The Big Impression
By The Current
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Category: Marketing
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Subscribers: 7
Reviews: 0
Episodes: 145
Description
The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.
| Episode | Date |
|---|---|
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Godiva’s Ahad Afridi on marketing chocolate as an everyday indulgence
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Oct 29, 2025 |
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The Guardian’s Sara Badler on promoting journalism that’s “global, independent and free”
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Oct 22, 2025 |
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Michael Rubenstein on Building Firsthand, AI, and the Future of Ad Tech
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Oct 15, 2025 |
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Samsung’s Allison Stransky on the future of AI in the home — and beyond
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Oct 01, 2025 |
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Nestlé’s Antonia Farquhar on why KitKat and F1 joined forces
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Sep 24, 2025 |
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Roku’s Sarah Harms on building the future of CTV advertising
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Sep 17, 2025 |
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People Inc.’s Jonathan Roberts on the untapped power of content
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Sep 10, 2025 |
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Spotify’s Brian Berner on the ‘untapped’ potential of audio
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Aug 27, 2025 |
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State Farm’s Patty Morris on pulling off an NFL crossover in less than two days
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Aug 13, 2025 |
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Diageo’s Sophie Kelly on why great brand-building starts offline
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Aug 06, 2025 |
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Kinective Media’s James Rothwell on United’s sky-high media ambitions
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Jul 30, 2025 |
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Unilever’s Ryu Yokoi on Dove’s sweet-smelling campaign
|
Jul 23, 2025 |
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SAP’s Tim Hoppin on why emotional storytelling belongs in B2B
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Jul 16, 2025 |
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Valnet’s Ji Heon Kim on how the publisher encouraged users to authenticate themselves
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Jun 19, 2025 |
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Gallo Winery’s Amy Lund on bringing wine to the NFL
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Jun 11, 2025 |
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CNN International Commercial’s Rob Bradley on evolving a legacy media company
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Jun 04, 2025 |
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Chuck E. Cheese’s Melissa McLeanas on becoming a media network for families
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May 21, 2025 |
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PayPal’s Jenna Griffith on building a media business from transaction data
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May 14, 2025 |
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DSW’s Sarah Crockett on building a flexible brand for unpredictable times
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May 07, 2025 |
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MilkPEP’s Miranda Abney on reclaiming milk’s cool factor
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Apr 30, 2025 |
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Firestone Walker Brewing’s Dustin Hinz on tapping beer and sports fans through CTV
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Apr 23, 2025 |
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Dow Jones’ Sherry Weiss on marketing at the speed of a newsroom
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Apr 16, 2025 |
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Stellantis’ CMO Raj Register on knowing your brand’s true north
|
Apr 09, 2025 |
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Paze and Zelle’s Andrea Gilman on the future of digital payments
|
Mar 31, 2025 |
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CMI Media Group’s Melissa Giordano on advocating for women who are not in the room
|
Mar 27, 2025 |
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New Belgium’s Rebecca Dye Yonushonis on winning Gen Z with bold branding
|
Mar 25, 2025 |
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Genentech’s Erica Taylor on how healthcare brands became mainstream post-Covid
|
Mar 20, 2025 |
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PNC Bank’s Jenn Garbach on reclaiming the word ‘boring’ for the legacy brand
|
Mar 18, 2025 |
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JPMorgan Chase’s David Pinto-Carpenter on redefining media buying for a 225-year-old banking giant
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Mar 05, 2025 |
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Beyond Yoga’s Katie Babineau on the power of community
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Mar 04, 2025 |
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Meijer’s Derek Steele on building a Midwest retail media powerhouse
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Feb 26, 2025 |
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Grubhub’s Marnie Kain on standing out in a crowded market
