The Company Show

By Megan Dougherty

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Category: Marketing

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Episodes: 86

Description

The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business. You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do. Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns company podcasts have specific requirements, restrictions and opportunities that hobby, passion and solo-project podcasts just don’t have. But if you can work out a good system, you can shorten sales cycles, pre-warm leads, meet new partners, increase your brand awareness and authority, and generate weekly (or more!) fresh, dynamic content, all in the course of producing your show. This podcast will help you do that, with answers to every question you’ve got about podcasting, and interviews with different subject matter experts in the content marketing and multi-media industries. Megan Dougherty is a digital marketer with over a decade of experience consulting and supporting business owners, who co-founded One Stone Creative in 2017 as a podcast production agency for business owners. One Stone Creative helps plan, produce and promote podcast episodes with a high-touch, consultative approach. Every business is different, and so is every business podcast. Over 5 years, and thousands of podcast episodes, we’ve identified the “blueprints” that make a company podcast successful, and are thrilled to be sharing that information with you. 

Episode Date
We’ve Solved Instagram with Ruthie Sterrett
Jul 25, 2024
Getting Sponsors for Podcasts and Events with Alex Durant
Jul 18, 2024
Share Your Expertise at PFBCon 2024
Jul 11, 2024
Case Study: You Should Start A Podcast! with Heather Gray FDN-P
Jul 04, 2024
Protecting Your Vocal Health with Brienne Hennessy
Jun 27, 2024
Stories, Service & The Authentic You with Brigitte Bojkowszky
Jun 20, 2024
Does Your Podcast Need to Be On Video? with Megan Dougherty
Jun 14, 2024
Release Cadences for Every Business Goal with Megan Dougherty
May 09, 2024
Case Study: Podcasting as a Long-Term Marketing Strategy with Susan Friedmann
May 02, 2024
Maximizing the Value of Your Podcast Archive with Racheal Cook
Apr 25, 2024
Pitching and Podcasting for Authors with Angie Trueblood
Apr 18, 2024
A Tale of Three Podcasts with Megan Dougherty
Apr 11, 2024
Joy, Email and Your Podcast with Shannon Hernandez
Apr 04, 2024
Using LinkedIn to Supercharge your Relationship Building with Sophie Lechner
Mar 28, 2024
Creating Impact with Expert Knowledge with Kachina Gosselin
Mar 21, 2024
13 Questions to Ask a Podcast Production Company Before You Hire Them
Mar 14, 2024
Protecting Your Podcast: Intellectual Property and Fair Use with Erin Ogden
Mar 07, 2024
Positioning Your Podcast for Business Growth with Beate Chelette
Feb 29, 2024
Does Your Podcast Format Match Your Podcast Goals?
Feb 22, 2024
Case Study: Growing a Media Business Through Podcasting with Rayna Rokicki
Feb 15, 2024
Practice Makes Prepared with Meridith Grundei
Feb 08, 2024
How to Measure the Impact of Your Podcast
Feb 01, 2024
Mastering Facebook Ads for Podcast & Business Growth with Stacy Reed
Nov 09, 2023
Should You Book A Podcasting Studio? with JP Davidson
Oct 26, 2023
Achieving Business Goals with Podcast Managers | Ted Cragg
Oct 12, 2023
What to Expect at PFBCon 2023 with Tom Fox
Sep 28, 2023
Podcasting for Business Refresher
Sep 14, 2023
