two & a half gamers
By Lancaric.me
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Category: Video Games
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Subscribers: 5
Reviews: 0
Episodes: 272
Description
This is a no BS gaming podcast. We share insights, knowledge and fun gossip relating to the topics of User Acquisition, Game Design and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere. A safe space where we mimic the honesty of a 4am conference discussion. Enjoy & let us know your feedback!
| Episode | Date |
|---|---|
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🎬 Creative Trends May 2025: AI Madness, Celebrity Overload & the Death of Originality?
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Jun 12, 2025 |
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The Real OG Jane Whittaker Unfiltered: 44 years in gaming, Alien vs Predator & Why fun still wins
|
Jun 11, 2025 |
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Screw Master 3D Live Review: 15% D30 retention & 80k+ daily revenue? The real hybrid casual KPIs
|
Jun 09, 2025 |
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Review radar #8: From Stable Dinosaur to Revenue Rocket. Podcast curse broken!
|
Jun 05, 2025 |
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MAU'25 Live Special: The Bold New Era of Rewarded Gaming & UA in 2025
|
Jun 04, 2025 |
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🧩 Can Century Games Crack the Match-3 Puzzle Genre? In Match3 genre, only the bold survive!
|
Jun 02, 2025 |
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🔥 The Art of Scaling Applovin UA & Admon: A Deep dive
|
May 29, 2025 |
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MAU'25 Live Special: The App Store Monopoly Is Cracking. Are You Ready?
|
May 28, 2025 |
|
🚨Lands Of Jail: Prison SIM meets 4X strategy. It's Frozen City + Whiteout + Toy Factory & scaling
|
May 26, 2025 |
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Full Steam Ahead: How Steam trends influence Mobile games?
|
May 22, 2025 |
|
Applovin MAX mediation: Step-by-Step Walkthrough for beginners by Felix Braberg
|
May 21, 2025 |
|
🧩 Word Search Explorer Review: $168K/Day From Ads Alone. No IAPs Needed
|
May 19, 2025 |
|
⚠️ The Industry’s Dirty Little Secrets: Confessions from the UA Underground
|
May 15, 2025 |
|
📊 Is 24-Month Payback the New Normal? Real ROAS Benchmarks Revealed!
|
May 14, 2025 |
|
🎭 Drama Pops Review: Why short drama could be the future of Mobile Entertainment?
|
May 12, 2025 |
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💥 The latest WTF ads pushing the creative envelope: Creative Trends You’ll Regret Missing April 2025
|
May 08, 2025 |
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🧠 The Ultimate Gacha System Breakdown: What Every Game Designer Should Know by Jakub Remiar
|
May 07, 2025 |
|
Disney Solitaire Review: Playtika's Genre Expertise meets SuperPlay execution
|
May 05, 2025 |
|
🚨 EMERGENCY EPISODE🚨 Game over, Apple? What you need to know & do NOW!
|
May 04, 2025 |
|
We Played Dreamy Room. It’s Brilliant, Hard, and Makes $27+ million a year in ADS!
|
May 01, 2025 |
|
How to Set Up Meta AdROAS Campaigns: Step-by-Step Guide for UA Teams
|
Apr 30, 2025 |
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💰 $400 MIL/Year Genesis: Like Voodoo, but for apps and bigger. App industry’s secret blueprint
|
Apr 28, 2025 |
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Why Casual Games Are Rethinking Interstitial Ads? Ad Monetization is Getting Smarter (Finally)
|
Apr 26, 2025 |
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Ad Monetization Secrets: Top Mobile Games Printing $$$ in 2025
|
Apr 24, 2025 |
|
How Chess.com became a $500M Business?
|
Apr 21, 2025 |
|
DC: Dark Legion Is NOT a 4X Game – And That’s a Big Problem. No Soldiers. No Strategy. Just Gacha.
|
Apr 17, 2025 |
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Web Shops make up 30% of game revenue in 2025. Here’s how to build yours!
