This episode is sponsored by my new live training, How to Stand Out on Social Media in 2023. Secure your spot before the price goes up after April 24!

Meta Verified, Twitter Blue, Snapchat Plus - it seems as if all the big, formerly free, social media platforms are now offering pay-to-play services. 

What does it mean? What are the implications for the social media landscape? 

What are the pros and cons - for nonprofits, but also for us as social media consumers? 

In this special bonus episode, I walk you through the 3 most critical changes to the social media landscape in the past year, the pros and cons of Meta Verified for Facebook and Instagram, and how data privacy laws continue to affect social media reach and visibility.  

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Nonprofits often struggle with making themselves heard and understood. We have fantastic ideas to share with the world - but why is it so hard to get seen and get noticed?

My guest this week is best-selling author and TED speaker Tamsen Webster. She explains, "Your idea has a story, because your idea is a story—and your audience needs to hear that story before they’ll act."

Part strategist, part storyteller, part English-to-English translator, Tamsen helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist. Most recently, Tamsen was named to the Thinkers50 Radar thinkers to watch class of 2022. She's also the author of Find Your Red Thread: Make Your Big Ideas Irresistible.

In this episode, we discuss the common obstacles that keep nonprofits from communicating effectively, why storytelling needs to change, and how to get your idea across in a way that will inspire people to take action.

Connect with Tamsen:

• Web:   tamsenwebster.com
• LinkedIn: https://www.linkedin.com/in/tamsenwebster/

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Are you overwhelmed by the thought of conducting a program evaluation for your nonprofit organization? Don’t know how to structure it, or even where to start?  

There are many ways to do program evaluation, making it difficult to know which model is best or which format to follow. 

Help is here. My guest this week is Chari Smith, founder of Evaluation into Action to help nonprofit professionals create realistic and meaningful program evaluation processes. Chari believes evaluation should be accessible, practical and usable, and she’s on the podcast to discuss her book, Nonprofit Program Evaluation Made Simple. Get your Data. Show your Impact. Improve your Programs. This book outlines a clear approach, filled with real world stories as well as examples of evaluation plans, surveys, and reports.  

Some of the topics we discuss include how to create a logic model, measure impact, building a culture of evaluation, survey design basics, clear reporting techniques, and more.

Upcoming event: Survey Design Made Simple

Tuesday, April 18, 9 – 11am PST

Registration information is here. Use the discount code is ‘getyourdata’

Connect with Chari:   

• LinkedIn:  https://www.linkedin.com/in/chari-smith-636b982/ 
• Website: www.evaluationintoaction.com

About Julia Campbell, the host of the Nonprofit Nation podcast:
 
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

You’ve been told that time is precious. So why don’t we treat it like the invaluable, nonrenewable resource it is?

I was thrilled to have Jenny Blake on my podcast - not just because I love her books, her podcast, her newsletter - but mostly, her philosophy on time, on work, and on managing it all.

Jenny is an award-winning author and podcaster who loves helping people move from friction to flow through smarter systems. Her latest book, Free Time: Lose the Busywork, Love Your Business, is an operating manual for heart-based business owners and anyone who wants to create better systems in their work and expand their revenue with easy and joy.

Jenny doesn't subscribe to the hustle more, always-on, wake up at 5 AM and meditate/work out/journal culture. She writes:

“Time isn’t money. Time is life force. And yours is precious! I’m obsessed with finding smarter strategies and systems for freeing our mind, time, and team to do more of our best work—and be truly present during our time off.”

The philosophy and the framework she teaches in this book have truly changed the way I manage my time - and the way I even THINK about time as a heart-based business owner.

​Listen in to our conversation, and you'll learn not just how to be more "productive" but how to be more intentional in the way you spend your most precious resource - your time!

In this episode, we discuss the common obstacles that keep so many of us stuck, burned out, drained, and spinning our wheels - and Jenny’s thoughtful and intentional solutions.

If you are “beset by the Burdensome B’s” as Jenny calls them - “bored, bottlenecked, burned out, or buried by bureaucracy,” then this episode is for you.

Referenced in this episode:

• Free Time book
• Pivot book
• Jenny's podcast and website
• The Unfortunate Middle 

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Get the free Nonprofit Social Media Content Planner: http://www.nonprofitcontentplanner.com/ 

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Gift-giving makes you a better fundraiser? YUP. And I'll tell you why! We know that giving more than you receive is a satisfying way to live. And Patrick Kucharson helps people on both sides do just that - be better givers AND receivers, through his free email newsletter, Better Gift Coach.

Patrick runs one of my favorite weekly email newsletters Better Gift Coach, a weekly 1-minute shortcut to always having great gift ideas well in advance. Each week, he curates and shares a story of the best gift someone has ever received, and he analyzes the story to provide guidance on how others can replicate it.  

I wanted to have Patrick on the podcast because I know that his work can help fundraisers, marketers, mission-driven individuals, and anyone trying to make an impact and affect people.

In this episode, we discuss:

• Patrick's nonprofit background at Jumpstart in Cleveland 
• Storytelling techniques - both in the collecting, crafting, and the telling is a master storyteller - both as a teller and a collector. We can all learn from his simple strategies. 
• Where to find compelling stories that will resonate with your audience
• The GivingTuesday story he shared that caught my eye 
• What to consider when giving a charitable gift on behalf of another person 
• Creating a great giving and receiving experience

Listen to the end, because Patrick drops some major thoughts on he continues to write his newsletter week after week and how he manages to sustain his creativity.

Know more about Better Gift Coach:

• Website: www.BetterGiftCoach.com
• Instagram: @bettergiftcoach

About Julia Campbell, the host of the Nonprofit Nation podcast:
 
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/nonprofit-nation .

You only have five seconds to captivate your audience. Video can help you stand out against the myriad of peers and competing messages. And best of all, 57% of people who watch nonprofit videos go on to make a donation (Source: Google). 

So - how can small nonprofits use video to compel audiences to take action? How can video help build and cement emotional connections and increase donor engagement?  

My guest today is Raffi DerSimonian. Raffi is a firm believer in the emotive power of visual storytelling, and has developed a range of strategies throughout his career to help organizations and institutions tell their unique story. He’s worked with some incredible organizations, including HBS, Clark University, Trinity College, Lafayette, Muhlenberg, Tufts, Seven Hills Foundation, Worcester State University, Maine College of Art & Design and others.

In this episode, we will explore the art of visual storytelling as it relates to creating emotional connections and driving measurable engagement.  Check out Raffi's free Nonprofit Video Resource Guide as you create and market your videos.

Connect with Raffi:

• Website: http://www.eridesign.com
• Website: https://www.eridesignstudio.com/insights/
• Nonprofit Video Resource Guide

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age. 

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/nonprofit-nation .

What if you could double your donor retention rate? Even as a small shop nonprofit?

That's exactly what Amy Gibson did, and she's on the podcast to spill her secrets.

Amy is a Muncie native and went to Ball State University. Directly out of college she started working at a telecommunications company that had 13 regional sales offices nationwide.

She worked her way up in the company from the Sales Assistant to the Executive Assistant to the President doing everything from training new sales assistants to running events and everything in between. (Sounds kind of like many of our nonprofit career trajectories!)

Amy is now the wildly successful Director of Resource Development at the Boys & Girls Clubs of Muncie - a position she took in February of 2020.

Since Amy implemented Bloomerang and started tracking donor retention they have gone from an average of 26% to 46%. By being able to see their donor retention they were able to create a sense of importance around doing programs to increase donor retention resulting in overall revenue.

We talk about the ways in which she loves on her donors, how she uses software to automate what she can, and her favorite and most challenging parts of being a Director of Resource Development.

Connect with Amy:

• LinkedIn: https://www.linkedin.com/in/amy-gibson-87a5438/ 
• Boys & Girls Clubs of Muncie

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/nonprofit-nation .

We have a responsibility to ensure that we recognize and respect the power of the people we exist for.

Vic Hancock Fell co-founded a small international development charity when she was fresh out of university, age 21. She didn't feel it or know it at the time, but looking back 14 years later, she describes this as what she calls “peak White Saviour.”

Most recently, through the context of her work at UK based Raising Futures Kenya, as a White/Western led INGO, she has been more active in advocating for responsibility to acknowledge and minimize White power in this space both as individuals and as organizations.

In this episode, we take a look at the concept of "shift the power" and why it is so important for us as socially purposed organizations, especially those working in global solidarity.

Connect with Vic:

• LinkedIn:  https://www.linkedin.com/in/vichancockfell/ 
• Twitter : https://twitter.com/VicHancockFell 
• Facebook: https://www.facebook.com/groups/sidcn 
• Podcasts: Disrupt Development and Rethinking Development

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/nonprofit-nation .

Are you having trouble growing your fundraising program and expanding your donor base?  If your nonprofit's growth has flattened out, it’s most likely a result of a belief - or several - rather than a tactic or a strategy.

I was thrilled to be able to talk to one of the world's most sought-after fundraising expert, Steven Screen, about this common fundraising problem.

Steven is Co-Founder of The Better Fundraising Company and lead author of its must-read industry blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and always driven by the data. 

Topics we cover:

• The beliefs that prevent us from fundraising effectively
• Why donor fatigue is a myth 
• How to communicate to donors in the best way possible 
• Why getting complaints is actually a GOOD thing - and how to reframe them

Connect with Steven:

• LinkedIn: https://www.linkedin.com/in/stevenscreen/
• The Better Fundraising Co. 

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/nonprofit-nation .

Does your nonprofit have a planned giving program? Are you interested in learning more but don't know where to start? Planned giving can be a great way for your nonprofit to weather the storm of recessions and uncertain economic periods.

My guest this week is Tony Martignetti, host of the Planned Giving Accelerator and the award-winning must listen to nonprofit podcast, Tony Martignetti Nonprofit Radio.

In this episode, we discuss the common obstacles that keep small shops from starting a planned giving program, and simple ways to start a plan and strategy for your nonprofit.

Connect with Tony:

• LinkedIn: https://www.linkedin.com/in/tonymartignetti/
• Podcast: Tony Martignetti Nonprofit Radio
• Planned Giving Accelerator: https://plannedgivingaccelerator.com/ 

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

This episode is sponsored by RoundTable Technology - the Nonprofit IT Partner. On January 26, they are offering a free webinar on the exact steps required to secure and protect your nonprofit IT in the New Year. RoundTable Technology is a managed IT and cybersecurity services organization focusing on the nonprofit sector, with over 200 nonprofit clients. Head over to NonprofitIT.com/best-ever to save your seat now.

Maybe you've heard of chatbots, the Lensa app (for all those futuristic selfies filling up your feed), or even played around with ChatGBT. AI is one of the fastest growing technologies of our time, and nonprofits need to start paying attention. 

My guest this week is Joshua Peskay, 3CPO (CIO, CISO & CPO) at RoundTable Technology. Joshua has spent the better part of three decades helping nonprofit organizations make better use of technology in support of their missions. In addition to leading RoundTable’s security team and providing vCIO services to numerous organizations,  Joshua is a national leader in helping improve cybersecurity in the nonprofit sector. 

We discuss:

• The benefits of AI for nonprofits
• How to use this powerful tech to grow our audience
• Pitfalls to avoid when using AI
• Josh's favorite AI tools
• Where to start, especially if you are a small shop

Learn more about RoundTable Technology:

• Website:  roundtabletechnology.com 
• Twitter: @RoundTableIT
• Facebook: @roundtabletechnology
• LinkedIn - RoundTable Technology
• Webinar: NonprofitIT.com/best-ever 

Connect with Joshua: 

• LinkedIn - https://www.linkedin.com/in/joshuapeskay/

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

I am so excited - it’s finally here!! The doors to my signature training program, Social Media for Social Good Academy, are open - but for a limited time only! Who’s it for? For Nonprofits Who Want to Turn Social Media Followers Into Donors, Supporters, and Advocates. What do you get at the end? You will walk away with a completely doable Social Media Strategy, Action Plan, Playbook and Content Calendar! I only run this once per year, and I don’t want you to miss out! Get all the details at socialgoodacademy.com I hope to see you inside when class starts on February 6.   

In this special three-part series I’ll review the current social media landscape as we enter 2023, important trends to consider, and the steps nonprofits can take to thrive, not just survive, in this culture of constant change.   

Look for Part 1 - What’s Next for Nonprofits and Social Media? - and Part 2 - Where Should You Be On Social Media? wherever you are listening to this episode! 

In Part 3, we will answer the burning question - how will I know if we are successful on social media? What does it really take? 

I also give you the five core competencies of effective nonprofit social media managers.

Resources:

• Say So What To Your Data Three Times
• Nonprofit Metrics & Measurement Spreadsheet
• Nonprofit Social Media Content Planner
• Social Media Matrix
• Social Media for Social Good Academy

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

This episode is sponsored by RoundTable Technology - the Nonprofit IT Partner. On January 26, they are offering a free webinar on the exact steps required to secure and protect your nonprofit IT in the New Year. RoundTable Technology is a managed IT and cybersecurity services organization focusing on the nonprofit sector, with over 200 nonprofit clients. Head over to NonprofitIT.com/best-ever to save your seat now.

Donor retention is the rate at which donors maintain their relationship with your organization and continue to donate over time. While the overall number of donors is climbing, repeat donor rates keep falling. What can we do to keep more of the donors we worked so hard to attract? 

Madeleine St. John works with clients to develop communication strategy and content that centers the donor experience. Today's donors crave engagement – which means today's nonprofits have a special opportunity to intimately invite donors into their mission as partners and participants.

In this episode, you’ll learn Madeleine’s best tips to:

• Keep your donors warm between campaigns or events
• Leverage a welcome series and other automations for stewarding or nurturing new donors and other segments
• Use your website content, layout, and a frictionless donation process as a critical element of the donor experience

Connect with Madeleine:

• LinkedIn: https://www.linkedin.com/in/madeleinestjohn/    
• Facebook:  St. John Consulting
• Instagram: https://www.instagram.com/stjohnconsulting/ 
• Website:  www.stjohnconsulting.com

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Before we begin, I wanted to let you know that I’ll be opening the doors to my signature training program, Social Media for Social Good Academy, in just a few weeks. I only run this program once each year, so don’t miss out. Get on the waitlist at socialgoodacademy.com and I’ll send you all the details when it’s up and running. Sound good? See you there! 

In this special three-part series I’ll review the current social media landscape as we enter 2023, important trends to consider, and the steps nonprofits can take to thrive, not just survive, in this culture of constant change.   

Look for Part 1 - What’s Next for Nonprofits and Social Media? - and Part 3 - What Does Success on Social Media Mean in 2023? wherever you are listening to this episode!

In Part 2, I’ll share the steps that your nonprofit can take to make sense of the trends, and how to decide which ones to jump on, and which ones to ignore (for the time-being anyway).

Resources:

• Nonprofit Social Media Content Planner
• Social Media Matrix
• Social Media for Social Good Academy

 About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

This episode is sponsored by RoundTable Technology - the Nonprofit IT Partner. On January 26, they are offering a free webinar on the exact steps required to secure and protect your nonprofit IT in the New Year. RoundTable Technology is a managed IT and cybersecurity services organization focusing on the nonprofit sector, with over 200 nonprofit clients. Head over to NonprofitIT.com/best-ever to save your seat now.

What started with an Instagram post in early 2020 has grown to a collective of hundreds. 

Since immigrating to Canada from Nigeria, Itse Hesse struggled with the lack of safe spaces for Black women to connect with and support each other. She officially founded the Black Girl Collective (BGC) in July 2020. What began on a whim as an Instagram account grew into a vibrant and inclusive community of Black women and non-binary people.

In this episode, I talk to Itse about why and how she founded BGC and what she has learned along the way about building a thriving community, online and off.

Connect with Itse:

• Website: https://www.itsehesse.com/ / https://blackgirlcollective.com/
• LinkedIn: linkedin.com/in/itsehesse   https://www.linkedin.com/company/blackgirlcollective/ 
• Insta:  https://www.instagram.com/i.t.s.e/ https://www.instagram.com/blackgirlcollective_/

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Before we begin, I wanted to let you know that I’ll be opening the doors to my signature training program, Social Media for Social Good Academy, in just a few weeks. I only run this program once each year, so don’t miss out. Get on the waitlist at socialgoodacademy.com and I’ll send you all the details when it’s up and running. Sound good? See you there!

In this special three-part series I’ll review the current social media landscape as we enter 2023, important trends to consider, and the steps nonprofits can take to thrive, not just survive, in this culture of constant change.   

Look for Part 2 - Where Should You Be On Social Media? - and Part 3 - What Does Success on Social Media Mean in 2023? wherever you are listening to this episode!

In Part 1, I start  by addressing the elephant in the room, the big question on everyone's mind: Does social media matter anymore?

Resources:

• Nonprofit Social Media Content Planner
• Social Media Matrix
• Social Media for Social Good Academy

 About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

This episode is sponsored by RoundTable Technology - the Nonprofit IT Partner. On January 26, they are offering a free webinar on the exact steps required to secure and protect your nonprofit IT in the New Year. RoundTable Technology is a managed IT and cybersecurity services organization focusing on the nonprofit sector, with over 200 nonprofit clients. Head over to NonprofitIT.com/best-ever to save your seat now. Here’s to a wonderful 2023! 

Did you know that email conversion rates are 4x higher than social media? 

When it comes to marketing and fundraising, email has consistently been a reliable tool for nonprofits. To this end, you need to be continuously be working to improve your email effectiveness. Email marketing and fundraising guru Jess Campbell has some tips for you!

Jess is the founder of Out in the Boons, a small shop helping nonprofits raise more money online and in-person. She has been a nonprofit fundraiser for 18 years and has raised over $17M+ working from New York to California in organizations big and small. She is also the founder of The Raise More Together Summit which to date has educated more than 3,000 nonprofit leaders and fundraisers. 

