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Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dichotomy.In this podcast, Daniel Burstein of MarketingSherpa dives deep into marketers’ and entrepreneurs’ careers to inspire your next great campaign, give you strategies for winning approval on your ideas, and help you navigate the trickiest decisions in your career. The curious, comprehensive style of these interviews allows marketing and business leaders to do what they do best – express themselves to communicate a key lesson.Listen in as we probe marketing leaders about how they crafted campaigns, built their careers, and what they learned along the way. We’ll get deep, we’ll wring insights form our guests to help you, and we’ll have fun doing it.This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher online course (https://meclabs.com/course/).
| Episode | Date |
|---|---|
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IT Consultancy Marketing: A marketing and sales team divided cannot stand (episode #155)
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Nov 04, 2025 |
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Public Relations and Marketing: Don’t underestimate the soft sell (podcast episode #154)
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Oct 21, 2025 |
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Analytics: Even the most rigorous analysis fails without the right story (episode #153)
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Oct 07, 2025 |
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Online Marketing for SMBs and Digital Agencies: Serving everyone serves no one (episode #152)
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Sep 23, 2025 |
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Cross-cultural Marketing & Management: Walk the market (podcast episode #151)
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Sep 09, 2025 |
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Real Estate Operations and Marketing: Your brand is only as strong as your frontline experience (episode #150)
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Aug 26, 2025 |
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Customer-First Marketing: To truly be customer-obsessed, respect the customer’s time (episode #149)
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Aug 14, 2025 |
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B2B SaaS Marketing: No progress after Series A without product marketing (episode #148)
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Aug 07, 2025 |
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Open-Source Start-up Marketing Strategy: Sometimes you need to poke the snake (episode #147)
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Jul 24, 2025 |
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How to Build Reddit and Discord Communities That Drive Sales: Music industry secrets that work for any business (episode #146)
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Jul 17, 2025 |
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Customer Experience: Great experiences are invisible, but they require relentless alignment (episode #145)
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Jul 10, 2025 |
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Telecommunications Marketing: Marketing is the chief customer advocate (podcast episode #144)
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Jul 03, 2025 |
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Trade Association Branding: Formalize the brand and consistency will come (podcast episode #143)
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Jun 24, 2025 |
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Brand Builder: Be human first – people drive brands (podcast episode #142)
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Jun 19, 2025 |
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Marketing for Business Services: When the world changed, so did we (episode #141)
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Jun 10, 2025 |
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Marketing & Communications: It’s important to ‘take a beat’ (podcast episode #140)
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Jun 02, 2025 |
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Influencer Marketing: Focus on one thing (episode #139)
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May 22, 2025 |
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Creative Marketing Leadership: Strike a balance between management and production (podcast episode #138)
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May 15, 2025 |
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Authentic Brand Transformation: To build a brand that lasts, consider rebranding a team sport (episode #137)
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May 08, 2025 |
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Cybersecurity Marketing: You don’t need to scare people to sell them security (episode #136)
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May 01, 2025 |
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DTC Ecommerce Digital Marketing: Sell outcomes, not products (episode #135)
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Apr 22, 2025 |
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Security Marketing: Customers will tell you how to market to them if you ask them (episode #134)
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Apr 17, 2025 |
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Analytics: Driving business value matters more than perfect models (episode #133)
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Apr 10, 2025 |
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DTC Ecommerce: Your worst friend is still better than your best marketing (episode #132)
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Apr 08, 2025 |
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Premium Consumer Goods & Luxury Retail: Happy makes money (episode #131)
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Apr 01, 2025 |
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Marketing Campaigns: Lose the brand ego and lean into humility (episode #130)
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Mar 25, 2025 |
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Creative Social Media Marketing: When to break the rules (episode #129)
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Mar 13, 2025 |
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Business Strategy: How to win in a crowded market by serving your customer’s customer (episode #128)
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Mar 04, 2025 |
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Marketing Strategy for Media: Listen first, sell second (podcast episode #127)
