Scaling DevTools

By Jack Bridger

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Category: Marketing

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Subscribers: 2
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Episodes: 168

Description

We investigate what it takes to grow developer tools and AI DevTools. Topics include developer marketing, DevRel, developer advocacy and developer experience. Featuring founders and key people from the likes of Vercel, ElevenLabs and OpenAI. Scaling DevTools is sponsored by WorkOS.

Episode Date
“I met my cofounder while gaming” - CEO of Northflank, Will Stewart
Dec 10, 2025
DevRel is unbelievably back - with swyx
Dec 05, 2025
Growing Marimo's YouTube channel, with Vincent D. Warmerdam
Nov 30, 2025
How RevenueCat tore up the sales playbook, with Rik Haandrikman
Nov 21, 2025
Baseten CEO and co-founder Tuhin Srivastava on inference and feedback loops
Nov 14, 2025
When sales and product led growth meet, with Railway's Angelo Saraceno
Nov 07, 2025
Sales 101 with my ex-boss Guy Zerega (former Stack Overflow EVP)
Oct 31, 2025
How can you actually use AI in DevTools content? With Victor Coisne from Strapi
Oct 24, 2025
How PlanetScale write content, with Ben Dicken
Oct 17, 2025
Technical Advisory Boards - the most important action DevTools founders can take?
Oct 10, 2025
Running Events with Matt Carey from AI Demo Days
Oct 03, 2025
AI Tools for Enterprise - Chris and Matt from Ona
Sep 26, 2025
Better documentation with the Diátaxis Framework
Sep 19, 2025
Karan Vaidya, founder of Composio: MCP use cases & Elon retweets
Sep 12, 2025
Studying Lee Robinson, