Attention: The Audience Growth Podcast

By Sweet Fish

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Description

What if you could be on stage in front of thousands of your ideal buyers every single week? What would you tell them if you had their undivided attention? That’s the magic of having an audience. Without an audience, you have to pay or beg to get in front of somebody else’s. Because those with the audience have all the leverage. But what does it actually take to grow an audience? Let’s figure it out together. 

Episode Date
How B2B Marketers Should Define a Company's "Audience" w/Jason Widup
00:26:18

In this episode, Dan Sanchez talks to Jason Widup who is the VP of Marketing at Metadata.io

We cover:

- How others define audience

- Jason's definition of audience and community

- The future of audience growth and community building in B2B marketing

Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/

The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

Apr 29, 2022
The Power of Thought Leadership in B2B Audience Growth w/Pete Larkin
00:30:52

In this episode, Dan Sanchez talks to Pete Larkin who is the Senior Director of Marketing at Anglepoint.

- The definition of thought leadership

- His four quadrants of thought leadership

- How thought leadership impacts audience growth

Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/

The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

Apr 26, 2022
Gong's Process For Shipping Consistent Creative Content w/Sheena Badani
00:27:29

In this episode, Dan Sanchez talks to Sheena Badani who is a Senior Director Of Marketing at Gong

- Creating a culture of creativity

- Identifying clear owners for ideas

- How they test ideas before fully launching them

Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/

The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

Apr 04, 2022
What a Podcast Marketing Strategy Should Look Like w/Carey Straetz
00:26:58

In this episode, Dan Sanchez talks to Carey Straetz who is the Head of Demand Generation at Mode Analytics

They cover:

- The podcast she helped launch at her last company

- The paid media and creative elements they used to promote it

- The proper elements of a marketing plan to execute it

Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/

The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

Mar 28, 2022
Step-by-Step Process for Distributing Your Content Into an Existing Community w/Micah Zayner
00:18:15

In this episode, Dan Sanchez talks to Micah Zayner, a Senior Marketing Manager at Courier

They cover:

- How to find the right communities.

- Micah's early mistakes in integrating into those communities.

- The key results he's seen by getting his content accepted.

Mar 25, 2022
The Difference Between Content Marketing and Building a Media Company w/Kathleen Booth
00:25:00

In this episode, Dan Sanchez talks to Kathleen Booth who is the VP of Marketing Tradeswell

- How Kathleen is now approaching audience growth.

- What it means to be audience-focused.

- And the one thing you have to accomplish to build a successful media brand.

Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/

The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

Mar 14, 2022
Advice For Managing the Creative Ideas of Your Team w/Mark Jung
00:34:19

In this episode, Dan Sanchez talks to Mark Jung who is the VP of Marketing at Dooly.

- Dooly's MVP model for content

- How he ranks creative content ideas

- And the advice he would give to his past self before building a media empire

Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/

The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

Mar 11, 2022
How to Grow Your Audience by Engaging With Reddit w/Thomas Igou
00:32:13

In this episode, Dan Sanchez talks to Thomas Igou who is the Head of Content at GetAccept

They discuss:

- Different definitions of community

- How to engage with Reddit

- The insights people are missing from ignoring channels with anonymous users

Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/

The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

Mar 10, 2022
How Fleetio Generated 200+ leads Through YouTube In One Month w/Lori Sullivan
00:23:36

In this episode, Dan Sanchez talks to Lori Sullivan who is the VP of Marketing at Fleetio

- Fleetio's approach to YouTube

- Their content production process

- The results they've seen from the channel so far

Mar 09, 2022
From B2B Marketing to Media Company And Back Again w/Chris Stephenson
00:30:39

In this episode, Dan Sanchez talks to Chris Stephenson who is the VP of Marketing at MedRisk

- Three major operational differences between content marketing and what a media company does

- The one major factor between content from a media company and marketing department

- What advice he would give his past self if he had to do it all over again.

Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/

The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

Mar 08, 2022
How to Destroy Distractions for Your Marketing Team w/Charlie Riley
00:26:28

In this episode, Dan Sanchez talks to Charlie Riley who is the VP of Growth at Havoc Shield

They talk about:

- Four ways to create more white space to do deep work.

- Why most marketers are failing to execute the basics.

- How he is creating focus for his marketing at Havoc Shield.

Mar 07, 2022
How and Why Growth Hacking Can Build an Audience w/Lauren Patrick
00:16:39

In this episode, Dan Sanchez talks to Lauren Patrick who is the VP of Marketing at Curricula

What growth hacking really is and where it came from.

The massive gains Curricula has seen to their owned media because of these hacks

The process others can use to find them

Mar 04, 2022
Power of SEO Applied to Audience Growth w/Brian Robinson
00:24:19

In this episode, Dan Sanchez talks to Brian Robinson who is the Director of SEO at EverCommerce.

- The role SEO can play in attracting an audience for other channels

- How SEO can build an audience by itself

- What most people miss when it comes to SEO

Mar 02, 2022
Two Marketers Talk Media & Audience Growth Trends w/Justin Schmidt
00:38:44

In this episode, Dan Sanchez talks to Justin Schmidt who is the VP of Marketing at Capacity

They discuss:

- The emerging trend of B2B companies actually becoming media companies

- Dan pitched his idea of having two separate websites to Justin

- Justin also shared some fantastic nuggets on how to convert more traffic

Feb 28, 2022
The True Cost of Building an Audience Growth Engine w/Andie Ostrowski
00:31:32

In this episode, Dan Sanchez talks to Andie Ostrowski who is the Director of Marketing at Team Genius

In the episode we talk about:

  • Her first failed attempt at turning her marketing department into a media company
  • What it takes to gain true traction on a channel
  • The story behind their success at Team Genius
Feb 25, 2022
Overcoming Perfection, Forgoing Polish, & Starting Your Content Journey w/Michael Hartmann
00:26:46

In this episode, Dan Sanchez talks to Michael Hartmann who is the Senior Director of Marketing Operations at Informa Markets

We talked about the most common obstacles around building an audience:

- Overcoming perfectionism

- How he collects feedback

- The process for getting better

Feb 24, 2022
Stop Trying to Make Your Messaging Perfect (Do This Instead) w/Caitlin Cassady
00:25:07

In this episode, Dan Sanchez talks to Caitlin Cassady who is the Director Of Strategic Communications at Formation.

They discuss:

- What to do rather than perfect your messaging

- How to collaborate with others without watering down the messaging

- How to integrate your message into your audience growth initiatives

Feb 23, 2022
The Systems You're Lacking to Scale Audience Growth w/Lisa Hackbarth
00:26:56

In this episode, Dan Sanchez talks to Lisa Hackbarth who is a Senior Marketing Campaign Manager at ChaosSearch

In the interview we cover:

- How her journey as a small business owner impacted her content marketing.

- What processes she uses now to deliver key results regularly

- The book that changed the game for her.

Feb 18, 2022
How Privy Passed 15K Podcast Downloads Through Better Distribution w/Daniel Murphy
00:32:32

In this episode, Dan Sanchez talks to Daniel Murphy who is the VP of Marketing at Privy

We talk about:

  • What a winning distribution plan looks like
  • How to get the most out of what you currently have
Feb 16, 2022
Audience Growth As Modern Public Relations w/Cassidy Shield
00:31:22

In this episode, Dan Sanchez talks to Cassidy Shield who is the SVP Marketing and Sales of at Narrative Science.

In this episode we cover: 

  • What you can expect with traditional media
  • What Narrative Science with a combo of paid ads, events, and organic social to build an audience
  • How owned media led to more earned media
Feb 14, 2022
Pay to Play: How to Advertise Your Way to Audience Growth w/Adam Shaw
00:17:24

In this episode, Dan Sanchez talks to Adam Shaw who is the Head of Demand Generation at Intentwise about paid media in audience growth.