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Feb 20, 2025 |
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Integrated Marketing: Brands are built by how you show up every day (podcast episode #126)
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Feb 14, 2025 |
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Marketing at 200 MPH: Sports sponsorship lessons from F1 & finance (episode #125)
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Feb 06, 2025 |
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Hands-on Leadership: Stay a ‘Player-Coach’ as long as you can (episode #124)
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Jan 23, 2025 |
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Social Media Marketing: Educate your executives (episode #123)
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Jan 16, 2025 |
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TikTok Marketing: Why your accountant matters…a $300,000 wake-up call (episode #122)
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Jan 07, 2025 |
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Entertainment Industry Marketing: Never forget the independence of your imagination (episode #121)
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Dec 17, 2024 |
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B2B Revenue Marketing: Be an uncertainty killer (podcast episode #120)
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Dec 10, 2024 |
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Building Brands: People and culture matter a lot, mentorship matters even more, product matters the most (episode #119)
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Dec 03, 2024 |
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Go-To-Market Strategy: The voice of your customers should lead your marketing strategy (episode #118)
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Nov 19, 2024 |
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Strategic Advertising and Marketing: It’s not what you make, it’s what you make possible (episode #117)
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Nov 12, 2024 |
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Sales and Marketing Persuasion: Be Batman, because nobody is really Superman (episode #116)
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Nov 05, 2024 |
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B2B Marketing Leadership: The higher you get in the organization, the more details you need to know (episode #115)
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Oct 17, 2024 |
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Wellness Marketing: Educating consumers is crucial for building trust and driving change (podcast episode #114)
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Oct 10, 2024 |
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Global Technology Leadership: Adapt your marketing to reflect cultural nuances (podcast episode #113)
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Oct 01, 2024 |
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Marketing Adaptability: The art of letting go of creative ideas so you can champion future concepts (episode #112)
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Sep 20, 2024 |
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Substance Over Style: Good work has to speak for itself (podcast episode #111)
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Sep 12, 2024 |
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Client Empowerment: Be the woman behind the woman (podcast episode #110)
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Sep 05, 2024 |
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B2B Digital Marketing & Demand Generation: My boss has asked me to produce $1 billion in revenue. Now what? (episode #109)
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Aug 27, 2024 |
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Breaking Taboos and Learning from Customers: The unconventional marketing journey of the Director of Marketing & Communications at Global Protection Corp. (episode #108)
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Aug 20, 2024 |
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CPG Campaigns: Marketing is often about showcasing human truths (podcast episode #107)
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Aug 13, 2024 |
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Sustainable Marketing: How DC Water turns waste into wealth (episode #106)
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Aug 06, 2024 |
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Authentic Brand Storytelling: Embed creative within your business model (episode #105)
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Jul 23, 2024 |
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Sustainable Marketing: Take the time to understand your target audience deeply and your value proposition (episode #104)
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Jul 16, 2024 |
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Career Adaptability: Marketing can lead to many other things (episode #103)
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Jul 02, 2024 |
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Creative UX/UI For Impactful Marketing: Think, build, and scale like a product owner (podcast episode #102)
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Jun 20, 2024 |
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Marketing Pragmatism: Embrace ‘hand-grenade math’ over false precision (episode #101)
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Jun 10, 2024 |
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Marketing Operations: Balance ambition with well-being (podcast episode #100)
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Jun 06, 2024 |
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Enterprise Solutions Marketing: You can make a big career, and still stay human (episode #99)
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May 28, 2024 |
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Marketing Mentorship: Direct feedback is a gift (episode #98)
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May 14, 2024 |
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Product Quality: Marketing's job is to help the product win (podcast episode #97)
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May 07, 2024 |
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Strategic Delegation: Time is your most precious asset (episode #96)
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Apr 25, 2024 |
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CMO-CPO Collaboration: Bridge Marketing and Product for collaborative growth (podcast episode #95)