The Ultimate Guest Pitching System with Kris Ward
Aug 31, 2023
How to Cheat a Podcast Episode
Aug 17, 2023
Podcasting for Business on YouTube
Aug 03, 2023
Podcast SEO: Best Practices & Tips from Danielle Desir Corbett
Jul 20, 2023
Leveraging a Podcast In Your Business
Jul 06, 2023
Working with VAs for Your Podcast
Jun 22, 2023
Why You Should Consider Starting a Podcast Network
Jun 08, 2023
Learning From Experts
May 25, 2023
Introducing The Company Show
May 19, 2023
Video Podcasts: Reflections and Decisions
Mar 30, 2023
What Makes an Audio Brand? with Jodi Krangle
Mar 23, 2023
Structuring an Episode For Effective Ads with Heather Osgood
Mar 16, 2023
The Video Advantage for SEO with Atiba De Souza
Mar 09, 2023
Getting the Best Sound From Your Home Studio (or Kitchen Table) with Junaid Ahmed
Mar 02, 2023
A Dance of Guests and Hosts: Optimizing Your Workflows and Relationships with Jason Cercone
Feb 23, 2023
Should Company Podcasts be Company Vlogs? An Audio vs. Video Showdown
Feb 16, 2023
Becoming the Voice of Your Industry with Paula Thomas
Feb 09, 2023
Digging into Episode Structure
Feb 02, 2023
Season Finale
Dec 09, 2022
Creating Lasting Links with Desmond Dixon
Dec 02, 2022
Deep Dive into the State of Business Podcasting Report 2022
Nov 25, 2022
Podcasting with Purpose with Fatima Zaidi
Nov 18, 2022
How to Be a Better Storyteller with Gini Dietrich
Nov 11, 2022
The Miracles of PR with Dina Behrman
Nov 04, 2022
The Value of Podcasting for Business with Tom Fox
Oct 28, 2022
Behind the Scenes with Maribel Quezada-Smith
Oct 21, 2022
The Podcasting for Business Conference
Oct 15, 2022
The Philosophy of Podcast Promotions with Deirdre Tshien
Oct 07, 2022
Finding and Inviting Guests to Your Podcast
Sep 30, 2022
The Power of Strategy with Stephanie Feger
Sep 23, 2022
Should You Get a Sponsor for Your Company Podcast?
Sep 16, 2022
Will AI Replace Writers with Karl Sona
Sep 09, 2022
Getting Good Sound for Your Podcast
Sep 02, 2022
How to Pitch Yourself as a Guest
Aug 26, 2022
Bringing Order to Chaos in Your Podcast Processes
Aug 19, 2022
Solving Problems for Podcasters
Aug 12, 2022
An Exhaustive List of Different Podcast Episode Formats - and When To Use Them.
Aug 05, 2022
Might as Well Get the Good One...
Jun 24, 2022
Branding that Feels Great with Sabrina Chevannes
Jun 17, 2022
Metrics that Matter for Company Podcasts
Jun 10, 2022
How to Become the Recognized Authority with Alastair McDermott
Jun 03, 2022
Introducing the Podcast Social Club
May 27, 2022
Giving Your Sales Team Superpowers with Rob Stevenson
May 20, 2022
How to Choose Your Podcast Content (And Format, and Assets and Marketing)
May 13, 2022
Maximizing your Creative Energy to Serve Your Audience
May 03, 2022
Your Podcast Lexicon: First Edition
Apr 26, 2022
Podcast Promotion That Feels Good
Apr 19, 2022
8 Questions to Ask a Podcast Producer (Before You Hire Them)
Apr 12, 2022
Podcasting for Authority, Presence and Legacy
Apr 05, 2022
The Anatomy of a Podcast Episode
Mar 29, 2022
Create with Intent to Repurpose with Jaclyn Schiff
Mar 22, 2022
Don't Leave Your Guest Guessing
Mar 15, 2022
Whys and Hows of Internal Podcasts with Shannon Martin
Mar 08, 2022
Is My Podcast Topic Too Saturated?
Mar 01, 2022
Podcast Process, Stats, and Sharing with Corey Harris and Julie Traxler
Feb 22, 2022
Why Don't Podcast Guests Share Their Episodes?
Feb 15, 2022
Tell Me About a Time...
Feb 08, 2022
Why Even Podcast?
Feb 01, 2022
Introducing the Business Podcast Blueprint
Jan 12, 2022