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In The SEO Show, hosts Michael Costin and Arthur Fabik talk all things search engine optimisation, drawing from a decade working on the SEO front-lines both client side and agency side. Each episode they explore relevant and topical ideas in a fun and interesting way to help business owners & marketers improve their SEO skills, grow their Google visibility and separate golden advice from the snake-oil.
| Episode | Date |
|---|---|
|
The Ultimate Guide To Suburb Pages for SEO
|
Mar 16, 2026 |
|
Showing In A.I For A Typical Local Service Business - Episode 137
|
Mar 02, 2026 |
|
SEO... But Stolen From Social - Episode 136
|
Feb 12, 2026 |
|
And We're Baaaaaack - Episode 135
|
Jan 23, 2026 |
|
Crafting Stories for Aussie Publishers & Scoring Links with Dean Salakas - Episode 134
|
Jul 10, 2025 |
|
Navigating SEO in the AI Era: Insights from Zak Ali, Finder.com's General Manager - Episode 133
|
Jun 17, 2025 |
|
Mastering the Art of SEO Sales with Steven Khanna - Episode 132
|
Jun 09, 2025 |
|
Ecom SEO 4 of 4: Creative Link Building Ideas (That Don't Cost) - Episode 131
|
Jun 03, 2025 |
|
Ecom SEO 3 of 4: Content + Category & Product Pages (The Real Money Makers) - Episode 130
|
May 27, 2025 |
|
Ecom SEO 2 of 4: Tuning Your Store's Technical SEO Engine - Episode 129
|
May 19, 2025 |
|
Ecom SEO 1 of 4: Think Like a Merchant, Audit Like a Detective - Episode 128
|
May 12, 2025 |
|
The $0 Link Building Playbook with Greg Heilers - Episode 127
|
May 05, 2025 |
|
Unsung SEO Hero: Why Branded Links Matter More Than You Think - Episode 126
|
Apr 30, 2025 |
|
Prove It Works: Ryan Jones on Why SEO Testing Changes Everything - Episode 125
|
Apr 07, 2025 |
|
Our Unfiltered Experience at SEO Mastery Summit 2025 Ho Chi Minh - Episode 124
|
Mar 26, 2025 |
|
SEO Q&A Week #12 - Episode 123
|
Feb 18, 2025 |
|
Taking SEO Inhouse (The Hidden Costs and Wins) - Episode 122
|
Feb 05, 2025 |
|
How To Improve User Engagement (It's Becoming Google's "Truth Detector") - Episode 121
|
Jan 20, 2025 |
|
2025 SEO Predictions & Reviewing Our 2024 Hits & Misses - Episode 120
|
Jan 07, 2025 |
|
SEO Best Practices & Tools Are Killing Creativity - Episode 119
|
Dec 02, 2024 |
|
Whats Your Worst SEO Moment... SEO Spitball - Episode 118
|
Nov 19, 2024 |
|
Are #1 Rankings Overrated? - Episode 117
|
Nov 04, 2024 |
|
Niche Navigators: Plumbing - Episode 116
|
Oct 21, 2024 |
|
YouTube Time - Episode 115
|
Oct 08, 2024 |
|
The Shady & Lucrative World of Parasite SEO with Lars Lofgren - Episode 114
|
Sep 30, 2024 |
|
SEO, Stolen From Social - Episode 113
|
Sep 25, 2024 |
|
SEO Is Not For Everyone - Episode 112
|
Sep 18, 2024 |
|
12 x Free Link Building Ideas - Episode 111
|
Aug 05, 2024 |
|
Q&A Week #11 - Episode 110
|
Jul 15, 2024 |
|
Why Your Competitors Outrank You (Even Though You're "Better") - Episode 109
|
Jul 01, 2024 |
|
How To Keep Your SEO Agency Honest - Episode 108
|
Jun 17, 2024 |
|
Epic Conversion Rate Optimisation Results (Real World Examples) - Episode 107
|
Jun 03, 2024 |
|
Classic Google vs Perplexity, Chat GPT & Meta AI - Episode 106
|
May 20, 2024 |
|
The Parasite SEO Crackdown Is Here - Episode 105
|
May 08, 2024 |
|
Clicks to Cash: Selling Your Digital Business - Episode 104
|
Apr 11, 2024 |
|
Q&A Week #10 - Episode 103
|
Apr 02, 2024 |
|
Convert Like A Pro: Mastering Conversion Design with Greg Merrilees - Episode 102