In this episode, we discuss:  

• Why nonprofits should shift their focus on email rather than social media
• Top 4 Ways to Grow Your Email List
• How to structure your email messages
• The do's and don'ts of e-communication
• How much is too much

Connect with Jess:

• Instagram:  @outintheboons_ 
• LinkedIn: https://www.linkedin.com/in/jess-campbell-outintheboons
• Pinterest: https://www.pinterest.com/Outintheboons/  
• Blog: https://www.outintheboons.me/blog

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Prosperity consciousness might sound woo-woo to some, but in this conversation with Jarrett Ransom, AKA: Nonprofit Nerd, she shares how identifying your personal money blocks will help you excel as a professional fundraiser. 

Known as the Nonprofit Nerd, Jarrett has experience working in the trenches of the nonprofit community for nearly 20 years. From start-ups to multi-million dollar charitable organizations, she wears many hats and under her leadership and guidance, her teams across the nation raise millions of dollars every year to support and sustain their mission. 

As CEO of The Rayvan Group, LLC, she consults with tax-exempt businesses to see the future of their organization. Not just their immediate needs, but down the road extending 3, 5, 10 years and beyond.

Additionally, Jarrett serves as co-host of The Nonprofit Show - the daily live video broadcast where the National Nonprofit community comes together for problem-solving, innovation, and reflection.  She brings her dynamic energy and enthusiasm to the daily show featuring nonprofit thought leaders and topics from around the globe.

Connect with Jarrett:

• Instagram: https://www.instagram.com/nonprofit_nerd/
• LinkedIn: https://www.linkedin.com/in/jrransom/

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Strengths can be considered any personal behaviors, passions, experiences, resources, positive relationships, and values that are energizing and authentic.

The good news is that we all have the ability to tap into that part of ourselves - breaking through barriers and using our own natural strengths and skills.

If we are given the right tools and support we can take major steps toward reaching our own higher potential, whether that be in our professional or personal lives.

To show us how to tap into our unique strengths, I invited Rachel Fry to come on the podcast. Rachel is a certified Positive Psychology Coach MEd, a certified International Coaching Federation coach, and the founder of the coaching practice Free To Flourish.

Her background is in teaching and working in the field of environmental science, and coaching soccer, as well as scuba diving. She helps motivated individuals who are ready to make professional changes into work that aligns with their purpose and deep interests.

She’s also a podcaster, if you like podcasts and hearing other peoples' stories, you can check out the Passion Stories podcast to hear how people across the environmental, creative, social impact, and wellness industries went after their career dreams and carved out their own professional path.

Visit Free to Flourish to know some psychological tools that will help with your creativity, boost your mood, increase confidence, and support your overall emotional and mental well-being. Check our their LinkedIn page as well at https://www.linkedin.com/company/free-to-flourish/

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques.

Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Pretty much every stereotype you have read about Millennials is false. Many are skilled, up-and-coming professionals in their 30's & 40's with deeper pockets and vaster networks than you might think. Plus, they are the inheritors of $42 trillion by 2030.

In this episode, get to know the Millennial generation, understand what inspires and motivates them to get involved in mission making, and start to ensure effective inter-generational collaboration at your organization with Alyssa Wright.

Having spent time as a human rights activist in Eastern Europe and Africa, Alyssa brings over a decade of experience in international philanthropy to Wright Collective. With a background in community organizing and the arts, Alyssa leads the Collective with skill, creativity, and passion. As an accomplished facilitator, consultant, and coach, she builds new revenue streams, shifts cultural perspectives, and inspires people to believe that change is possible no matter what.

She has helped hundreds of both domestic and global social change organizations successfully launch major gifts programs, capital campaigns, and create sustainable funding models resulting in over $60,000,000 of resource flow. Her experience and wit has also allowed her to become a sought-after speaker on philanthropy and fund development as well as a regular contributor to ForbesWomen, Global Giving, and Network for Good. Alyssa is a powerful Millennial voice in the social change movement.

Connect with Alyssa:

• Email: allysa@wrightcollective.co
• Website: https://www.wrightcollective.co/
• LinkedIn: https://www.linkedin.com/in/alyssafwright/

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Effective nonprofit communication planning begins with knowing who your audiences are. Seems simple, right?

Sure: you can write out a long list of various groups that your organization is communicating with or wants to reach in the future… but where do you go from there?

As Big Duck’s Co-Director,  Farra Trompeter (she/her) ensures that Big Duck is a healthy, thriving company. Big Duck, a worker-owned cooperative, helps nonprofits use comms to achieve their mission by building strong brands, strong campaigns, and strong teams. Much of their work centers on creating strategies and tactics that are rooted in understanding who your audiences are, what they need to read, hear, or experience about an organization or its work in order to engage.

Farra has led dozens of organizations through major brand overhauls, fundraising campaigns, and much more since joining Big Duck in 2007. She’s a frequent speaker around the country, training nonprofit staff and board members on branding, communications planning, and engaging donors at all giving levels.

Connect with Farra:

• Twitter:  https://twitter.com/farra
• LinkedIn:  https://www.linkedin.com/in/farra/

Visit Big Duck:

• Twitter:  https://twitter.com/bigduck
• LinkedIn: https://www.linkedin.com/company/big-duck/
• Other:  Big Duck’s blog and the Smart Communications Podcast - http://bigduck.com/insights/ 

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

How did Giving Tuesday go for you? I have seen nonprofits spend so much time this year working on their campaigns, creating buzz and excitement, thinking of ways to bring in new donors and get supporters excited before year-end.

But what happens after the donation comes in?

What’s the plan to keep these new donors and bring them into the fold long term, after November 29th?

Let’s talk about donor psychology. We know what donors want.

The National Donor Commitment Study by Donor Voice tell us that donors give again and again to nonprofits where:

• The organization is perceived to be effective
• The donor knows what to expect with each interaction
• The donor receives a timely thank you
• There are Opportunities to make views known
• Donor feels like they are part of an important cause
• Donor feels that their involvement is appreciate
• Donor receives info showing who is being helped

What’s your plan to give this, and even more, to your new donors?

What should nonprofits do after #GivingTuesday to continue the momentum and to keep the donors in the fold? 

In this episode, I give you 10 ideas for cultivating these generous people and creating a long-term relationship with them. 

Resources mentioned:

• charity:water turns five years old. And we want to thank you.
• Canva for Nonprofits
• Animoto for Nonprofits 

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Believe it or not, there's a right way to tell a fundraising story. And by fundraising story, I mean a story that you're using to raise money for your non-profit.

A fundraising story needs the right story structure to connect with the audience, demonstrate need, and invite the audience to get involved by making a donation.

Individual donors can give with shocking levels of generosity when they’re deeply moved by stories. That’s just what your organization needs in order to grow!

But chances are, you didn’t get your job because you’re already a storytelling expert. In fact, you may struggle to find stories you think your donors would find interesting.

You might not be at all confident that you can write them well. The good news? You can change all that.

My guest this week is Vanessa Chase Lockshin, a consultant specializing in non-profit storytelling, fundraising and communications, author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness, and the creator of immersive online training programs for non-profit professionals. Vanessa is an award-winning entrepreneur, avid reader, and resident of Victoria, Canada.
 
Connect with Vanessa:

• Twitter:  @vanessaechase
• Linkedin: https://www.linkedin.com/in/vanessaechase/
• Website: https://www.thestorytellingnonprofit.com/  

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Today is #GivingTuesday! GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past ten years, this idea has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity year-round.

In 2021, an estimated $2.7 Billion were donated in twenty-four hours in the U.S. alone, a 9% increase over the prior year and a 37% increase from pre-pandemic levels. 

84% of those aware report that GivingTuesday inspired them to be more giving. A 2019 Horizon Media study reported that 52% said that they want to donate on this day because it allows them to be a part of a bigger group of people doing good.

As they write on their website, "GivingTuesday is an opportunity for people around the world to use their individual power of generosity to remain connected and support their communities. It’s not just one day – this is a global social movement that’s working every day to fuel more generosity in service to building a more just and equitable world."

In this episode, I go over several ways to promote your Giving Tuesday campaign and drive more donations. 

Resources mentioned:

• The Night Ministry's "What Is Home?" Giving Tuesday campaign 
• To learn more about LinkedIn’s special Giving Tuesday Ad Grants, and to find out if your nonprofit is eligible to apply, click here.
• Facebook is matching monthly donations through the end of the year. Read the full program details here. 
• GlobalGiving is giving away $1.2M to nonprofits from midnight to 11:59 p.m. EST on Nov. 29.
• Encourage your donors to give stock on GivingTuesday. DonateStock is matching up to $100k.

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

In the report The Lived Experience of Fundraisers of Color produced by Cause Effective, two-thirds of the respondents mentioned facing obstacles in their development careers due to their race.

More than half of those surveyed acknowledged they might be reluctant to recommend that people of color they know enter into the fundraising profession, “because fundraising involves external relationships where bias might be present” and “fundraising reflects and magnifies the racial hierarchies of our culture.”

On this episode of Nonprofit Nation, I sit down with Kia Croom, a fund development executive with 20 years of experience. Kia launched the Black Fundraisers’ podcast to celebrate, inspire and equip Black fund development professionals to excel and positively impact Black communities.

Some of my favorite episodes have featured Johnnetta Cole, the first Black woman president of Spelman College and later Bennett College, social entrepreneur Trabian Shorters, and fundraising executive Dianna Campbell.

Kia also spearheads an initiative called Fundraising in Black -  a series of fundraising capacity-building courses targeted to Black and Brown fundraising professionals.  

Connect with Kia: 

• Website:  www.kiacroom.com
• Instagram:  @kiacroom
• Twitter: @iamkiacroom
• LinkedIn: https://www.linkedin.com/in/kiacroom/ 
• Email: croomkia@gmail.com 

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Requesting grant dollars can be quite intimidating, especially when you’re new to the grant seeking process. When it comes to nonprofit grant writing, there’s not a formulaic approach or “one-size-fits-all”. Rather, you need to customize your approach for each funder you pursue.

Rachel Waterman is here to help! Rachel is the CEO and Founder of GDS Grants. She is a GPA approved trainer and presenter on various topics related to grant writing, research & management, but her favorite "things" are data collection/outcome measures and systems for scale and efficiency. She helped develop the grant management software GEMS Grant Easy Management Software.

In this episode, you’ll learn Rachel’s best tips to:

• Best identify which funders to pursue
• Determine what to include in your grant proposal - and what you can leave out
• Persuade funders that you are worthy of a grant
• Manage grant-writing with the other responsibilities on your plate 

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

 ​Tickets are still available to next week's live workshop, How To Plan Your 2023 Social Media Marketing Calendar. Sign up here!

First, the bad news.  34% of nonprofits lost fundraising staff in 2021.

Fundraisers only stay on the job for an average of 16 months.

85% of fundraisers expect to change jobs within the next two years - with more than one-third expecting to leave fundraising altogether.

I don't find this surprising, sadly.

Many of my clients are fulfilling all the non-program tasks, including:

• Marketing
• Social Media
• Outreach
• Public relations
• Donor relations
• Events
• And oh yes - fundraising!

Usually all of this is lumped into one impossible job description - ending with the dreaded:

"Other duties as assigned."

Now for the good news! There is a better way to structure your development positions and to prevent fundraisers (and other staff) from jumping ship.

​In this Nonprofit Nation episode, Chad Barger, CFRE of Productive Fundraising walks us through his simple but effective framework to attract and retain fundraising talent, even in a hybrid and very disrupted work environment.

Chad  is both a self-confessed productivity nerd and a sought-after nonprofit fundraising speaker, trainer and coach specializing in teaching small charities to raise funds more efficiently and effectively.  He is the chief strategist and owner of the firm Productive Fundraising, which specializes in affordable fundraising coaching and training solutions for small, but mighty, nonprofit organizations.

Connect with Chad:

• Web: http://productivefundraising.com
• Facebook: https://www.facebook.com/fundraiserchad 
• Instagram: https://www.instagram.com/fundraiserchad/
• LinkedIn: https://www.linkedin.com/in/chadbarger/

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

The Nonprofit Social Media Summit is back November 2-3! Get your free ticket today. If you can't attend live, register your info and we'll send you info on how to access the awesome content after the fact. Sign up here!

In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to get engagement and to grow your audience. 

That’s why I curated a fantastic group of thought leaders, speakers, and trainers to show you what’s on trend, what’s coming up, and how to get results using TikTok, Instagram, Facebook, and more. 

Join me at the Nonprofit Social Media Summit - two days of learning, networking, and inspiration. I'm bringing together social media experts and nonprofit leaders in marketing and community building to help drill into the actionable ways that social media can lead to explosive growth.

•  Hear from some of the foremost leaders in nonprofit social media marketing and digital fundraising
• Learn from nonprofit professionals just like you, with a diverse set of voices drawn from around the sector
• Enjoy hands-on learning and interactive experiences that take virtual learning to new heights
• Get immediately useful tips and tricks to take your online community building to the next level

 Get ready for two days of actionable information as well as ground-breaking insights - we’re really proud of the speakers, panels, and activities we’ve put together. Sign up here. 

Now let’s get to my 5 tips for nonprofit social media managers heading into year-end.

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age. 3 Must-Have Elements of Social Media That Converts

Join Julia at the completely free Nonprofit Social Media Summit!

Sign up here: www.NonprofitSocialMediaSummit.com

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

The Nonprofit Social Media Summit is back and better than ever! This year the Summit is all virtual and coming directly to your screens on November 2nd and 3rd, speakers include Amy Sample Ward, Afua Bruce,  Lisa Mae Brunson. And of course yours truly, and many more. We're covering everything from TikTok to time management, Facebook ads to influencer marketing and more. Get your free ticket at nonprofitssocialmediasummit.com. And I'll see you there.

Fundraisers are scared of more than Halloween right now, with stock market downturns, inflation, rising interest rates, and an election on the horizon.

Amidst all of this unpredictability, what can fundraisers do to ensure that we reach our goals and fuel our missions?

On this episode of Nonprofit Nation, I sit down with the legendary Tammy Zonker. Recognized as one of America's Top 20 Fundraising Experts, Tammy is an inspiring international speaker and trainer in the discipline of transformational philanthropy. She has trained, coached and led nonprofit teams to raise more than half-billion dollars including a single gift of $27.1M.   

Tammy moved to Detroit in 2008 motivated to fund raise in the most challenging economy in the U.S. and she turned those experiences into fundraising strategies, tools and processes for creating breakthrough fundraising results in any economy.

Connect with Tammy:

• Twitter: https://twitter.com/tammyzonker
• Linkedin: https://www.linkedin.com/in/tammyzonker/
• Instagram: https://www.instagram.com/tammyzonker/
• Facebook: https://www.facebook.com/TammyZonkerZTV/
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About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age. 3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Dana Snyder will be giving a session at the Nonprofit Social Media Summit next week all about Facebook ads! Sign up here. 

When you hear the term "lead generation " what comes to your mind? Complicated marketing funnels built by multi-million dollar businesses? Not so!

The purpose of lead generation is to stimulate people's interest and build a feeling of community around your cause. And what nonprofit couldn't benefit from a little more buzz? 

In this episode, we break down all things lead generation - what it is, why it's important to nonprofits, and how small nonprofits can manage a campaign. 

My guest this week is Dana Snyder,  Facebook and Instagram Ads whiz. As the Founder of Positive Equation, her mission is to teach nonprofits how to transform their online experiences through digital marketing strategies and use of new technology. Dana frequently speaks on innovative ways for nonprofits to increase their online fundraising efforts with guests on her podcast, Missions to Movements. 

Connect with Dana:

• Web:  https://www.positiveequation.com 
• LinkedIn: https://www.linkedin.com/in/danarsnyder/ 
• Insta: https://www.instagram.com/positivequation/ 
• Podcast: https://positiveequation.com/podcast/
• https://revealbot.com/facebook-advertising-costs/cpl-cost-per-lead 

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Amy and Afua will be kicking off the Nonprofit Social Media Summit with their keynote: The Tech That Comes Next! Sign up here!

Changing the way we use, develop, and fund technology for social change is possible, and it starts with you.

My guests in this special bonus podcast episode are Amy Sample Ward and Afua Bruce, authors of The Tech That Comes Next: How Changemakers, Philanthropists, and Technologists Can Build an Equitable World . This important book outlines a vision of a more equitable and just world along with practical steps to creating it, appropriately leveraging technology along the way.

AMY SAMPLE WARD (they/them), believes that technology should be accessible and accountable to everyone, especially communities historically and systemically excluded from the digital world. They are the CEO of NTEN, a nonprofit creating a world where missions and movements are more successful through the skillful and equitable use of technology. Amy’s second book, Social Change Anytime Everywhere, was a Terry McAdam Book Award finalist.

AFUA BRUCE (she/hers) is a leading public interest technologist who has spent her career working at the intersection of technology, policy, and society. Her career has spanned the government, non-profit, private, and academic sectors, as she has held senior science and technology positions at DataKind, the White House, the FBI, and IBM. Afua has a bachelor’s degree in computer engineering, as well as an MBA.

Connect with Amy and Afua:

• Twitter:  @amyrsward @afua_bruce
• Website: https://thetechthatcomesnext.com/

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

The Nonprofit Social Media Summit is back and better than ever! This year the Summit is all virtual and coming directly to your screens on November 2nd and 3rd, speakers include Amy Sample Ward, Afua Bruce,  Lisa Mae Brunson. And of course yours truly, and many more. We're covering everything from TikTok to time management, Facebook ads to influencer marketing and more. Get your free ticket at nonprofitssocialmediasummit.com. And I'll see you there.

Do you remember that first in-person event or conference that you had to cancel in 2020? I remember it SO clearly. 😥

I honestly didn't know if we would gather again in person, in large groups.

Would everything be virtual?

Would we be forced to just watch endless webinars on Zoom?

More importantly - how can we make virtual professional development better? And not just in terms of educational content, but the actual experience itself?

