Strategic Storytelling
By Goodwin
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Category: Marketing
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Subscribers: 2
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Episodes: 194
Description
Strategic Storytelling blends together the magic of storytelling with practical strategies for copywriting and marketing, especially creating content, branding, and planning. Forget about movies, bedtime stories, and fairy tales: Cathy Goodwin, an online strategist and published author, show you how business storytelling will directly impact your bottom line. No fairy godmothers allowed!
| Episode | Date |
|---|---|
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190 Win more clients with empathy (even if you haven't walked in their shoes)
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Aug 22, 2025 |
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189 How To Sell A Service No One's Heard Of: Storytelling Strategies For Innovative Offers
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Aug 01, 2025 |
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188 The ROI of Storytelling
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Jul 25, 2025 |
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187 - The Ultimate Story Template - Based on a Cheesy Christmas Song
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Jul 17, 2025 |
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186 Don't Waste Your Origin Story: Turn It Into a Client Attraction Tool
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Jul 11, 2025 |
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185 Turning Client Experience Stories Into Marketing Gold
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Jul 04, 2025 |
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184 Do Stories Make You Money? How Strategic Storytelling Drives Revenue
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Jun 27, 2025 |
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183 Looking for a business mentor? Don't listen to their story!
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Jun 20, 2025 |
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182 Use These 3 Storytelling Superpowers To Connect and Convert
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Jun 11, 2025 |
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181 Why Your Own Story Is The Best Content: Ignore the gurus and "do you!"
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May 30, 2025 |
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180 Finding your strategy from your story
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May 23, 2025 |
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179 How To Sell a Service that Seems Frivolous (by discovering why it's not)
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May 16, 2025 |
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178 Strategic Reinvention: The Best Story to Explain How You Got Here
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May 09, 2025 |
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177 Storytelling Prompts for Business Stories
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Apr 26, 2025 |
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176 How To Generate Buzz For Your Products With Client Backstories
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Apr 10, 2025 |
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127 How to Demonstrate Your Expertise By Telling Stories (Encore)
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Apr 04, 2025 |
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175 Three Ways To Create More Powerful Headlines With Storytelling
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Mar 27, 2025 |
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174 2 Straightforward Topics To 2X Your Selling Story
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Mar 21, 2025 |
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114 Which story attracts clients for entrepreneurs: natural talent vs. hard work and struggle (Encore)
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Mar 13, 2025 |
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173 From story to sale: How Solopreneurs Can Connect With Their Audience: An interview with Angela Wills.
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Mar 06, 2025 |
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172 What's wrong with the advice, "Tell a story to be authentic"
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Feb 27, 2025 |
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171 - How A Financial Behaviorist Uses Stories To Illustrate Our Financial lives: Interview with Jacquette Timmons
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Feb 20, 2025 |
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170 How to bring emotions into your business planning by using stories
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Feb 14, 2025 |
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169 How to explain web development to a die-hard football fan
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Feb 11, 2025 |
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168 Why Storytelling is Your Most Important Market Research Tool
|
Jan 31, 2025 |
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100 How to find your client's backstory - with Shawn Fink
|
Jan 26, 2025 |
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125 The best business storytellers do these 3 things
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Jan 18, 2025 |
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167 Marketing as an Educator with Guest Robert Middleon
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Jan 09, 2025 |
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157 How to find coachable clients with this simple story trick
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Jan 02, 2025 |
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165 Why clients expect you to deliver magic in your services (and how you can create a magical experience realistically)
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Dec 19, 2024 |
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164 How Your About Page Sells You With Stories
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Nov 28, 2024 |
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023 The most important story for solopreneuur marketing
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Nov 21, 2024 |
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163 Is your story a literary production, a good business story, or both?
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Nov 07, 2024 |
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162 Using Personal Stories to Build An Empire: Interview with Connie Ragen Green
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Oct 31, 2024 |
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161 Does your story show the prospect's state of awareness?
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Oct 24, 2024 |
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160 How to Write Client-Pulling Copy by Telling Stories and Choosing Words
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Oct 17, 2024 |
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159 Three lessons solopreneurs can learn from cat stories (even if you're not a cat person)
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Oct 10, 2024 |
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158 Add stories to your course design: Interview with Lisa Yoder
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Oct 03, 2024 |
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157 Telling a Big Story. To Illustrate a Small Concept
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Sep 26, 2024 |
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156 Tell a story to introduce yourself to prospective clients: Interview with Copywriter Nicole Kepic
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Sep 19, 2024 |
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052 When Nobody Understands What You Do, Tell These 2 Stories - Encore presentation
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Sep 12, 2024 |
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155 Should Your Origin Story Make You Seem Lucky or Good?
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Sep 05, 2024 |
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033 Bragging 101 Build Your Personal Brand With Strategic Storytelling
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Aug 30, 2024 |
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154 It's a numbers game: how to sell with numbers on sales pages and stories
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Aug 22, 2024 |
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153 Business storytelling: 4 key reasons to share that story
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Aug 15, 2024 |
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152 4 Ways Your Business Story Will Make Your Marketing Easier
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Aug 08, 2024 |
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151 The Guide Character in Your Selling Story
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Aug 01, 2024 |
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150 The Surprising Character in Your Business Story: The Cheerleader
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Jul 25, 2024 |
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149 The Hero in Your Business Story
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Jul 18, 2024 |
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090 How To Craft A Selling Story for Your Small Business
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Jul 11, 2024 |
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069 ENCORE Small Business Branding: Your Brand Is Not Your Beach Towel
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Jul 04, 2024 |
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148 The Villain In Your Business Story: With Guest Michelle Mazur
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Jun 27, 2024 |
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115 ENCORE: Business Storytelling: Your Mess Is NOT Your Message
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Jun 20, 2024 |
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058 ENCORE: For a simpler path to course creation, begin with a story
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Jun 13, 2024 |
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147 Where does your story take place?
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Jun 06, 2024 |
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146 A branding story or a Selling Story? 4 Examples
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May 30, 2024 |
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145 Being Innovative Without Marketing as an Innovator
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May 23, 2024 |
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144 Why your story doesn't have to make people cry
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May 16, 2024 |
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143 How to tell if you've got a true business story (or a fun-filled share-with-friends story)
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May 09, 2024 |
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142 How healers can reach more clients with stories
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May 02, 2024 |
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141 Why You Lose Your Audience Because They Can't Relate To Your Story
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Apr 25, 2024 |
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140 Using Stories to Choose Your Niche
|
Apr 18, 2024 |
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139 How to Use Stories to Teach Without Being Preachy
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Apr 11, 2024 |
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138 The Power of Client Testimonials: Get them to tell stories that sell
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Apr 04, 2024 |
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137 Are you telling stories to yourself?
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Mar 28, 2024 |
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136 The Celebrity Archetype: Are you a fan?
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Mar 21, 2024 |
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135 Why you can be passionate in what you do...but you're not a passionate advocate
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Mar 14, 2024 |
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134 Pull-the-plug stories: What happens if you quit?
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Mar 08, 2024 |
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133 Use storytelling to build a client-attracting About Page: 3 Tips
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Feb 01, 2024 |
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132 Business Storytelling: 3 Business Stories You Don't Share With Your Clients
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Jan 25, 2024 |
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131 Numbers Make Stories Come Alive (Or Raise Questions About the Storyteller)
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Jan 12, 2024 |
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042 ENCORE: How Storytelling Makes Your Small Business Marketing More Productive in 3 Ways
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Jan 04, 2024 |
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130 From "Ordinary" To "Valuable Treasure" With A Simple Story
|
Dec 21, 2023 |
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129 How your intuition can guide you to tell the best story for your business
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Dec 14, 2023 |
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128 Position Yourself As An Expert With Your Story Archetype
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Dec 06, 2023 |
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126 How To Use Storytelling To Make Business Plans That Won't Turn Into Pipe Dreams
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Nov 23, 2023 |
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124 Traveling for the holidays? Take your story with you.
