Now that's Significant
By Michael Howard
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Category: Marketing
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Episodes: 111
Description
Now that's Significant is a podcast focused on inspiring and educating Market Researchers as they seek to tackle pertinent challenges impacting the insights sector, as well as make the most of the many opportunities we're facing to deliver greater value to our stakeholders.
The team from Infotools rotate the hosting responsibilities to bring a range of passion, experience, energy, and views to the show.
Check out transcribed episodes on our website at Infotools | Podcasts
***
Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market.
Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz.
Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies.
While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively.
One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t.
Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.
Feel free to check out our platform and services at www.infotools.com
| Episode | Date |
|---|---|
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The 11 secret herbs and spices of market research tech with Bryan Smith
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May 15, 2024 |
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FTW! Market researchers playing in the video game space with Mike Klotz
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May 07, 2024 |
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Track to the future: Keeping brand trackers relevant with Horst Feldhaeuser
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Apr 30, 2024 |
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A worthy way market researchers can give back with Michaela Gascon
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Apr 23, 2024 |
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The changing nature of market research with Todd Horvitz
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Apr 16, 2024 |
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Making market research more impactful with Jennifer Trich Kremer
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Apr 09, 2024 |
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Benoit Tranzer on the future of Brand Tracking, bringing a new order in the chaos!
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Apr 02, 2024 |
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Championing Women in Research with Michelle Andre and Jessica Sage
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Mar 26, 2024 |
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Febronia Ruocco on challenges facing clientside and agency market researchers
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Mar 19, 2024 |
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Rethinking participant quality and survey experience in light of AI with Kerry Hecht
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Mar 12, 2024 |
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Tchicaya (Robertson) Brooks on people, psychology, insights, & the future of work
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Mar 05, 2024 |
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Adapting to new formats and products with Aarti Bhaskaran
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Feb 27, 2024 |
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Securing your insights: Information Security in Market Research with Monica Bush
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Feb 20, 2024 |
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Kendra Speed on brand density, its use at LinkedIn, and how you can leverage it
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Feb 13, 2024 |
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Expanding our focus of understanding to include Gen Alpha with Kathy Sheehan
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Feb 06, 2024 |
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Looking beyond artificial intelligence as a market research chat tool with Chris Robson
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Jan 30, 2024 |
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Text analytics that transform market research with Tovah Paglaro
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Jan 23, 2024 |
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Jodi McGee on market research’s role in creating successful and trusted brands
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Jan 16, 2024 |
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Sean McDade on custom panels - the secret weapon of market researchers
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Jan 09, 2024 |
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Reimagining the way we conduct traditional marketing research with Pierre Dubosc
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Dec 19, 2023 |
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Tricia Houston on market research and its power to connect
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Dec 12, 2023 |
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Joel Rubinson on making 'calorie-poor' research nutritionally valuable
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Dec 05, 2023 |
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Navigating the innovative world of video content trends and insights with Steve Mushkin
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Nov 28, 2023 |
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Oscar Carlsson on the double-edged sword of AI at work and in the insights world
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Nov 21, 2023 |
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The art of generating actionable insights to support critical investment decisions with John Ziegler
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Nov 14, 2023 |
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Dan Wasserman on prompting large language models and the future of market research
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Nov 07, 2023 |
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Common pitfalls in qualitative research and how to handle them with Alex Culshaw
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Oct 31, 2023 |
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Priscilla McKinney on Collaboration in market research being the new competition
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Oct 25, 2023 |
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Ray Poynter on the challenges facing Chief Insights Officers
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Oct 18, 2023 |
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Celebrating the growth and changing nature of market research in Germany at Succeet with Holger Geissler
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Oct 12, 2023 |
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How market research is driving greater ESG outcomes with Lauren Demar
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Oct 03, 2023 |
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How the new MRS Code of Conduct can help improve effectiveness of market research with Jane Frost
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Sep 26, 2023 |
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The learning imperative in market research with Ed Keller