Tim Sarrantonio is on a mission to change the way we learn and the way we create educational experiences for nonprofits. As the Director of Corporate Brand for Neon One, Tim speaks and writes on everything involving generosity, technology, and the trends in the social good sector.

In this special episode of Nonprofit Nation, we explore the ways that nonprofit professional development has changed in the wake of the pandemic and why we have both chosen to invest in virtual conference experiences.

Tim is one of my closest friends and colleagues, and his passion for turning the status quo on it's head and truly helping nonprofits learn and network is unmatched! I recommend you subscribe to his LinkedIn Newsletter, Connected Fundraising Weekly.  He lives in Niskayuna with his lovely wife, three lovely daughters, and two perfectly fine cats.

Connect with Tim:

• Linkedin: https://www.linkedin.com/in/timsarrantonio
• Email: tim@neonone.com
• Visit https://neonone.com/, The Best Software For Nonprofits: Designed for Growth and Built for Good.

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

The Nonprofit Social Media Summit is back and better than ever! This year the Summit is all virtual and coming directly to your screens on November 2nd and 3rd, speakers include Amy Sample Ward, Afua Bruce,  Lisa Mae Brunson. And of course yours truly, and many more. We're covering everything from TikTok to time management, Facebook ads to influencer marketing and more. Get your free ticket at nonprofitssocialmediasummit.com. And I'll see you there.

Almost one-third (31%) of annual donations happen in December, with a whopping 28% of nonprofits raising as much as 50% of their annual funds from their year-end ask.

Some nonprofits start planning as early as June, but it's never too late to plan and to improve your end-of-year (EOY) campaign. If you want some fresh ideas for your EOY campaign, this episode will give you five key actions to help ensure success.

Loree Lipstein is a passionate and innovative leader with more than a decade of experience in the nonprofit field who brings limitless energy and fierce dedication to all her partnerships. Loree’s vision for Thread Strategies grew from her experience observing many nonprofits with innovative ideas struggle to maximize their impact because of funding obstacles.

Holly Richardson loves the written word and enjoys applying her academic background in literature and sociolinguistics to writing for development. 

Connect with Thread Strategies:

• Website: https://threadstrategies.com/
• Twitter:    https://twitter.com/threadstrat
• LinkedIn:   https://www.linkedin.com/company/thread-strategies
• Instagram:   https://www.instagram.com/threadstrategies
• YouTube: https://www.youtube.com/c/ThreadStrategies 

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Cierra Selby will be presenting a session at The Nonprofit Social Media Summit in November - How Social Media Managers Can Create Effective Internal Comms! It's going to be all about how to communicate with staff, higher-ups, and colleagues on the work of social media - whether they are too involved, or not enough. Sign up here! 

It is becoming increasingly apparent to employers that internal communications are essential to overall success. Organizations and their missions can be profoundly impacted by effective communication practices and engaged employees.

Cierra Selby believes effective internal communication perspectives and practices are essential to organizational success. Her experience spans over 10 years in marketing and communication across a variety of missions, including poverty, financial literacy, voter engagement, local government, health research, and arts & culture. 

Having conducted extensive research on corporate internal communication strategies, Cierra has developed best practices for mission-driven organizations. She is determined to make these best practices accessible to organizations seeking to improve their efficiency and cultures.

What we discussed: 

• How your organization’s culture can benefit from effective internal communication practices.
• The perspectives and habits aligned with embarking on a successful internal communications journey with your organization.
• What you can do this week to improve your organization's internal communications.

Connect with Cierra

• Linkedin: https://www.linkedin.com/in/cierraselby/
• Newsletter: www.commsandculture.com 
• Email: info@commsandculture.com 

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

The Nonprofit Social Media Summit is BACK! Sign up here to get notified when registration goes live.

There are more than 1.5 million tax-exempt organizations in the United States (National Center for Charitable Statistics), and recent estimates indicate that about 12.3 million people work in the nonprofit sector. It is estimated that three-quarters of American nonprofits have budgets under $1 million but there are many that are even smaller.

In this episode, I sit down with Erik Hanberg, author of four books for very small nonprofits, to find out how small nonprofits can fundraise, where they should focus their limited time and resources, and how to get it all done with a tiny staff (maybe of 1 person). 

Erik Hanberg has spent 20 years working with nonprofits. In addition to serving as the director of two nonprofits, he has served as an Interim ED twice and worked for nonprofits in marketing and fundraising. He has also served on boards and committees for more than a dozen organizations, often in leadership roles, and several times during a capital campaign.

He is the author of four books for nonprofits, focusing on nonprofit management, fundraising, social media, and board governance, which have collectively sold tens of thousands of copies. They’ve been praised as essential reads for nonprofits by Forbes.com, LinkedIn for Nonprofits, Kirkus Reviews, and thousands of executive directors and board members.

Connect with Erik:

• Twitter:  https://twitter.com/erikhanberg
• LinkedIn:   https://www.linkedin.com/in/erikhanberg/
• Instagram:   https://www.instagram.com/erikhanberg/

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Joan Garry’s Nonprofit Leadership Lab opens it’s doors for one last day this year - October 3! Get your invite here https://jcsocialmarketing.com/lab/ 

Joan Garry is the go-to resource for hundreds of thousands of nonprofit leaders worldwide. Through her blog, podcast and book, Joan Garry’s Guide to Nonprofit Leadership, she has become the ‘Dear Abby’ of the nonprofit sector, advocating for the success of nonprofits, large and small. 

As a columnist for the Chronicle of Philanthropy, contributor to Harvard Business Review and Forbes Magazine, among others, Joan is a preeminent media spokesperson and thought leader on the role of the nonprofit sector in our society and is a sought after voice on issues facing the sector today.  

Joan is also the founder of the Nonprofit Leadership Lab, often called the Netflix for small nonprofits, the monthly subscription they can’t live without, it is an the online educational and community portal she leads for board and staff leaders of small nonprofits.  

What we discussed 

• There is a right way and a wrong way to build a Leadership Team. 
• Tips for EDs to build a strong Leadership Team
• How to empower staff
• Tips for year-end and how to manage all the moving parts 

Connect with Joan:

• Twitter:    https://twitter.com/joangarry 
• LinkedIn:   https://www.linkedin.com/in/joangarry/ 
• Facebook:  https://facebook.com/joangarryconsulting 
• Instagram:   https://instagram.com/joangarryconsulting
• Website: https://www.joangarry.com/ 

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

As we emerge from COVID, it is easy to anticipate that giving patterns will change, again. Simultaneously, new generations of potential donors are accumulating wealth, and they expect to be engaged as “individuals,” not “donor segments.”

How does a fundraiser navigate these trends?

Artificial Intelligence (A.I.) and Behavioral Economics Modeling can successfully address these challenges. Careful observation of donor behavior through A.I. modeling services can provide more accurate insights into donor sentiment. Today’s professional fundraisers can use these insights to individually optimize giving at the scale of direct response fundraising, enabling nonprofit organizations to know precisely how much to ask of each donor, at each moment in time, over a lifetime of giving.

In this podcast episode, my guest Michael Gorriarán  will provide insights on the imperative for A.I. services in fundraising, including how it works, what to expect, and how to implement it with integrity.

You will learn about:

• The opportunity for A.I. in fundraising
• How to implement A.I. in a way that is free of bias, secure, and respects donor privacy
• Case studies from peer experiences with A.I. in fundraising optimization

Michael Gorriarán is President of Arjuna Solutions, an artificial intelligence services provider serving consumer-facing businesses. The firm applies behavioral economics modeling techniques through its patented A.I. services to ensure businesses optimize pricing and revenue realization.

Connect with Michael:

• Twitter:   https://twitter.com/arjunasolutions
• LinkedIn: https://www.linkedin.com/company/arjuna-solutions-llc

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

It's no secret that charities of all sizes have had to rethink their gala, auction, and fundraising event strategy in light of the COVID-19 pandemic. How can we continue to set an event strategy - virtual or in-person - in light of COVID-19? What's changed, and how can we adapt?

My guest this week is an expert on events, auctions, and galas. Sherry Truhlar is President of Red Apple Auctions, a boutique auction firm focused on nonprofit galas.  Since leaving her corporate marketing job, she’s worked as a cheeky auctioneer onstage and a trusted resource offstage for anyone seeking to improve the profitability of a fundraising gala.  Though her public work has taken her to nearly every state and placed her alongside A-list celebrities, the bulk of her time is spent educating thousands of gala planners via her free Benefit Auction Ideas videos and newsletter.

What we cover in this episode:

• Setting a gala strategy in light of COVID-19 - how has it changed? 
• How to get guests to attend your auction
• Tips about audio systems for fundraising auctions
• How to get volunteers to procure auction items, including experiences
• How to best utilize volunteers
• Where are virtual events going
• What’s the future for auctions

Connect with Sherry:

• LinkedIn:  https://www.linkedin.com/in/sherrytruhlar/ 
• Facebook:    https://www.facebook.com/redappleauctions 
• YouTube: www.YouTube.com/SherryTruhlar 
• Website: https://www.redappleauctions.com/

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Since The Digital Fundraising Formula opened the doors last week, I’m proud to say there have been some really awesome people who have joined! Seriously, I am blown away by who is joining, and who wants to raise more money online using my proven system.

And of course, I’ve also had a LOT of questions. (Which you know I love!) I thought I’d take a couple minutes to give you some answers.

Here are some As to your Qs:

Q: I’ve been burned by online courses so basically I’m skeptical of everything and need to know: How can I trust you?

A: First off, I GET IT! I’ve been burned too. Everybody and their sister has an online course they’re trying to sell me lately. I’m sure you know exactly what I’m talking about here.

But the good news? You don’t have to take a gamble. You don’t have to cross your fingers and hope this will work for you.

I give you a total guarantee so you can try it out and see if you like it — risk-free.

Q: I’m allergic to technology and always feel overwhelmed by digital stuff. Is The Digital Fundraising Formula right for me?

A: I have many superpowers, and one of them is breaking things down into bite-sized pieces and making it easy to digest.

You don’t need ANY previous technology skills to plan a successful fundraising campaign online. I walk through exactly how to plan, launch, and execute a wildly successful campaign. And we do it together!

Don’t know how to tell the difference between a Facebook Fundraiser and an Instagram donate sticker? Or even what the heck that last sentence means and why its important?

Fear not. I’ve got you covered!

I’m here to guide you and save you a boatload of money and TIME when you enroll in The Digital Fundraising Formula… even if you’ve never launched a digital fundraising campaign in your whole life.

I truly care for all my members and only bring you things I know are going to help your nonprofit journey.

You are meant to be in this program if you want to take charge of digital fundraising and make your website, email list, and social media channels work for YOU!

And let me do it in a way that makes sense to you. ​Just click here to join now. You won’t regret it!

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Does your nonprofit board participate in fundraising? Are they active in ensuring the financial sustainability of your organization, by donating, opening doors, and sharing the great work that you do with their networks? 

If you said no, then you aren’t alone. Ensuring that new and existing board members fully understand their core obligations will help them pave the way for your cause in a sound, legal manner. 

Mickey Desai works with nonprofit boards to simplify board management and amplify their impact in their communities. After years of working with various causes, he has a solid understanding of what capable governance looks like for nonprofits. In this episode, Mickey walks us through the core responsibilities of nonprofit boards, as well as providing advice on how to activate and energize your own board. 

Connect with Mickey:

• Twitter:  https://twitter.com/NPSnapshot
• Other:  https://www.nonprofitsnapshot.org/about-us 

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

The words we use matter. The stories we tell have an impact. Yet, our grants are often full of old, recycled language and buzzword descriptors that are more than just boring — they’re harmful. Grant writers play a critical role in branding the organization and crafting the ways in which it is presented to funders, and thus they are critical in integrating social justice into fundraising programs - and the overall culture and work of their organization.

This podcast episode explores how grant writers at all stages of their career can ground their grant writing practices in race, equity, and social justice. Catherine Ashton discusses how the ways in which we talk, teach, and practice nonprofit work can uphold harmful systems of oppression - or we can use our writing to further anti-racist, community-centric principles.

Catherine Ashton (she/her) is on a mission to change the way nonprofits raise money. As the founder of Giant Squid Group LLC, Catherine works with nonprofits to land donors, win grants, and fund their works.  She is a sought-after coach, speaker, and strategist locally and nationally, and specializes in helping organizations marry best practices and mission-aligned innovation to drive systems-level change.

Connect with Catherine

• LinkedIn: https://www.linkedin.com/company/giantsquidgroup/
• Facebook:   https://www.facebook.com/GiantSquidGroup
• Instagram:  https://www.instagram.com/giantsquidgroup/ 

To know more about Catherine's advocacies, visit these websites:

• 7 Ways to Tell Stories Ethically from CCF
• Ethical Storytelling 
• D.C. Style Guide for Inclusive Language
• Racial Equity Resource Guide 

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

The Digital Fundraising Formula is open for enrollment! Class starts live on September 12. Full Syllabus and course schedule is here.

COURSE PROMISE: Students will walk away with a Digital Fundraising Campaign Blueprint to plan, launch, and execute a wildly successful and profitable digital fundraising campaign. This Blueprint can be adapted and used over and over again, to raise money, build their following, and engage their donor base! Win-win!

Hello my nonprofit friend! I think I know what you're thinking: 🤔

Do I really need another course/webinar/training thing? Is this something that is going to truly help me save time, get noticed, and grow my donor base?

Is this a bunch of fluff about social media, or donate buttons, or is it actionable - for my small nonprofit?

I GET IT - and I'm here to answer your questions!

You struggle with getting people to convert from social media fans and followers to DONORS.

You can't seem to get your email list to donate at the rate that you want.

You want a step-by-step guide to getting people to take the action and DONATE ALREADY - using your website, email, and social media channels.

Also, you are an amazing human. You want to do all of this in an ethical, non-spammy or icky way.

THIS is the solution for people like you.

Do you want a live training experience that gives you access to me, access to an incredible community of nonprofit marketers and fundraisers, walks you STEP-BY-STEP through the process, and leaves you feeling calm, refreshed, motivated?

(If you get it but you need to convince your boss, let me know and I am more than happy to jump on the phone with her! 😉 I got you boo.)

The Digital Fundraising Formula is just that - a FORMULA for digital fundraising success, that you can use again and again.

In just five weeks I’ll walk you through my battle-tested and proven digital fundraising framework, PLAN:

P - Preparation and planning

L - Launch with a bang

A - Amplify the campaign

N- Nurture new digital donors

Best of all you’ll get access to a group of nonprofit fundraisers like yourself, the ability to ask all of your burning questions directly to me, and lifetime access to the materials, slides, and recordings.

Join now, and don’t waste another moment on social media - start leveraging the power and potential of these tools to raise money for your cause! I can show you how.

You walk away with a plan, a system, and a calendar so you can hit the ground running for your year-end - and all future - fundraising campaigns!

Class starts live on September 12. Full Syllabus and course schedule is here.

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Making “the ask” is a pivotal moment in the donor journey, as it is a direct request for philanthropic support. 

But what comes AFTER you make the ask? How do you manage a donor’s response to a gift request, no matter what they say?

In the latest episode of Nonprofit Nation, Julia sat down with Elizabeth Abel to learn the top 5 donor response scenarios and how to respond in each circumstance. 

Elizabeth is a thought leader in philanthropy and expert in fundraising. She has led capital campaigns and development initiatives that have collectively raised half a billion dollars for education, healthcare, arts and culture, and advocacy organizations.

Currently a Senior Vice President at CCS Fundraising, Elizabeth partners with institutions to plan and implement large-scale fundraising campaigns with revenue goals ranging from $5 million to more than $1 billion. In this role, she provides counsel on strategic planning, major gifts fundraising, and board engagement. Elizabeth has directed campaign planning studies, served in interim development roles, and managed annual campaigns and special fundraising events.

Connect with Elizabeth

• LinkedIn:  https://www.linkedin.com/in/elizabethabel/
• Instagram:  @ElizabethBerniAbel

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

One year and over 40K downloads! 🥳 To celebrate the one-year birthday of Nonprofit Nation, I created a brand new free resource for you: The Nonprofit Social Media Content Planner. Get your copy here.

Marketing effectiveness can be hard to measure, but we all face increased pressure to understand it and report on it. Where is your marketing working? What opportunities are you missing?

Ultimately, marketing effectiveness equates to marketing maturity.  Regardless of your organization’s size, your marketing ecosystem lives on a maturity spectrum—and where you stand today tells a story of where you’ll end up tomorrow.

In this episode, I talk with one of my favorite marketers, Rachel Clemens. She breaks down exactly how to measure your marketing maturity, and how to move from one stage of marketing maturity to the next. She will also walk us through The Mighty GPS™, a new self-assessment to measure your marketing maturity, from Mighty Citizen.

As Chief Marketing Officer, Rachel spends her days promoting Mighty Citizen's services and thought leadership. She’s been a contributor for SGEngage, NTEN, and the Association of Fundraising Professionals. With a background in messaging, branding, and design, Rachel has been a national speaker for conferences across the country.

Connect with Rachel

• Twitter : @youaremighty
• LinkedIn : https://www.linkedin.com/company/mightycitizen/
• Website  : mightycitizen.com
• Facebook : Mighty Citizen
• Instagram : @mightycitizen

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Today's podcast is sponsored by Community Boost, a digital marketing agency empowering social ventures changing the world. We invite you to join The Nonprofit Marketing Summit: Fundraise To The Future for free on August 16-18th, the biggest virtual conference for nonprofit professionals!  Get your free ticket to the future at https://www.nonprofitmarketingsummit.org/

Do any of these situations sound familiar? 

You know what a difference your organization can make, but your team struggles to accurately and consistently measure the impact. You know that the work you do is layered and complex - and worry about the additional challenges that have been popping up due to the pandemic. You care deeply about making a real difference, but wonder about the impact you’re making in relation to the effort you’re putting in.