|
Nov 09, 2023 |
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123 How to begin building your online brand when your website isn't ready
|
Nov 02, 2023 |
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122 Two ways for business owners to share their journey stories
|
Oct 26, 2023 |
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121 How this business story mistake leads to client confusion
|
Oct 19, 2023 |
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120 How To Use Storytelling To Communicate Your Value (And Avoid A Story That Adds To The Confusion)
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Oct 12, 2023 |
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119 How to use personality to market yourself and build your brand
|
Oct 05, 2023 |
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118 How To Use Stories To Get More Results From Your Email Marketing
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Sep 28, 2023 |
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117 Interview with Cindy Bidar: Finding Success With A Role Model Archetype
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Sep 21, 2023 |
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116 How These 2 Stories Convince Prospective Clients You Can Do The Job (And You're The Real Deal)
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Sep 14, 2023 |
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113 How To Find Compelling Article Ideas From Other People's Stories
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Aug 24, 2023 |
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112 How A Story Can Traumatize Your Audience (With Life Coach Nicole Lewis-Keeber)
|
Aug 17, 2023 |
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111 Promoting a Service That Seems Frivolous and Unnecessary
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Aug 10, 2023 |
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110 Consultants and coaches: Tired of unmotivated clients who won't do the work?
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Aug 03, 2023 |
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109 Small business marketing:Clients confused about what you offer? Do this.
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Jul 28, 2023 |
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108 How To Get Credibility When You Can't Get Testimonials
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Jul 20, 2023 |
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107 How To Grow Your List With Targeted, Enthusiastic Prospects
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Jul 15, 2023 |
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106 What makes a story memorable (and maybe viral) instead of forgettable (and maybe embarrassing)?
|
Jul 06, 2023 |
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105 What are your clients ready to hear? Look in their backstories.
|
Jul 01, 2023 |
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104 Ready to pivot your business? Don't make these 3 mistakes.
|
Jun 28, 2023 |
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103 How to decide if the story you love will boost your business
|
Jun 17, 2023 |
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102 How To Make Profitable Connections on LinkedIn With A Story That Connects
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Jun 04, 2023 |
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101 How Questioning That Story Will Lead To Better Business Decisions: The Case of Retirement
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May 28, 2023 |
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099 Ending Your Selling Story: How To Show The Transformation
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May 06, 2023 |
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098 Why Your Story Must Change As Your Business Grows
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Apr 12, 2023 |
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097 3 Website Marketing Lessons Inspired By An EasterEgg
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Apr 08, 2023 |
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096 Three things to do when your client breaks up with you
|
Apr 02, 2023 |
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095 How To Use Storytelling To Pitch Your Podcast Successfully
|
Mar 29, 2023 |
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094 Book Marketing: The Story Behind Your "Why" : Interview with Jane Tabachnick
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Mar 17, 2023 |
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093 How to fix these 3 common website mistakes by telling the right story
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Mar 14, 2023 |
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092 How To Use Swearing (Or Not) When You Tell A Story
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Mar 04, 2023 |
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091 You tell a great story...and you're surprised at the response. What happened and how can you avoid future surprises in your business storytelling?
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Feb 25, 2023 |
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089 Confusing your clients with too many interests? Wrap them up into one story.
