Becoming Preferred
By Michael Vickers
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Image by Michael Vickers
Category: Entrepreneurship
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Episodes: 179
Description
In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve.
The key insights and strategies discussed, come from Michael's experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today's turbulent and competitive marketplace.
| Episode | Date |
|---|---|
|
Mike Irving - What the Best Business Owners Do Differently
|
Oct 20, 2025 |
|
Alan Gregerman - The Unconventional Power of Outside Perspectives
|
Oct 13, 2025 |
|
Returning Guest, Cat Mulvihill – The Momentum Formula
|
Oct 06, 2025 |
|
Peggy Sullivan – How to Beat the Busyness Addiction
|
Sep 29, 2025 |
|
Amy Kemp – Are Your Thought Habits Holding You Back?
|
Sep 22, 2025 |
|
Ken Rusk – The “Blue-Collar” Mindset for Business Success
|
Sep 15, 2025 |
|
Greg Weinger – The Introverted Professional’s Advantage
|
Sep 08, 2025 |
|
Gavin Lance Topp – The “Fight Like a Pro” Mindset in Business
|
Sep 01, 2025 |
|
Glenn Poulos – Winning Sales Factors to Grow a Business
|
Aug 25, 2025 |
|
David Greer – How Stepping Back Propels You Forward
|
Aug 18, 2025 |
|
Gee Ranasinha – Think Like Your Customer, Not Like Your Company
|
Aug 11, 2025 |
|
Leslie Hassler – Making Your Biz Rule: The Core Philosophy
|
Aug 04, 2025 |
|
Ron Stotts – Leveraging Ancient Wisdom for Modern Business Challenges
|
Jul 28, 2025 |
|
Tye Degrange – Startup to Scale: Secrets to High-Impact Digital Marketing
|
Jul 21, 2025 |
|
Tad Nelson – How to Build Trust and Client Advocacy – Legally
|
Jul 14, 2025 |
|
Stephanie Smith – Unlock Your Cash Flow Potential
|
Jul 07, 2025 |
|
Jack & Jill Johson – Unlocking Franchise Success: Beyond the Shiny Object
|
Jun 30, 2025 |
|
Brandi Heather – The Science of Play at Work
|
Jun 23, 2025 |
|
Kenny Ridgell – The “Scientific Method” of Marketing: Beyond Vanity Metrics
|
Jun 16, 2025 |
|
Dr. Derek Alessi – Don’t Wait for the Engine Light: Proactive Health for Business Professionals
|
Jun 09, 2025 |
|
Courtney De Ronde – Scaling Priorities: What Thriving Organizations Focus On
|
Jun 02, 2025 |
|
Dr Yaniv Zaid – Don't Sell to Your Clients - Make Them Buy
|
May 26, 2025 |
|
Nicole Greer – Building a Vibrant Culture
|
May 19, 2025 |
|
Dana Lindahl – Podcasting is the New Frontier for Personal Branding
|
May 12, 2025 |
|
John D. Hanson – Leveraging LinkedIn for Maximum Impact
|
May 05, 2025 |
|
Scott McCrady – Understanding Cyber Security and How to Protect Yourself
|
Apr 28, 2025 |
|
Beverly Beuermann-King – Work Smart, Live Smart
|
Apr 21, 2025 |
|
Nick Foy – The Power of Process
|
Apr 14, 2025 |
|
Ken Lundin – Strategic Selling Unleashed
|
Apr 07, 2025 |
|
Katie Smith – How to Escape Stagnation and Thrive
|
Mar 31, 2025 |
|
Fabiana Lacerca-Allen – Crisis Capable: Building Your Capacity to Survive
|
Mar 24, 2025 |
|
Brook Shepard – The Future of Digital Marketing
|
Mar 17, 2025 |
|
Joyce Odidison – Building Resilient Minds and Workplaces
|
Mar 10, 2025 |
|
Wayne Stanley – Your Brand Story Matters
|
Mar 03, 2025 |
|
Sam Mallikarjunan – Accelerating Customer Acquisition and Growth
|
Feb 24, 2025 |
|
Jane McCarthy – Embrace Your Strengths
|
Feb 17, 2025 |
|
Dr. Stefanie Boyer – Sales Enablement with AI
|
Feb 10, 2025 |
|
Returning Guest, Sandie Eggers – Cultivating Gratitude, Even in Adversity
|
Feb 03, 2025 |
|
Behdad Jamshidi – Finding the Right Marketing Partner for Your Business