 Sheela N. Mahajan, the founder of the Nonprofit Science Institute and Host of the Nonprofit Science Podcast. The Nonprofit Science Institute is on a mission to challenge nonprofits to think differently - namely, like scientists - and they are leading the effort in bringing scientific thinking to the nonprofit field.  

Sheela coined the term "nonprofit science" to describe the application of scientific knowledge, theories, and methodologies to the function and strategy of nonprofit organizations. In this episode, she gives us tips on how to leverage the power of science for better storytelling and movement building.  

Connect with Sheela

• LinkedIn : https://www.linkedin.com/in/sheela-mahajan-720b3614a/
• Website  : https://nonprofit-science.com/
• Instagram : @nonprofitscienceinstitute
• Facebook : @nonprofitscienceinstitute
• https://nonprofit-science.com/ 
• The Best Time Of Year To Ask For Money- According To Science

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Take Julia’s free nonprofit masterclass, ​3 Must-Ha

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Today's podcast is sponsored by Community Boost, a digital marketing agency empowering social ventures changing the world. We invite you to join The Nonprofit Marketing Summit: Fundraise To The Future for free on August 16-18th, the biggest virtual conference for nonprofit professionals!  Get your free ticket to the future at https://www.nonprofitmarketingsummit.org/

Happy Black Philanthropy Month! Black Philanthropy Month is about celebrating not only Black organizations but also Black donors, Black foundations, and Black dollars. It's also about allies recognizing their critical role in supporting this movement. 

Black-led nonprofits receive substantially less investment than organizations that do the same work but have white leadership. The revenue of Black-led organizations is 24% smaller than their white-led counterparts, and their unrestricted net assets are 76% smaller.

In the latest episode of Nonprofit Nation, Julia sat down with Floyd Jones to talk about the growing movement of black philanthropy and funding, and why this movement is critical to racial equity.

Floyd Jones serves as the Community & Partnerships Lead at Givebutter, the #1 rated fundraising platform on G2, powering $300M+ in donations for more than a million changemakers worldwide. Floyd leads the Community Team’s growth strategy via partnerships, sponsorships, strategic campaigns, and special events. 

Throughout his career, Floyd has worked tirelessly building social impact communities around the world. Collectively Floyd has raised over $1M for grassroots organizations and his work has been featured in ESPN, Wired magazine, NIKE, Whole Foods, NBA2k, and more.

Connect with Floyd:

• Linkedin - floydjones3 
• Join my mailing list floydjones.co 
• https://givebutter.com/causes/black-philanthropy-month 
• https://givebutter.com/blog/racial-equity-in-nonprofits 
• https://www.bridgespan.org/insights/library/philanthropy/disparities-nonprofit-funding-for-leaders-of-color 

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Take Julia’s free nonprofit masterclass,

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Today's podcast is sponsored by Community Boost, a digital marketing agency empowering social ventures changing the world. We invite you to join The Nonprofit Marketing Summit: Fundraise To The Future for free on August 16-18th, the biggest virtual conference for nonprofit professionals!  Get your free ticket to the future at https://www.nonprofitmarketingsummit.org/

How has philanthropy changed in the last two years? Where is it going? What do nonprofits need to know about the ever-changing landscape?

In this episode, I talk with one of my favorite authors and thought leaders, Rhodri Davies. Rhodri is a widely-respected expert and commentator on philanthropy and civil society issues. He joins me to discuss what the media is getting wrong in the coverage of charities, how to maintain the spirit of collaboration created during the pandemic, and what’s next for philanthropy and the third sector.

Rhodri is Director of Philanthropy Matters, a new think tank focused on philanthropy issues, and the host of the Philanthropisms podcast. He is also a Pears Research Fellow in the Centre for Philanthropy at the University of Kent, and the Philanthropy Expert in Residence at the Pears Foundation.

Connect with Rhodri

• Twitter: https://twitter.com/Rhodri_H_Davies, @Philliteracy, @Phil_isms_pod    
• LinkedIn  
• Website  
• Podcast
• Book

Referenced in this podcast:
Third Sector UK article
Philliteracy on Medium
The New Yorker article 

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Today's podcast is sponsored by Community Boost, a digital marketing agency empowering social ventures changing the world. We invite you to join The Nonprofit Marketing Summit: Fundraise To The Future for free on August 16-18th, the biggest virtual conference for nonprofit professionals!  Get your free ticket to the future at https://www.nonprofitmarketingsummit.org/

Over the past two years, the pandemic has left nonprofit professionals feeling disoriented: the lighting-speed shift to digital marketing also meant navigating the digital space without a roadmap.

To make sense of the space and understand the trends, Community Boost Consulting launched the Nonprofit Acceleration Report, where they surveyed 400+ nonprofits to learn the trends that are shaping the future of nonprofit marketing. In this episode, we will dig into the report to unpack these learnings so that you can better prioritize and invest in the best digital strategies to increase your ROI and scale impact.

Cameron Ripley (he/him) is the CEO of Community Boost, a digital marketing agency that exists to empower social ventures changing the world. Just in the past year, the Community Boost team has directly served over 350 nonprofits and generated over $20 million in online donations. Trusted by the Equal Justice Initiative, Cancer Research Institute, charity:water, KIVA and many other great causes, Community Boost has been committed to helping the social sector scale online revenue and impact since 2012. Cameron is also the founder of the Nonprofit Marketing Summit, which has helped inspire and educate over 40,000 nonprofit leaders since its launch in 2020.

Connect with Cameron:
Twitter:  @communityboost, @cameronripley
LinkedIn:  https://www.linkedin.com/in/cameronripley/
Facebook:   https://www.facebook.com/groups/digitalmarketingfornonprofits/
TikTok: @communityboost 
Email: cameron@communityboost.org

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.

Connect with Julia on other platforms:
Instagram: www.instagram.com/juliacampbell77
Twitter: www.twitter.com/juliacsocial
LinkedIn: www.linkedin.com/in/juliacampbell

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there!

Want to know the secrets of getting legacies right in order to secure more gifts? In this episode, I talk with Ligia Peña, CFRE, an internationally-recognized expert in gifts in wills/legacies. We cover all the nuts and bolts of legacy programs for nonprofits, how to build and market these programs, and how to do all of it even at the smallest nonprofit. 

Ligia  is President of Globetrotting Fundraiser where she specializes in helping nonprofits develop strategic, data-driven gifts in wills programs. Prior to consulting, Ligia was the Global Legacy Manager at Greenpeace International where she oversaw the organization’s global legacy strategy in 14 countries. She is also a Ph.D. candidate at the University of Kent where she’s researching national legacy marketing campaigns as a tool to change society’s behavior towards gifts in wills.

As an AFP Master Trainer, Ligia has trained countless fundraisers around the globe. She's a sought-after and seasoned international presenter who enjoys sharing her knowledge and empowering nonprofit professionals to think about gifts in wills differently by daring to be creative and innovative. 

Connect with Ligia:

• Twitter:  @GlobetrottingFr
• LinkedIn:  http://ca.linkedin.com/in/ligiapena
• Facebook:    https://www.facebook.com/GlobetrottingFundraiser/
• Instagram:  https://www.instagram.com/globetrottingfundraiser/
• Website:  www.globetrottingfundraiser.com

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.

Connect with Julia on other platforms:
Instagram: www.instagram.com/juliacampbell77
Twitter: www.twitter.com/juliacsocial
LinkedIn: www.linkedin.com/in/juliacampbell
Blog: www.jcsocialmarketing.com/blog

Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there!

If you’ve got a Strategic Planning document on a shelf somewhere that was written after an enormous number of meetings but never cracked again, you are in good company. Many nonprofits spend time, resources, and precious bandwidth creating a Strategic Plan - never to look at it again. Yikes.

In an ideal world, a Strategic Plan covers the why and how of your existence, and encompasses broad strategic goals and strategies that you want to accomplish in the near future. It defines what an organization should do within the next two to five years - and how to get there.

But before your nonprofit ventures into the nonprofit strategic planning process, there are several considerations you need to take into account.

Carol Hamilton is an organization effectiveness consultant who helps nonprofits become more strategic and innovative for greater mission impact. She facilitates strategic planning, helps organization’s prepare for executive transitions and provides training.

Carol trains frequently on leadership, strategy and innovation topics and is the host of the Mission: Impact podcast. She graduated from Swarthmore College and has her Masters in Organization Development from American University.

Here are some of the topics we discussed:

• Common mistakes nonprofits make when making a strategic plan
• How to know if you have a successful strategic plan
• What are some of the elements that go into a successful process
• How long is the process and how often to revisit
• How can we do strategic planning in uncertain times? How can we plan 3-5 years into the future? 

Connect with Carol:
https://www.linkedin.com/in/carol-hamilton-0052b71/
Grace Social Sector Consulting, LLC

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.

Connect with Julia on other platforms:
Instagram: www.instagram.com/juliacampbell77
Twitter: www.twitter.com/juliacsocial
LinkedIn: www.linkedin.com/in/juliacampbell
Blog: www.jcsocialmarketing.com/blog

Take

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there!

"Your career has real value and potential, even if you didn’t start out with a fixed idea of what you wanted to end up doing, then pursue it in a series of obvious, tried and tested steps." 

For the past twenty years, Russ Finkelstein has worked to change how individuals view their current and future work and how institutions support their staff, members, fellows and alums in developing their leadership and making decisions. 

As a founding team member at organizations like Idealist.org, ClearlyNext, Fund the People, and Title8, Russ has helped visionary leaders realize sustainable programs, have greater impact and live better lives outside of work. 

Russ was chosen by LinkedIn as one of 6 LGBTQ+ creators feature during Pride Month.

Here are some of the topics we discussed:

• His stated purpose in helping outliers find their way in work in life;
• How he envisions the future of work;
• The so-called "great resignation"
• Imposter syndrome and how to be vulnerable and show up in an authentic way personally and professionally 

Connect with Russ:
https://www.linkedin.com/in/russfinkelstein/
https://russfinkelstein.com/
Washington Post Column
LinkedIn: Support LGBTQ+ Professionals Beyond June

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.

Connect with Julia on other platforms:
Instagram: www.instagram.com/juliacampbell77
Twitter: www.twitter.com/juliacsocial
LinkedIn: www.linkedin.com/in/juliacampbell
Blog: www.jcsocialmarketing.com/blog

Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there!

Nonprofits often struggle with how to write emails, newsletters, and other copy that can connect with donors. The key? To incorporate vulnerability, warmth, authenticity, and even some silliness and disregard for proper grammar and style. And who best to teach us this style than someone who was in the trenches for years - with extraordinary results! 

For 11 years, Julie Edwards was immersed in the world of animal welfare as Director of Development and Marketing, then Executive Director, of a regional selective admission facility. Throughout her tenure, she learned from the best in the field and used this knowledge to take the organization to the next level including overseeing the expansion of public clinical services to $1+ million in annual revenue. Julie built the organization's development and marketing communications programs from the "ground up" taking annual gifts from less than $200K to more than $1 million.

Here are some of the topics we discussed:

• Why donor relations matter now more than ever
• The essential elements of a donor relations program that actually works
• How small nonprofits can split their time on donor retention AND donor acquisition
• Tips to retain more donors and to make them feel acknowledged and happy

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.

Connect with Julia on other platforms:
Instagram: www.instagram.com/juliacampbell77
Twitter: www.twitter.com/juliacsocial
LinkedIn: www.linkedin.com/in/juliacampbell
Blog: www.jcsocialmarketing.com/blog

Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there!

Email still remains the best way to communicate with a large group of people at scale – when implemented in a thoughtful, strategic fashion. And while email marketing boasts a high return on investment for the average nonprofit, you should continuously be working to improve your email effectiveness. Did you know that the average nonprofit loses out on around $14,000 per year because up to 12% of their emails are categorized as spam? Yikes.

Enter email marketing master Liz Wilcox. She is an email ninja sent here to help get your emails delivered, opened, and read -and how to build a community anxious to hear from you!

In this episode, you’ll learn Liz’s best tips on:

• How to build your list without using ads;
• How much email to send and what to write;
• How to write a subject line that gets your emails opened;
• Increasing deliverability and click-through rates to make an even bigger impact.

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.

In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.

She’s best known for her 1000+ users membership, 20 Minute Newsletter technique, and the Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, e-commerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run and is a walking 90s pop culture encyclopedia.

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.

Connect with Julia on other platforms:
Instagram: www.instagram.com/juliacampbell77
Twitter: www.twitter.com/juliacsocial
LinkedIn: www.linkedin.com/in/juliacampbell
Blog: www.jcsocialmarketing.com/blog

Take Julia’s free nonprofit masterclass,

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

This episode is sponsored by my wonderful friends at Qgiv! I'll be holding a free webinar with them on July 21 - to go https://www.bit.ly/qgivandjulia and register for free! See you there!
 
The data we have is flawed. My guest this week, Meenakshi ‘Meena’ Das, writes: “For far too long, we have ignored collecting critical data points, missed creating healthy dialogues around that data, and we have added our biases to all of it — all of it — to perform research operations and take crucial decisions from it.”

What is "good data" and how can we collect it? How can we build inclusive and equitable research and analysis into our programs - to help accomplish our missions and to become more financially sustainable?

Meenakshi (Meena) Das (she/her/hers) is Founder & Philanthropy Analytics Consultant at NamasteData. 

She specializes in designing survey-based research tools and analyzing engagement to help organizations find the strategic value of their data. Meena spends her time outside work as a mentor to immigrants and as pro bono research advisor to small shops.

Her two recent favorite projects are working on making data-based research tools more DEIA (Diversity, Equity, Inclusion, and Accessibility) compliant and designing the second season of her podcast “Being and Unbeing an Immigrant” where she wants to bring together the families of immigrants left behind in the home country. 

Here are some of the topics we discussed:

• Newsletter for changemakers of the nonprofit industry to learn & share about equity-led data, research, & analytics
• What “inclusive and equitable research and analytics” means and has to do with nonprofit leaders
• What kind of data should we be collecting and how can this make us better fundraisers
• Making data-based research tools more grounded in DEIA (Diversity, Equity, Inclusion, and Accessibility)

Connect with Meena Das:

• Website: https://www.namastedata.org/ 
• LinkedIn:  https://www.linkedin.com/in/meenadas/ 
• Podcast: https://open.spotify.com/show/6BSIxPZhN9e6LdPp4kXrFW
• Data Is For Everyone (my virtual school)

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.

Take Julia’s free nonprofit masterclass,

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

On top of all the other fundraising strategies nonprofits have to master, you may be thinking that the additional hassle of figuring out cryptocurrency donations may not be worth it.

However, 220,000,000+ people use cryptocurrency today. And half of millennials prefer crypto investing to stocks. And in a recent study, Fidelity Charitable found crypto owners to be more charitable than the typical investor, but 46% of these donors noted it was difficult to find nonprofits that accept cryptocurrency donations.

With so many ways for nonprofits to accept cryptocurrency donations, you don’t need to turn away donors who wish to donate their Bitcoin, Ethereum, or other coins. It’s a new technology that is constantly evolving, and it’s understandable if you have some apprehension or confusion about how it all works. However, with so many tools available it is easier than ever to get started.

Pat Duffy created The Giving Block with Co-Founder Alex Wilson in 2018, developing the leading solutions that charities, universities and other nonprofits use to fundraise cryptocurrencies. They quickly established themselves as the leading crypto fundraising experts through the explosive growth of their programs at Save the Children and United Way Worldwide. Over the last four years, The Giving Block has turned cryptocurrency into the fastest growing donation method, founding the industry’s giving pledge, giving days and crowdfunding platform.

Here are some of the topics we discussed:

• How can a nonprofit get started accepting crypto donations
• Bitcoin currently being the most popular among cryptocurrencies, how can nonprofits ask for Bitcoin donations
• What is Blockchain-based NFTs and how can nonprofits use NFTs
• What are the trends on the next coming years

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.

Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.com

Storytelling has been receiving a lot of press lately, as a content marketing tool and as an effective way to engage audiences on social media.

Brands and businesses are getting their stories out there – stories about their origins, their values, their customers.

So why are most nonprofits so bad at storytelling?

I think the reason is that many nonprofit staff and volunteers are uncomfortable talking about themselves. They feel icky asking for support, asking for help, patting themselves on the back and sharing the great work they are doing every day.

This needs to change.

Here are 5 stories that your nonprofit should be telling everywhere you do fundraising and marketing – including social media.

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.

Connect with Julia on other platforms:
Instagram: www.instagram.com/juliacampbell77
Twitter: www.twitter.com/juliacsocial
LinkedIn: www.linkedin.com/in/juliacampbell
Blog: www.jcsocialmarketing.com/blog

Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.com

Nonprofit organizations live daily in working to outpace need. Yet, the nonprofit fundraising landscape is one that hasn’t changed much in the last several decades. What if our dreams are bigger than simply hitting revenue goals? 

To better help the sector dream big and escape the status quo, Jon McCoy and Becky Endicott started the We Are For Good professional development empire. They're on a mission to reimagine the nonprofit professional development space, to flip the donor pyramid upside down, and to rename our industry in their spare time.

After dreaming of a full-fledged company aimed at empowering and equipping this generation of nonprofit leaders,  We Are For Good launched in 2020 through their podcast of the same name. The podcast debuted as the #1 nonprofit podcast on Apple iTunes and hosts some of the industry’s most respected thought leaders as guests. 

Here are some of the topics we discussed:

• The biggest changes in the nonprofit sector in the last two years
• How they record and release new podcast episodes three times per week (wow!)
• How we can get people to care and to embrace our ideas
• What nonprofits get wrong when it comes to professional development - and how We Are For Good aims to change that  

Connect with We Are For Good:
LinkedIn - @Weareforgood
Instagram - @Weareforgood
Twitter - @weareforgood_
Facebook - @Weareforgood
Pinterest - @Weareforgood
YouTube - @Weareforgood
https://www.weareforgood.com/

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.