|
Feb 06, 2023 |
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088 How to begin marketing your new offer before it's ready to sell
|
Jan 29, 2023 |
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087 3 Things To Take With You To The New Year 2023
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Jan 22, 2023 |
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086 3 Storytelling Lessons From The Harry & Meghan Saga
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Jan 16, 2023 |
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085 The Role of Storytelling When You Want To Increase Prices
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Jan 02, 2023 |
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084 How to avoid 3 content creation mistakes that give new meaning to the term "cringeworthy"
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Dec 26, 2022 |
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083 The Key to Profitable Content Creation: Find Their Last-Straw Moment
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Dec 19, 2022 |
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082 How To Respond When Someone Projects Their Story Into Your Narrative
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Dec 14, 2022 |
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081 How to Use Stories To Make Networking Connections That Work For Your Business (and Avoid the Most Common Pitfall)
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Nov 28, 2022 |
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080 How A Formerly Sedate Copywriter Followed Her Own Advice To Get Edgy And Wrote A Book With Trigger Warnings
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Nov 21, 2022 |
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079 How To Use Stories To Market Your Business When You Can't Promise A Win
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Nov 14, 2022 |
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078 The ROI Of Storytelling
|
Nov 07, 2022 |
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077 How To Give Your Content The Edge That Prospects Find Irresistible
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Oct 24, 2022 |
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076 How Changing Your "Quiet Quitting" Story Makes You Happier & More Productive
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Oct 16, 2022 |
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075 3 Backstories Your Client Tells Herself When You Offer A Free Consultation (And How To Respond To Them)
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Oct 10, 2022 |
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074 How 1 Story Gives You 5 Great Blog Post Ideas
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Oct 02, 2022 |
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073 The Surprising Way To 10X The Impact Of Your Content
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Sep 07, 2022 |
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072 Entrepreneurs: Get Past Your Comfort Zone With Storytelling
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Aug 24, 2022 |
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071 Building A Community By Telling Stories With Alex Hillman of Indy Hall
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Aug 08, 2022 |
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070 The 5-Step Story Behind A Successful Small Business Blog
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Jul 31, 2022 |
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068 A Story A Day To Grow Your Business - With Ellen Finkelstein
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Jul 10, 2022 |
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067 Is it time to stop telling business stories?
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Jun 30, 2022 |
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066 How To Leverage Your Working Style To Become More Productive
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Jun 18, 2022 |
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065 How to respond when they say "It's too expensive"
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Jun 13, 2022 |
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064 Why these 2 story templates bring in more sales
|
Jun 05, 2022 |
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062 Credibility for Business Leadership: Interview with Mitchell Levy
|
May 19, 2022 |
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061 3 Stories That Send Clients Away (and what to do instead)
|
May 11, 2022 |
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060 Why that story got a laugh but not a sale (and surprisingly easy fix)
|
May 06, 2022 |
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059 Rebranding: A 3-step strategy for small businesses
|
May 01, 2022 |
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057 3 Tips To Win Clients As A Master Storyteller
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Apr 19, 2022 |
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056 How To Design A Story That Reaches Your Ideal Clients
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Apr 05, 2022 |
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055 How To Stand Out In A Crowded Space
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Apr 01, 2022 |
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054 3 Techniques To Become A Better Storyteller
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Mar 29, 2022 |
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053 Impostor Syndrome or Impostor? Your story knows!
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Mar 21, 2022 |
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051 How To Use Vulnerability In Your Business Story
|
Mar 08, 2022 |
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050 Tell a story to create an "aha" moment
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Mar 03, 2022 |
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049 Forget about being "catchy" (do this instead)
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Feb 27, 2022 |
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048 The Danger of Branding Yourself With A Single Story
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Feb 22, 2022 |
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047 The Missing Piece In The Hero's Journey Story
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Feb 14, 2022 |
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046 Unpacking the Structure of a Persuasive Story
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Feb 05, 2022 |
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045 The story you need to gain credibility in a new field
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Jan 28, 2022 |
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044 Middle Bear Branding: Between Cookie Cutter and Far Out Extreme
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Jan 22, 2022 |
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043 Business Storytelling: Introducing Your Audience To A New World
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Jan 18, 2022 |
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041 The Right Way To Use A Personal Cat Story For Personal Branding
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Jan 06, 2022 |
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040 Why Storytelling Is Your Most Productive Small Business Planning Tool
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Jan 01, 2022 |
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039 The Savvy Business Owner's Answer To The What's Your Story"Question
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Dec 18, 2021 |
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038 3 Ways To Ruin A Perfectly Good Story
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Dec 18, 2021 |
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037 Why Story Has More Impact Than Voice In Business Writing
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Dec 17, 2021 |
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036 Why Power Stories Deliver More Clients Than Power Words
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Dec 07, 2021 |
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035 How To Add A Holiday Theme To Your "Story That Sells"
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Dec 01, 2021 |
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034 How To Use Made-Up Stories For Your Real Business
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Nov 25, 2021 |
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032 "You've got a great story, but will it sell?"