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Apr 18, 2024 |
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Entrepreneur’s Resilience: From zero to 112,000 YouTube subscribers (episode #94)
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Apr 10, 2024 |
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Marketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities (episode #93)
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Apr 03, 2024 |
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Branding Lessons from TV Production: Don't focus on failure, keep moving towards success (episode #92)
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Mar 25, 2024 |
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Strategic Marketing Communication: Don't do something for the sake of ticking a box (episode #91)
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Mar 19, 2024 |
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Adaptive Leadership: It’s never too late to reinvent yourself (podcast episode #90)
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Mar 12, 2024 |
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Content Marketing and Advertising: Be mindful of the ‘curse of knowledge’ (podcast episode #89)
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Mar 04, 2024 |
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B2B Brand Marketing and Culture: The higher up you go, your priority becomes the people (episode #88)
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Feb 21, 2024 |
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Journalistic Content Marketing: Storytelling has magic and beauty (podcast episode #87)
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Feb 15, 2024 |
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Social Media Marketing Leadership: Value productivity over perfection (episode #86)
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Feb 07, 2024 |
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Customer-First Marketing: Every click is a wish (podcast episode #85)
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Jan 31, 2024 |
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Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84)
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Jan 22, 2024 |
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Architecture Design Marketing: Don’t stay in your lane (episode #83)
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Jan 15, 2024 |
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Innovative Marketing Leadership: It is okay to think outside the box but make sure you don't create surprises (episode #82)
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Jan 08, 2024 |
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Advertising Agency Leadership Insights: Humanity and transparency are fundamental in creative relationships (episode #81)
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Jan 02, 2024 |
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Career Management: Focus on your left foot (podcast episode #80)
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Dec 13, 2023 |
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Leading Through Learning: Chief Growth Officer’s innovative approach to marketing leadership (episode #79)
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Dec 04, 2023 |
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Entrepreneurial Resilience: Many of the day-to-day annoyances that inspired him to sell, he actually missed after he sold (episode #78)
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Nov 20, 2023 |
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Franchisee Success Strategies: Localized marketing (when done right) can outperform broader, generic campaigns (episode #77)
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Nov 13, 2023 |
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Experiential Marketing: If you build it, they will come (episode #76)
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Nov 06, 2023 |
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Outside-In Messaging: Nothing counts more than the language of the customer (episode #75)
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Oct 25, 2023 |
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Marketing Leadership: Embracing questions and overcoming pretense (episode #74)
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Oct 16, 2023 |
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Personal Development in Career: Step out of your comfort zone (episode #73)
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Oct 09, 2023 |
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Leadership Development: Network every day (episode #72)
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Oct 02, 2023 |
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Female Entrepreneurship and Marketing: Having built a big community doesn't mean you will be able to monetize it (episode #71)
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Sep 18, 2023 |
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SaaS Marketing and Demand Generation: Harness technology to enhance customer experience (episode #70)
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Sep 12, 2023 |
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Leadership Transformation: Come in quietly (episode #69)
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Sep 05, 2023 |
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Strategic Marketing Collaboration: Find your partner in crime (podcast episode #68)
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Aug 24, 2023 |
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Data as Marketing Fertilizer: You can have piles and piles of data, but unless you know how to use the data correctly, it won’t get you very far
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Aug 16, 2023 |
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AIOps Marketing: Make yourself uncomfortable (episode #66)
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Aug 07, 2023 |
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Strategy: Don’t think of your customers as a ‘target’ to acquire (podcast episode #65)
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Jul 24, 2023 |
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Marketing: High growth can be excruciating (episode #64)
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Jul 17, 2023 |
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Nonprofit Marketing: No job is as glamorous as you think it is (podcast episode #63)
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Jun 28, 2023 |
