The Pricing Lady
By Janene Liston
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Category: Entrepreneurship
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Subscribers: 2
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Episodes: 106
Description
The Pricing Lady helps smart business owners price with purpose and profit with clarity.
Pricing is the most powerful and underused tool in your business. Done right, it fuels growth and profitability. Done wrong, it quietly drains your success.
Each episode brings you practical insights and real stories to help you make smarter pricing decisions, communicate value clearly, and build a business that pays you well.
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
| Episode | Date |
|---|---|
|
Is Your Pricing Legally Sound? Build Trust, Set Boundaries, Protect Your Business (Part 2)
|
Dec 01, 2025 |
|
Is Your Pricing Legally Sound? Build Trust, Set Boundaries, Protect Your Business (Part 1)
|
Nov 17, 2025 |
|
My Gut Says I Should Lower My Prices — What Should I Do?
|
Nov 03, 2025 |
|
International Pricing - What to Consider Before You Set Prices Across Borders
|
Oct 20, 2025 |
|
Small Pricing Adjustments – Why Small Steps Mean More Than You Think
|
Oct 06, 2025 |
|
Q4 Pricing Check-In: What to Revisit Before the Year Ends
|
Sep 22, 2025 |
|
When Pricing Feels Personal: Separating Self-Worth from What You Charge
|
Sep 08, 2025 |
|
Negotiating with Confidence: Pricing, Power & Leadership with Carrie Gallant
|
Aug 25, 2025 |
|
Pricing with Purpose: Building a Business That Works for You with Anna Lundberg
|
Aug 11, 2025 |
|
Building Trust Through Transparent Pricing - Why Openness Matters
|
Jun 17, 2025 |
|
Pricing Psychology Part 2 – The Impact of What’s Going on in Your Head
|
Jun 02, 2025 |
|
The Psychology of Pricing Part 1 – How Your Customers Think
|
May 19, 2025 |
|
Sliding Scale and Pro Bono Services: Support Clients, Protect Your Value
|
May 05, 2025 |
|
Navigating Discounts and Promotions, Protecting Your Brand
|
Apr 21, 2025 |
|
Sales Strategies and Pricing Tactics: A Conversation with Katie Nelson
|
Apr 13, 2025 |
|
Pricing for Profit in the Service Sector: What You're Overlooking
|
Mar 24, 2025 |
|
Creating a Pricing Strategy That Builds Long-Term Client Relationships
|
Mar 10, 2025 |
|
From Shy Pricer to Confident Pricing – with guest Jeannie Dougherty
|
Feb 24, 2025 |
|
Position Discovery Calls: From Free Sessions to Paid Clients
|
Feb 10, 2025 |
|
7 Key Questions to Help You Assess Your Pricing Strategy
|
Jan 27, 2025 |
|
Price Talk Tactics: Knowing the Right Time to Discuss Price with Customers
|
Dec 02, 2024 |
|
The Value Factor: How Strategic Pricing Fuels Your Success with Lorraine Ball
|
Nov 18, 2024 |
|
The Pros and Cons of Discounts in Service-Based Business
|
Nov 04, 2024 |
|
Consistency & Courage: Pricing Strategies for New Coaches with Marc Mawhinney
|
Oct 21, 2024 |
|
The Price Rise Trap: 3 Myths Keeping You Stuck
|
Oct 07, 2024 |
|
Understanding Behavioral Styles for Effective Pricing with Shelly Starks
|
Sep 23, 2024 |
|
Should I end my prices in 9s or 0s?
|
Sep 09, 2024 |
|
Overcoming Pricing Fear – with guest Stacey Hagen
|
Aug 26, 2024 |
|
Packaged and tiered offers: What's the right strategy for your small business?