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Sep 18, 2023 |
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Becoming your future market researcher self with Arundati Dandapani
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Sep 12, 2023 |
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The cost of living, Zillennials, and the Future of Money Study with Lilah Raynor
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Aug 29, 2023 |
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Special tips for moderating with kids and teens featuring Pam Goldfarb-Liss
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Aug 23, 2023 |
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The accuracy and necessity of political polling in society with RANZ
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Aug 15, 2023 |
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How understanding attention and emotion better can increase loyalty with Diana Lucaci
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Aug 07, 2023 |
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Connecting and empowering the world of insights with Dan Fleetwood and Bob Birdsell
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Aug 02, 2023 |
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Making research accessible to people with disabilities with Lauren Isaacson
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Jul 25, 2023 |
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The reality, importance, and pitfalls of election polls with Steve Mossop
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Jul 18, 2023 |
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Tech makes our market research more human with Kathy Cheng
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Jul 11, 2023 |
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Applying creativity to improve our market research with Daniel Berkal
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Jul 04, 2023 |
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Moments – the secret innovators protect and market researchers need with Greg Stucky
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Jun 26, 2023 |
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Guiding the MR industry through seismic change with Melanie Courtright
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Jun 20, 2023 |
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The impact of sustained market research partnerships with Paul Graham & Colin Yee
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Jun 14, 2023 |
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Why we need to take a Sample-as-an-Asset mindset with Karine Pepin
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Jun 05, 2023 |
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Market research reflections from the sidelines with Anthony Ahiabuike
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May 29, 2023 |
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Pathways to achieve greater representation in leadership
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May 21, 2023 |
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The hallmarks of market research effectiveness
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May 10, 2023 |
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Unpacking the latest findings in the market research GRIT Report with Lenny Murphy
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May 03, 2023 |
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[Part 2] The dangers of too much empathy in market research with Rob Volpe
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Apr 27, 2023 |
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[Part 1] The dangers of too much empathy in market research with Rob Volpe
|
Apr 26, 2023 |
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Improving customer experience in feedback and surveys to generate measurable insights with Mat Wylie
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Apr 18, 2023 |
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Addressing the challenges and opportunities facing the Future of Insights with CRIC and CAIP Canada
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Apr 12, 2023 |
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Poor surveys are killing our industry and what we can do about it with Kevin Karty
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Apr 06, 2023 |
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Using behavioral science to “restage” your brand for growth with Will Leach
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Mar 29, 2023 |
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How market research helps influence sustainability trends
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Mar 22, 2023 |
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Why I doubled down on market research with Heather O'Shea
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Mar 15, 2023 |
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Reimagining the Future of Marketing with AI - An Interview with David Boyle
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Mar 08, 2023 |
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The return of and recent surge of Qualitative Research with Barbara Gassaway
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Mar 01, 2023 |
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The intersection of zero-party data and the diversification of the U.S. with Mario Carrasco
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Feb 22, 2023 |
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The exponential value of insights during challenging times with Febronia Ruocco
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Feb 15, 2023 |
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Rethinking the role of social media influencers in market research with Kayte Hamilton - Kayte Hamilton
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Feb 08, 2023 |
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A new era of brand relevance with Emmanuel Probst
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Feb 01, 2023 |
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Audio rituals: New research from Audacy shows seismic shifts in the media landscape with Idil Cakim
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Jan 25, 2023 |
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How people are really spending time on their phones and apps with Paul Neto
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Jan 18, 2023 |
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Change: The good and bad choices market research teams can make in 2023 with Ray Poynter
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Dec 07, 2022 |
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Invisibility: Why technology in your market research and insights function should be ‘invisible’ with Michael Howard
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Nov 29, 2022 |
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ResTech is the new normal for insights teams with Mike Stevens from Insights Platforms
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Nov 22, 2022 |
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Is a different skillset required to be tomorrow’s leader in the field of market research?