|
Jan 27, 2025 |
|
James Brown – Build a Thriving Business (and Have a Life)
|
Jan 20, 2025 |
|
Christian Jack – Frontal Cortex Persuasion
|
Jan 13, 2025 |
|
Jay Dhahan – Uncage Your ROAR
|
Jan 06, 2025 |
|
Liz Brooks – Podcast Marketing, The Key to Differentiation
|
Dec 16, 2024 |
|
Tyler Hayden – Engaging and Energizing Your Team
|
Dec 09, 2024 |
|
Inge Maskun – Create and Live Your Inspired Life
|
Dec 02, 2024 |
|
Deborah Shames – Level Up Your Communication Game
|
Nov 25, 2024 |
|
Eryn Anitavi – The Neurodivergent Advantage
|
Nov 18, 2024 |
|
Joe Rivera – Reforge Your Life and Unlock Your Potential (Explicit Warning)
|
Nov 11, 2024 |
|
Jason Kramer – Navigating Sales Enablement Technology
|
Nov 04, 2024 |
|
Kit Welchlin – Stress, Time, and Procrastination Management
|
Oct 28, 2024 |
|
Marty Park – Tame and Master Your Business
|
Oct 21, 2024 |
|
Jackie Rainforth – Systems for Successful Selling
|
Oct 14, 2024 |
|
Patricia Morgan – Boost your Resilience, Mental Health and Well-Being
|
Oct 07, 2024 |
|
Jessica Embree – How to Increase Your Brand Visibility
|
Sep 30, 2024 |
|
Mary Fain Brandt – Supercharge Your LinkedIn Presence
|
Sep 23, 2024 |
|
Josh Seiden – Customer-Centric Objectives and Key Results (OKRs)
|
Sep 16, 2024 |
|
Adam Wallace – Unlocking Pricing Power
|
Sep 09, 2024 |
|
Roderick Jefferson – Sales Enablement Excellence
|
Sep 02, 2024 |
|
Liz Heiman – Sales Strategy and Process Optimization
|
Aug 26, 2024 |
|
Ally Stone – The Inspired Leader, Embracing Authenticity
|
Aug 19, 2024 |
|
Dr Kristina Wachter – Creating Cross Culture Connections
|
Aug 12, 2024 |
|
Courtney Bickert – Employing Humor For Competitive Advantage
|
Aug 05, 2024 |
|
Keith Sampson – Developing a Grow Through It Mindset
|
Jul 29, 2024 |
|
Michael Kerr – Workplace Culture Leadership in Business
|
Jul 22, 2024 |
|
Rob Harrison – Sales Coaching for Sales Closers
|
Jul 15, 2024 |
|
Rusty Komori – Creating a Superior Culture of Excellence
|
Jul 08, 2024 |
|
Jarrod Lopiccolo – Mastering Marketing – Strategy & Insights
|
Jul 01, 2024 |
|
Kyle Smith – Financial Excellence for Small Business
|
Jun 24, 2024 |
|
Returning Guest, Jim Pancero – Sharpening Your Competitive Edge
|
Jun 17, 2024 |
|
Skip Wilson – Get Results From Advertising
|
Jun 10, 2024 |
|
John Rarrick – The Human Touch in Business, Cyber Communication and Marketing
|
Jun 03, 2024 |
|
Rocky Garza – Achieving More than Success
|
May 27, 2024 |
|
Blair Nichols – Amplify Your Voice and Brand
|
May 20, 2024 |
|
Dave Conway – Making Manifestation Logical
|
May 13, 2024 |
|
Scott Cohen – How Email and SMS Can Help Win Back and Retain Customers
|
May 06, 2024 |
|
David Saxby – Marketing Strategies and Tactics for 2024
|
Apr 29, 2024 |
|
Dr Jean Oursler – Harnessing Your Caveman Brain
|
Apr 22, 2024 |
|
Michael Schank – Achieving Digital Transformation Success
|
Apr 15, 2024 |
|
Theresa Worthy – Emotional Intelligence and Inclusivity
|
Apr 08, 2024 |
|
Chad Jenkins – Just Add a Zero
|
Apr 01, 2024 |
|
Kaleb Dahlgren – Resilience, Growth, Health and Wellness
|
Mar 25, 2024 |
|
Tony Ruesing – Building Confidence, Competence and Integrity
|
Mar 18, 2024 |
|
Jose Flores – Don’t Let Your Struggle Become Your Standard
|
Mar 11, 2024 |
|
Pancho Timmins – Quick and Easy World Change
|
Mar 04, 2024 |
|
Sneha Mandala – Flow State – Burnout to Breakthrough
|
Feb 26, 2024 |
|
Jim Pietruszynski – Branding is More than a Logo
|
Feb 19, 2024 |
|
Cat Mulvihill – Virtual Presentation Excellence
|
Feb 12, 2024 |
|