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Marketing Leadership: Get insights from some of our best conversations with marketing VPs and CMOs (podcast episode #62)
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Jun 12, 2023 |
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Marketing Leadership Lessons: Kill snakes, create the category, assume noble intent (podcast episode #61)
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Jun 01, 2023 |
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Biotechnology Marketing: As a marketer, it’s important to lead up, down, and side-to-side in companies — not just top-down (episode #60)
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May 22, 2023 |
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Digital Marketing: Be passionate about the challenge you are trying to solve and not stubborn about the product solution (episode #59)
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May 15, 2023 |
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Marketing Operations: Process is the foundation for success (episode #58)
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May 08, 2023 |
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Financial Services Marketing: Don’t fall for Wile E. Coyote marketing (episode #57)
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May 01, 2023 |
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B2B Marketing: You can accelerate your career by identifying areas you are willing to take risks that others are not (episode #56)
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Apr 19, 2023 |
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Marketing & Content in Gaming/Esports: Influencers of all sizes can drive product adoption (episode #55)
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Apr 12, 2023 |
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Servant Leadership in Marketing: We are only as good as how we handle humbling moments (episode #54)
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Apr 05, 2023 |
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Marketing: It’s not about you, and when you make it about you, you are never going to succeed (episode #53)
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Mar 27, 2023 |
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Marketing, Advertising and Brand Strategy and Culture: You don’t “build" community, you “facilitate” community (episode #52)
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Mar 20, 2023 |
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Content & Communications: Use your marketing budget and AI to make your customers’ lives more fun and interesting (episode #51)
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Mar 13, 2023 |
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Fintech Marketing: Creativity and technology is a killer combo (episode #50)
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Mar 06, 2023 |
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PR, Writing, and Marketing Agency Corporate Culture: Think big (episode #49)
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Feb 22, 2023 |
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Marketing and Brand: Embrace healthy friction (episode #48)
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Feb 15, 2023 |
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Marketing and Customer Experience: No room for error in healthcare marketing (episode #47)
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Feb 08, 2023 |
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Innovation Leadership and Coaching: You should almost always do less than you think (episode #46)
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Feb 01, 2023 |
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Marketing: Teams that are steeped in data and conversion numbers are the strongest at the craft (episode #45)
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Jan 23, 2023 |
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Corporate Marketing: Feedback is respect (episode #44)
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Jan 11, 2023 |
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Growth Marketing: Attribution is a myth, but you need it (episode #43)
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Jan 04, 2023 |
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SaaS Marketing: Always bring the customer story forward (episode #42)
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Dec 14, 2022 |
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Corporate Communication and Marketing Innovation: The dangerous delusion of safety – playing it safe can hurt you more than you know (episode #41)
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Dec 07, 2022 |
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B2B Marketing: Marketing shouldn't be about driving demand; it's about driving value (episode #40)
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Nov 30, 2022 |
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Consumer Financial Services Marketing: Your customer is your most important stakeholder (episode #39)
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Nov 16, 2022 |
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Product Management & Marketing: Surround yourself with the right people (episode #38)
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Nov 09, 2022 |
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Growth Marketing: Give a choice of "yes" or “yes” (episode #37)
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Nov 02, 2022 |
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Brand Building and Public Relations for Travel Insurance Tech: Don’t spray and pray (episode #36)
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Oct 24, 2022 |
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Marketing, Communications, and Pricing Leadership: Business must have a relentless focus on ROI, which includes marketing (episode #35)
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Oct 17, 2022 |
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Marketing: Sometimes you have to throw the business model out (episode #34)
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Oct 10, 2022 |
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Content and Communications: Tenacity, keep it simple, authenticity works (episode #33)
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Oct 03, 2022 |
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Customer Experience: Take risks, fail early, and learn fast (episode #32)
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Sep 21, 2022 |
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Public Sector Marketing and Communication Leadership: Multi-directional learners, multi-colored spiky hair, and wearing multiple hats (episode #31)