|
Apr 16, 2025 |
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🎮 Matching Story review: The 2-Year Soft Launch That Turned Into a $100 Million Match-3 Success
|
Apr 14, 2025 |
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The Secret Sauce Behind $30M/Month Mobile Hits 🧪 Creative trends in Mobile Games - March 2025
|
Apr 10, 2025 |
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How to Unlock Hidden Ad Revenue in Google AdMob. Step-by-Step Walkthrough by Felix Braberg
|
Apr 09, 2025 |
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From VR Meme to Mobile Empire 👑 How I Am Cat & I am Security Took Over TikTok AND App Stores
|
Apr 07, 2025 |
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🎮 Kingshot's Insane Genre Mix Explained! How Century Games’ New 4X Hooks Players & Payers
|
Apr 03, 2025 |
|
Your Ads Are Boring! 5 Inspiration Tricks to Ignite Your Creative Strategy by Matej Lancaric
|
Apr 02, 2025 |
|
Screwdom 3D Is PRINTING MONEY! 💸 Vietnam’s Game Devs Just Raised the Bar
|
Mar 31, 2025 |
|
Top Girl meets Last War! Last Z: Survival Shooter review
|
Mar 27, 2025 |
|
Mastering Effective Spend Depth in Gaming by Jakub Remiar
|
Mar 26, 2025 |
|
Supercell's Mo.co: Exciting new global launch. Is this the next billion-dollar game?
|
Mar 24, 2025 |
|
Softlaunch Sonar #8 - Exploring the Latest Game Releases & Innovations
|
Mar 20, 2025 |
|
A Human-Centric Approach to Mobile gaming industry by Ömer Yakabagi
|
Mar 19, 2025 |
|
Exploring Match Villains: A New Contender for THE Casual Throne
|
Mar 17, 2025 |
|
The Art of Scaling Games: When to scale your game?
|
Mar 13, 2025 |
|
A Beginners Guide to Ad monetization: The Fundamentals by Felix Braberg
|
Mar 12, 2025 |
|
Who is Tripledot & what do they do? The History, games portfolio & estimated profits
|
Mar 10, 2025 |
|
Love & Deep Space: The success of Otome Games. A very heavy RPG with dating mechanics & ASMR systems
|
Mar 06, 2025 |
|
Revolutionizing Video Production & AI UGC with Poolday.AI
|
Mar 05, 2025 |
|
Vita Mahjong Game Review: Ads in Gaming? Yes!
|
Mar 03, 2025 |
|
Rise of Vietnam: Mobile Gaming Boom—Key Players, Winning Strategies & What’s Next
|
Feb 27, 2025 |
|
Publishing 101: What Game to Build, Why, and Which Publisher is Right for You by John Wright
|
Feb 26, 2025 |
|
Goods Puzzle Sort Challenge Review: Innovative Puzzle Game
|
Feb 24, 2025 |
|
Candy Crush Solitaire: The Solitaire Showdown on a Gaming Battlefield
|
Feb 20, 2025 |
|
2.5 gamers x Live AM(F)A #8 - Ask Me Anything
|
Feb 19, 2025 |
|
Creative Trends in Mobile gaming - January 2025
|
Feb 17, 2025 |
|
Key aspects for Mobile Game Growth in 2025: UA, speed, monetization & globalization with Airbridge
|
Feb 13, 2025 |
|
A Beginners Guide to UA: The Fundamentals by Matej Lancaric
|
Feb 12, 2025 |
|
Cracking the 4X Code: Billion Dollar Strategy (2.5gamers x GameMakers crossover)
|
Feb 10, 2025 |
|
Ad placements & Admon trends in Mobile Games: January 2025
|
Feb 06, 2025 |
|
Exploring Pokemon TCG Pocket's Revenue Trends by Jakub Remiar
|
Feb 05, 2025 |
|
Game Review Radar #7: All-time highs! Random pundits think Balatro is dead. Think twice!
|
Feb 03, 2025 |
|
High Seas Hero Game Review: Navigating through Scaling Challenges
|
Jan 30, 2025 |
|
How Ads increase IAP & Subscription revenue by Felix Braberg
|
Jan 29, 2025 |
|
Unlocking the Secrets of Color Block Jam: The New Puzzle Sensation
|
Jan 27, 2025 |
|
Project R.I.S.E Alpha Test First Look: Gameplay & impressions! What's next for @supercell ?
|
Jan 23, 2025 |
|
What payback should I aim for? Mastering CPI & LTV in Mobile Gaming by Matej Lancaric
|
Jan 22, 2025 |
|
Block Blast Review: What is behind 40 million DAU & 1 million/day revenue?
|
Jan 20, 2025 |
|
*Emergency Episode* TikTok is Banned in the US! Now what?
