The Vault - Natural Language Processing for SEO - Episode 065
Jan 02, 2023
From The Vault - Kyle Roof Interview - Episode 064
Dec 26, 2022
Merry Xmas - See You In 2023 - Episode 063
Dec 19, 2022
2022 SEO Wrapped & Our 2023 Predictions - Episode 062
Dec 12, 2022
SEO Takedown With Kat Zhu - Episode 061
Dec 06, 2022
SEO... But Stolen From Social - Episode 060
Nov 15, 2022
SEO Pros: Craig Dewart @ MyContentPal & Link City - Episode 059
Nov 07, 2022
SEO Pros: Anton Surov @ Sportsbet - Episode 058
Oct 31, 2022
Should You Use An Agency For Link Building - Episode 057
Oct 24, 2022
Kevin Indig (ex-Shopify, Atlassian & G2) talks SEO - Episode 056
Oct 17, 2022
How To Become An SEO - Episode 055
Oct 11, 2022
SEO Pros: Gaston Riera @ Envato Elements - Episode 054
Oct 03, 2022
How To Rank Your Podcast - Episode 053
Sep 29, 2022
Local SEO with Andrew Shotland from Local SEO Guide - Episode 052
Sep 19, 2022
SEO Q&A Week #6 - Episode 051
Sep 13, 2022
Black Hat SEO with Craig Campbell - Episode 050
Sep 05, 2022
SEO... But Stolen From Social #1 - Episode 049
Aug 30, 2022
SEO Quick Wins - Episode 048
Aug 23, 2022
Google Announces 'Helpful Content Update' - Episode 047
Aug 19, 2022
SaaS SEO with Alexander Rehnborg from Get Response - Episode 046
Aug 08, 2022
Forget SEO... Do You Have A Conversion Problem? - Episode 045
Jul 28, 2022
What Makes A Good Link? - Episode 044
Jul 19, 2022
Topical Authority With Andy Chadwick - Episode 043
Jul 13, 2022
SEO Q&A Week #5 - Episode 042
Jun 28, 2022
Matt Diggity Talks To Us About Affiliate SEO - Episode 041
Jun 15, 2022
Ahrefs Launches A Search Engine - Episode 040
Jun 07, 2022
May 2022 Broad Core Algorithm Update - Episode 039
May 31, 2022
What Is Your Least Favourite Part of SEO - Episode 038
May 24, 2022
Technical SEO with Geoff Kennedy - Episode 037
May 16, 2022
We're Moving - Episode 036
Apr 12, 2022
What To Do When Your Rankings Drop - Episode 035
Apr 06, 2022
Barry Schwartz Interview - Episode 034
Mar 28, 2022
Why Does SEO Have A Bad Reputation? - Episode 033
Mar 21, 2022
Local SEO - Episode 032
Mar 14, 2022
Kyle Roof Interview - Episode 031
Mar 07, 2022
Google Reviews & How To Spot The Fakes - Episode 030
Feb 28, 2022
SEO Q&A Week #4 - Episode 029
Feb 21, 2022
Facebook's Plummeting Share Price & What It Means For SEO - Episode 028
Feb 14, 2022
A Quick & Easy Free Linkbuilding Tactic - Episode 027
Feb 07, 2022
Should You Pay For Backlinks? - Episode 026
Jan 31, 2022
Merry Xmas... See You Next Year - Episode 025
Dec 13, 2021
SEO Q&A Week #3 - Episode 024
Dec 06, 2021
Natural Language Processing = SEO Superpowers - Episode 023
Nov 28, 2021
SEO vs Google Ads - Episode 022
Nov 22, 2021
What Are Core Web Vitals & Why Should You Care? - Episode 021
Nov 15, 2021
Getting Website Migrations Right - Episode 020
Nov 11, 2021
SEO Q&A Week #2 - Episode 019
Oct 20, 2021
Real World SEO Timelines - Episode 018
Oct 08, 2021
Hosting Options & SEO Performance - Episode 017
Sep 28, 2021
Audit Your Competitors For Fast Results - Episode 016
Sep 21, 2021
SEO Q&A Week - Episode 15
Sep 14, 2021
SEO Myths & Misconceptions - Episode 014
Aug 31, 2021
WordPress SEO: Essential Plugins To Get The Job Done - Episode 013
Aug 24, 2021
Must Have SEO Software, Tools & Browser Extensions - Episode 012
Aug 17, 2021
80/20 SEO: Focus Here & Get Bang For Your Buck - Episode 011
Aug 10, 2021
Let's Get Real - Is It YOU Hurting Your SEO? - Episode 010
Aug 02, 2021
SEO Salesman B.S - Learn It, Avoid It & Make Your Life Easier - Episode 009
Jul 26, 2021
Beware: Dodgy SEO - Blackhats, Penalties & Bad Rankings - Episode 008
Jul 19, 2021
So... Why Invest In SEO? - Episode 007
Jul 12, 2021
The Authority Pillar - Links & Linkbuilding - Episode 006
Jul 05, 2021
The UX Pillar: User Engagement - Episode 005
Jun 28, 2021
The Technical Pillar: Servers, Code & All Things Nerdy - Episode 004
Jun 21, 2021
The Content Pillar: Onsite Optimisation - Episode 003
Jun 13, 2021
How Google Works & The 4 Pillars of SEO - Episode 002
Jun 10, 2021
We Fix Bad SEO Advice - Episode 001
Jun 10, 2021