Connect with Julia on other platforms:
Instagram: www.instagram.com/juliacampbell77
Twitter: www.twitter.com/juliacsocial
LinkedIn: www.linkedin.com/in/juliacampbell
Blog: www.jcsocialmarketing.com/blog

Take Julia’s free nonprofit masterclass,

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.com

Nonprofits, no matter their size or mission, are working to change hearts and minds around important issues every single day.

Whether you are trying to get new members for your performing arts center, to entice people to adopt dogs and cats, or to create advocacy actions around climate change – you are in the business of persuasion.

To persuade is “to move by argument, entreaty, or expostulation to a belief, position, or course of action.” 

In his writings on how to become a great public speaker, the Greek philosopher Aristotle (384-322 B.C.) described three “modes of persuasion”. 

These modes – Ethos, Pathos, and Logos –  are the essential elements required to convince your audience of your viewpoint. 

In order to collect, craft, and share stories that will move people from passive to passionate, let’s explore how Aristotle’s 3 modes of persuasion can be used to improve our nonprofit storytelling.

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.

Connect with Julia on other platforms:
Instagram: www.instagram.com/juliacampbell77
Twitter: www.twitter.com/juliacsocial
LinkedIn: www.linkedin.com/in/juliacampbell
Blog: www.jcsocialmarketing.com/blog

Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.com

This episode audio is taken from a free live webinar that I did, called How Nonprofits Can Adapt Their Storytelling in the Time of Social Distancing. Enjoy!

You'll learn:

✅ How to make the case for storytelling at your nonprofit.

✅ Real-world examples of compelling stories resonating right now.

✅ The benefits of sharing your stories (for your audience!)

✅ Essential qualities of a stellar nonprofit storyteller in uncertain times.

✅ I'll also be taking questions and giving you more details about my program Storytelling That Sticks.

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.

Connect with Julia on other platforms:
Instagram: www.instagram.com/juliacampbell77
Twitter: www.twitter.com/juliacsocial
LinkedIn: www.linkedin.com/in/juliacampbell
Blog: www.jcsocialmarketing.com/blog

Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Celebrate! 🎉🎉 My live nonprofit training course, Storytelling That Sticks, is open for enrollment! Class starts May 30th - and I'll only run this ONCE this year - so get in now! Learn more and register: www.StorytellingThatSticks.com

Cause marketing, as defined by cause marketing expert Joe Waters, is a partnership between a nonprofit and a for-profit for mutual profit. Joe is my guest this week, and he sheds light on the many definitions and facets of cause marketing as well as specific ways that nonprofits can build their cause marketing program and create partnerships that prospects can’t wait to get involved in.

Joe helps nonprofits and businesses build win-win partnerships that raise money and change the world. He’s been writing his popular partnership blog, Selfish Giving, since 2005. He’s also written two books, one on cause marketing, the other on corporate partnerships.

Joe's email newsletter is a must-read for the sector, and you can sign up here: https://www.selfishgiving.com/  

Here are some of the topics we discussed:

• How to identify cause marketing opportunities and capitalize on them 
• What are the many ways nonprofits can raise money with corporate partnerships
• What corporate sponsors really want (and how to convey that to them)
• How cause marketing has changed due to generational shifts

Connect with Joe:
https://twitter.com/joewaters
https://www.selfishgiving.com/

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.

Connect with Julia on other platforms:
Instagram: www.instagram.com/juliacampbell77
Twitter: www.twitter.com/juliacsocial
LinkedIn: www.linkedin.com/in/juliacampbell
Blog: www.jcsocialmarketing.com/blog

Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

45% of worldwide donors are enrolled in a monthly giving program. In addition, online monthly giving revenue grew by 40% in the past year as recurring donation options become increasingly popular with online donors.

I sit down with monthly giving guru Erica Waasdorp, an expert in helping nonprofits of all sizes create and grow vibrant and successful monthly donor programs.  

Erica lives and breathes direct response and fundraising and considers herself a "Philanthropy-holic". Building partnerships and trying to find the best solution for members and donors and thus clients’ needs are what Erica does best. 

Erica started A Direct Solution in December of 2003 with more than twenty years of experience in direct marketing, from both sides of the desk, on the client side and the agency side. She has since worked with numerous non-profit clients on and off-Cape as well as internationally.

Here are some of the topics we discussed:

• Why monthly giving is so powerful right now
• How even the smallest nonprofits can set up a monthly giving program
• How to use social media to promote and grow your program
• Common pitfalls to avoid

Connect with Erica:
https://adirectsolution.com/
https://www.linkedin.com/in/erica-waasdorp-544b74/

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. 

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Connect with Julia on other platforms:
Instagram: www.instagram.com/juliacampbell77
Twitter: www.twitter.com/juliacsocial
LinkedIn: www.linkedin.com/in/juliacampbell
Blog: www.jcsocialmarketing.com/blog 

Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Long-term planning - right now??? If this concept seems foreign or unattainable to your nonprofit, especially with what we've gone through in the past two years, then listen up. 

Enter Cherian Koshy, Certified Fund Raising Executive (CFRE), Chartered Advisor in Philanthropy (CAP), & AFP Master Trainer. He spent over 25 years in nonprofits, mostly as a fundraiser. Cherian is a nonprofit investment consultant and principal at Endowment Partners, an investment management firm that solely focuses on nonprofits, foundations, and endowments. 

He currently serves on the global board of the Association of Fundraising Professionals and is the Chair of the Iowa Commission on Volunteer Service (Volunteer Iowa) as well as eight other boards and commissions.

Here are some of the topics we discussed:

• The importance of investments and long term planning
• Charitable giving and emergency situations: striking the balance between urgent need and long-term solutions
• How nonprofits can deal with risk & uncertainty
• The concept of the "Ulysses Pact" to ensure foundations and fundraising staff are still around to help future generations through their emergencies.
• Common obstacles to long-term planning and ways to overcome them

Connect with Cherian:
https://twitter.com/cherian_koshy
https://www.linkedin.com/in/cheriankoshy/

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.

Connect with Julia on other platforms:
Instagram: www.instagram.com/juliacampbell77
Twitter: www.twitter.com/juliacsocial
LinkedIn: www.linkedin.com/in/juliacampbell
Blog: www.jcsocialmarketing.com/blog

Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

In some ways, we're in a golden age of fundraising. There have never been more ways to capture attention, rally supporters, generate revenue, and measure fundraising performance than there are today. The accessibility of this technology has also never been greater, even to the smallest charities.

But with all the software, tools, apps and intelligence available to us, why has fundraising performance stagnated? Has technology actually gotten in the way of building a personal connection with our supporters?
 
In the latest episode of Nonprofit Nation, Steven Shattuck tell us why robots make bad fundraisers - and how we can apply time-tested principles of philanthropy to the modern technology available, with the goal of keeping the donors we already have, inspiring new donors to give, and maintaining the sanity of our team members. 

Steven Shattuck is Chief Engagement Officer at Bloomerang. A prolific writer and speaker, he curates Bloomerang’s sector-leading educational content, and hosts a weekly webinar series which features the top thought-leaders in the nonprofit sector. He is the author of Robots Make Bad Fundraisers – How Nonprofits Can Maintain the Heart in the Digital Age, published by Bold and Bright Media (2020).

Here are some of the topics we discussed:

• How technology has gotten in the way of building a personal connection with donors
• Statistics on donor retention (spoiler: it's bad) and how we can retain more of our donors
• How fundraisers can use modern technology to keep more of the donors that they have
• Why fundraising is more important than ever in turbulent times

Connect with Steven:
https://twitter.com/StevenShattuck
https://www.linkedin.com/in/stevenshattuck/

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.

Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that Convert

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

This episode is sponsored by the Donor Participation Project Conference! Join me and dozens of others for a different kind of fundraising event.  Register at www.joindpp.org/conference

In 2020 a tsunami in the form of a global pandemic hit us all. Too many nonprofits were left scrambling, trying to pick up the pieces. Wondering how they were going to replace the $600k their spring gala typically raises. Often left afraid to fundraise, disempowered by well-meaning boards and directors.

We’re still dealing with the changing landscape of fundraising and our sector. But the good news is, donors stepped up. Big time. And thanks to the disruptions of the past two years, we know what works in the midst of crisis!

In the latest episode of Nonprofit Nation, I ask Pamela Grow how we can best fundraise and ask for support in the midst of a crisis, and how to make this fundraising sustainable in the long term.

Pamela Grow is the publisher of The Grow Report, a must-read weekly email for small shop fundraisers, the author of Simple Development Systems: Successful Fundraising for the One-Person Shop, and founder of The Fundraising Calendar.

Her Basics & More classes have trained nearly 10,000 nonprofits all over the world. Pam was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants. 

Connect with Pamela:
https://www.pamelagrow.com/
https://twitter.com/PamelaGrow
https://thefundraisingcalendar.com/

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.

Connect with Julia on other platforms:
Instagram: www.instagram.com/juliacampbell77
Twitter: www.twitter.com/juliacsocial
LinkedIn: www.linkedin.com/in/juliacampbell
Blog: www.jcsocialmarketing.com/blog

Take Julia’s free nonprofit masterclass, ​3 Must-Have Elements of Social Media Content that Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Nonprofits of all sizes are strapped for capacity, and often staff isn't trained in marketing, advertising, or social media. When you lack internal marketing skills, it may make sense to hire a third party to help, whether that be a large agency or a solo consultant. Sometimes this can be more cost effective and less risky than bringing in a new full-time employee - but going outside the org requires more intentionality and oversight to ensure results. 

In this episode of Nonprofit Nation, Chris Barlow and I talk about the ins and outs of hiring marketing help, how to keep agencies and consultants accountable, and where to start. 

As a teen, Chris believed he’d work in a cause-focused mission or career, but when he had to just “get a job” after college, he surprisingly discovered a passion for business. After over a decade in corporate sales, he realized that while he enjoyed it, he couldn’t see himself retiring in it.

So in 2015 he founded an agency, Beeline, and volunteered with a local nonprofit to help them with their digital marketing. This unexpectedly led him back to realizing the dream he had growing up - that of doing something to serve people and a greater purpose.

Beeline focuses on helping nonprofits expand their mission and grow their donor base through digital marketing, but Chris' favorite skill and privilege is putting his two youngest boys down for a nap every day. 

Here are some of the topics we discussed:

• How do we know when it's time to hire some outside help
• What questions should you ask a consultant
• How can you measure success
• How to convince the board to fund outside help 

Connect with Chris:
https://twitter.com/Beeline_Chris
https://www.linkedin.com/in/cbarlow-nonprofit-marketing/

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.

Connect with Julia on other platforms:
Instagram: www.instagram.com/juliacampbell77
Twitter: www.twitter.com/juliacsocial
LinkedIn: www.linkedin.com/in/juliacampbell
Blog: www.jcsocialmarketing.com/blog

Take Julia’s free nonprofit masterclass,

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

This episode is a replay to celebrate the launch of Rhea's new book, Get That Money, Honey!: The No-Bullsh*t Guide to Raising More Money For Your Nonprofit!  

 Do you ever feel icky asking for money - or just downright scared? Does this prevent you from raising the amount of money you need for your nonprofit? There may be emotional and mental blocks that hold you back from being an effective fundraiser.

In this episode, Rhea Wong joins me to drop some "truth bombs" about fundraising mindset and gives us some strategies to help us get over the limiting beliefs, assumptions, and stories that are holding us back from reaching our true potential. 

Over a 12 year period as the Executive Director of Breakthrough New York, Rhea grew their fundraising program from about 200K per year to $3M in 100% private donations annually.  This included funding from institutional foundations, corporations, events, and individuals.

Rhea made all the mistakes so you don’t have to. Now she is on a quest to teach others what it takes to succeed - because the world cannot wait for important change. 

Rhea's e-newsletter is one that I read every single week (check it out for adorable photos of her lasa apso Stevie Wonderdog), and her podcast and free weekly trainings are a must-have resource for fundraisers. 

Here are some of the topics we discussed: 

• Why major gift fundraising sounds so scary - but it's simpler than you think
• Why she is on a mission to destroy "the pitch"
• Fundraising a just a math problem 
• How to determine if you are an Asker or a Guesser
• The limiting beliefs, assumptions, and stories holding us back from raising more money 

A Rhea Wong quotable: "It's only weird if you make it weird."

Connect with Rhea:
Rhea Wong's website
https://www.linkedin.com/in/rheawong/
https://twitter.com/ConsultingRhea
https://mailchi.mp/rheawong/book

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. 

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Clients include GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. 

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

About 87% of nonprofit CEOs in the U.S. were white in 2019, down from 90% in 2016. Similarly, roughly 78% of nonprofit board members were white in 2019, down from 84% in 2016, according to Board Source, a nonprofit that tracks this information.

In a country where Black and Latino individuals and other people of color make up about 40% of the population, this lack of diversity is a major concern for nonprofits that provide services or advocacy primarily to communities of color, and among those groups whose mission is aimed at promoting race equity.

In the latest episode of Nonprofit Nation, I talk with board management consultants Christal M. Cherry and Renee Rubin Ross about how we can best move our nonprofit boards towards racial equity.

Christal M. Cherry is a trained fundraiser with more than 22 years of nonprofit experience serving on executive teams, as a liaison with boards, and a confidant to the CEO/Executive Director. Christal has a passion to help transform board members into impactful leaders, and touts fundraising as her ministry - the place where she feels she can make the biggest difference. Christal’s mantra: Fundraising is not an F word. Christal founded and leads The Board Pro, a company that equips board members with the tools they need to effectively govern and help nonprofits to fulfill their missions, scale, and become change agents in their communities.

Dr. Renee Rubin Ross is a recognized leader on board and organizational development and strategy and the founder of The Ross Collective, a consulting firm that designs and leads inclusive, participatory processes for social sector boards and staff. Committed to racial equity in the nonprofit sector, Dr. Ross guides leaders and organizations in strategic plans and governance processes that deepen social change, racial justice, stakeholder engagement, and community strength. In addition to her consulting work, Dr. Ross is the Director of the Cal State University East Bay Nonprofit Management Certificate program and teaches Board Development and Grant Writing for the program.

Here are some of the topics we discussed:

• Their new service for boards, called  Planting the Seeds of Change: A Journey towards Race-Equity Culture
• The challenges facing nonprofit boards right now
• How to initiate tough conversations at your organization around racial equity
• Where to get started if you are interested in learning more about DEI work 

Connect with Christal:
https://www.linkedin.com/in/christal-m-cherry/

Connect with Renee:
https://www.therosscollective.com/subscribe
https://www.linkedin.com/in/reneerubinross/
https://twitter.com/reneerubinross
https://www.instagram.com/rrrconsults/

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About the host: Named as a top thought leader by Forbes and BizTech Magazine,

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

This is a quickie episode to celebrate my new nonprofit master class, Instagram for Nonprofits: How to Raise Awareness & Drive Donations, using the news feed, stories, and reels. To register for this class, and to get your Instagram account personally evaluated by me, go to InstagramforNonprofits.com and sign up. But you have to hurry, class starts April 7. Save your spot at InstagramforNonprofits.com!

Spring is in the air – hopefully coming soon to Boston – and it’s time to put a fresh coat of paint on those dusty social media accounts!

So much has changed in the digital landscape in just the past few months, all of which makes tightening up and improving your nonprofit social media profiles even more important.

Even if you post regularly, keep up with the trends, and get lots of engagement (good for you!), you may still want to take a close look at those profiles. 

Photos, videos, info, URLs, calls-to-action, About sections, bios, hashtags, and more – I’m sure they can all use a little sprucing up! 

Here are my tips on doing a spring cleaning for your nonprofit social media accounts, focusing on

• Facebook
• Twitter
• Instagram
• LinkedIn, and
• YouTube

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. 

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Love them or hate them, fundraising events are here to stay. But in the age of COVID, your events may look a bit different. Virtual, in-person, hybrid - how will your nonprofit know which one to choose? And how to balance health and safety considerations with our very human longing to get back together in person?

In the latest episode of Nonprofit Nation, I ask fundraising visionary Claire Axelrad, J.D., CFRE, how to manage a fundraising program through times of uncertainty, how to use digital fundraising, and how to change the minds of a board that REALLY wants to continue with an in-person 400 guest gala.  

Claire has one of the top-rated fundraising blogs on the planet, and 30 years of frontline development work helping organizations raise millions in support. Her award-winning blog showcases her practical approach, which earned her the AFP “Outstanding Fundraising Professional of the Year” award. After leaving the nonprofit trenches, Claire began her coaching practice and founded the online “Clairification School” – often referred to as the best bargain in fundraising.

Here are some of the topics we discussed:

• The pros and the cons of nonprofit fundraising events
• How to make the shift to hybrid and/or virtual fundraising events
• How to help reluctant staff and board members embrace new ideas for events
• Trends in the fundraising event space and pitfalls to avoid

Connect with Claire:
https://clairification.com/
https://twitter.com/charityclairity
https://www.linkedin.com/in/claireaxelrad/

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. 

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

This is a quickie episode all about Instagram, to celebrate my new nonprofit master class, Instagram for Nonprofits: How to Raise Awareness & Drive Donations, using the news feed, stories, and reels. To register for this class, and to get your Instagram account personally evaluated by me, go to InstagramforNonprofits.com and sign up. But you have to hurry, class starts April 7. Save your spot at InstagramforNonprofits.com!

Instagram is a powerhouse when it comes to social media marketing and raising awareness. And with the addition of Instagram fundraising tools, such as the profile Donate button and the Instagram Donation Sticker, it's become one to watch in terms of driving donations.

According to Pew Research, 40% of US adults say they use Instagram - and the platform has a notably strong following with young adults. In fact, a majority of 18- to 29-year-olds say they use Instagram (71%) or Snapchat (65%), while roughly half say the same for TikTok.

Nonprofits small and large are using it to share their stories, showcase impact, and directly engage with their stakeholders. But did you know that nonprofits can also use Instagram to build their email subscribers?

Even if you have been on Instagram for years now, or if you are a complete novice, there are a few tried-and-true ways to gain more followers and to get discovered by even more of your community members.

In this quickie episode, I give you 4 ways that you can grow your nonprofit email list using Instagram.

To dive deeper into using Instagram to raise money and awareness, go to www.InstagramforNonprofits.com and sign up.  

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Capital campaigns are usually organized as big, multi year fundraising efforts, designed to get an organization to the next level of programming and service. But it doesn't always have to be about a new building or a renovation.

Capital campaigns can be about technology and rebranding - whatever needs to be done to build the capacity of an organization to jump to another level of service.  You'll know success if at the end of the campaign, your community and your organization looks and feels different than when you started.
 
My guest this week is Amy Eisenstein, ACFRE. Amy has been a development professional and fundraising consultant for more than 20 years. She is also the CEO of the Capital Campaign Toolkit.  Recognized as a leading expert in her field, she helps small and large nonprofits alike raise millions of dollars through major gift and capital campaigns.

Here are some of the topics we discussed:

• How to know when or if it's time to run a capital campaign
• How to decide what to raise money for during a capital campaign
• What needs to be in place before starting a campaign
• The very first thing you need to do when starting out

Connect with Amy:
https://www.linkedin.com/in/amy-eisenstein-acfre-1201658/
https://capitalcampaigntoolkit.com/podcast/
https://capitalcampaigntoolkit.com/
https://www.amyeisenstein.com/

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. 

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

This is a quickie episode all about Instagram, to celebrate my new nonprofit master class, Instagram for Nonprofits: How to Raise Awareness & Drive Donations, using the news feed, stories, and reels. To register for this class, and to get your Instagram account personally evaluated by me, go to InstagramforNonprofits.com and sign up. But you have to hurry, class starts April 7. Save your spot at InstagramforNonprofits.com! 

Instagram is a powerhouse when it comes to social media marketing and raising awareness. And with the addition of Instagram fundraising tools, such as the profile Donate button and the Instagram Donation Sticker, it's become one to watch in terms of driving donations.

According to Pew Research, 40% of US adults say they use Instagram - and the platform has a notably strong following with young adults. In fact, a majority of 18- to 29-year-olds say they use Instagram (71%) or Snapchat (65%), while roughly half say the same for TikTok.

It's not enough to lump Instagram into your overall "digital marketing strategy" or "social media plan". Instagram has distinct features that make it work - best practices, strengths, weaknesses, and features like Stories and Reels that people love.

Even if you have been on Instagram for years now, or if you are a complete novice, there are a few tried-and-true ways to gain more followers and to get discovered by even more of your community members.

In this quickie episode, I give you 5 simple tips for getting your nonprofit discovered on Instagram.

To dive deeper into using Instagram to raise money and awareness, go to www.InstagramforNonprofits.com and sign up.  

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

There’s no better place to connect with businesses and donor prospects than on LinkedIn. With 800+ million members, LinkedIn is not the largest of the social networks, but with a specific business focus, it’s an audience worth noticing. 

While LinkedIn might initially seem to be useful only for B2B marketing and sales, there are many ways nonprofits can utilize LinkedIn. LinkedIn can provide your organization with networking and marketing benefits, no matter the size.  Nonprofits can find corporate sponsors, attract major donors, share knowledge and learn from others.

 My guest this week is Angela Pitter, a LinkedIn and digital marketing expert and the Founder and CEO of LiveWire Collaborative, a digital marketing consultancy. She’s known for building comprehensive solutions that expand and strengthen customer engagements. Services at LiveWire Collaborative include: Online Strategy Development and Implementation for mid-size businesses, Social Media Training for corporations or organizations, one-on-one Executive Coaching, Social Media Analysis, as well as Facebook Ads and Email Marketing.

Angela is a highly sought-after speaker who was recently featured on Chronicle’s, WCVB TV social media segment, has spoken at the Massachusetts Conference for Women, CWE Women’s Business Leaders Conference and Needham Business Association to name a few.

Here are some of the topics we discussed: 

• Why LinkedIn is such a powerful tool for nonprofits
• Ways we can level up our presence and our profiles
• The difference between Company Pages, Groups, and Personal Profiles
• How nonprofits can do donor prospecting on LinkedIn without being spammy

Connect with Angela:
https://www.linkedin.com/in/angelapitter/
https://www.linkedin.com/company/livewirecollaborative/
https://livewirecollaborative.com/
https://twitter.com/angelapitter
https://nonprofit.linkedin.com/

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

 About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. 

Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. 

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Beth and Allison's new book comes out today! Get your copy on Amazon or ask at your local bookstore.

The use of smart tech by nonprofits exploded during the pandemic. Smart tech is becoming integrated into internal workflows, fundraising, communications, finance operations, and service delivery efforts, freeing up staff to focus on deeper societal changes that need to be made.  The hope is that smart tech may also enable us to turn the page on an era of frantic busyness and scarcity mindsets to one in which we have the time to think and plan — and even dream. 

I sat down with Beth Kanter and Allison Fine to talk about their new book, and what it means to stay human-centered in an automated world.

Allison Fine is among the nation’s preeminent writers and strategists on the use of technology for social good. She is the author of the award winning Momentum: Igniting Social Change in the Connected Age, and Matterness: Fearless Leadership for a Social World. She speaks to social change makers around the world, regularly keynotes conferences, is a founding board member of Civic Hall, and is a member of the national board of Women of Reform Judaism.

Beth Kanter is an internationally recognized thought leader in digital transformation and well-being in the nonprofit workplace, a trainer & facilitator, and a sought-after keynote speaker. She is the co-author of the award-winning Happy Healthy Nonprofit: Impact without Burnout. Named one of the most influential women in technology by Fast Company, she has over three decades of experience in designing and delivering training programs for nonprofits and foundations. 

Allison and Beth co-authored The Networked Nonprofit in 2010. Their new book, The Smart Nonprofit: Staying Human Centered in an Automated World  is available right now wherever books are sold. 

Here are some of the topics we discussed: 

• What exactly is smart tech - and how nonprofits can leverage it to free up time
• How smart tech can make our workflow easier
• Ways that we can be intentional and ethical in our use of smart tech at our organizations
• What do we need to consider when we are just starting out 

Connect with Beth and Allison:
https://twitter.com/kanter
https://twitter.com/afine
https://www.linkedin.com/in/bethkanter
https://www.linkedin.com/in/allison-fine-a07132/

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

Learn more about Julia and how to work with her at her website: www.jcsocialmarketing.com

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

The answer is... 42. (Listen to find out what that means, and thanks for all the fish.)

In all seriousness, the question is not should our nonprofit have a budget for advertising. In 2022, the more important question is - just how much should we spend, and how do we determine this?  Which channels are most effective for nonprofits? These questions are especially important as social platforms like Facebook/Instagram/LinkedIn continue to reduce organic reach across the board. 

Samin Pogoff is here to help. A creative storyteller at heart and a data analyst by training, Samin helps mission-oriented businesses and organizations increase their impact through data-driven strategy. Since starting at Whole Whale, she has helped clients like NYC Health and Hospitals, MediaJustice, Scratch Foundation, Mid-America Transplant, Compassion and Choices, Counseling in Schools, and Lung Cancer Foundation of America develop insight from their data and improve their digital strategy. Before joining the nonprofit digital marketing agency Whole Whale, Samin worked as a documentary film editor and producer with works screening at The Tribeca Film Festival and on HBO, VICE News Tonight, BBC World Services, and The History Channel. 

Here are some of the topics we discussed: 

• Insights from the recent Nonprofit Advertising Benchmark Study
• What nonprofits get wrong when thinking about and budgeting for advertising
• How to create a budget for advertising that won't break the bank but will help you get results 

Connect with Samin:
https://www.linkedin.com/in/samin-pogoff/
https://www.wholewhale.com/
Nonprofit Advertising Benchmark Study 

 Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. 

Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. 

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Building and growing a strong membership community during a pandemic can be challenging. If we can't get together in person, how can we foster strong connections?  In the digital and virtual age, how can we effectively engage our members and encourage them to participate?

Enter Yolanda F. Johnson.  With more than two decades of experience in the non-profit sector, she has had an outstanding career as a performing artist, as a composer, as an producer, as an educator, and she has used her background as a performer to become a sought-after fundraising expert.

Yolanda founded two membership communities for non-profit professionals— Women of Color in Fundraising and Philanthropy (WOC)® and Allies in Action Membership Network.™ 

In this episode, we’ll talk about what it takes to build a vibrant membership community and why diversity is the key to a true “philanthropic lifestyle”. 

Here are some of the topics we discussed: 

• How to build and grow a membership organization and/or nonprofit community 
• Ways to continually engage and connect with your members
• How she grew WOC and Allies in Action

Connect with Yolanda:
https://www.yolandafjohnson.com/
https://twitter.com/YolandaFJohnson
https://www.instagram.com/yolanda.f.johnson/

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. 

Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

According to a survey done by AFP and the Chronicle of Philanthropy, one in four women have experienced sexual harassment in their nonprofit work; 7% of men reported being sexually harassed on the job; and in 65% of the cases reported in the survey, the perpetrator of the harassment was a donor. What can we do as a sector to change the culture?

My guest this week is proud feminist and fundraiser Liz LeClair. She brings more than 15 years of experience to her role as the Director of Major Gifts at the QEII Foundation in Halifax, Nova Scotia. Liz is a director with Certified Fundraising Executive (CFRE), and is the current Chair of the AFP Women’s Impact Initiative.

In 2019, Liz published an op-ed with CBC on her experience being sexually harassed by a donor.  She is a co-founder of the National Day of Conversation, a day dedicated to raising awareness on sexual harassment of fundraisers.

In this episode, Liz shares her personal story of sexual harassment as a fundraiser, and how she is working to bring these issues out from the darkness and bring them into the conversation.

Here are some of the topics we discussed:

• Her story of sexual harassment in the workplace and her advice for others in this situation
• The real reason nonprofits have trouble attracting a more diverse group of volunteers 
• How we can be more outspoken advocates and actively demonstrate solidarity and support a movement towards equity and racial justice within the sector
• How to start having these difficult conversations with each other, and at our places of work

A Liz quotable: “When you tell me to be nice you are asking me to give up my agency, my power, my opinion. White women, when you are okay calling out misogyny and sexism, but will not (or refuse to) call out racism in our sector you are a part of the problem.”

Connect with Liz:
Twitter: https://twitter.com/liz_hallett
LinkedIn: https://www.linkedin.com/in/liz-leclair-cfre/

Resources mentioned in this episode:
Stop telling me to be nice
Silence Is Complicity: What Is Unsaid Speaks Volumes
One woman's frustrating, futile fight for justice after being sexually harassed
Collecting Courage: Joy, Pain, Freedom, Love—Anti-Black Racism in the Charitable Sector

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.

Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Do you hate your email platform? Does your CRM database give you hives? But - even worse- does the thought of selecting, choosing, and learning a brand new tool or technology make you want to just quit altogether?

Nonprofits of all sizes need a framework and strategies to make smart decisions about the systems that they're using and how they train people and their business processes. So many of us are often hesitant to start the process due to a paralyzing fear of doing it wrong. That's where the Accidental Techie comes in!

My good friend, mentor, and nonprofit tech guru Maureen Wallbeoff has solutions to your technology problems. Maureen is nonprofit digital strategist and technology coach with more than 20 years of experience in fundraising, marketing, and digital engagement. Her proven methodology maps your nonprofit’s strategic and operational goals to the right platforms and processes – helping you make good decisions about the systems you use to engage your supporters.

In addition to her 1:1 work with clients, Maureen is a sought-after speaker, and she has authored two guides on nonprofit engagement software. She also regularly blogs at her website and answers questions about nonprofit technology live every Friday afternoon on her Facebook Page.   

Here are some of the topics we discussed:

• What nonprofits often get wrong with exploring technology
• How to evaluate nonprofit technology that could be right for your organization, like CRMs
• Three easy steps to taking control when you feel overwhelmed with your data and your tech 
• Tips on managing and working in remote teams

A Maureen quotable: "It's really important for organizations of any mission, any size, any number of staff to actually do a little bit of reflection, before they start to move around. If you hate your dining room table, don't buy a new house."

Connect with Maureen:
https://meetmaureen.com/
https://twitter.com/meetmaureen
https://www.linkedin.com/in/maureenwallbeoff
https://www.facebook.com/accidentaltechie/

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Julia's happy clients

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Storytelling can be a huge struggle for nonprofits - especially when serving vulnerable populations and dealing with difficult-to-discuss topics, like end-of-life care. As nonprofit professionals, how do we start? Where do we get stories, if we are working on tough topics? How do we ensure that the stories are authentic and real, but don't exploit our clients?

This week I invited award-winning storytelling and nonprofit Executive Director Madison Gonzales to share how she does effective storytelling at her organization and in her consulting work. Madison is the Executive Director at Morning Light, Inc., an Indianapolis-based nonprofit that fosters community programs in Indiana for the terminally ill, seniors, families and the home-bound.  She's also a National Public Speaker, Storyteller of the Year Award-Winner, Best-Selling Author of Dear Mirror, Events Manager, and Published Poet.  As a storytelling coach and consultant, it is Madison's mission to empower others to share their stories for impact and income.
 
Here are some of the topics we discussed:

• Tips for small nonprofits on collecting stories, especially with a focus on difficult topics that people may not want to discuss openly 
• Questions to start the conversation and encourage people to share
• Strategies to get buy-in from other staff members around storytelling 
• How she uses a three-part email story series at Morning Light (and gets great results)

A Madison quotable:  "In just having conversations and taking a genuine interest, you might be surprised how many people just want the chance to tell their story."

Connect with Madison:
https://www.toldpoetry.com/
https://www.linkedin.com/in/madison-gonzalez-79bb78194/
Dear Mirror: A Poetic Journey of Self-Reflection and Empowerment

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. 

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Social Media for Social Good Academy is OPEN for enrollment through February 7! To learn more and register go to www.SocialGoodAcademy.com.

In my business I meet a lot of people with a lot of interesting opinions about social media.

These opinions range from “It’s fantastic! I use it every day!” to “I don’t get it but I’m willing to learn” to “I hate it and I think it’s the downfall of society.”

People certainly have the right to their opinion. If someone absolutely loathes the internet and all it represents, then I won’t waste my time discussing all the revolutionary and important uses for it. (Thankfully, these people are in the minority.)

The social media converts and die-hards are fun to talk to because we are usually on the same page and have some ideas to bounce off of each other.

But the ones that really interest me are the skeptics. So what should we do when we inevitably encounter a Social Media Skeptic?

Here's my advice.

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques.

Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
 
Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Clients include Mastercard, Facebook, GoFundMe, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. 

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

This is the audio recording of my webinar Social Media in 20 Minutes Per Day. To watch the video recording and get the slides, you can sign up at  www.SocialMediain20.com right now.

Social Media for Social Good Academy is OPEN for enrollment through February 7! To learn more and register go to www.SocialGoodAcademy.com. 

Description: 
Can social media really be done in 20 minutes per day? Yes, it can. And I’ll show you exactly how in this free training.
This training will work best for nonprofits that are doing some work on social media but feel like it’s taking over their entire day and taking away from their other responsibilities.
What we'll cover:
> Social media trends nonprofits need to consider as we enter 2022
> The four areas of social media management
> How to schedule your 20 minutes per day
> Tools to help you streamline
I will also talk about how you can join Social Media for Social Good Academy, my five week intensive for nonprofit social media managers (even, and especially if, it's not your full-time job).

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Clients include Mastercard, Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. 

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Can social media really be done in 20 minutes per day? Yes, it can. And I’ll show you exactly how in this free training on Tuesday. 

This free training will work best for nonprofits that are doing some work on social media but feel like it’s taking over their entire day and taking away from their other responsibilities.

If you can't attend live, register to get access to the recording and slides. 

What we'll cover:
> Social media trends nonprofits need to consider as we enter 2022
> The four areas of social media management
> How to schedule your 20 minutes per day
> Tools to help you streamline

➡️ Register here! See you then. 

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

You may think the first step in building a corporate relations program is prospecting and calling businesses. But what about truly understanding the problem that you are solving, and the community that you serve? Creating effective corporate relationships is more than just a financial transaction. Many corporations seek to build holistic relationships with nonprofits to pursue social change. 

Tammy Charles, a self-proclaimed "social change geek" (love that!) is on a mission to help nonprofits initiate, develop, and sustain their corporate relationships by producing strategic alliances that not only drive revenue but innovation and social impact.  She has raised over $10 million in financial and nonfinancial capital in her career in nonprofit and consulting through building cross-sector partnerships, creating innovative business models, and helping organizations develop and craft clear strategies and goals. 

Here are some of the topics we discussed:

• Ways in which you can build authentic relationships with the people and communities that you serve
• How to position your organization for major corporate investments and partnerships
• How to start building your corporate relations strategy 
• Why nonprofits have to pivot away from events and galas into more innovative strategies

A Tammy quotable:  "Be willing to build relationships with the people that you're serving, Build authentic relationships. Have coffee with these amazing people. Take the time to get to know them and their stories. And when you do, you'll realize that the the solutions lie within them."

Connect with Tammy:
https://twitter.com/tamcharlie
https://www.linkedin.com/in/tammycharles/
https://www.instagram.com/tammcharlie/
Website: www.iamtammy.com

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Clients include Mastercard, Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. 

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Nonprofit leaders and staff alike face unique challenges that often place a strain on their mental health. With everything that we have our plates, how can we prioritize wellness? How can we create safe places at work to have these conversations, even when we may be struggling ourselves?