|
Jan 19, 2025 |
|
Creative Trends in Mobile Games - December 2024
|
Jan 16, 2025 |
|
Product trends for Mobile Games in 2025 by Jakub Remiar
|
Jan 15, 2025 |
|
Magic Sort Review: The Next big thing in gaming. Or is it?
|
Jan 13, 2025 |
|
Dark and Darker Review: Unique blend of survival & extraction
|
Jan 09, 2025 |
|
The Evolution of Mobile Advertising Explained: How to make Ad revenue by Felix Braberg
|
Jan 08, 2025 |
|
Inspector Budget: UA Trends, Top Advertisers & Gaming Market December 2024
|
Jan 06, 2025 |
|
Exploring Path of Exile2: Pay for Convenience & Comfort
|
Jan 02, 2025 |
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Top 10 Gaming Predictions for 2025: What to Expect by John Wright
|
Jan 01, 2025 |
|
Softlaunch Sonar #7: The Evolution of CPI Testing in Gaming
|
Dec 30, 2024 |
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Blossom Sort Game Review: Exploring the Future of casual games
|
Dec 26, 2024 |
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How to conquer the farming games market? Minigames FTW. Implement or die by Matej Lancaric!
|
Dec 25, 2024 |
|
Creative Trends in Mobile Gaming - November 2024
|
Dec 23, 2024 |
|
Match3 Games Market Overview: Mechanics, Monetization, Trends, UA & Creative Strategies for Success
|
Dec 19, 2024 |
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How to increase your profitability with Cross-promotion? A step-by-step guide with Gonçalo @ Boombit
|
Dec 16, 2024 |
|
Royal Kingdom Game Review: The Art of Level Design in Puzzle Games Genre
|
Dec 12, 2024 |
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Ad placements & Ad monetization trends in Mobile Games - November 2024
|
Dec 09, 2024 |
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Top Girl game review: Idle Game made with AI meets 4X genre!
|
Dec 05, 2024 |
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Archero 2 Review: The Evolution of gaming & Habby template perfection
|
Dec 02, 2024 |
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Dark War Survival Review: If Whiteout Survival & Last War had a baby. This is it! And it's a Zombie
|
Nov 28, 2024 |
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Triple Match City: New Evolution of casual (Match 3D) games
|
Nov 25, 2024 |
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Revolutionizing UA & Product Reporting in Gaming! Feat. Kohort & Deconstructor of Fun
|
Nov 22, 2024 |
|
Playdoku Block Puzzle & Colorwood Sort: Burny Games Live Review with Anatolii Henis
|
Nov 21, 2024 |
|
Creative trends in Mobile Games - October 2024
|
Nov 18, 2024 |
|
Pokémon TCG Pocket: Exploring a Billion Dollar Nostalgic Journey
|
Nov 14, 2024 |
|
Age of Empires Mobile: Nostalgia Meets Modern Gaming (ehm, modern 4X strategy games)
|
Nov 11, 2024 |
|
My Supermarket Simulator 3D: The ultimate shop simulator game that makes serious money!
|
Nov 07, 2024 |
|
Supercell's Project R.I.S.E Update: Gameplay Review with new features & improvements
|
Nov 06, 2024 |
|
Capybara GO! Defining a new genre: Social Casino RPG! Another Mobile Sensation by Habby
|
Nov 04, 2024 |
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New ways of monetization with Bright SDK
|
Nov 01, 2024 |
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All in Hole: A Stolen Voodoo's lunch. A new (hybrid) casual game on the horizon
|
Oct 31, 2024 |
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Hexasort: Unpacking the $500k/day revenue success. A new era of casual & puzzle games!
|
Oct 28, 2024 |
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Creative Trends in Mobile Games - September 2024
|
Oct 24, 2024 |
|
Soft launch Sonar #6: Is Capybara GO the next big hit from Habby?
|
Oct 21, 2024 |
|
Saying NO to Millions revenues?! Balatro: Power combo of Poker & Solitaire.
|
Oct 17, 2024 |
|
Cup Heroes: Voodoo's new hybridcasual hit making $160k/day! Steady growth w/ adplacement excellence
|
Oct 14, 2024 |
|
Reelshort Review: Redefining genre & . Next step for Netflix Games?