Coach Jim Johnson – Brand Yourself as an Inspirational Leader
|
Feb 05, 2024 |
|
Cody Schneider – Harness the Power of Artificial Intelligence
|
Jan 29, 2024 |
|
Steve Foran – Surviving to Thriving, Laws of Grateful Leadership
|
Jan 22, 2024 |
|
Gerry O’Brion – Unlock the Power of Because
|
Jan 15, 2024 |
|
Ron Karr – The Velocity Mindset
|
Jan 08, 2024 |
|
Arishma Singh – The Complex Inner Game that Underpins High Performance
|
Dec 18, 2023 |
|
James Feldman – Revitalize, Reinvigorate, & Reimagine with ChatGPT
|
Dec 11, 2023 |
|
Emma Donovan – Your Story is Already Out There – Get Branded
|
Dec 04, 2023 |
|
Peter Kell – Level Up Your Marketing with VSL (Explicit Warning)
|
Nov 27, 2023 |
|
Grant Muller – Grow Your Business Without Burning Out
|
Nov 20, 2023 |
|
Kevin Maney – Category Design – The Key to Competitive Advantage
|
Nov 13, 2023 |
|
Kate DiLeo – Stop Telling Stories and Start Having Conversations
|
Nov 06, 2023 |
|
Michele Mariscal – Grief Recovery and Feelings of Loss that Can Lead to Anxiety
|
Oct 30, 2023 |
|
Danielle Harward – Creating Compelling Content
|
Oct 23, 2023 |
|
Alejandro Sanoja – How to Leverage Blogs to Become the Go-To Expert in your Niche
|
Oct 16, 2023 |
|
Andrew Adeniyi – The Circle of Leadership
|
Oct 09, 2023 |
|
Dr Toni Warner – Success Redefined with Satisfaction in Mind
|
Oct 02, 2023 |
|
Meghann Misiak – Sales Trends and Disruption!
|
Sep 25, 2023 |
|
Renée Marino – Communicate with Confidence
|
Sep 18, 2023 |
|
David Kurkjian – Three Sins of Selling: Don’t Make These Mistakes and Ruin Your Sale
|
Sep 11, 2023 |
|
David Owasi – AI Automation Lead Generation
|
Sep 04, 2023 |
|
Alyssa McMasters – How to Process and Make Friends with Rejection
|
Aug 28, 2023 |
|
Anna Lovell-Nesmith – Avoid, Navigate, and Overcome Burnout
|
Aug 21, 2023 |
|
Connie Capiotis – Living Life and Running Your Business with Zest and Intention
|
Aug 14, 2023 |
|
Jessica Zeitz – Entrepreneurship, Marketing, and Real Estate
|
Aug 07, 2023 |
|
Larry Jacobson – Proven Trust-Building Process to Create Instant Rapport
|
Jul 31, 2023 |
|
Akeem Haynes – Perseverance and Resiliency in Business, Sports, and in Life
|
Jul 24, 2023 |
|
Dr Nothabo Ncube – Inspiring Hope & Courage: Personal Empowerment
|
Jul 17, 2023 |
|
Alicia Berruti – Video and Human Centered Communication
|
Jul 10, 2023 |
|
Dee Bowden – How to Collect the Cash as a Business Owner
|
Jul 03, 2023 |
|
Sandie Eggers – Building Resilience
|
Jun 26, 2023 |
|
Amy Joy – The Process and Benefit of Healing Trauma
|
Jun 19, 2023 |
|
Stephen McGarvey – Key Strategies from Successful Influencers
|
Jun 12, 2023 |
|
Paul Melchiorre – What It Takes To Be Successful In Selling
|
Jun 05, 2023 |
|
D Arlando Fortune – Self Publishing, Storytelling, and High Performance
|
May 29, 2023 |
|
Jenny Harkleroad – 17 Seconds to Wellness and Success
|
May 22, 2023 |
|
Aaron Volpatti – Visualization, Grit, and Adversity
|
May 15, 2023 |
|
Jason Muhammad – Next Generation Leadership
|
May 08, 2023 |
|
Cody Lowry – The Art of the Schmooze
|
May 01, 2023 |
|
Eric Collier – Getting Unstuck from Mental Quicksand
|
Apr 24, 2023 |
|
Nathalie Noisette – Strategies for Credit Score Success
|
Apr 17, 2023 |
|
Julie Lee – The Connected Leader
|
Apr 10, 2023 |
|
Greg Kihlström – If You Want to Lead in Business, the Customer Comes First
|
Apr 03, 2023 |
|
Eileen McDargh – The Energy Connection: A Secret to Resilient Work and Life
|
Mar 27, 2023 |
|
Michelle Ray – Take the Lead. Embrace Change. Own Your Future.