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Nov 14, 2022 |
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Unleashing our curiosity to change the (insights) world
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Nov 08, 2022 |
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Moving the needle on respondent experience with Anne Brown
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Oct 31, 2022 |
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What physical product research & insight teams can learn from the world of digital product design
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Oct 23, 2022 |
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Knowing your place: Cultural nuance in international survey design with Nancy Hernon
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Oct 17, 2022 |
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Representation matters, WIRe in Colour, ResTech, and more with Marion Elliott
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Oct 10, 2022 |
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Championing inclusion, diversity, equity, and access in MR with Sherri Dansby & Damon Jones
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Oct 03, 2022 |
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Generating insights: Better to play than to watch from the stands with Michael Howard
|
Sep 26, 2022 |
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An insider's guide to creating effective messaging with David Paull
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Sep 19, 2022 |
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Fabricated Frank, who's lurking in our sample data, & survey experience with Jason Buchanan
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Sep 12, 2022 |
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Enough with the dashboards! Why market researchers don't [always] need another one.
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Sep 05, 2022 |
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Significance in the margins: Comparing differences in text for rich insights with Ben Hookway
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Aug 30, 2022 |
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Are these the marketing standards you've been looking for... with Annie Pettit & Elissa Molloy
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Aug 22, 2022 |
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Politics aside, market researchers have a problem with polls - John Geraci
|
Aug 15, 2022 |
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Are we underestimating the value of incomplete responses - Karine Pepin
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Aug 08, 2022 |
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We need to stop cleaning our sample data as it's more effective to collect data that's clean with Lynn Pellicano
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Aug 01, 2022 |
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We need to talk about (MR) data because less is truly more with Jason Jacobson
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Jul 25, 2022 |
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Using AI to understand 1000s of online reviews & align the company on what matters
|
Jul 18, 2022 |
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Let's get real: There is no silver bullet for cyberfraud with Lisa Wilding-Brown
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Jul 11, 2022 |
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Remembering our context and humanity in our market research initiatives with Priscilla McKinney
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Jul 04, 2022 |
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Building a meaningful career in market research with Karen Lynch
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Jun 26, 2022 |
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Rediscovering the power of in-person market research data collection with Aryn O'Donnell
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Jun 20, 2022 |
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What to do with your longitudinal studies when there’s a monumental data shift with Kim Short
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Jun 13, 2022 |
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The role of longitudinal studies in understanding consumer behavior in times of disruption with Shira Horn
|
Jun 05, 2022 |
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The rise (and necessity) of primary research in a cookieless world with Johann Bittner
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May 28, 2022 |
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Market researchers assemble: Fighting fraud in the insights sector with Vignesh Krishnan
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May 22, 2022 |
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The pure delight in nudging and disrupting consumer behavior with Greg Stucky
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May 15, 2022 |
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Imagining a world without market research with Geoff Lowe, Maria Tyrrell, and Murray Campbell
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May 08, 2022 |
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BI tools are for big [business] data what CI tools are for market research data
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Apr 29, 2022 |
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Reflections on the insights sector over the years with some learnings along the way with Bob Lederer
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Apr 22, 2022 |
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Why data quality is so much bigger than just the quality of our data with Sabrina Trinquetel
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Apr 15, 2022 |
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Market research business outcomes: ROI, business impact, conference submissions with Geoff Lowe and Horst Feldaeuser
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Apr 08, 2022 |
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Insights professionals are burning out, and something’s gonna break with Kristin Luck
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Mar 31, 2022 |
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Evolving the sampling space to meet new and existing challenges with Jeremy Antoniuk
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Mar 27, 2022 |
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The future of money - How we make, spend, save, and invest is changing faster than ever with Lilah Raynor
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Mar 18, 2022 |
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Applying agile neuroscience for better audience understanding with Laura Beavin-Yates
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Mar 13, 2022 |
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Technology does not bring about change in insights by itself with Simon Chadwick
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Mar 06, 2022 |
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Turn the tide on our tight labor market by investing in employee morale with Jamin Brazil
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Feb 27, 2022 |
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Market researchers and the age of data enlightenment with Geoff Lowe
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Feb 21, 2022 |
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Reimagining the way we approach shopper research with Rebecca Brooks
|
Feb 15, 2022 |
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The ever-blurring line between humans and technology in the Market Research sector with Horst Feldhaeuser
|
Feb 08, 2022 |