|
Oct 07, 2024 |
|
Game Review Radar #6: The sea of Unfortunate Sharkfins! Exploring Game Updates and Trends
|
Oct 03, 2024 |
|
Ad placements & Ad monetization trends in Mobile Games - September 2024
|
Sep 30, 2024 |
|
Diversifying your Mobile Game UA with Influencer Marketing (real data included)
|
Sep 26, 2024 |
|
Elder Scrolls Castles: Flop with the most successful iteration of this core gameplay
|
Sep 23, 2024 |
|
Creative trends in mobile games - August 2024
|
Sep 19, 2024 |
|
Deadlock Valve's new game revealed: It's a shooter, NOT just MOBA.
|
Sep 16, 2024 |
|
Offline games - No WIFI games: The most profitable game in the world
|
Sep 12, 2024 |
|
WeChat Mini-Games: Exploring the World of Mini-Games with Lemon!
|
Sep 10, 2024 |
|
Impulse Brain Training games: A hyper scaling app masquerading as a brain training
|
Sep 05, 2024 |
|
Office cat Idle Tycoon Live Review: $125k/day revenue with 80k/day spend = nice profit w/ Seok Kang
|
Sep 02, 2024 |
|
Lucky Defense Success: Will it conquer the West? A New Tower Defense hitting the charts
|
Aug 27, 2024 |
|
2.5 gamers x Live AM(F)A #5 - Ask Me Anything with Filippo De Rose
|
Aug 22, 2024 |
|
Squad Busters *BIG NEW* update: No more Pay to Win. No gacha, no money!
|
Aug 19, 2024 |
|
Idle Outpost Zombie Apocalypse Review: (down)scaling?
|
Aug 15, 2024 |
|
Creative trends in mobile games - July 2024
|
Aug 12, 2024 |
|
Inside Stormgate with Tim Morten: In-Depth Live Review & Gameplay with Insights
|
Aug 08, 2024 |
|
How to create high performing AI statics? Top 6 Ad placement inspiration in last 30days
|
Aug 05, 2024 |
|
Softlaunch Sonar #5: More Whiteout survival-like games coming!
|
Aug 01, 2024 |
|
ChinaJoy 2024 POV: WeChat mini-games, the speed of game development & Impressive market growth
|
Jul 29, 2024 |
|
Is Zenless Zone Zero FLOP or NOT?
|
Jul 25, 2024 |
|
10+ billion installs x Azur Games Review live: Launching hypercasual with long ROAS
|
Jul 22, 2024 |
|
2.5 gamers x Live AM(F)A #4 - Ask Me Anything @ July 18 6 pm CET
|
Jul 19, 2024 |
|
Project RISE review: Supercells *NEW* Rogue-lite Game is in pre-alpha!
|
Jul 15, 2024 |
|
Banana Special: Exploring the Potential, Mechanics & Popularity of the Banana Game with/ Joseph Kim
|
Jul 11, 2024 |
|
Creative Trends in mobile gaming - June 2024
|
Jul 08, 2024 |
|
June's Journey: A party to die for - The power of community-driven content in gaming!
|
Jul 04, 2024 |
|
Chrome Valley Customs Live review: How to decrease CPI in Match3 genre? The Success of Xzibit in UA!
|
Jul 01, 2024 |
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Top Creatives & Advertisers with Game Review Radar!
|
Jun 27, 2024 |
|
Solo Leveling: Arise - Depth of Content & Progression Layers Exploring the Predatory Monetization
|
Jun 24, 2024 |
|
Bytro Live: The Home of Grand Strategy Games & innovative TikTok UA approach
|
Jun 20, 2024 |
|
Wood Nuts & Bolts Puzzle: Highly challenging & demanding match puzzle game
|
Jun 17, 2024 |
|
Star Wars: Hunters - The Waste of potential & Flaws A.K.A the honest review
|
Jun 13, 2024 |
|
Total Battle War Strategy: $600k/day revenue 4X genre success with innovative onboarding
|
Jun 10, 2024 |
|
Match Factory! A Major hit with positive advertising by Peak games
|
Jun 04, 2024 |
|
BangBang Survivor $600k/day revenue: One step closer to West or just a clone of Doodle Magic?
|
May 30, 2024 |
|
How to grow IAP revenue by 375%? SayGames Special with Anton Volnykh
|
May 27, 2024 |
|
Screw Jam success story: How to reach $250k/day revenue? Innovative & satisfying hybrid casual game
|
May 23, 2024 |
|
Zombie.io global launch case study: A Midcore game with complex gameplay & wide range of features
|
May 20, 2024 |
|
Helldivers 2 Special: Why is it so good? Second Galactic War Begins! New major Order!
