Doc Watson and Trig: The Inside View

By Holy Culture

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Category: Music Commentary

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Episodes: 18

Description

From concepts to companies …. How do you take a project from $500 to $500k in revenue? How do you take a label from nowhere to 200 songs and 80 million streams in a year? How do you do both while remaining focused on God and Kingdom Building?   From concepts to companies, Doc Watson (Jacob Makaish), Co-CEO of Reflection Music Group and Trig (James Rosseau, Sr.), CEO of Holy Culture, come together to share their long-standing relationship, as well as their individual and interwoven journeys through CHH. More importantly, they share their collective experiences with the intent of helping others that are embarking on this journey. Reflection Music Group is one of the most prominent entities in CHH, releasing more than 200 songs in 2019 alone, amassing more than 80 Million Streams. RMG’s roster includes Derek Minor, Canon, Byron Juane, DJ Standout, Danielle Apicella and Tony Tillman and through RMG Amplify, Thi’sl, Dee-1, Propanga, Roy Tosh, Mission, Brvndon P, Kurtis Hoppie, Ryhan Lamarr, Quinten Coblentz, and Sada K. Holy Culture promotes Christ, serves the Christian community and provides tools, all in a manner that is relevant to those engaged in hip-hop culture. Our tagline is "Connect, Collab and Inspire." We endeavor to create systems and processes that increase the efficacy of CHH, to create a community where iron sharpens iron and people work to understand each other’s gifts and how they work towards the benefit of the entire body (‭‭Proverbs‬ ‭27:17‬ ‭NIV‬‬, Romans 12:4-8) and to create a place where works are organized to edify believers and share the gospel with non-believers.  About Doc and Trig Doc Watson (Jacob Makaish) Doc Watson is the CEO and co-founder of Reflection Music Group (RMG), an independent hip-hop label based out of Nashville, Tennessee. He started his journey in the music industry working in radio and as a producer. After garnering success hosting parties and releasing his own wave of projects at the height of the mixtape era, Watson found a need for a deeper purpose. That’s when he connected with Nashville-based artist Derek Minor to establish Reflection Music Group. Since the label’s founding in 2009, RMG has produced numerous nationwide tours, hosted its own SXSW showcase, and placed numerous projects on the Billboard charts, including multiple placements for Canon on the Top Rap Albums list. Minor, also a Grammy-winning artist, has had two projects on the prestigious Billboard 200. RMG now houses RMG Amplify, a distribution and marketing service available to artists without the commitment of signing to a label. Watson prides himself on being a marketing expert, emphasizing consistency and authenticity. Before getting into music, he spent 10 years in the Army as a member of the highly-respected 101st Airborne Division where he learned discipline and the importance of execution. Now, he and his wife enjoy working out, hiking and exploring the city together. Trig (James Rosseau, Sr.) James Rosseau, Sr. (Trig) is the CEO is the CEO of The Corelink Solution (the parent company for Holy Culture), a non-profit, 501(c)3 organization that exists to revitalize communities through programs that empower people to reach their potential. Coinciding with his 20 years in CHH (artist, producer, radio host, event promoter and media owner), he has spent the same in senior leadership positions in companies such as JPMorgan Chase, Allstate, and LegalShield. He serves on the DeVry University Board of Trustees, is the author of Success on Your Own Terms: 6 Promises to Fire up your Passion, Ignite Your Career and Create an Amazing Life and holds an Executive MBA from the Kellogg School of Management. He initially joined the Holy Culture Radio family in the early 2000s, became a partner in the business, the HolyCultureDownload Store, a mainstay prior to the launch of iTunes. Holy Culture launched its media outlet not long after that and the rest is history.

Episode Date
Episode 18: Collaborations
Dec 09, 2025
Episode 17: Financial Literacy for Artists
Oct 29, 2025
Episode 16: The Evolution of CHH
Oct 06, 2025
Episode 15: Touring Smarter Not Harder
Sep 05, 2025
Episode 14: Faith & Business Non-Negotiables
Aug 12, 2025
Episode 13: Difference Pre & Post Pandemic
Jul 02, 2025
Episode 12: Publishing & Licensing
Jun 03, 2025
Episode 11: Project Planning & Strategy
May 04, 2025
Episode 10: Independent or Label? Key Considerations For Emerging Artists
May 01, 2025
Episode 9: How To Get Your Music Heard
Apr 29, 2025
Episode 8: Marketing Your Music
Apr 28, 2025
Episode 7: The A&R Process
Aug 04, 2020
Episode 6: Music Publishing and Licensing
Jun 09, 2020
Episode 5: Doc Watson meets "Bristol Poppins"
May 27, 2020
Episode 4: Growing Pains … Establishing the “Blueprint”
May 11, 2020
Episode 3: Making Marketing Matter
Apr 28, 2020
Episode 2: Launching Reflection Music Group
Apr 15, 2020
Episode 1: History, Relationships, and the Foundation
Mar 30, 2020