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Feb 19, 2025 |
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American Express’ Jessica Ling on tapping into Gen Z fandom with Olivia Rodrigo
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Feb 12, 2025 |
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Goalhanger’s Tony Pastor on building a global podcast brand
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Feb 05, 2025 |
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Jaguar Land Rover's Charlotte Blank on why premium content builds brand loyalty
|
Jan 29, 2025 |
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Gopuff’s Daniel Folkman on delivering the retail media goods
|
Jan 22, 2025 |
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Campari’s Julka Villa on building brand affection in person and the power of the moment
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Jan 15, 2025 |
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Samsung’s Olga Suvorova on how marketers can quickly tap into cultural trends
|
Jan 08, 2025 |
|
Jeff Green on how The Trade Desk’s new OS can improve the CTV ecosystem
|
Nov 20, 2024 |
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DoorDash’s Toby Espinosa on helping local economies grow
|
Nov 06, 2024 |
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SiriusXM Media’s Lizzie Collins on the power of podcasts for influencers
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Oct 23, 2024 |
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Resy’s Hannah Kelly on building community and connection
|
Oct 16, 2024 |
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Colgate-Palmolive’s Brigitte King on steering a global giant through digital transformation
|
Oct 09, 2024 |
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Reuters and SAS on trusting the brand and publisher relationship
|
Oct 02, 2024 |
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United Airlines’ Mike Petrella on personalizing the in-flight experience
|
Sep 25, 2024 |
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Wayfair’s Kara O’Brien on unifying the in-store and digital shopping experience
|
Sep 18, 2024 |
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CVS Media Exchange’s Parbinder Dhariwal on the next phase of the retail-media revolution
|
Sep 11, 2024 |
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Stagwell’s Mark Penn on polling, politics and media
|
Sep 04, 2024 |
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Polaris’ Pam Kermisch on marketing past assumptions in the powersports space
|
Jul 03, 2024 |
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Foxtel Media’s Mark Frain on why improving the customer experience is top of mind for the streaming age
|
Jun 26, 2024 |
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e.l.f. Beauty CMO Kory Marchisotto on betting on women’s love for live sports
|
Jun 19, 2024 |
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ADT’s DeLu Jackson on why the marketing funnel is more like an ‘infinity loop’ now
|
Jun 12, 2024 |
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Crunch Fitness’s Chad Waetzig on getting strong first-party data
|
Jun 05, 2024 |
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Intuit’s Dave Raggio on creating a media network for small businesses
|
May 29, 2024 |
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Las Vegas Raiders’ Kristen Banks on marketing to old and new fans alike
|
May 22, 2024 |
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NBCUniversal's Alison Levin on strategic audience buying, the power of brand storytelling and the Paris Olympics
|
May 15, 2024 |
|
Hearst Newspapers’ Michael Irenski on the value of local journalism, keyword blocklists and Popeye
|
May 08, 2024 |
|
Ford’s chief futurist imagines how AI could grow the relationship between drivers and their cars
|
May 01, 2024 |
|
How MLS plans to capitalize on 2026 World Cup fever
|
Mar 13, 2024 |
|
CMO Laura Jones on the final frontier of Instacart’s retail media ambitions
|
Mar 06, 2024 |
|
BBDO on why marketing needs humor
|
Feb 28, 2024 |
|
On chocolate and politics: What CPG brands and political campaigns have in common
|
Feb 21, 2024 |
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AARP on combatting ageism in marketing
|
Feb 14, 2024 |
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Booking.com’s Arjan Dijk on how brands can’t ignore sports if they want to be part of the zeitgeist
|
Feb 07, 2024 |
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Moderna’s Kate Cronin on turning a pandemic hero into an everyday hero
|
Jan 31, 2024 |
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White Castle on maintaining itself as a pop culture icon
|
Jan 24, 2024 |
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Hilton’s Mark Weinstein on driving loyalty and inspiring wanderlust
|
Jan 17, 2024 |
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Tubi’s Nicole Parlapiano on sustaining growth after virality
|
Jan 10, 2024 |
|
Activision Blizzard’s Jonathan Stringfield on creating for the unseen gamer
|
Dec 06, 2023 |
|
State Farm’s Alyson Griffin’s policy: Meet customers at every life stage
|
Nov 29, 2023 |
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NFL's Marissa Solis on how she’s helping the league find new meaning in legacy
|
Nov 15, 2023 |
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Zillow’s Beverly Jackson on bringing real estate marketing closer to home
|
Nov 08, 2023 |
|
VML CEO Jon Cook wants more creativity while advertising on streaming platforms
|
Nov 01, 2023 |
|
Francesca’s Traci Graziani on merging in-person experiences with digital
|
Oct 25, 2023 |
|
LG Ad Solutions CMO Tony Marlow on the evolving nature of TV
|
Oct 18, 2023 |
|
Kendra Scott CMO Michelle Peterson on connecting with consumers through experiences