|
May 16, 2024 |
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Supermarket Simulator Mobile: Why is it so popular? Start your own Supermarket now! (#109)
|
May 13, 2024 |
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CTV Special: Connected TV Ads examples Unpacked with Arthur from Vibe.co. Ideal customer for CTV?
|
May 09, 2024 |
|
From Hypercasual to Hybridcasual - The Supercent story. Iterative nature & Admon w/ UA in grey zone
|
May 06, 2024 |
|
Squad Busters is Pay to Win: True or False? LEAKED Global Launch strategy. Big game review! (#107)
|
Apr 29, 2024 |
|
Brawl Stars' UA & Creative Strategies, Game Review Radar, GAM not dead yet? (#106)
|
Apr 23, 2024 |
|
Merge Games Market History & Full Overview: Travel Town no.1 Merge game & Gossip Harbor case studies
|
Apr 17, 2024 |
|
AFK Journey: A Highly Polished & Innovative RPG Game, captivating storytelling with stunning visuals
|
Apr 08, 2024 |
|
Is TikTok UA for teenagers? Soft launch sonar #4, Importance of Bid Floors, top Creatives in March
|
Apr 01, 2024 |
|
Legend of Mushroom's Success: 150+Mil IAP revenue in 4 months? Social features, guilds, UA & Admon
|
Mar 25, 2024 |
|
4X (R)evolution part2. Last War: The biggest 4X in 2024! Crucial UA integration into core-loop
|
Mar 18, 2024 |
|
UA trends, TikTok, building communities for power users: Doubl3Tap x 2.5gamers crossover
|
Mar 16, 2024 |
|
Hybrid casual Twisted Tangle: 85% purchase revenue driven by iOS growth? Everything is possible!
|
Mar 11, 2024 |
|
4X (R)evolution part1. Top Heroes: Idle RPG or 4X strategy game? (#99)
|
Mar 04, 2024 |
|
Mobile Gaming OG Eric Futoran: (Scopely) War stories, Algorithm Manipulation, Growth strategies, ANR
|
Feb 29, 2024 |
|
Voodoo super growth w/ Alvaro Duarte: How to 10x IAP revenue in 2 years? Margin!
|
Feb 26, 2024 |
|
Stash Special: loyalty programs, well-made web shops, frictionless user experience
|
Feb 22, 2024 |
|
We are Warriors live Review: Ad juggernaut, creative depth, balancing difficulty & progression, UA
|
Feb 20, 2024 |
|
Xsolla special: Apple's updated EU payments, DMA regime, new fees & requirements, web shops
|
Feb 15, 2024 |
|
Gamesforum Live Special w/ Adam & Gus: Rewarded play, AI in game development. Are UA managers lazy?
|
Feb 12, 2024 |
|
Brawl Stars to the Moon? A monetization deepdive! GameMakers x 2.5 gamers crossover
|
Feb 05, 2024 |
|
PGC Live Special w/ John Wright: Hybrid casual is a stepping stone! Quality over quantity
|
Jan 29, 2024 |
|
3 life changing UA tips from 2023, how to revert ad apocalypse? Review Radar vol 3 (#95)
|
Jan 22, 2024 |
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Special: Investing in Mobile Games w/ Ignacio Monereo. When to approach VC?
