The Brief Bros.
By Creative Brief Workshops LLC
Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.
Image by Creative Brief Workshops LLC
Category: How To
Open in Apple Podcasts
Open RSS feed
Open Website
Rate for this podcast
Subscribers: 0
Reviews: 0
Episodes: 100
Description
The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.
| Episode | Date |
|---|---|
|
240: Cam Day, Part 2
|
Nov 19, 2025 |
|
239: Cam Day: Tales from the Trenches, Part 1
|
Nov 12, 2025 |
|
238: Strategy perspectives with Mark Pollard, Part 2
|
Oct 22, 2025 |
|
237: Strategy perspectives from Mark Pollard, Part 1
|
Oct 15, 2025 |
|
236: What an Air Force colonel can teach creatives
|
Sep 24, 2025 |
|
235: Five free research websites
|
Sep 17, 2025 |
|
234: When you hang out a shingle
|
Aug 27, 2025 |
|
233: The Cannes AI scandal
|
Aug 20, 2025 |
|
232: Great Jeans kerfuffle
|
Aug 13, 2025 |
|
231: Jon Steel returns
|
Aug 06, 2025 |
|
230: Mark Pollard's Creatiev Brief 101
|
Jul 30, 2025 |
|
229: ANA on creative briefs
|
Jul 23, 2025 |
|
228: A lively conversation with Professor Mark Ritson
|
Jul 16, 2025 |
|
227: Are B2B briefs different?
|
Jul 09, 2025 |
|
226: Go Daddy Grand Prix B2B win at Cannes
|
Jul 02, 2025 |
|
225: The Open Brief
|
Jun 25, 2025 |
|
224: Chaz Wigley's new book
|
Jun 18, 2025 |
|
223: Brand Truth vs Human Truth
|
Jun 11, 2025 |
|
222: The history of the brief
|
Jun 04, 2025 |
|
221: Light Round 2: Insight vs SMP
|
May 28, 2025 |
|
220: Lightning Round: Objective vs Target
|
May 21, 2025 |
|
219: London's SCA now online
|
May 14, 2025 |
|
218: When creative gets killed
|
May 07, 2025 |
|
217: When you must rebrief
|
Apr 30, 2025 |
|
216: Evaluating ideas is hard
|
Apr 23, 2025 |
|
215: SXSW teaching star
|
Apr 16, 2025 |
|
214: Eight hours to write a brief?
|
Apr 09, 2025 |
|
213: Inside look at podcasting
|
Apr 02, 2025 |
|
212: Creative-Strategist tension
|
Mar 26, 2025 |
|
211: Can AI help clients write better briefs for their agencies?
|
Mar 19, 2025 |
|
210: Emerging Talent Series continued
|
Mar 12, 2025 |
|
209: Why do agencies rewrite the brief?
|
Mar 05, 2025 |
|
208: Whither "Get, to, by"?
|
Feb 26, 2025 |
|
207: Why brand frameworks fail
|
Feb 19, 2025 |
|
206: Reid Holmes on Appreciated Branding
|
Feb 12, 2025 |
|
205: Adeola Mosanya, Creatives Accountant
|
Feb 05, 2025 |
|
204: Uri Baruchin, strategy philosopher
|
Jan 29, 2025 |
|
203: Two UK ad students talk shop
|
Jan 22, 2025 |
|
202: The perils of agency search
|
Jan 15, 2025 |
|
201: Howard's Single-Minded Proposition webinar
|
Jan 08, 2025 |
|
200: Bob Hoffman
|
Jan 01, 2025 |
|
199: Is GeorgeCo LLC really a Delaware company?
|
Dec 25, 2024 |
|
198: Alex Morris on the tension between strategy and creative
|
Dec 18, 2024 |
|
197: Ed Tsue—the brief is dead!
|
Dec 11, 2024 |
|
196: Ed Cotton's creative brief provocations
|
Dec 04, 2024 |
|
195: Writer Derek Walker—shunned by agencies, embraced by brands
|
Nov 27, 2024 |
|
194: Christopher Owens, Part 2
|
Nov 20, 2024 |
|
193: Christopher Owens, Part 1
|
Nov 13, 2024 |
|
192: Coach Rob Schwartz, Part 2
|
Nov 06, 2024 |
|
191: Coach Rob Schwartz, Part 1
|
Oct 30, 2024 |
|
190: Nick Cohen talks about Honest!
|
Oct 23, 2024 |
|
189: Road to Hell author Nick Asbury
|
Oct 16, 2024 |
|
188: Creatives talk shop, Part 2
|
Oct 09, 2024 |
|
187: Creatives talk shop, Part 1
|
Oct 02, 2024 |
|
186: Meet advertising and literary sleuth Tim Maleeny.