You will:

- See how much budget to spend on paid for audience growth.

- Get some inspiration of what kind of creative to test.

- Grow your audience today with his best tip for getting started

Feb 11, 2022
How Taking Big Swings With Creative Content Pays Off w/Elena Hengel
00:18:01

In this episode, Dan Sanchez talks to Elena Hengel who is the Director of Marketing at Marketing Architects about the importance of taking big swings with your content marketing rather than making continuous safe bets.

In this episode you will learn:

- How they took a break from social and blogging to write a book.

- The impact that book had on their content marketing.

- What they are now looking to accomplish next in the future.

Feb 09, 2022
Are Solo Creators Better at Building an Audience? w/Mj Peters
00:33:33

In this episode, Dan Sanchez talks to MJ Peters who is the VP of Growth at Refine Labs about whet her solo creators are strong audience builders than businesses. 

Together they explore:

  • The pros and cons of each
  • How businesses can tap into the power of individuals
Feb 07, 2022
The Next Phase of Audience Growth
00:00:52

In this episode, Dan Sanchez wraps up season one and previews whats to come with season two. 

Feb 02, 2022
The Two Channel Rule (& How It Can Simplify Your Life)

In this episode, Dan Sanchez talks abou t how the two channel rule has changed the game for his audience growth and why you should be serious about dropping all other channels but two.

Feb 01, 2022
Why Every B2B Company Needs Two Websites
00:10:19

In this episode, Dan Sanchez shares his controversial point-of-view and challenges listeners with five reasons why they should consider building a second website for the bulk of their content marketing.

Feb 01, 2022
Audience Growth Vs. Community Building... They're Not the Same
00:10:45

In this episode, Dan Sanchez talks about the differences between audience growth and community building as well as how they can come together to serve eachother. 

Feb 01, 2022
Premise Based Channels (The Missing Ingredient To Your Channel)
00:10:16

In this epsidoe, Dan Sanchez shares one of his favorite content lessons he learned from Jay Acunzo that transformed how he approaches every content channel. It's what makes your content unique and it's the missing ingrediant you were looking for to make all of your channels remarkable.

Jan 31, 2022
The Audience Growth Flywheel & How to Implement It
00:14:52

In this episode, Dan Sanchez talks abou t the internal framework that Sweet Fish uses to grow the podcast audience's of their customers. 

This episode includes: 

  • How to optimize content to increase it's stickiness 
  • Where to advertise your show
  • How to insure new visitors subscribe and stay
Jan 31, 2022
Forget "Product-First". Become an Audience-First Company
00:10:26

In this episode, Dan Sanchez borrows an other concept from the startup world to uncover why audiences grow. He takes the popular company methodology of "product-first" and goes one step farther and applies the thinking to audience growth.

You'll learn about:

  • The pros and cons of being a "product-first" company
  • How starting a company with an audience-first mindset works better.
  • Practical steps to become more audience focused with your company
Jan 31, 2022
Why Your Audience Doesn’t Grow & What to Do About It
00:11:35

In this episode, Dan Sanchez talks abou t the main problem behind most content channels that stops audience growth. He calls it the lack of the media/market fit. 

Listen in to see how Dan applies a concept from the startup world to content channels to unlock growth.

Jan 31, 2022
Audience Growth is the Future of Marketing w/James Carbary
00:33:44

In this Episode, Dan Sanchez talks with James Carbary who is the CEO of Sweet Fish about the origin story about this podcast.

They cover:

  • The growing trend of audience growth
  • Why they think audience growth is the new marketing
  • The intentions for the show
Jan 31, 2022
TRAILER: Your Attention Please
00:02:38

Listen to hear what to expect to this show. 

Dec 08, 2021