Tropical Social Podcast | Social Media Management & Strategy
By Shannon Segall, Social Media Manager + Mentor
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Episodes: 141
Description
Welcome to the Tropical Social Podcast! The podcast for social media managers who are looking to stand out online & live the laptop lifestyle.
Join your host Shannon Segall every Tuesday for real conversations that will help you navigate the ups and downs of entrepreneurship & pursue your version of living the laptop lifestyle. Whether you want to work online + live abroad, road-trip across the country, or simply be your own boss from the comfort of your home, The Tropical Social Podcast is here to help you do just that!
Shannon will bring you practical + actionable strategies to help up-level your social media presence, craft a strong personal brand online, & most importantly help you build your social media management business around your dream lifestyle, not the other way around.
So girl, if you're ready to create your lifestyle by design, you've come to the right place. Grab your favorite cup of coffee, a notebook, & let's dive in!
| Episode | Date |
|---|---|
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142. CREATOR BRAND SERIES – Build a Sustainable Content Plan That Supports Your Life and Business
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Apr 23, 2025 |
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141. CREATOR BRAND SERIES – How to Create Content That Builds a Community-Obsessed Brand
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Apr 16, 2025 |
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140. CREATOR BRAND SERIES – How to Start Showing Up Like a Creator Brand
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Apr 09, 2025 |
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Where I've Been + What's Coming Next
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Apr 01, 2025 |
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139. 7 Ways to Get More Social Media Clients During a Slow Season
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Mar 05, 2025 |
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138. How Brooki Bakehouse Went Viral & Built a Loyal Community (Marketing Case Study)
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Feb 25, 2025 |
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137. How to Build & Scale Your Business Abroad with Systems That Work with Claire French
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Feb 18, 2025 |
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136. How to Land Clients While Living Abroad & Grow Your Business Remotely
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Feb 12, 2025 |
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135. How to Think Like a Creator Brand and Stand Out as a Social Media Manager
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Feb 04, 2025 |
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134. Copywriting That Converts: How to Define Your Brand Voice, Master Storytelling, and Write Engaging Content with Sara Noel
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Nov 26, 2024 |
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133. Increase Your Revenue with SEO & Case Studies: Expert Tips from Brittany Herzberg
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Nov 12, 2024 |
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131. Navigating Work-Life Balance as a Social Media Manager: Tips from VA Expert Katy Murray
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Oct 29, 2024 |
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129. Instagram Audits: How to Conduct Them for Yourself + Clients
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Oct 16, 2024 |
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128. How to Find Your First Social Media Management Client
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Oct 09, 2024 |
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127. Why I Moved Back to the U.S. After 4 1/2 Years as a Digital Nomad
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Oct 02, 2024 |
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126. Is the Social Media Management Industry Too Saturated in 2024?
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Sep 10, 2024 |
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125. Why Low Social Media Management Prices Hurt You and the Industry
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Sep 03, 2024 |
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124. 2024 Pricing Guide: What to Charge for Social Media Management
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Aug 28, 2024 |
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123. 5 Reasons You're Not Attracting Social Media Management Clients (And How to Fix It)
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Aug 20, 2024 |
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122. From $400 to $1K+: How This Social Media Manager Scaled Her Business in Just One Year with Madelyn Victoria
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Aug 13, 2024 |
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121. Is The Digital Nomad Lifestyle Right For You? My Personal Take and Insights from a Social Media Manager
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Aug 07, 2024 |
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120. Setting Realistic Social Media Expectations for Clients: Tips and Strategies
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Jul 30, 2024 |
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119. Unpacking Good Girl Snacks' Winning Social Media Strategy: A Marketing Case Study
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Jul 25, 2024 |
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118. Building a Brag-Worthy Brand On Social Media: Tips from Michelle Wintersteen of MKW Creative Co.