|
Mar 27, 2024 |
|
SEO Armageddon: Navigating Google's Latest Algorithm Overhaul & Penalty Blitz - Episode 101
|
Mar 11, 2024 |
|
Cya Later WordPress - Episode 100
|
Feb 26, 2024 |
|
How To Get High Authority Links with Digital P.R - Episode 099
|
Feb 12, 2024 |
|
SEO... Stolen From Social - Episode 098
|
Jan 30, 2024 |
|
SEO Case Study Update - Episode 097
|
Jan 30, 2024 |
|
Merry Xmas - See You In 2024 - Episode 095
|
Dec 18, 2023 |
|
2024 SEO Predictions & Reviewing Our 2023 Hits and Misses - Episode 094
|
Dec 11, 2023 |
|
SEO Case Study Update - Episode 093
|
Dec 05, 2023 |
|
SEO Butler To Bespoke Services With Jonathan Kiekbusch - Episode 092
|
Nov 27, 2023 |
|
From A.I To Authority with Michal Suski from Surfer - Episode 091
|
Nov 20, 2023 |
|
Day 2 Recap: Chiang Mai SEO Conference - Episode 089
|
Nov 10, 2023 |
|
Day 1 Recap: Chiang Mai SEO Conference - Episode 088
|
Nov 09, 2023 |
|
We're At Chiang Mai SEO Conference 2023 - Episode 087
|
Nov 07, 2023 |
|
SEO Q&A Week #9 – Episode 086
|
Oct 24, 2023 |
|
Taylor Swift Is An SEO? + A Google Update Frenzy - Episode 085
|
Oct 17, 2023 |
|
Introducing Our Live SEO Case Study - Episode 084
|
Sep 04, 2023 |
|
Niche Navigators: Gifting & Hamper Delivery - Episode 083
|
Aug 14, 2023 |
|
Got The Need For Speed? - Episode 082
|
Aug 07, 2023 |
|
9 Signs Your SEO Is Not Competent - Episode 081
|
Aug 01, 2023 |
|
SEO Q&A Week #8 - Episode 080
|
Jun 26, 2023 |
|
Link Building Mistakes - Episode 079
|
Jun 19, 2023 |
|
Niche Navigators: Marketing Agencies - Episode 078
|
Jun 13, 2023 |
|
SEO Wrapped May 2023 - Episode 077
|
May 23, 2023 |
|
Google "Project Magi" - Episode 076
|
Apr 18, 2023 |
|
SEO... But Stolen From Social - Episode 075
|
Apr 13, 2023 |
|
Niche Navigators: Air Conditioning / HVAC - Episode 074
|
Apr 04, 2023 |
|
Free Link Building Gold - Episode 073
|
Mar 21, 2023 |
|
Are Zero Volume Keywords Worth It? - Episode 072
|
Mar 14, 2023 |
|
SEO Q&A Week 7 - Episode 071
|
Mar 06, 2023 |
|
Search Engine Models With Scott Stouffer - Episode 070
|
Feb 28, 2023 |
|
SEO... But Stolen From Social - Episode 069
|
Feb 21, 2023 |
|
SEO Testing with Logan Bryant - Episode 068
|
Jan 31, 2023 |
|
ChatGPT for SEO - Episode 067
|
Jan 15, 2023 |
|
From The Vault - Should You Pay For Backlinks? - Episode 066
|
Jan 09, 2023 |
|
From The Vault - Natural Language Processing for SEO - Episode 065
|
Jan 02, 2023 |
|
From The Vault - Kyle Roof Interview - Episode 064
|
Dec 26, 2022 |
|
Merry Xmas - See You In 2023 - Episode 063
|
Dec 19, 2022 |
|
2022 SEO Wrapped & Our 2023 Predictions - Episode 062
|
Dec 12, 2022 |
|
SEO Takedown With Kat Zhu - Episode 061
|
Dec 06, 2022 |
|
SEO... But Stolen From Social - Episode 060
|
Nov 15, 2022 |
|
SEO Pros: Craig Dewart @ MyContentPal & Link City - Episode 059
|
Nov 07, 2022 |
|
SEO Pros: Anton Surov @ Sportsbet - Episode 058
|
Oct 31, 2022 |
|
Should You Use An Agency For Link Building - Episode 057
|
Oct 24, 2022 |
|
Kevin Indig (ex-Shopify, Atlassian & G2) talks SEO - Episode 056
|
Oct 17, 2022 |
|
How To Become An SEO - Episode 055
|
Oct 11, 2022 |
|
SEO Pros: Gaston Riera @ Envato Elements - Episode 054
|
Oct 03, 2022 |
|
How To Rank Your Podcast - Episode 053
|
Sep 29, 2022 |
|
Local SEO with Andrew Shotland from Local SEO Guide - Episode 052
|
Sep 19, 2022 |
|
SEO Q&A Week #6 - Episode 051
|
Sep 13, 2022 |