My guest this week is Ian Adair - TEDx and keynote speaker, 3 time nonprofit CEO, recognized leadership and nonprofit management expert, and author. Ian brings an honest and open first-hand perspective to the topic of mental health, having faced his own anxiety and depression, and having watched family members face addiction and suicide attempts. He wrote the book Stronger Than Stigma, A Call To Action - Stories of Grief, Loss, and Inspiration to share stories of ordinary people in extraordinary situations and help break down stigmas around mental health issues. 
 
Here are some of the topics we discussed:

• How leadership has changed in the last two years due to demographic shifts and employee expectations (and what nonprofits need to consider)
• Ways to support emerging and established leaders in this "new normal"
• The inspiration for his book and the personal story behind his own struggle
• How we can start to advocate for more mental health resources in the sector and in our own workplaces 

An Ian Adair quotable: "If leaders want to be supportive, start by normalizing conversations about mental health... The goal for leaders should always be to promote the acceptance and inclusion of those dealing with a mental health related issue and they can do this by just improving support systems. They can do this by spreading awareness when possible. They can do this by creating an environment of safety for discussions to take place."

Connect with Ian:
 https://www.strategy27.com/
https://twitter.com/ianmadair
https://www.linkedin.com/in/ianadair2010/
His book - Stronger Than Stigma: A Call to Action: Stories of Grief, Loss, and Inspiration
Ian's TEDx Talk

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Clients include Mastercard, Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Fo

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Click here to see what I have in store for 2022!

In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to build community in our hyper-connected world.

Three billion people, around 40% of the world’s population, use social media – spending an average of two hours every day sharing, liking, tweeting and updating on these platforms.

That breaks down to around half a million tweets and Snapchat photos shared every minute. Whew! 

Not only is social media use showing no signs of slowing down, yesterday’s tried-and-true growth drivers are becoming increasingly obsolete, demographic shifts are resetting donor expectations, and the promise of technology to reach new supporters has never been more real.

There is a lot on the plate of the modern nonprofit social media manager.

It’s getting harder to manage the chaos, avoid burnout, and do your work more effectively and efficiently without losing your mind.

To help you get focused, I recommend adopting these five habits in the New Year.

All the links mentioned in this episode are inside this blog post: 5 Habits of Successful Nonprofit Social Media Managers in 2022

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Clients include Mastercard Cause Enablement, Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. 

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

What does it really take to start and to lead a nonprofit? How can we overcome the fear that comes with asking people for money? What about the "haters" - the people that will never believe in what you do?

Let's learn from one of the best. Rachel Muir is one of my absolute favorite people. Her confidence in her voice is always inspiring, as is her journey to where she is today. When she was 26 years old, Rachel Muir founded the nonprofit Girlstart in her living room, with $500 on a credit card. Girlstart is a non-profit dedicated to empowering girls in STEM.

Several years later, Rachel had raised over 10 million dollars and was featured on Oprah, CNN, and the Today show. OPRAH! 

Right now, Rachel has one of my favorite email newsletters in the sector, with frequent pop culture references, animated GIFs, and lots of passion that translates right through the screen. She loves helping fundraisers raise more money and delight their donors.

Here are some of the topics we discussed: 

• Her story of starting a nonprofit from scratch - and meeting Oprah
• Rachel's advice for those who want to lead their own nonprofit
• How to overcome fear of fundraising 
• Ways that you can find your voice and be the leader you are meant to be  

A Rachel Muir quotable: "If you are a fundraiser and you are overworking yourself and not taking a break to do their interesting quirky things you love that fuel you - remember that those things are good for your sanity and they are also part of what makes you fascinating to your donors." 

Connect with Rachel:
https://twitter.com/rachelmuir
https://www.linkedin.com/in/rachelmuir/
https://www.facebook.com/RachelMuirFundraising
Be sure to visit https://www.rachelmuir.com  where she has a*ton* of guides that are free for fundraising rock stars -> https://www.rachelmuir.com/guides

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Clients include Mastercard Cause Enablement, Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. 

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Does your nonprofit marketing reinforce damaging stereotypes, myths, and misconceptions? How can our marketing exploit the suffering of those we are trying to serve? What can nonprofits do to be more intentional about showcasing a diversity of voices and perspectives in our communications?   

Enter Monti Hill, community builder and agent of transformational change in communities (and sometimes graphic designer). Monti will show us how to effectively integrate the community's voice into marketing so we are not doing unintentional harm by not centering community and racial equity.

As a lifelong community builder, Monti Hill has learned that every community deserves a representative who can articulate, lead, and cultivate conducive change. Creating for the Culture is a motto that has helped her work with businesses, nonprofits, and political candidates throughout Missouri, Illinois, Texas, and Memphis over the last several years—ensuring that the community's voice is always and at the center of transformational change. 

Here are some of the topics we discussed: 

• How can traditional nonprofit marketing strategies reinforce stereotypes and do damage in the long-run? 
• What is the potential harm created by not centering community and racial equity in our communications? 
• What are some principles for community-centered marketing?
• Real-life examples of community-centered marketing designs and storytelling efforts

Connect with Monti:
https://www.linkedin.com/in/montrinaa-hill-63297352/
https://www.instagram.com/monti.hill/

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Clients include Mastercard Cause Enablement, Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. 

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

I believe that we are all influencers - in small or large ways. The first step is to be courageous enough to believe it. Courage doesn't mean being fearless - it's often taking a necessary next step or asking an uncomfortable question. But how can we build our courage, and up level our influence to make a bigger impact?

My guest this week is Maryanne Dersch, who has been praised for her "effervescent badassery with endless important info for all." She's a fundraising expert who has led her coaching clients and students to change their mindset and experience success.  

Maryanne specializes in helping nonprofit leaders increase their influence and be the change agents they have always wanted to be without feeling rejected, ineffective or pushy. She is the author of Courageous Communication: How Codependence Is Making Your Nonprofit Brand Boring and What to Do About It and the founder of the Up Level Your Influence leadership program. Maryanne is leading a movement to change the word "nonprofit" to "human investment company" - which she feels more accurately reflects the contributions of the sector. (I agree!) 

Here are some of the topics we discussed:

• Our favorite karaoke songs and why this relates to courage (a quick tangent) 
• How to get leadership to see that new ideas are not threatening (and even a good thing)
• How to create change without drama and chaos
• Tips on how we can up level our own influence, in our lives and in our jobs 

Connect with Maryanne:
https://twitter.com/maryannedersch
https://www.instagram.com/maryannehighheeldiva/
https://www.maryannedersch.com/

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and  talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Clients include Mastercard , Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. 

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

You have a voice and you need to use it.  If you're not at the table, you're going to be on the menu. But how can nonprofits effectively stand up for their missions, their budgets, and their clients in the legislative and political arenas? Are the words ""advocacy" and "lobbying" dirty words? 

My guest this week is Bethany Snyder, the founder of Snyder Strategies, a boutique consulting firm she formed to share and leverage her deep understanding of the advocacy world with nonprofit and membership-based organizations.

What I love about Bethany is that she's on a mission to do advocacy differently - no smoke-filled backrooms with shady characters making sketchy deals. 

Bethany has been on all sides of the advocacy world - as a grassroots advocacy director, a lobbyist, a consultant, a communications director, and a US Senate staffer. She knows how to engage your donors and volunteers and turn them into lifetime advocates and donors. 

Here are some of the topics we discussed:

• Why and how education is different than advocacy and lobbying
• How to show up and stand up for the issues that you care about and the problems that you aim to solve (and why it's not lobbying)
• The idea of people-centered advocacy and what makes it revolutionary? 
• How can nonprofits get started? What do they need to know when they're just starting out?

A Bethany Snyder quotable: "I think that we can wholeheartedly argue that the nonprofit sector is uniquely positioned to help make these critical decisions on policy, because we are closer to the people who are getting the services."

Connect with Bethany:
Twitter:   https://twitter.com/bethanysnydermn
LinkedIn:   https://www.linkedin.com/in/bethanysnyder/
Facebook:  https://www.facebook.com/SnyderStrategies/
Do Advocacy Differently: https://www.snyderstrategies.me/do-advocacy-differently 

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Clients include Mastercard , Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Nonprofits tend to be trapped in complacency and married to the status quo.  But what does it mean to lead in a time when the only constant is change? How can we exist in and manage teams when our realities continue to be upended? How can we galvanize movements if we ourselves aren't taking care of our mental, physical, spiritual, and emotional health? 

In the latest episode of Nonprofit Nation, Julia sat down with fundraising and leadership expert Kishshana Palmer to give us an injection of truth, energy, and edification. 

Kishshana is an adjunct professor at Baruch College, a Certified Fundraising Executive (CFRE), a BoardSource Certified Governance Trainer (CGT) and an AFP Master Trainer. She is the founder of Kishshana & Co., author of Hey, I’m New Here , podcast host of Let’s Take This Offline, and founder of The Rooted Collaborative ™. She is passionate about ensuring that women — particularly women of color — are seen AND heard in philanthropy, a sector we built but do not lead. 

Here are some of the topics we discussed:

• How to lead in a time when the only constant is change
• Important characteristics of resilient leaders
• Ways to balance personal and professional wellness and wellbeing
• How to keep talented people in your organization 
• Why social justice is integral to the work we ALL do (no matter your mission)

A Kishshana quotable: "When change is the only constant, folks who are really leading are clear, are vulnerable, are learning, and they are most definitely listening - they know how to read the virtual room."

Connect with Kishshana:
https://www.linkedin.com/in/kishshanapalmer/
https://www.facebook.com/kishshanapalmer
https://www.instagram.com/kishshanapalmer/
https://twitter.com/kishshanapalmer
https://therootedcollaborative.com/about/
Let's Take This Offline: The Podcast for Everyday Leaders

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Clients include Mastercard , Facebook, GoFundMe Charit

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

There are more than 10 million nonprofits and non-governmental organizations worldwide. Nonprofit organizations account for 5-10 percent of the United States' economy and about 10 percent of U.S. employment.

Nonprofits can be a force for good in the world, whether they are organized as charitable institutions, civic leagues, social welfare organizations, or social advocacy groups. They can tackle a variety of issues, ranging from healthcare to animal welfare to arts and culture. In a world where societal problems are aggravated by the pandemic, nonprofits give assurance that there are people ready to help those who are in need.

Just in time to help you tweak and improve your year-end fundraising campaign, my guest this week is the small nonprofit whisperer, Sandy Rees. 

Sandy shows founders and leaders of small nonprofits how to fully fund their dream so they can make the difference they want to make in the world. She has helped dozens of small nonprofits go from “nickel-and-dime fundraising” to adding 6 figures to their bottom line. As the host of Fundraising TV,  she shows her students how to find ideal donors, connect through authentic messaging, and build relationships that stand the test of time, so that fundraising becomes easy and predictable.

Here are some of the topics we discussed:

• The biggest mistakes Sandy sees when people start a nonprofit - minefields to avoid
• Actionable ways that even the smallest nonprofits can adjust their fundraising strategy 
• The 3 pieces of the fundraising puzzle you need to get right 
• How to combat the dreaded "overhead myth" and raise the money that you need to accomplish your mission

Connect with Sandy:
www.GetFullyFunded.com
 https://www.facebook.com/groups/FundraisingforFounders
https://www.facebook.com/getfullyfunded
https://www.instagram.com/getfullyfunded/

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Clients include Mastercard, Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. 

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Before we begin, let me tell you about a live training I’m giving on November 23, called How To Plan Your 2022 Social Media Marketing Calendar. You can get all the details and sign up at my website, www.jcsocialmarketing.com/calendar 

GivingTuesday 2021 is right around the corner. Is your nonprofit prepared to promote your organization’s mission to potential donors and volunteers? When executed effectively a strong GivingTuesday campaign can help your nonprofit ramp up fundraising and donor engagement going into the New Year. 

34.8 million people participated in GivingTuesday 2020, a 29% increase over 2019. $2.47 billion was donated on GivingTuesday last year - in ONE DAY!  The vast majority of these gifts came from smaller dollar donors, giving under $100 at one time. 

My guest this week is  Kathleen Murphy, who leads the digital strategy for GivingTuesday. Before joining the team, she led Illinois’ GivingTuesday Community Campaign, #ILGive. Kathleen teaches nonprofits how to raise awareness, change minds, engage hearts, open wallets, and rally people to action. Her past experience includes community organizing and campaigning on Chicago's south side and leading communications at Forefront, Illinois’ statewide social impact association.
 
Here are some of the topics we discussed:

• Why GivingTuesday is NOT a 24-hour money grab
• How to leverage the power of the day if you aren't raising money 
• How GivingTuesday and the generosity of donors smashes the myth of donor fatigue
• Examples of campaigns that harnessed the spirit of generosity and giving

Connect with Kat:
 https://twitter.com/kat_murphytoms
https://twitter.com/givingtuesday
https://www.linkedin.com/in/kathleenmurphytoms/

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Clients include Mastercard Cause Enablement, Facebook, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. 

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Before we begin, let me tell you about a live training I’m giving on November 23, called How To Plan Your 2022 Social Media Marketing Calendar. You can get all the details and sign up at my website, www.jcsocialmarketing.com/calendar 

Hello, and happy November! The leaves are falling, the PSL is in full force, and that means one thing: I’ve been seeing a lot of articles pop up lately around whether or not nonprofits should participate in GivingTuesday. Vu Le famously called it the “nonprofit hunger games” - one of my favorite books - and many thought leaders and fundraising experts have come out on both sides of the fence as to whether or not it’s worth the time and energy. 

I think GivingTuesday, both as a concept and in practice, is important, and I continue to defend it in the face of so many detractors for a few reasons. As a disclaimer, you should know that I have never been paid a cent by GivingTuesday, but I do have friends and colleagues that work there. 

I firmly believe that the debates around whether or not to participate in Giving Tuesdays are all completely missing the point. Here’s my take.

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. 

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Marketing is essential to change hearts and minds and to building an audience around your nonprofit mission and to get attention for the problem that you are solving. 

But so many nonprofits don't have a strategy or a plan to reach their marketing goals. Enter nonprofit marketing guru Kivi Leroux Miller, to teach us how to improve on what we tend to get wrong all the time. 

Kivi is the Founder and CEO of Nonprofit Marketing Guide, where she is the lead trainer for hundreds of nonprofit communicators and 32 participants in the Communications Director Mentoring Program each year. She is a popular and trusted keynote, workshop, and webinar presenter. Kivi is also an award-winning author of three books on nonprofit marketing and communications.

I have fan-girled over Kivi since I read her first book,  and because she is an outspoken feminist and nonprofit founder, having created Grow and Go Girls, a small bakery where all net profits go into a travel fund for a group of small-town girls to travel the big world, including one of her daughters. 

Here are some of the topics we discussed:

• How to create a culture at your nonprofit that embraces marketing 
• Tips to break down the silos between development staff and marketing staff
• How to bring in the program staff into your marketing campaigns 
• Ways to be CALM not BUSY (acronyms that we review in detail)

A Kivi Leroux Miller quotable: "Instead of just making assumptions based on job title, I encourage you to really figure out who's good at what, and to really figure out who should be doing what, based on the training and the skills that they have. And stop making assumptions about who's in control - and who's working for who."

Good news! Registration for the next session of the Communications Director Mentoring Program from January to June 2022 is open.

Connect with Kivi:
https://twitter.com/kivilm
https://twitter.com/npmktgd
https://www.instagram.com/kivilm/
https://www.instagram.com/npmktgd/

Kivi's books on Amazon

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organiza

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Our world needs transformational leaders more than ever. For a variety of reasons, nonprofit leaders tend to put their own professional development and growth last on their priority list. 

Sabine Gedeon helps leaders of all stripes - not just CEOs - work on their mindset, get over their own egos and fears, and truly embrace their role and excel. 

Sabine Gedeon is a Transformation Coach, Leadership Consultant, and Business Strategist, and the author of the book, Transformed, The Journey to Becoming.  She  supports organizations in the growth and development of their Emerging Leaders, and in return, helps to increase engagement, retention & profitability. 

Sabine's superpower is helping ambitious, purpose-driven leaders transform their thinking and actions to achieve greater results and experience more impact in life and business.

Here are some of the topics we discussed: 

• How can we as leaders better deal with and anticipate change?
• Ways that we can leave our comfort zone to pursue our purpose
• Tips to embrace fear and turn it into a positive 
• Examples of innovative nonprofits to learn from and emulate 

A Sabine Gedeon quotable: "My focus is transforming people into courageous leaders. Courage is not the absence of fear. It's doing the thing with the fear."

Connect with Sabine:
https://sabinegedeon.com/leadershipbranding/
https://www.linkedin.com/in/sabinegedeon
https://www.instagram.com/sabinegedeon/

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.

Clients include Mastercard, Facebook, GoFundMe, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. 

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

GivePanel is the lead sponsor of the Nonprofit Social Media Summit! Click here to get your ticket -  it's all virtual on November 2-3, 2021.

Despite what you may think of Facebook's ethical practices, nonprofits around the world rely on the social network to connect with donors and raise money every day.  

• Over $5 billion has been raised with Facebook birthday fundraisers.  
• Facebook Challenges have raised more than $50 million for nonprofits in the last 12 months alone.
• 84% of Facebook users share to show their support for a cause and highlight issues that are important to them.

There is overwhelming evidence that nonprofits of all sizes can make a serious impact and raise real money on Facebook (and Instagram). So why is there still so little actionable data on how to do it effectively? 

In this episode, I ask Facebook fundraising expert Nick Burne about the power and potential of Facebook & Instagram fundraising. Nick is the Founder & CEO of GivePanel - a platform that helps over 200 nonprofits manage their Facebook Fundraising (and helps them acquire the donor data). 

Here are some of the topics we discussed:

• The Facebook Fundraising Benchmarks Report
• Which causes are seeing the highest growth in Facebook fundraiser income
• How to use Facebook Group Challenges to raise money and engage your community
• The biggest mistakes nonprofits make when attempting to raise money on Facebook 

A Nick Burne quotable: "Fundraising is about people and about human beings. So our philosophy is what we call the H two H - human to human. Fundraising is a human thing... I don't see supporters as data. I see supporters as people you can have a relationship with."