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Jul 16, 2024 |
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117. How to Create Content Pillars in Your Social Media Strategy
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Jul 09, 2024 |
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116. Build a Brand That Attracts Social Media Management Clients, Not Peers with Sam Schmidt
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Jul 02, 2024 |
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115. Step-by-Step: How I Create a $1K Social Media Strategy
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Jun 25, 2024 |
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114. $200 to $2000: From Side Hustle to Full-Time Social Media Manager with Jade McNeil
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Jun 18, 2024 |
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113. Prevent Burnout & Streamline Your Business with Jess Haney
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Jun 11, 2024 |
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112. Integrating YouTube into Your Social Media Strategy with Jamar Diggs
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May 28, 2024 |
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111. Easily Get Client Content Approved On Time | New Social Media Manager Notion Template!
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May 22, 2024 |
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110. How To Elevate Your Client Experience As A Social Media Manager
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May 07, 2024 |
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109. Why 90% of Podcasters Fail
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Apr 30, 2024 |
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108. Social Media Is Fake: What I Struggle With As A Digital Nomad
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Apr 24, 2024 |
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107. Prioritize Your Brand To Grow Your Business with Kelsey McCormick of Coming Up Roses
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Apr 16, 2024 |
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106. Why You Should Create Long-Form Content for SEO with Molly Ho
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Apr 09, 2024 |
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105. Becoming A Better Marketer: Leveraging Sales Psychology with Monique Harding
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Apr 02, 2024 |
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104. Building Thriving Communities On Social Media with Katie Campbell
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Mar 26, 2024 |
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103. Community Over Followers: Why Your Following Doesn't ACTUALLY Matter
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Mar 19, 2024 |
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102. How To Get Over The Cringe Of Showing Up On Video
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Mar 12, 2024 |
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101. You Are Your Niche: Tips for Monetizing Your Personal Brand & Landing Brand Partnerships with Kahlea Wade
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Mar 05, 2024 |
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100. Lessons I've Learned From 100 Podcast Episodes + Giveaway!
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Feb 27, 2024 |
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99. Safety Tips For Solo Female Travelers
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Feb 20, 2024 |
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98. Why You Should Solo Travel In Your Twenties
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Feb 13, 2024 |
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97. 3 Ways To Increase Your Engagement On Instagram In 2024
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Feb 07, 2024 |
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96. Why Personal Branding Matters on Social Media
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Jan 30, 2024 |
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95. What To Charge For Social Media Management In 2024
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Jan 23, 2024 |
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94. How To Set + Achieve Your Freelance Income Goals In 2024
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Jan 16, 2024 |
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93. Life and Biz Update: How I've Navigated Moving To Australia Solo + Lessons I've learned
|
Dec 12, 2023 |
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92. The #1 Thing That Will Grow Your Business
|
Dec 05, 2023 |
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91. Working With International Clients As A Social Media Manager
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Nov 28, 2023 |
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90. My Schedule As A Full-Time Social Media Manager + Digital Nomad
|
Nov 21, 2023 |
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88. How To Become A Full-Time UGC Creator with Laura Howie
|
Nov 07, 2023 |
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87. How to Build a Social Media Portfolio to Attract Clients – Even with No Experience
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Oct 31, 2023 |
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86. Breaking Up With Social Media Clients: When and How to Do It Right
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Oct 24, 2023 |
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85. What To Post As A Social Media Manager To Land Clients
|
Oct 18, 2023 |
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84. PITCHING SERIES | How To Write Compelling Email Pitches for Clients, Podcasts, and Collaborations
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Oct 10, 2023 |
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83. PITCHING SERIES | Dos & Don'ts Of Cold Pitching As A Social Media Manager with Amber Broder
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Oct 03, 2023 |
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82. PITCHING SERIES | How To Pitch Yourself On Podcasts with Justine Dolores
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Sep 26, 2023 |
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81. PITCHING SERIES | Tips For Pitching Yourself As A Social Media Manager
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Sep 19, 2023 |
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80. Leveraging ChatGPT As A Social Media Manager
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Sep 12, 2023 |
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79. How To Prove Social Media ROI To Clients
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Sep 05, 2023 |
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78. How To Manage Anxiety As An Entrepreneur
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Aug 29, 2023 |
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77. Surprise! I'm Moving To Australia & Quitting Digital Nomad Life (For Now)
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Aug 22, 2023 |
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76. How To Streamline Your Social Media Collaboration and Approval Process
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Aug 08, 2023 |
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75. Navigating People-Pleasing vs. Customer Service
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Aug 01, 2023 |
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74. Getting Personal On Social Media:Where's The Line?