|
Mar 20, 2023 |
|
Michelle Gladieux – Communicate with Courage
|
Mar 13, 2023 |
|
Francis Jones – Clarify Your Message and Grow Your Business
|
Mar 06, 2023 |
|
Scott Channell – Sell the Meeting
|
Feb 27, 2023 |
|
Bill Cates – Radical Relevance
|
Feb 20, 2023 |
|
Janelle Barlow – A Complaint is a Gift
|
Feb 13, 2023 |
|
Jim Pancero – New Rules – Old Tools
|
Feb 06, 2023 |
|
Steve Weinberg – Above Quota Performance
|
Jan 30, 2023 |
|
Diane Windingland – Elevate Your Virtual Presentations
|
Jan 23, 2023 |
|
David Irvine – Authentic Leadership
|
Jan 16, 2023 |
|
Jim Cathcart – Rethinking: Designing Your Path for Growth
|
Jan 09, 2023 |
|
Vince Poscente – The Earthquake: Your Journey From Setback to Breakthrough
|
Jan 02, 2023 |
|
Becoming Preferred Season 1 Recap
|
Dec 26, 2022 |
|
Encore Episode – Frank King – Suicide Prevention….Start the Conversation
|
Dec 19, 2022 |
|
Roy De Medeiros – Creating Breakthrough Sales Growth
|
Dec 12, 2022 |
|
Stacey Hall – Selling From your Comfort Zone
|
Dec 05, 2022 |
|
Dave Conway – Mindset and Sales Success
|
Nov 28, 2022 |
|
Joe Whitbread – Personal Branding: Maximize Your Social Media
|
Nov 21, 2022 |
|
Steve Hillis – Empower Your Team to Exceed Sales Goals and Maximize Profitability
|
Nov 14, 2022 |
|
Denise Galloni – Overcoming Obstacles to Find Your Voice
|
Nov 07, 2022 |
|
Jillian Kruschell – Get the Edge with Diversity, Equity & Inclusion
|
Oct 31, 2022 |
|
Todd Caponi – Transparency Sells Better Than Perfection
|
Oct 24, 2022 |
|
John H Brennan – Emotional Intelligence: The Key to the Customer Experience
|
Oct 17, 2022 |
|
Barbara Rozgonyi – Growing Your Business Socially
|
Oct 10, 2022 |
|
Tim Gard – Using Humor as a Professional Skill
|
Oct 03, 2022 |
|
Laura Handke – Free Your Authentic Voice and Find Your Power!
|
Sep 26, 2022 |
|
Shawna Schuh – Increase Your Team’s Productivity and Results
|
Sep 19, 2022 |
|
Deborah Johnson – Create Your Ideal Work and Lifestyle!
|
Sep 12, 2022 |
|
Frank King – Suicide Prevention….Start the Conversation
|
Sep 05, 2022 |
|
Michael Gregory – Become Preferred Through Collaboration
|
Aug 29, 2022 |
|
Lauren Schieffer – Significant Leadership….It Starts with You
|
Aug 22, 2022 |
|
Frank King – Landing and Leveraging a TEDx Talk
|
Aug 15, 2022 |
|
Cliff Quicksell – Secrets to Small Business Success and Profitability
|
Aug 08, 2022 |
|
Kathi Kulesza – Leading with Assertive Confidence
|
Aug 01, 2022 |
|
Amy Reczek – We Convince By Our Presence
|
Jul 25, 2022 |
|
Cathy Fyock – Your Book is Your Best Business Card
|
Jul 18, 2022 |
|
Jess Tiffany – Strategically Grow Your LinkedIn Business Connections
|
Jul 11, 2022 |
|
Teddy Burriss – Building a Relevant and Meaningful LinkedIn Network
|
Jul 04, 2022 |
|
Linda Cohen – Discover the Return on Investment of Kindness (ROI)
|
Jun 27, 2022 |
|
Sophia Falke – Embracing Greatness, Living the Life You Love!
|
Jun 20, 2022 |
|
Larry Stevenson – Teamwork Makes the Dream Work
|
Jun 13, 2022 |
|
Billy Arcement – Respect, Relationships & Culture with the Candid Cajun
|
Jun 06, 2022 |
|
Alan Black – SPARK UP Your Creative Thinking and Creativeness at Work
|
May 30, 2022 |
|
Randy Pennington – There is No More New Normal. There is Only a New Next!
|
May 23, 2022 |
|
Kit Welchlin – Connecting and Communicating in a Multi-Generational Workplace
|
May 16, 2022 |
|
Michelle Dickinson – Mental Health in the Workplace
|
May 09, 2022 |
|
Jim Cathcart – How to Develop a Pro Mindset
|
May 02, 2022 |
|
Eliot Hoppe – Body Language: Decoding Non-Verbal Communication Remotely
|
Apr 23, 2022 |