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Nov 13, 2021 |
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031 Cool Business Storytelling Lessons From Some Very Uncool Music
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Nov 06, 2021 |
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031 Cool Business Storytelling Lessons From Some Very Uncool Music
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Nov 06, 2021 |
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030 Can This Personality Quirk Become Your Personal Brand?
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Nov 01, 2021 |
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029 Halloween Website Marketing Tips: Lose the ghosts that haunt your website & scare your sales
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Oct 27, 2021 |
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028 How To Tell An Origin Story That Leads To Clients & Sales
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Oct 20, 2021 |
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026 Why Entrepreneurs Don't (Usually) Need An Origin Story
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Oct 08, 2021 |
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025 Entrepreneurs: Should you reveal your journey to success?
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Oct 04, 2021 |
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025 Marketing your small business by sharing your journey story
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Oct 04, 2021 |
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024 "It's a business - not a Cinderella story"
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Oct 02, 2021 |
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024 Entrepreneurs: Avoid this common mistake in business storytelling
|
Oct 02, 2021 |
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022 Stories that Explain, Preach & Deliver A Tough Message
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Sep 19, 2021 |
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021 Your Story Is Not A Hero's Journey
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Sep 13, 2021 |
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020 No More Boring Copywriting With These 3 Tips
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Sep 01, 2021 |
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020 No More Boring Copywriting With These 3 Tips
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Sep 01, 2021 |
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020 No More Boring Copywriting With These 3 Tips
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Sep 01, 2021 |
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020 No More Boring Copywriting With These 3 Tips
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Sep 01, 2021 |
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019 How To Capture Your Audience As A Master Business Storyteller
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Aug 18, 2021 |
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More Productive Content Creation With This Storytelling Hack
|
Aug 12, 2021 |
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016 Simplify your marketing by telling stories
|
Aug 04, 2021 |
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015 Rebrand Your Small Business With Storytelling
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Jul 16, 2021 |
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014 The best strategy for entrepreneurs to learn what clients REALLY want
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Jul 07, 2021 |
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013 How Your Small Business Can Use 3 Copywriting Superpowers To Get More Clients
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Jul 05, 2021 |
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012 Create Marketing Content That Appeals To Your Audience's Values
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Jun 23, 2021 |
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011 What motivates your clients? The answer is in their baggage.
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Jun 11, 2021 |
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010 The 3 Stories An Entrepreneur Will NEVER Tell A Client
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Jun 08, 2021 |
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009 Business storytelling: How to keep your audience from drifting away when you're telling a compelling story
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Apr 27, 2021 |
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008 Insider Tips For Entrepreneurs To Maximize Value From Their Copywriters
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Mar 22, 2021 |
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007 How Successful Entrepreneurs Choose A Business Coach
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Feb 08, 2021 |
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007 Finding The Core Story For Marketing Your Small Business
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Feb 06, 2021 |
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006 Why Your Origin Story Really Is A Destination Story
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Feb 02, 2021 |
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005 Three Essential Stories To Grow Your Career
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Feb 02, 2021 |
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004 Copywriting Tips: Create Content That Positions You As An Authority In Your Field
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Jan 24, 2020 |
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003 The Stories We Tell Ourselves With Success Coach Melanie Yost
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Jun 12, 2018 |
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002 Donna Kozik on Storytelling To Write Your Book
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Jun 08, 2018 |
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001: Storytelling For Community With Alex Hillman
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Jun 06, 2018 |