|
Black Hat SEO with Craig Campbell - Episode 050
|
Sep 05, 2022 |
|
SEO... But Stolen From Social #1 - Episode 049
|
Aug 30, 2022 |
|
SEO Quick Wins - Episode 048
|
Aug 23, 2022 |
|
Google Announces 'Helpful Content Update' - Episode 047
|
Aug 19, 2022 |
|
SaaS SEO with Alexander Rehnborg from Get Response - Episode 046
|
Aug 08, 2022 |
|
Forget SEO... Do You Have A Conversion Problem? - Episode 045
|
Jul 28, 2022 |
|
What Makes A Good Link? - Episode 044
|
Jul 19, 2022 |
|
Topical Authority With Andy Chadwick - Episode 043
|
Jul 13, 2022 |
|
SEO Q&A Week #5 - Episode 042
|
Jun 28, 2022 |
|
Matt Diggity Talks To Us About Affiliate SEO - Episode 041
|
Jun 15, 2022 |
|
Ahrefs Launches A Search Engine - Episode 040
|
Jun 07, 2022 |
|
May 2022 Broad Core Algorithm Update - Episode 039
|
May 31, 2022 |
|
What Is Your Least Favourite Part of SEO - Episode 038
|
May 24, 2022 |
|
Technical SEO with Geoff Kennedy - Episode 037
|
May 16, 2022 |
|
We're Moving - Episode 036
|
Apr 12, 2022 |
|
What To Do When Your Rankings Drop - Episode 035
|
Apr 06, 2022 |
|
Barry Schwartz Interview - Episode 034
|
Mar 28, 2022 |
|
Why Does SEO Have A Bad Reputation? - Episode 033
|
Mar 21, 2022 |
|
Local SEO - Episode 032
|
Mar 14, 2022 |
|
Kyle Roof Interview - Episode 031
|
Mar 07, 2022 |
|
Google Reviews & How To Spot The Fakes - Episode 030
|
Feb 28, 2022 |
|
SEO Q&A Week #4 - Episode 029
|
Feb 21, 2022 |
|
Facebook's Plummeting Share Price & What It Means For SEO - Episode 028
|
Feb 14, 2022 |
|
A Quick & Easy Free Linkbuilding Tactic - Episode 027
|
Feb 07, 2022 |
|
Should You Pay For Backlinks? - Episode 026
|
Jan 31, 2022 |
|
Merry Xmas... See You Next Year - Episode 025
|
Dec 13, 2021 |
|
SEO Q&A Week #3 - Episode 024
|
Dec 06, 2021 |
|
Natural Language Processing = SEO Superpowers - Episode 023
|
Nov 28, 2021 |
|
SEO vs Google Ads - Episode 022
|
Nov 22, 2021 |
|
What Are Core Web Vitals & Why Should You Care? - Episode 021
|
Nov 15, 2021 |
|
Getting Website Migrations Right - Episode 020
|
Nov 11, 2021 |
|
SEO Q&A Week #2 - Episode 019
|
Oct 20, 2021 |
|
Real World SEO Timelines - Episode 018
|
Oct 08, 2021 |
|
Hosting Options & SEO Performance - Episode 017
|
Sep 28, 2021 |
|
Audit Your Competitors For Fast Results - Episode 016
|
Sep 21, 2021 |
|
SEO Q&A Week - Episode 15
|
Sep 14, 2021 |
|
SEO Myths & Misconceptions - Episode 014
|
Aug 31, 2021 |
|
WordPress SEO: Essential Plugins To Get The Job Done - Episode 013
|
Aug 24, 2021 |
|
Must Have SEO Software, Tools & Browser Extensions - Episode 012
|
Aug 17, 2021 |
|
80/20 SEO: Focus Here & Get Bang For Your Buck - Episode 011
|
Aug 10, 2021 |
|
Let's Get Real - Is It YOU Hurting Your SEO? - Episode 010
|
Aug 02, 2021 |
|
SEO Salesman B.S - Learn It, Avoid It & Make Your Life Easier - Episode 009
|
Jul 26, 2021 |
|
Beware: Dodgy SEO - Blackhats, Penalties & Bad Rankings - Episode 008
|
Jul 19, 2021 |
|
So... Why Invest In SEO? - Episode 007
|
Jul 12, 2021 |
|
The Authority Pillar - Links & Linkbuilding - Episode 006
|
Jul 05, 2021 |
|
The UX Pillar: User Engagement - Episode 005
|
Jun 28, 2021 |
|
The Technical Pillar: Servers, Code & All Things Nerdy - Episode 004
|
Jun 21, 2021 |
|
The Content Pillar: Onsite Optimisation - Episode 003
|
Jun 13, 2021 |
|
How Google Works & The 4 Pillars of SEO - Episode 002
|
Jun 10, 2021 |
|
We Fix Bad SEO Advice - Episode 001
|
Jun 10, 2021 |