Farm work manifests itself in a person's identity. For Jeff Brekken, it ingrained in him the value of a hard day's work showing him the worth behind what he was doing. By the time he was 8 years old, Jeff could drive a truck and was working 60-hour weeks beside his family on the farm. At this point, he already understood his time, labor, and heart should be valued so he asked to be paid a fair sum – $1 an hour – for his work. When Jeff wasn't helping with the harvest, he was on the ice, commanding offense for his hockey team. The tactical skills and teamwork hockey nurtured in Jeff set him up to take on the real world by storm. However, when he reached that place later in life, Jeff realized that this hard work he used to derive value from wasn't appreciated the way it should be at any standard 9-5 job. He held onto the faith in himself that had been fermenting since childhood and set out to create a fulfilling future. In 2000, Jeff started a construction business and successfully built over a hundred single-family homes. That still wasn't enough. He craved more and had the drive to go after it. Combining his passion for helping others with his drive to not only do more but to always do better Jeff founded Blue Sky Benefit Solutions. Even that wasn't enough so he started this show, Addicted to Winning, to bring you the insight, advice, and life lessons to help shape your view of your own self-worth, future and bring your aspirations within reach. Everyone struggles in life, many struggle professionally, but we all have to struggle before we win. Get addicted to those struggles and get addicted to winning!