|
Oct 11, 2023 |
|
Lenovo CMO Emily Ketchen on delivering tech with diversity
|
Oct 04, 2023 |
|
VaynerX CMO Andrea Sullivan on moving at the speed of culture
|
Sep 27, 2023 |
|
Publicis Health Media President Andrea Palmer on connecting health and wellness
|
Aug 23, 2023 |
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The Weather Company's Randi Stipes on why weather is the original influencer
|
Aug 16, 2023 |
|
PepsiCo SVP Shyam Venugopal on the importance of simple human insights
|
Aug 09, 2023 |
|
SiriusXM’s Suzi Watford on growing a subscriber base through community
|
Aug 02, 2023 |
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AMC's Kim Granito on how its genre fandoms, from "The Walking Dead" to "Mad Men," inspired their streaming strategy
|
Jul 26, 2023 |
|
Expedia’s Rory Paterson on the value of destination marketing
|
Jul 19, 2023 |
|
Cadillac’s Melissa Grady Dias on the drive to become an entirely EV brand by 2030
|
Jul 12, 2023 |
|
Snap’s Doug Frisbee on staying at the forefront of AR
|
Jul 05, 2023 |
|
Time Out’s Stacy Bettman on giving readers access to local treasures
|
Jun 28, 2023 |
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Paramount+’s Domenic DiMeglio on pioneering the FAST space
|
Jun 21, 2023 |
|
Klarna’s David Sandström on disrupting “one of the most hated industries in the world”
|
Jun 14, 2023 |
|
Canva’s Zach Kitschke on harnessing AI to advance products
|
Jun 07, 2023 |
|
Gymshark’s Noel Mack on achieving virality with a pandemic deal on a Times Square ad
|
May 31, 2023 |
|
Uber’s Lee Walsh on leaning into local experiences
|
May 24, 2023 |
|
Pereira O’Dell’s Robert Lambrechts on the importance of creativity
|
May 17, 2023 |
|
Brilliant Earth’s Lisa Perlmutter on resonating with Gen Z values
|
May 10, 2023 |
|
Sling SVP Ajinkya Joglekar on humanizing data
|
May 03, 2023 |
|
Edward Jones' Tim Rea shares his advice to young marketers
|
Apr 26, 2023 |
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Kroger’s Cara Pratt on the unexpected value of knowing your audience’s grocery preferences
|
Apr 19, 2023 |
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Cicis Pizza’s Stephanie Hoppe on bouncing back from bankruptcy
|
Apr 12, 2023 |
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Zulily’s Denise Jaeschke on simplifying shopping for moms
|
Mar 01, 2023 |
|
Haleon’s Katie Williams compares marketing to the scientific method
|
Feb 22, 2023 |
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Mint Mobile’s Aron North explains why failure is the key to success
|
Feb 15, 2023 |
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Hyundai’s Angela Zepeda on shattering the glass ceiling
|
Feb 08, 2023 |
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REI’s Vivienne Long on purpose-driven marketing
|
Feb 01, 2023 |
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T-Mobile’s Kari Marshall compares telecom competition to an episode of ‘Game of Thrones’
|
Jan 25, 2023 |
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Johnson & Johnson's Nate Notwell on venturing into retail media
|
Jan 18, 2023 |
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Dollar General’s Chad Fox has a mission to serve small towns
|
Jan 11, 2023 |
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Microsoft’s Kathleen Hall on the advantage of sitting out of the upfronts
|
Jan 04, 2023 |
|
Ally Financial’s Andrea Brimmer on competing against ad spend as an underdog
|
Aug 31, 2022 |
|
DraftKings’ Stephanie Sherman on using data to zero in on states with legalized sports betting
|
Aug 24, 2022 |
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Match Group’s Melissa Mobley and Mekanism’s Jason Harris on the art of bold, provocative ads
|
Aug 17, 2022 |
|
IAB CEO David Cohen believes ‘the future of video will be streamed’
|
Aug 10, 2022 |
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Campbell’s Marci Raible on why ‘Not all data is created equal'
|
Aug 03, 2022 |
|
Senate Leadership Fund’s Billy McBeath and Bully Pulpit Interactive’s Mike Schneider sound off on political ads from across the aisle
|
Jul 27, 2022 |
|
Mischief’s Greg Hahn on the benefits of taking risks in campaigns
|
Jul 20, 2022 |
|
Discover’s Kate Manfred on her journey from chemical engineer to data-driven CMO
|
Jul 13, 2022 |
|
Carat's Mike Law discusses the importance of a diverse workforce
|
Jul 06, 2022 |
|
L’Oreal’s Shenan Reed sees advertising as a blend of art and science
|
Jun 29, 2022 |
|
Roblox’s Christina Wootton on the power of the metaverse
|
Feb 23, 2022 |
|
Citi’s Mike Venables on differentiating the banking experience
|
Feb 16, 2022 |
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Marriott’s Nicolette Harper on how the brand built up consumer confidence during the pandemic
|
Feb 09, 2022 |
|
Nissan’s Allyson Witherspoon says digital showrooms see 20 percent higher conversions
|
Feb 02, 2022 |
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Anheuser-Bush’s Paolo Provinciali on how the consumer journey should have no ‘deadends’
|
Jan 26, 2022 |
|
Pinterest’s Jon Kaplan on investing in creator culture
|
Jan 19, 2022 |
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Liquid Death’s Hamid Saify on a punk rock approach to marketing water
|
Jan 12, 2022 |
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Samsung’s Janet Lee on ‘Obsessing over consumer needs is key to success’
|
Jan 05, 2022 |
|
Visible Former CMO Minjae Ormes on winning the next generation of consumers
|
Oct 13, 2021 |
|
Los Angeles Times Former CMO Josh Brandau on navigating a digital transformation in publishing
|
Oct 06, 2021 |
|
Spotify VP Jay Richman on why the company is betting big on podcasts
|
Sep 29, 2021 |
|
Clorox’s Doug Milliken on continuing ad spend despite economic uncertainty
|
Sep 22, 2021 |
|
Kimberly-Clark’s Zena Arnold on agility during the pandemic
|
Sep 15, 2021 |