|
Jan 19, 2024 |
|
Apple vs Epic Special: 27% fee, new guidelines & creative solutions with workarounds
|
Jan 18, 2024 |
|
Pocket Champs live review: Exceptional growth, Clever game design, Ads playbook w/Arthur Michel (94)
|
Jan 15, 2024 |
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Is Monopoly GO profitable? GameMakers x 2.5 gamers crossover
|
Jan 12, 2024 |
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Hybrid casual Tower War: The evolution of core gameplay, growth & creatives, admon excellense (#93)
|
Jan 08, 2024 |
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The Hunt for hybrid casual, Captain Hook of Creatives, Google Apocalypse (#92)
|
Jan 01, 2024 |
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Unfolding Doodle Magic Wizard vs Slime: CPIs, missed admon opportunities, systems & vectors (#91)
|
Dec 27, 2023 |
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Supercell's Clash Mini Softlaunch: Game design, UA & Creative review (#90)
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Dec 18, 2023 |
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Voodoo Block Jam 3D Hybrid casual story: Is Voodoo a Rising Phoenix? (#89)
|
Dec 11, 2023 |
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Zenless Zone Zero: First look! Everything we know from Closed Beta (#88)
|
Dec 04, 2023 |
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Creative trends Q3, Merge mansion Japan, Admon tips, Habby: Souls review (#87)
|
Nov 27, 2023 |
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From Hypercasual to Hybridcasual - The Estoty Portfolio story (#86)
|
Nov 20, 2023 |
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5 tips for killer UA, Soft launch Sonar vol3, Black Friday secret admon tips (#85)
|
Nov 20, 2023 |
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Warcraft Rumble: Deep dive into game's complexity, spend depth, systems, vectors, UA & creatives (#84)
|
Nov 06, 2023 |
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Supercell's Mo.co: First look! New game in closed beta - not even in soft launch yet
|
Oct 30, 2023 |
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Top Troops Global launch case study: Game design, Ad monetisation & UA review (#82)
|
Oct 23, 2023 |
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China Special West to East: market situation, cultural adaptation, publishing, UA & creatives
|
Oct 16, 2023 |
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Alien Invasion hybrid casual story: Full Game design, Ad monetization, UA and creatives review (#81)
|
Oct 09, 2023 |
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How to pick Admon partners, Ads library bonanza & research, Game review radar vol2 (#80)
|
Oct 02, 2023 |
|
Mr.Autofire live review w/ Miikka Ahonen: User Acquisition, Creatives, Game design, Admon (#79)
|
Sep 25, 2023 |
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Unity Special no.3: The reckoning. They are sorry, but the trust is gone!
|
Sep 24, 2023 |
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The mystery case of My Perfect Hotel - A New hybrid casual framework for Idle Arcade (#78)
|
Sep 18, 2023 |
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Unity Special no.2: Boycott - Developers Fight Back in the mediation war
|
Sep 15, 2023 |
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Unity Special: From $200/month fee to $187k. Death kiss to (small & hypercasual) developers
|
Sep 12, 2023 |
|
Empire Takeover - 4X Hybridcasual review: UA, Creatives, Ad monetization, Game design (#77)
|
Sep 04, 2023 |
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Gamescom Live Special: Creative trends, iOS measurement, Hollywood inspired games, UA channel mix
|
Aug 28, 2023 |
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From hypercasual to hybridcasual - The Homa Games story (#76)
|
Aug 21, 2023 |
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Creative trends Q2 2023, Soft launch sonar Q2, Moloco for ad monetization (#75)
|
Aug 14, 2023 |
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Monopoly GO review: CPI estimations, Revenue growth, Genre comparison, Monetization & design (#74)
|
Aug 07, 2023 |
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Meta Aggregated Event Measurement, Harry Potter flop in the West, Admon apocalypse tests (#73)
|
Jul 31, 2023 |
|
South Korea Live Special: Market Review, Marketing strategies, UA channels, Creatives & Top games
|
Jul 24, 2023 |
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From hypercasual to hybridcasual - The SayGames story (#72)
|
Jul 17, 2023 |
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Google CMP update, Google Ad transparency, Tiktok AI script generator, Game review radar (#71)
|
Jul 10, 2023 |
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Diablo IV special: Gameplay & game design review, Pay for comfort, Path Of Exile comparison
|
Jul 03, 2023 |
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From hypercasual to hybridcasual - The Voodoo story (#70)
|
Jun 26, 2023 |
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Creatives end cards arms-race, why is soft launching in US a terrible idea? Night crows review (#69)
|
Jun 19, 2023 |
|
Top5 mobile gaming launches special: GameMakers x 2.5 gamers live crossover
|
Jun 15, 2023 |
|
Supercell's Floodrush: First look! UA, Admon & game design review & Squad Busters comparison (#68)
|
Jun 09, 2023 |
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Boost your UA with channel diversification & high performing creative frameworks w/ Mistplay (#67)
|
Jun 05, 2023 |
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Squad Busters: First look! MOBA or hybrid casual? New Supercell game in Soft launch. (#66)
|
May 29, 2023 |
|
Triple Tile vs. Triple Match 3D showdown! In-depth UA, creatives, Admon, Game design review (#65)
|
May 22, 2023 |
|
Creative trends Q1 2023, Mobile games Soft launch Sonar, Meta enhanced interaction in admon (#64)
|
May 15, 2023 |
|
Admon smoky backroom, Midcore UA step up with Viva La Dirt League, Honkai: Star Rail Review (#63)
|
May 08, 2023 |
|