|
Sep 25, 2024 |
|
185: Cameron Day, mentor to the mentors.
|
Sep 18, 2024 |
|
184: Brand Manifesto head librarian Lonnie Elliott
|
Sep 11, 2024 |
|
183: Stacy Janicki, fresh leadership at legacy Carmichael Lynch.
|
Sep 04, 2024 |
|
182: Luckett Vanguard, mischievious strategic planner at FCB.
|
Aug 28, 2024 |
|
181: Meet an account planning pioneer, Robin Hafitz.
|
Aug 21, 2024 |
|
180: A Director of Brand Experience on building a brand.
|
Aug 14, 2024 |
|
179: A master brief writer talks briefs.
|
Aug 07, 2024 |
|
178: Vasanth Seshadri, a creative voice from Singapore.
|
Jul 31, 2024 |
|
177: AI for Advertising, taught by Ross Patrick.
|
Jul 24, 2024 |
|
176: The creativity beat with AdAge's Tim Nudd
|
Jul 17, 2024 |
|
175: Jon Steel, author of Truth, Lies & Advertising.
|
Jul 10, 2024 |
|
174: Two ad students on the rigors of London's SCA.
|
Jul 03, 2024 |
|
173: Ghost wants to make clients famous, not themselves.
|
Jun 26, 2024 |
|
172: Young ad pros get to predict Cannes winners
|
Jun 18, 2024 |
|
171: Freelance copywriter Ashley Rutstein carved a niche on TikTok
|
Jun 12, 2024 |
|
170: Can AI measure the emotions advertising creative evokes? Yes, according to DAIVID.
|
Jun 05, 2024 |
|
169: The Howard Gossage Show with Steve Harrison and Dave Dye.
|
May 29, 2024 |
|
168: Meet your new favorite intern.
|
May 22, 2024 |
|
167: Meet Todd Turner, creator of laugh-out-loud creative training tool, Wash-A-Pig.
|
May 15, 2024 |
|
166: These women routinely save the day.
|
May 08, 2024 |
|
165: Ten traits of a strategist.
|
May 01, 2024 |
|
164: Elizabeth Gordon, GS&P's newest young and restless account manager.
|
Apr 24, 2024 |
|
163: Are you creative director material?
|
Apr 17, 2024 |
|
162: Master storyteller Neal Foard, Part 2
|
Apr 10, 2024 |
|
161: Neal Foard, master storyteller, Part 1
|
Apr 03, 2024 |
|
160: An industry training expert shares his insights.
|
Mar 27, 2024 |
|
159: Should a brief ask "What is the strategy"?
|
Mar 20, 2024 |
|
158: Let's get real about AI.
|
Mar 13, 2024 |
|
157: A manifesto for Avis, or is it?
|
Mar 06, 2024 |
|
156: Recent grads prove young people embrace our industry.
|
Feb 28, 2024 |
|
155: Strategy trainer Julian Cole offers surprises on writing briefs.
|
Feb 21, 2024 |
|
154: An insider's look at AI.
|
Feb 14, 2024 |
|
153: Conflict helps us overcome creative hurdles.
|
Feb 07, 2024 |
|
152: Marketing brief vs creative brief
|
Jan 31, 2024 |
|
151: Ben Levy shows us how to present creative like a pro, Part 2
|
Jan 24, 2024 |
|
150: Ben Levy shows us how to present creative like a pro.
|
Jan 17, 2024 |
|
149: Write better creative briefs with Howard’s workshops.
|
Jan 10, 2024 |
|
148: The best of The Brief Bros. in 2023.
|
Jan 03, 2024 |
|
147: Tim Brunelle builds a creative brief coach with ChatGPT
|
Dec 27, 2023 |
|
146: Reviewing a creative brief for Tango carbonated soft drink.
|
Dec 20, 2023 |
|
145: Reviewing a creative brief for the BBC’s coverage of the 2004 Summer Olympics in Athens
|
Dec 13, 2023 |
|
144: A conversation with Gabi Kinney, senior strategist at Broadhead in Minneapolis
|
Dec 06, 2023 |
|
143: A collaboration between Tom Fishburne, IPA and BetterBriefs.com
|
Nov 29, 2023 |
|
142: Reviewing a creative brief for Iceland Frozen Markets by hhcl/red cell, London
|
Nov 22, 2023 |
|
141: A conversation with Tyrese Leverty, brand planner at Carmichael Lynch.
|
Nov 15, 2023 |