The Current Podcast

By The Current

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Category: Marketing

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Subscribers: 9
Reviews: 0
Episodes: 97

Description

The Current Podcast returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing uncover candid stories from these executives on everything from how they landed their roles to moments of redemption to innovations they're excited about and more. New episodes are released every Wednesday.

Episode Date
Polaris’ Pam Kermisch on marketing past assumptions in the powersports space
Jul 03, 2024
Foxtel Media’s Mark Frain on why improving the customer experience is top of mind for the streaming age
Jun 26, 2024
e.l.f. Beauty CMO Kory Marchisotto on betting on women’s love for live sports
Jun 19, 2024
ADT’s DeLu Jackson on why the marketing funnel is more like an ‘infinity loop’ now
Jun 12, 2024
Crunch Fitness’s Chad Waetzig on getting strong first-party data
Jun 05, 2024
Intuit’s Dave Raggio on creating a media network for small businesses
May 29, 2024
Las Vegas Raiders’ Kristen Banks on marketing to old and new fans alike
May 22, 2024
NBCUniversal's Alison Levin on strategic audience buying, the power of brand storytelling and the Paris Olympics
May 15, 2024
Hearst Newspapers’ Michael Irenski on the value of local journalism, keyword blocklists and Popeye
May 08, 2024
Ford’s chief futurist imagines how AI could grow the relationship between drivers and their cars
May 01, 2024
How MLS plans to capitalize on 2026 World Cup fever
Mar 13, 2024
CMO Laura Jones on the final frontier of Instacart’s retail media ambitions
Mar 06, 2024
BBDO on why marketing needs humor
Feb 28, 2024
On chocolate and politics: What CPG brands and political campaigns have in common
Feb 21, 2024
AARP on combatting ageism in marketing
Feb 14, 2024
Booking.com’s Arjan Dijk on how brands can’t ignore sports if they want to be part of the zeitgeist
Feb 07, 2024
Moderna’s Kate Cronin on turning a pandemic hero into an everyday hero
Jan 31, 2024
White Castle on maintaining itself as a pop culture icon
Jan 24, 2024
Hilton’s Mark Weinstein on driving loyalty and inspiring wanderlust
Jan 17, 2024
Tubi’s Nicole Parlapiano on sustaining growth after virality
Jan 10, 2024
Activision Blizzard’s Jonathan Stringfield on creating for the unseen gamer
Dec 06, 2023
State Farm’s Alyson Griffin’s policy: Meet customers at every life stage
Nov 29, 2023
NFL's Marissa Solis on how she’s helping the league find new meaning in legacy
Nov 15, 2023
Zillow’s Beverly Jackson on bringing real estate marketing closer to home
Nov 08, 2023
VML CEO Jon Cook wants more creativity while advertising on streaming platforms
Nov 01, 2023
Francesca’s Traci Graziani on merging in-person experiences with digital
Oct 25, 2023
LG Ad Solutions CMO Tony Marlow on the evolving nature of TV
Oct 18, 2023
Kendra Scott CMO Michelle Peterson on connecting with consumers through experiences
Oct 11, 2023
Lenovo CMO Emily Ketchen on delivering tech with diversity
Oct 04, 2023
VaynerX CMO Andrea Sullivan on moving at the speed of culture
Sep 27, 2023
Publicis Health Media President Andrea Palmer on connecting health and wellness
Aug 23, 2023
The Weather Company's Randi Stipes on why weather is the original influencer
Aug 16, 2023
PepsiCo SVP Shyam Venugopal on the importance of simple human insights
Aug 09, 2023
SiriusXM’s Suzi Watford on growing a subscriber base through community
Aug 02, 2023
AMC's Kim Granito on how its genre fandoms, from "The Walking Dead" to "Mad Men," inspired their streaming strategy
Jul 26, 2023
Expedia’s Rory Paterson on the value of destination marketing
Jul 19, 2023
Cadillac’s Melissa Grady Dias on the drive to become an entirely EV brand by 2030
Jul 12, 2023