Call of Dragons review - 4X strategy games deep dive, User acquisition & Game design breakdown (#62)
|
May 01, 2023 |
|
Legend of Slime review - User Acquisition, Creatives, Ad monetisation, Game design deep dive (#61)
|
Apr 23, 2023 |
|
How to reduce ANR's & crashes, organics improvements, ASO, SDK utopia & Manuel Prueter (#60)
|
Apr 17, 2023 |
|
11 UA & Creative tips, 🦩 unleash your inner UA flamboyance (#59)
|
Apr 10, 2023 |
|
SSSnaker global launch & Habby metagame framework full UA, Creatives, GD & Admon review (#58)
|
Apr 03, 2023 |
|
Deep-dive into Google Privacy Sandbox. Same disaster as Apple ATT? When is it happening? (#57)
|
Mar 27, 2023 |
|
Frozen City vs Whiteout Survival, ad monetisation potential, UA, creatives & GD review (#56)
|
Mar 20, 2023 |
|
Deep & actionable SKAN 4.0 breakdown with Eran from Singular. What to expect from SKAN 4.0? (#55)
|
Mar 13, 2023 |
|
two & a half gamers session #54 & Eric Kress - Everything is dead & new frontier of game development
|
Mar 06, 2023 |
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two & a half gamers session #53 - Eversoul, a trending waifu game with full GD, UA, Admon review
|
Feb 27, 2023 |
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two & a half gamers session #52 - Admon gossip corner, Unity expensive bug, APS, Google 3 placements
|
Feb 20, 2023 |
|
two & a half gamers session #51 - Live Special @ Gamesforum Barcelona
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Feb 13, 2023 |
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two & a half gamers session #50 - Deep analysis of the current web3 market, implications & future
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Feb 06, 2023 |
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two & a half gamers session #49 - How to leverage User Churn Prediction? Why is it important?
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Jan 30, 2023 |
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two & a half gamers session #48 - Could Frozen City earn 80% more revenue? Full UA, Admon, GD review
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Jan 22, 2023 |
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two & a half gamers session #47 - Creative trends 2023, 1 year anniversary - kudos to you
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Jan 13, 2023 |
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two & a half gamers session #46 - Deconstruction of App businesses from UA, GD & Admon perspective
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Jan 09, 2023 |
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two & a half gamers session #45 - (ironic) predictions 2023, is next year the end of sexists ads?
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Dec 29, 2022 |
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two & a half gamers session #44 - New creative strategy from CN, UA winner of 2022, games update
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Dec 23, 2022 |
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two & a half gamers session #43 - How to approach new game development & see new trends in gaming
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Dec 16, 2022 |
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two & a half gamers session #42 - Sexist ads admon side, Gold & Goblins full UA, Admon, GD review
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Dec 09, 2022 |
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two & a half gamers session #41 - Stop with sexist ads, Q4 Admn round up, Goddess of Victory review
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Dec 05, 2022 |
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two & a half gamers honest interviews #5 - Rafael Vivas (How to monetise digital items?)
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Nov 25, 2022 |
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two & a half gamers session #40 - Q4 Live ops tips, Q4 UA Budget optimisations, Admon bidder updates
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Nov 18, 2022 |
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two & a half gamers session #39 - How to do a game review? Rush Royale full UA, GD, Admon analysis
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Nov 11, 2022 |
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two & a half gamers session #38 - Q4 Admon pro tips, Survivor.io clone Heroes vs. Hordes, TikTok SPC
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Nov 04, 2022 |
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two & a half gamers session #37 - Marvel Snap global launch case study UA, GD, Admon view
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Oct 27, 2022 |
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two & a half gamers honest interviews #4 - Erik Gloersen (Why is the company vision important?)
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Oct 21, 2022 |
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two & a half gamers session #36 - Google AdROAS campaigns, Admon Exchanges, Survivor.io update
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Oct 14, 2022 |
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two & a half gamers session #35 - Charge Champions in SL, Facebook UA tech checklist, Amplify update
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Oct 09, 2022 |
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two & a half gamers session #34 - Low budget UA, Sheep a Sheep game in China, APS Update, Amazon UA
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Oct 03, 2022 |
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two & a half gamers session #33 - The UA (r)evolution, from fake ads to fake core gameplay in games
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Sep 23, 2022 |
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two & a half gamers session #32 - Global launch games like a pro, Playrix GL rumour, Google updates
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Sep 16, 2022 |
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two & a half gamers session #31 - survivor.io redemption story, You scaled your game, now what?