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Jul 25, 2023 |
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73. How To Tell Clients You Are Raising Your Social Media Management Prices
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Jul 18, 2023 |
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72. Threads Is Here! What To Post As A Social Media Manager
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Jul 11, 2023 |
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71. Building a Brand Identity + Navigating Digital Nomad Life with Pippa Stone
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Jul 04, 2023 |
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70. 6 Signs It's Time To Increase Your Social Media Management Prices
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Jun 27, 2023 |
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69. What To Do When Inquiries Aren't Coming In
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Jun 20, 2023 |
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68. Navigating Loneliness as a Freelance Social Media Manager
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Jun 13, 2023 |
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67. The Rise of Call Her Daddy: Unpacking the Secrets to Building a Successful Brand
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Jun 06, 2023 |
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66. Steal My Content Calendar Strategy
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May 30, 2023 |
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65. Building A Standout Brand and Diversifying Your Income with Latasha James
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May 23, 2023 |
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64. Exposing My Time-Saving Hacks As A Social Media Manager
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May 16, 2023 |
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63. Pros & Cons Of Putting Your Prices On Your Website
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May 09, 2023 |
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62. What To Include In Your Client Welcome Packet
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May 02, 2023 |
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61. 3 Reminders For When You Feel Behind In Business
|
Apr 25, 2023 |
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60. 6 Signs Someone Is NOT Ready To Hire A Social Media Manager
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Apr 18, 2023 |
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59. My Client Content Creation Process
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Apr 11, 2023 |
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58. Biggest Mistakes I've Made In My Social Media Management Business
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Apr 04, 2023 |
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57. What No One Tells You About Being A Digital Nomad
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Mar 28, 2023 |
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56. 6 Ways To Avoid Burnout As A Social Media Manager
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Mar 21, 2023 |
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55. Pivoting Your Business As A Multi-Passionate Entrepreneur with Nicole Toledo
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Mar 14, 2023 |
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54. How To Scale Your Online Business In 8-10 Hours A Week with Holly Haynes
|
Mar 07, 2023 |
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53. Real Talk: How To Deal With Rejection In Both Life + Business
|
Feb 28, 2023 |
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52. 5 Lessons I've Learned From Solo Traveling
|
Feb 21, 2023 |
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51. Best Ways To Find Social Media Management Clients
|
Feb 14, 2023 |
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50. How To Get Paid On Time As A Social Media Manager
|
Feb 07, 2023 |
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49. Not Sure What Instagram Metrics To Track? Here's A Breakdown
|
Jan 31, 2023 |
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48. Starting An Online Business Isn't For Everyone, Here's What You Need To Know
|
Jan 24, 2023 |
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47. Do You Need A Degree To Become A Social Media Manager?
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Jan 17, 2023 |
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46. Pros & Cons Of Being A Digital Nomad In Bali
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Nov 15, 2022 |
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45. My Client Offboarding Process
|
Nov 08, 2022 |
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44. The Biggest Mistakes You Are Making With Your Social Media Management Packages
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Nov 02, 2022 |
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43. Social Media Marketing For The Wedding Creative Niche
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Oct 25, 2022 |
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42. How To Start A Podcast & Turn Listeners Into Leads with Jenny Suneson
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Oct 18, 2022 |
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41. How To Confidently Pitch Yourself On Discovery Calls
|
Oct 11, 2022 |
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40. 5 Ways To Repurpose Your Content On Social Media
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Oct 04, 2022 |
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39. Create A Marketing Plan In 5 Easy Steps
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Sep 27, 2022 |
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38. How To Travel & Run Your Social Media Management Business
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Sep 20, 2022 |
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37. Solo Traveling To Southeast Asia? Here's What to Pack + My Essentials!