Snap’s Doug Frisbee on staying at the forefront of AR
Jul 05, 2023
Time Out’s Stacy Bettman on giving readers access to local treasures
Jun 28, 2023
Paramount+’s Domenic DiMeglio on pioneering the FAST space
Jun 21, 2023
Klarna’s David Sandström on disrupting “one of the most hated industries in the world”
Jun 14, 2023
Canva’s Zach Kitschke on harnessing AI to advance products
Jun 07, 2023
Gymshark’s Noel Mack on achieving virality with a pandemic deal on a Times Square ad
May 31, 2023
Uber’s Lee Walsh on leaning into local experiences
May 24, 2023
Pereira O’Dell’s Robert Lambrechts on the importance of creativity
May 17, 2023
Brilliant Earth’s Lisa Perlmutter on resonating with Gen Z values
May 10, 2023
Sling SVP Ajinkya Joglekar on humanizing data
May 03, 2023
Edward Jones' Tim Rea shares his advice to young marketers
Apr 26, 2023
Kroger’s Cara Pratt on the unexpected value of knowing your audience’s grocery preferences
Apr 19, 2023
Cicis Pizza’s Stephanie Hoppe on bouncing back from bankruptcy
Apr 12, 2023
Zulily’s Denise Jaeschke on simplifying shopping for moms
Mar 01, 2023
Haleon’s Katie Williams compares marketing to the scientific method
Feb 22, 2023
Mint Mobile’s Aron North explains why failure is the key to success
Feb 15, 2023
Hyundai’s Angela Zepeda on shattering the glass ceiling
Feb 08, 2023
REI’s Vivienne Long on purpose-driven marketing
Feb 01, 2023
T-Mobile’s Kari Marshall compares telecom competition to an episode of ‘Game of Thrones’
Jan 25, 2023
Johnson & Johnson's Nate Notwell on venturing into retail media
Jan 18, 2023
Dollar General’s Chad Fox has a mission to serve small towns
Jan 11, 2023
Microsoft’s Kathleen Hall on the advantage of sitting out of the upfronts
Jan 04, 2023
Ally Financial’s Andrea Brimmer on competing against ad spend as an underdog
Aug 31, 2022
DraftKings’ Stephanie Sherman on using data to zero in on states with legalized sports betting
Aug 24, 2022
Match Group’s Melissa Mobley and Mekanism’s Jason Harris on the art of bold, provocative ads
Aug 17, 2022
IAB CEO David Cohen believes ‘the future of video will be streamed’
Aug 10, 2022
Campbell’s Marci Raible on why ‘Not all data is created equal'
Aug 03, 2022
Senate Leadership Fund’s Billy McBeath and Bully Pulpit Interactive’s Mike Schneider sound off on political ads from across the aisle
Jul 27, 2022
Mischief’s Greg Hahn on the benefits of taking risks in campaigns
Jul 20, 2022
Discover’s Kate Manfred on her journey from chemical engineer to data-driven CMO
Jul 13, 2022
Carat's Mike Law discusses the importance of a diverse workforce
Jul 06, 2022
L’Oreal’s Shenan Reed sees advertising as a blend of art and science
Jun 29, 2022
Roblox’s Christina Wootton on the power of the metaverse
Feb 23, 2022
Citi’s Mike Venables on differentiating the banking experience
Feb 16, 2022
Marriott’s Nicolette Harper on how the brand built up consumer confidence during the pandemic
Feb 09, 2022
Nissan’s Allyson Witherspoon says digital showrooms see 20 percent higher conversions
Feb 02, 2022
Anheuser-Bush’s Paolo Provinciali on how the consumer journey should have no ‘deadends’
Jan 26, 2022
Pinterest’s Jon Kaplan on investing in creator culture
Jan 19, 2022
Liquid Death’s Hamid Saify on a punk rock approach to marketing water
Jan 12, 2022
Samsung’s Janet Lee on ‘Obsessing over consumer needs is key to success’
Jan 05, 2022
Visible Former CMO Minjae Ormes on winning the next generation of consumers
Oct 13, 2021
Los Angeles Times Former CMO Josh Brandau on navigating a digital transformation in publishing
Oct 06, 2021
Spotify VP Jay Richman on why the company is betting big on podcasts
Sep 29, 2021
Clorox’s Doug Milliken on continuing ad spend despite economic uncertainty
Sep 22, 2021
Kimberly-Clark’s Zena Arnold on agility during the pandemic
Sep 15, 2021