|
Aug 12, 2024 |
|
Mastering Pricing Objections: 3 Simple Steps to Overcome Resistance
|
Jun 18, 2024 |
|
Pricing insights for women-led businesses
|
Jun 03, 2024 |
|
Why Is It So Hard to Tell Customers What You Charge
|
May 20, 2024 |
|
Is a supported tiered pricing model the right option for your coaching business?
|
May 06, 2024 |
|
She Means Business: Aligning pricing for impact
|
Apr 22, 2024 |
|
Pricing for Freelancers: Tips and Tactics to Capture More Value
|
Apr 08, 2024 |
|
The Power of Profit: Why Profit isn't the Bad Word You Think It Is
|
Mar 25, 2024 |
|
The Challenges of Pricing Your Own Services with Anthony Kuo
|
Mar 11, 2024 |
|
3 Essential Price Setting Tips for Beginners
|
Feb 26, 2024 |
|
The Importance of Decoupling Self-worth from Your Pricing
|
Feb 12, 2024 |
|
The Power of Customer Experience in Pricing
|
Jan 29, 2024 |
|
Pricing Trends for Small Businesses in 2024
|
Jan 15, 2024 |
|
3 Things You Must Do When Planning Price Increases
|
Nov 27, 2023 |
|
Should I Offer Black Friday Deals
|
Nov 13, 2023 |
|
From Vine to Wallet: Navigating Wine & Spirits Pricing
|
Oct 30, 2023 |
|
Apologetic Pricing: Looking Back, This Was My Pricing Strategy – with guest Mandy Bronsil
|
Oct 16, 2023 |
|
Flexible Pricing: How easy-going should your pricing strategy be?
|
Oct 02, 2023 |
|
From Hourly Rates to Bundled Value: The Power of Packaged Pricing
|
Sep 18, 2023 |
|
Overcoming Objections: The Worst Way to Respond to Pricing Objections
|
Sep 04, 2023 |
|
From Pricing Woes to Pricing Pro: 5 Expert Tips to Avoid the Most Common Pricing Mistakes
|
Jul 10, 2023 |
|
Profit Puzzles: Decoding Pricing, Value, and Crowdfunding Campaigns - with guest Margit Takacs
|
Jun 26, 2023 |
|
Embracing a Profitable Pricing Mindset – with guest Jen Gutfriend
|
Jun 12, 2023 |
|
Unveiling Strategies for Pricing Unique Offerings
|
May 29, 2023 |
|
What does Good, Fast or Cheap mean for your Service Prices?
|
May 15, 2023 |
|
Should I Adjust Prices for Different Geographies?
|
May 01, 2023 |
|
Women & Money: Improving your relationship with money (Part 2)
|
Apr 17, 2023 |
|
Women & Money: How your mindset impacts business and life. (Part 1)
|
Apr 03, 2023 |
|
12 More Questions to Ask Yourself When Setting Prices
|
Mar 20, 2023 |
|
12 Questions to Ask Yourself When Price Setting
|
Mar 06, 2023 |
|
Love your pricing. Love your work. Love your clients. Love yourself. Repeat.