Connect with Nick:
https://givepanel.com/blog/
https://twitter.com/nickburne
https://www.linkedin.com/in/nickburne/ 

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. 

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Do you struggle to portray your program participants as their own agents of change, while admitting that they also need your organization’s help? 

Do you worry about jeopardizing the dignity of the people in your stories for the sake of raising money? 

Do you find yourself debating ethical storytelling principles with colleagues who don’t see eye-to-eye?

Tough but important questions - and Caliopy Glaros has us covered.   

Caliopy (CAL EE OH PEE) is the Principal Consultant at Philanthropy without Borders, a firm which provides strategic guidance on donor travel, ethical storytelling, and virtual engagement. 

She has helped organizations in more than sixty countries around the world build storytelling processes that are contributor-led, donor-educating, and money-raising, all while instilling principles of ethical storytelling in their teams. 

Here are some of the topics we discussed:

• When donor behavior doesn't line up with your organizational values 
• What it means to have an ethical storytelling strategy and process
• How nonprofits can share stories authentically and without tokenizing the subjects of the stories
• How nonprofit staff can get buy-in from their teams and co-workers when changing their strategy around storytelling 

A Caliopy Glaros quotable: "In our communications we actually have the potential for changing some of the beliefs and behaviors that have contributed to and held up these very inequitable systems... We have a chance to counter that in our narratives, and be influencing our donors, and be bringing them closer in to our organization as partners who embody these shared values - not just asking for cash."

Connect with Caliopy:
https://philanthropywithoutborders.com/
https://www.instagram.com/philanthropywithoutborders/
https://www.linkedin.com/in/caliopyglaros/ 

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. 

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

When the world is spiraling, nonprofits give the world hope. However, we often falter when showing donors the difference that they made and make every day - and convincing them that they made the right decision to support us. 

That's where Lynne Wester comes in - thankfully! If you know Lynne, the Donor Relations Guru, then you know that she pulls no punches and does not hold back in her opinions, her expertise, and her generous advice. She is one of my absolute favorite speakers and thought leaders in fundraising, donor relations, and philanthropy.  Lynne's guidance has led organizations to be recognized on the national stage for fundraising innovation, creative communication, and groundbreaking donor relations work. 

In this episode, we dive deep into what Lynne calls "the gospel of gratitude" - how are we serving those who make our work possible? How can we look at people and truly value them - no matter how much they give to us? And how can nonprofits further inclusivity by making daily decisions, large and small? 

Here are some of the topics we discussed:

• Why the pandemic was actually a good thing for donor relations 
• What are the ways that we can see giving through a DEI lens and practice
• Her advice on coordinating in-person events
• Why she encourages nonprofits to drop their giving societies
• How to create an "attitude of gratitude" instead of a "culture of philanthropy" 

A Lynne Wester quotable: "Everybody keeps saying they want a culture of philanthropy. I want a culture of generosity."

And, one more: "We need to look at people and value them far more than their monetary gift."

Connect with Lynne:
https://www.donorrelationsguru.com/
https://twitter.com/donorguru
https://www.linkedin.com/in/lynnewester/

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Clients include GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. 

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

What a week to be working in social media.  

If you manage social media channels for your nonprofit, if you are on them in your personal life, or even if you just pay attention to the news, then you have undoubtedly heard about Frances Haugen, the Facebook whistleblower. 

The claim is that, as Haugen says, Facebook’s products harm children, stoke division, and weaken our democracy.  However, I don't think quitting full stop is an option for many nonprofits, and for many marginalized communities who rely on the platform to communicate and organize.   

So where do we go from here? 

I recorded this special episode today to answer these questions: 

• What to do next with all of these revelations? 
• Should we all up and quit Facebook, Instagram, and WhatsApp? 
• What are the solutions if we can't quit? 

You’ve heard what I have to say. Now I want to hear from you. Tag me on Twitter @JuliaCSocial and let me know what you think the future holds for Facebook.   

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Clients include Mastercard, GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. 

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

How can small nonprofits build a truly engaged following on digital channels? Do we need a huge team to manage this, and an even bigger budget?  And how can we strategically leverage digital tools to get younger generations involved in our work?

In the latest episode of Nonprofit Nation, I sit down with Santiago Rosales of ActBlue for some real talk on how to build and run a flexible, inexpensive, and empowering digital fundraising program. We cover all things digital - advocacy, email, SMS, and social media. No stone left unturned!  

Santiago Rosales is a queer, disabled Chicano from Houston, Texas who is grounded in the struggle for racial and economic justice. His organizing journey started at the University of Texas where he advocated to improve the experiences of students of color and first-generation students.
 
After college, he worked at the Center on Budget and Policy Priorities supporting state advocacy to protect and expand safety net programs. In 2020, he organized bilingual field, digital, and constituency organizing programs for campaigns in Houston and Austin, Texas. Santiago’s focus at ActBlue is on supporting organizations that empower voters and fight voter suppression. Outside of work, he is a stay-at-home dad of several plantitas.  

Here are some of the topics we discussed:

• Why diversity, equity, and inclusion work is not something to check off the To Do list - no matter your nonprofit mission
• The 3 basic principles of digital fundraising (no matter the tool)
• What skills are required to run a successful digital fundraising program 
• How to get younger people involved in your work, and grab their attention on social media

A Santiago Rosales quotable: "Folks who invest in nonprofits who are small dollar donors really care about a lot of things and they view donating as part of their activism as part of their volunteering. And so if you can communicate how your organization is driving an impact, that goes a long way."

Connect with Santiago:
https://twitter.com/santiagorosal
https://www.linkedin.com/in/santiagorosales/

ActBlue:
https://secure.actblue.com/abcharities 

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Clients include Mastercard, Go

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Do you have visions of waking up without fear? Without the terror of a backlog of emails queued up and demanding your immediate response… or the latest batch of social media updates from people you don’t even know that well clamoring for your attention?

Meico Marquette Whitlock has been there. He used to be like you. He was on the utter brink of burnout from work and tech overload. But several years ago, Meico had a breakthrough - and he shares what he's learned along the way with us in this insightful episode. 

Meico is the Founder and CEO of Mindful Techie and a sought-after speaker and trainer on mindfulness, technology, and productivity. Speaking with him gave me some great ideas to use to get control of my own work-life and tech-life balance (yikes), as well as take a hard look at my digital activities (double yikes). 

Here are some of the topics we discussed: 

• The process that he used to encourage more calm and mindfulness with his team at a nonprofit
• How to reclaim our lives from email, social media, devices and live life on our own terms
• What people usually get wrong when thinking of work-life-tech "balance"
• Meico's new book Intention Deficit Disorder

A Meico Whitlock quotable: "You can do it all and have it all - just not at the same time."

Connect with Meico:
http://mindfultechie.com/
https://www.linkedin.com/in/meicowhitlock/
https://www.instagram.com/amindfultechie/

One of my favorite posts by Meico: https://www.linkedin.com/pulse/mindful-leadership-trying-times-meico-marquette-whitlock-he-him-/

The Intention Planner

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. 

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Clients include GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. 

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

My new course is open for enrollment - but only until September 20th! Get all the details in this mini-episode.

The Digital Fundraising Formula is your step-by-step blueprint to launching wildly successful online fundraising campaigns – over and over again!

Students will walk away with a Digital Fundraising Campaign Blueprint to plan, launch, and execute a wildly successful and profitable digital fundraising campaign. This Blueprint can be adapted and used over and over again, to raise money, build their following, and engage their donor base! Win-win!

I think I know what you’re thinking: 

Do I really need another course/webinar/training thing? Is this something that is going to truly help me save time, get noticed, and grow my donor base?

Is this a bunch of fluff about social media, or donate buttons, or is it actionable – for my small nonprofit?

I GET IT – and I’m here to answer your questions!

You struggle with getting people to convert from social media fans and followers to DONORS.

You can’t seem to get your email list to donate at the rate that you want.

You want a step-by-step guide to getting people to take the action and DONATE ALREADY – using your website, email, and social media channels.

Also, you are an amazing human. You want to do all of this in an ethical, non-spammy or icky way.

THIS is the solution for people like you.

Do you want a live training experience that gives you access to me, access to an incredible community of nonprofit marketers and fundraisers, walks you STEP-BY-STEP through the process, and leaves you feeling calm, refreshed, motivated?

(If you get it but you need to convince your boss, let me know and I am more than happy to jump on the phone with her!  I got you boo.)

The Digital Fundraising Formula is just that – a FORMULA for digital fundraising success, that you can use again and again.

In just five weeks I’ll walk you through my battle-tested and proven digital fundraising framework, PLAN:

P – Preparation and planning

L – Launch with a bang

A – Amplify the campaign

N- Nurture new digital donors

Best of all you’ll get access to a group of nonprofit fundraisers like yourself, the ability to ask all of your burning questions directly to me, and lifetime access to the materials, slides, and recordings.

Join now, and don’t waste another moment on social media – start leveraging the power and potential of these tools to raise money for your cause! I can show you how.

You walk away with a plan, a system, and a calendar so you can hit the ground running for your year-end – and all future – fundraising campaigns!

To see the full syllabus with all the live training dates and live Q&As, please click here.

More on this topic: Is The Digital Fundraising Formula right for you? 

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Do you ever feel like you are making it up as you go? Are you constantly nagged by a voice filled with doubt insisting that the other shoe is going to drop? 

In this episode, leadership expert and author of the new book, The Surprising Gift of Doubt: Use Uncertainty to Become the Exceptional Leader You Are Meant to Be,  Marc A. Pitman  CSP®  shows you how this doubt is actually a signal that you just might be on the verge of greatness. Really!

Combining his ongoing education with his own experience, Marc helps leaders lead their teams with more effectiveness and less stress. He is the husband to his best friend and the father of three amazing kids. And if you drive by him on the road, he’ll be singing 80’s tunes loud enough to embarrass his family! (Love that.)

One of the most accessible, kind, and down-to-earth people I know, Marc shows us how to harness those uncomfortable feelings to develop a rare level of leadership mastery.  

Here are some of the topics we discussed:

• How he found his true calling first in fundraising and then in training leaders 
• What inspired Marc to write this latest book - and why it's the book he's always been wanting to write 
• The four stages of leadership and why most leaders only get to the first two
• How Marc got Seth Godin and Dorie Clark to write about his book (yes, I fan-girled a bit)

A Marc Pitman quotable: "I've always seen fundraising as a leadership issue. If you don't know where you're going, it's hard to invite people to join you."

Connect with Marc:
The Fundraising Coach
The Concord Leadership Group
TheNonprofitAcademy.com
https://www.facebook.com/AskWithoutFear/
https://twitter.com/marcapitman

Marc's books on Amazon

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. 

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Clients include GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. 

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

There is a pervasive scarcity mindset that plagues the nonprofit sector. The fear that there is "never enough" - never enough money, power, influence, time, people, talent, board members, you name it. 

But, what if we are looking at it all wrong? What if there IS enough to go around? That's what my guest Nell Edgington wants to show us. 

Nell has spent her 25-year career innovating in the social change sector. As president of Social Velocity, she helps create more strategic, financially savvy, and confident nonprofit and philanthropic leaders and organizations. Nell is a popular writer, speaker, and blogger, and author of Reinventing Social Change: Embrace Abundance to Create a Healthier and More Equitable World. She is a member of the national Leap Ambassadors Community, a network of more than 250 social change thought leaders. Nell holds an MBA from the Kellogg School of Management at Northwestern University. 
 
I got some free coaching from Nell in this episode, and what she had to say about abundance mindset, how to create a culture of abundance, imposter syndrome, and more was incredibly relatable. Here are some of the topics we discussed: 

• What operating from a scarcity mindset means and why it’s damaging the sector
• Some concrete ways to shift our mindset from scarcity to abundance
• Why standing up for what you believe in will help you attract your ideal audience (Girls Scouts of Western Washington example)
• How the world needs us - social change leaders - right now, more than ever 

A Nell Edgington quotable: “If you change your questions, you change your life.”

Connect with Nell:
https://www.linkedin.com/in/nelledgington/
https://www.socialvelocity.net/

Nell's books on Amazon 

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. 

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Clients include GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. 

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

• How she raised a record-breaking amount of money despite there being no history of individual giving at the organization  
• Her apology to all Development Directors (love this) 
• How to flip the script and focus less on raising money and more on building relationships
• What the best fundraisers do and how they do things differently
• How to convince your Board to fundraise

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Nonprofits are messy and imperfect, and my guest for this episode, Joan Garry, doesn't hold back in saying so. Annnnd she called us "kindred spirits" - so, #swoon.

Joan is the go-to resource for hundreds of thousands of nonprofit leaders worldwide. Through her blog, podcast and book, Joan Garry’s Guide to Nonprofit Leadership, she has become the ‘Dear Abby’ of the nonprofit sector, advocating for the success of nonprofits, large and small.  

As a columnist for the Chronicle of Philanthropy, a contributor to Harvard Business Review and Forbes Magazine, among others, Joan is a preeminent media spokesperson and thought leader on the role of the nonprofit sector in our society and is a sought after voice on issues facing the sector today. 

Joan is also the founder of the Nonprofit Leadership Lab, often called the Netflix for small nonprofits, the monthly subscription they can’t live without, it is an online educational and community portal she leads for board and staff leaders of small nonprofits.

Joan has a super impressive bio, but she is also very funny, and open, and warm - and generous with her wealth of knowledge! 

Here are some of the topics we discussed:

• How Joan's history at MTV and Showtime inspired her current work with nonprofits
• What Executive Directors need to understand as we slowly enter this next normal
• How to "stretch the innovation muscles"
• Why the status quo is your biggest enemy and how to fight it
• How nonprofits can reframe their work - and how they can "market the reframe"
• How marketing is like writing AND presenting a killer book report 

A Joan Garry quotable: “Technology is no longer about just fixing your computers. It is central to your ability to build an army of people who love your organization and want to be a part of it."

Nonprofit Leadership Lab:
https://nonprofitleadershiplab.com/ 

Connect with Joan:
https://twitter.com/joangarry
https://www.linkedin.com/in/joangarry/
https://facebook.com/joangarryconsulting
https://instagram.com/joangarryconsulting

Joan's books on Amazon

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. 

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Things can move very quickly on the Internet. How can nonprofits keep up with the breathtaking pace of change, stay true to our missions, and operate in a space of integrity? 

Suhailah Waheed has you covered. Identifying as a "multi-passionate queen" and community-centered fundraiser and organizer based out of Austin, Texas, she is the Managing Director of the agency Giving Geeks, where she creates and enhances strategy operational and development processes and provides support in strategic fundraising opportunities for philanthropic institutions. She's also a published poet, focusing her work on highlighting issues that affect the quality of life for women, children, minority and Muslim communities. 

Here are some of the topics we discussed:

• How nonprofits can embrace ethical digital fundraising at their orgs
• How to ensure that the stories you are telling in the digital space are ethical and shared with integrity 
• Whether or not nonprofits should continue to use Facebook, and other social media platforms, in light of recent news and current events (Our answers may surprise you!)
• What she sees as the future for nonprofit digital - what we need to know

A Suhailah Waheed quotable: "Things are always changing... this is not the end, this is not even the beginning. This is a moment in time, and we have to maintain accountability of our actions and ask better of each other for the next platform that is going to come out, or the next space of fundraising and giving."

Connect with Suhailah:
https://twitter.com/suwaheed 
https://www.linkedin.com/in/suhailah-waheed/
https://www.instagram.com/givinggeeks/ 

Suhailah's books on Amazon 

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. 

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Connect with Julia on other platforms:

Instagram: www.instagram.com/juliacampbell77

Twitter: www.twitter.com/juliacsocial

LinkedIn: www.linkedin.com/in/juliacampbell 

Blog: www.jcsocialmarketing.com/blog 

Take Julia’s free nonprofit masterclass,

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

In the premier episode of my new podcast Nonprofit Nation, I sat down with my friend and mentor Beth Kanter - the person who convinced me (unknowingly!) that I could have a career working with nonprofits on their digital strategy. 

Beth Kanter is an internationally recognized thought leader in digital transformation and wellbeing in the nonprofit workplace. Named one of the most influential women in technology by Fast Company, she has over three decades of experience in designing and delivering training and capacity-building programs for nonprofits and foundations. As a sought-after keynote speaker and workshop leader, she has presented at nonprofit conferences on every inhabited continent of the world to thousands of nonprofits.
 
Not only is Beth super fun to have a drink with, she is such a wealth of information and incredibly forward-thinking. 

Here are some of the topics we discussed:

•  Why we are both very adept typists 
• The future of nonprofit events in a hybrid world
• Her best tips for effective virtual meetings
• Strategies for managing a hybrid team
• Why inclusion is a vital piece of equity
• Techniques to increase workplace well-being  
• The impact of artificial intelligence on the social sector

A Beth Kanter quotable: "Passion isn't a sustainable resource - we have to renew it."

Connect with Beth:
https://bethkanter.org/
https://twitter.com/kanter
https://instagram.com/kanter
https://www.linkedin.com/in/bethkanter/

Beth's books on Amazon

Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place. 

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Clients include GoFundMe Charity, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.  

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

Nonprofit Nation is hosted by Julia Campbell, author of Storytelling in the Digital Age: A Guide for Nonprofits and How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days.  Julia helps nonprofits build movements, and in her work she teaches nonprofits how to build community, audience and raise influence on social media channels. She is a no-filter and no-nonsense host that wants to help you create even more impact and change the world. 

On Nonprofit Nation, Julia sits down with nonprofit industry experts, fundraisers, and marketers to get real and talk about how to build that movement that you've been dreaming of.  She also shares practical wisdom for creating a more engaged audience on social media.

Tune in for some REALness along with some real practical wisdom to help your nonprofit grow. Check out this sneak peek of what you can expect by listening to Nonprofit Nation

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/