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Sep 12, 2022 |
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Healthcare Marketing Leadership: Build communities…not a customer list, walk your own path, take care of yourself (episode #30)
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Sep 02, 2022 |
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Digital Transformation: First team first, it’s hard to be simple, get out of your comfort zone (episode #29)
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Aug 24, 2022 |
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Startup Marketing: How to build a marketing program from 0 to acquisition by Intel, be BOLD, learn as you go (episode #28)
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Aug 17, 2022 |
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Advertising and Brands: Details matter, know when to quit, …be nice (episode #27)
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Aug 10, 2022 |
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NFTs For Brands: It’s OK to say no, always be a student, don’t resist change (episode #26)
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Aug 03, 2022 |
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Marketing Strategy: Data tells stories at Nationwide, fast mistakes, and the triage method (episode #25)
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Jul 25, 2022 |
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Healthcare IT Marketing: Branding a new service line within Stericycle, getting ONC certification, finding your joy, & more (episode #24)
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Jul 11, 2022 |
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SaaS Marketing: Serendipity’s role in Facebook Ads surprising pivot, focusing (and failing) at PayPal, selling like an engineer, & more (episode #23)
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Jun 22, 2022 |
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Inventive Marketing: A coalition in the South China innovation ecosystem, a rugby sponsorship mascot in Singapore, & much more (episode #22)
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Jun 22, 2022 |
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Marketing & Communications: Rebranding from GE, building a CRM for Comcast, and much more (episode #21)
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Jun 15, 2022 |
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Hospitality Marketing: Have a Gumby attitude to any launch
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Jun 08, 2022 |
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Creative Marketing: Does it all make sense? (Episode #19)
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Jun 01, 2022 |
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Brand Marketing: Look in people’s closets (Episode #18)
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May 23, 2022 |
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Data Poetry in Marketing, PR & Corporate Communications (Episode #17)
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May 16, 2022 |
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Team Building: Loyalty, relationships, pre-selling, and other keys to marketing management success
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May 09, 2022 |
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World-Class Consumer & Retail Brands: What right do we have as a brand to be in that business? (Episode #15)
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May 02, 2022 |
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Franchising and Marketing: In a world of chicken dinners, be a lobster dinner (Episode #14)
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Apr 18, 2022 |
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The Long-Term-Growth Product Launch: Cuisinart has been selling the same food processor since the ‘70s (Episode #13)
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Apr 18, 2022 |
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Hard To Stay In Business Against Us: Raising the barrier to entry in the escape room industry (Episode #12)
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Apr 11, 2022 |
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Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (Episode #11)
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Apr 04, 2022 |
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99 Problem Ideas: “Harvey Gabor, art director on Coke’s iconic campaign, burned my ad concept with a lighter” (Episode #10)
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Mar 28, 2022 |
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Spontaneous Combustible Collaboration: Most important things in any company are people, people, people, market, and product (Episode #9)
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Mar 21, 2022 |
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Client Pitch Call from the Maternity Ward: “That sound? Oh, you know, the sounds of Brooklyn” – Episode #8
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Mar 11, 2022 |
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The Heroes Are Coming: Treating hockey like a blockbuster movie sold 525,000 tickets – Episode #7
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Mar 07, 2022 |
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Don’t Give Clients What They Want: “That’s also the name of a convention for adults who dress as toddlers” – Podcast Episode #6
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Feb 28, 2022 |
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“True Blood” Vampire Fangs from the Dentist: When you’re too successful at driving the wrong traffic to your website – Episode #5
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Feb 17, 2022 |
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The Psychology of Blue Jeans: What marketers can learn from 150 years of Levi Strauss customer letters – Podcast Episode #4
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Feb 08, 2022 |
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500 Mangled, Stretchy Rubber Guys: Make sure you have the right marketing partner for your super creative plan – Episode #3
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Jan 28, 2022 |
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The De-Branding Campaign: When customers make fun of your new product launch – Episode #2
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Jan 27, 2022 |
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Scaling to a $15 million company in 18 months by transparently serving an ideal customer (and saying “no” to other business) – Episode #1
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Jan 12, 2022 |