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Sep 13, 2022 |
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36. 7 Reasons Why You Should Solo Travel
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Sep 06, 2022 |
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35. 5 Tips To Start Leveraging Pinterest Marketing For Your Business
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Aug 30, 2022 |
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34. Why I Almost Didn't Start This Podcast
|
Aug 23, 2022 |
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33. How To Navigate The Ever Changing Instagram Updates with Amber Broder
|
Aug 16, 2022 |
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32. Top 5 Mistakes New Social Media Managers Make
|
Aug 02, 2022 |
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31. How To Build Relationships in the DMs
|
Jul 26, 2022 |
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30. How To Become A Digital Nomad & Work From Anywhere
|
Jul 19, 2022 |
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29. How To Onboard Social Media Management Clients
|
Jul 12, 2022 |
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28. Work-Life Balance & Setting Boundaries as a Social Media Manager
|
Jul 05, 2022 |
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27. How One Email Saved Her Business with Shannon Vondy
|
Jun 28, 2022 |
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26. 5 Ways To Get More Social Media Management Clients
|
Jun 21, 2022 |
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25. Instagram Reel Ideas For Social Media Managers
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Jun 14, 2022 |
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24. Why Getting Cheated On Made Me A Better Business Woman
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Jun 07, 2022 |
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23. Struggle To Show Up On Video? Tips For Building Confidence On Camera
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May 31, 2022 |
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22. How To Grow An Instagram Account From Scratch
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May 24, 2022 |
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21. Want To Start A Social Media Management Agency? Listen Here With Kelci Douglas
|
May 17, 2022 |
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20. My Process For Batch Creating Content On Instagram
|
May 10, 2022 |
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19. Social Media Management Tools I Use To Run My Business
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May 03, 2022 |
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18. How To Price Your Services As A Social Media Manager
|
Apr 26, 2022 |
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17. Creating A Timeless Brand That Sets You Apart + Attracts Dream Clients with Diana Jakubcova
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Apr 19, 2022 |
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16. Stuck On What To Post? Tips For Endless Content Ideas
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Apr 12, 2022 |
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15. Taking The Leap From Corporate To Full-Time Freelancer with Crosby Melendi
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Apr 05, 2022 |
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14. So You Want To Quit Your 9-5? Tips To Go Full-Time With Your Business
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Mar 29, 2022 |
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13. How To Make Friends As A Digital Nomad with Max Pankow
|
Mar 22, 2022 |
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12. Fostering Community Online Over Competition
|
Mar 16, 2022 |
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11. From Pinterest Marketing To Wine Marketing: How Claudia Gebhardt Niched Down
|
Mar 08, 2022 |
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10. 5 Things To Do When Business Is Slow
|
Mar 01, 2022 |
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9. How to Create a Social Media Strategy Step by Step
|
Feb 22, 2022 |
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8. How To Say No In Business
|
Feb 15, 2022 |
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7. Seven Ways To Increase Your Brand Visibility Online
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Feb 08, 2022 |
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6. How To Turn Your Followers Into Paying Clients
|
Feb 01, 2022 |
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5. Why Build A Brand, Not Just A Business
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Jan 25, 2022 |
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4. Social Media Marketing For High Profile Clients With Kellie Daniel
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Jan 18, 2022 |
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3. Tips From a Digital Nomad: What It's Really Like to Work Online + Travel
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Jan 10, 2022 |
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2. How To Stand Out As A New Social Media Manager
|
Jan 10, 2022 |
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1. My Story: The Eat Pray Love Approach To Living The Laptop Lifestyle
|
Jan 10, 2022 |
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Welcome to the Tropical Social Podcast
|
Nov 26, 2021 |