|
Feb 20, 2023 |
|
Pricing Learnings for Coaches & Healers
|
Feb 06, 2023 |
|
The Right Price Is Not Written in Stone
|
Jan 23, 2023 |
|
3 Pricing Tips to Start 2023 Off Right
|
Jan 09, 2023 |
|
Should I Put My Prices On My Website
|
Dec 05, 2022 |
|
The Importance of Knowing Why That's Your Price
|
Nov 21, 2022 |
|
How to Go About Pricing Your Membership Site
|
Nov 07, 2022 |
|
5 Signs That'll Help You Know When to Make Changes to Pricing
|
Oct 24, 2022 |
|
I Offered Discounts People Didn't Ask For with Guest Rahgna Lewis
|
Oct 10, 2022 |
|
Episode 100: Behind the Scenes with The Pricing Lady
|
Oct 03, 2022 |
|
Episode 99: Celebrating the Show with Guests & Listeners
|
Sep 12, 2022 |
|
5 Pricing Tips for Coaches to Build a Stronger Business
|
Sep 05, 2022 |
|
I Had Big Issues with Money, But Then My Whole Mindset Shifted – with guest Heidi Gruss
|
Jul 18, 2022 |
|
5 Pricing Best Practices for Your Small Business in 2022 and Beyond
|
Jul 04, 2022 |
|
Only After 100 Clients, Did I Realize I Wasn't Turning a Profit - with guest Maryia Ramanava
|
Jun 20, 2022 |
|
I Didn't Really Think about Pricing - with guest Pauliina Rasi
|
Jun 06, 2022 |
|
The Role of Costs In Pricing
|
May 23, 2022 |
|
For a Long Time Pricing Was This Big Mysterious Thing
|
May 09, 2022 |
|
Everyone-itis: How a One Size Fits All Offer Can Hurt Your Pricing
|
Apr 25, 2022 |
|
When the Price Is Too Low People Won't Believe in the Value with Maggie Bergin
|
Apr 11, 2022 |
|
6 Questions You Should Ask Before Offering a Discount
|
Mar 28, 2022 |
|
How Can the Competition Have Such Low Prices & What Should I Do About It?
|
Mar 14, 2022 |
|
Sometimes It's Just as Simple as Asking for More - with guest Bob McIntosh
|
Feb 28, 2022 |
|
I Made the Mistake of Pricing Based on Ease – with guest Dr. Carrie O. Graham
|
Feb 14, 2022 |
|
Should I Base My Prices on the Competition
|
Jan 31, 2022 |
|
Learn from My Pricing Mistakes & Successes
|
Jan 17, 2022 |
|
The Importance of Aligning My Price to the Value I Bring Clients - with guest Amanda Berlin
|
Jan 03, 2022 |
|
Why I Quickly Shifted Away From Time-Based Pricing
|
Dec 13, 2021 |
|
I Can't Charge That: I Feel Like an Imposter – with guest Sherine Lovegrove
|
Dec 06, 2021 |
|
Pricing Is A Thought Process
|
Nov 22, 2021 |
|
I Finally Got it: I Can Love my Work AND to Make Money
|
Nov 15, 2021 |
|
3 Reasons Competing on Price Alone is Risky for Your Business
|
Nov 08, 2021 |
|
5 Tips to Avoid The Nasty Discounting Habits That Kill Your Profits
|
Oct 25, 2021 |
|
Why Do We Pay so Much More for Brands
|
Oct 17, 2021 |
|
10 Signs It's Time to Change (or increase) Your Prices
|
Oct 11, 2021 |
|
Soar to New Heights: Overcome the Adversity of Your Thinking – with guest Kamille Cawley
|
Oct 04, 2021 |
|
How the Clarity of Your Message Impacts Willingness to Pay
|
Sep 27, 2021 |
|
3 Reasons You Need to Start with Pricing Early On
|
Sep 20, 2021 |
|
Know Thy Customer, Know Thy Price
|
Sep 13, 2021 |
|
Impact of Geography and Culture on Pricing Behavior
|
Sep 07, 2021 |
|
Raise Business Profits with Better Pricing
|
Aug 31, 2021 |
|
The Amazing Effect of Purpose & Impact on Pricing in Your Small Biz - with guest Melissa Buch
|
Aug 24, 2021 |
|
The 5 Reasons You Need Solid Pricing Strategy
|
Aug 17, 2021 |
|
Pricing When Your Offer Isn't A "Magic Pill" - with guest Jen Macfarland
|
Aug 10, 2021 |
|
What You Know About Pricing Is All Wrong
|
Aug 02, 2021 |
|
The Leaky Bucket of Pricing
|
Aug 02, 2021 |
|
It took me a long time to realize the value I delivered - with guest Joy Foster
|
Aug 02, 2021 |
|
Welcome to Live with the Pricing Lady the Podcast
|
Jul 21, 2021 |