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Sep 09, 2022 |
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two & a half gamers session #30 - survivor.io global launch case study UA, GD, Admon view
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Sep 02, 2022 |
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two & a half gamers session #29 - how to scale your mobile game, CPI vs LTV, Amazon gamescom rumours
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Aug 26, 2022 |
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two & a half gamers session #28 - Admob bidder uplift update, how do hypercasual games make money?
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Aug 19, 2022 |
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two & a half gamers session #27 - Unity - Applovin bomb, Zynga gambling, worst career mistakes
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Aug 11, 2022 |
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two & a half gamers honest interviews #3 - Sophie Vo (How to motivate your team?)
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Aug 05, 2022 |
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two & a half gamers session #26 - Unpacking Google ads "disaster", ASA Today's new ad, Google <3 MAX
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Aug 01, 2022 |
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two & a half gamers session #25 - Does Ubisoft give a F! about mobile games? GD, UA & Admon analysis
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Jul 24, 2022 |
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two & a half gamers session #24 - 1 year after IDFA Apocalypse. State of the UA, Admon & retargeting
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Jul 18, 2022 |
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two & a half gamers session #23 - How to do a proper game performance audit? UA, Admon & GD
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Jul 11, 2022 |
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two & a half gamers session #22 - How to predict game performance? What is Tilting Point's secret?
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Jul 01, 2022 |
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two & a half gamers session #21 - How to run efficient UA on TikTok? TikTok's explosive growth
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Jun 24, 2022 |
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two & a half gamers session #20 - The Ants creative analysis. Which visual theme has the lowest CPI?
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Jun 17, 2022 |
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two & a half gamers session #19 - The King info Leak, 5 Game design tips to level up your game
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Jun 13, 2022 |
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two & a half gamers session #18 - How could King make 30% more revenue? Full UA, GD & Ads analysis!
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Jun 03, 2022 |
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two & a half gamers session #17 - the creative framework, tips for inspiration, recession & games
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May 30, 2022 |
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two & a half gamers session #16 - 7 Ad monetisation secrets how to make more revenue
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May 24, 2022 |
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two & a half gamers session #15 - Can UA save your game? Does your game need UA? UA for beginners
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May 13, 2022 |
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two & a half gamers honest interviews #2 - Elena Egorova (Can you even M&A bro?)
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May 08, 2022 |
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two & a half gamers session #14 - How to read Ad mon data for beginners? ATT & player segmentation
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May 02, 2022 |
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two & a half gamers session #13 - Rovio making $2.6M/year more from ads & more efficient UA? Full analysis!
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Apr 22, 2022 |
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two & a half gamers session #12 - Metacore 65M loss, Niantic 1 hit wonder, Industry conference guide
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Apr 15, 2022 |
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two & a half gamers session #11 - How to increase game revenue by 35% with Narrative design
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Apr 10, 2022 |
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two & a half gamers honest interviews #1 - Joakim Achren
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Mar 31, 2022 |
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two & a half gamers session #10 - How to save millions with marketability tests? Fake ads going nowhere rant!
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Mar 25, 2022 |
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two & a half gamers session #9 - How to increase AdARPDAU? How Adnetworks make money? Admonetisation fundamentals Q&A
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Mar 16, 2022 |
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two & a half gamers session #8 - Game design fundamentals & AMA. When to kill a game?
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Mar 10, 2022 |
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two & a half gamers session #7 - Is Axie infinity dead? LTV in crypto gaming & web3 UA/marketing
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Feb 25, 2022 |
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two & a half gamers session #6 - Supercell rant, why do fake ads work? UA fundamentals Q&A
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Feb 19, 2022 |
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two & a half gamers session #5 - Surprise crypto comments & How to tackle soft launch stages?
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Feb 12, 2022 |
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two & a half gamers session #4 - How to soft launch a mobile game Ad monetisation Perspective
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Feb 06, 2022 |
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two & a half gamers session #3 - Is Roblox evil mega corp or money making machine?
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Jan 30, 2022 |
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two & a half gamers session #2 - UA & Creative trends 2022, Microsoft <3 ATVI, TOP10 gaming M&A
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Jan 21, 2022 |
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two & a half gamers session #1 - Casual intro, love/hate relationship towards predictions 2022
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Jan 14, 2022 |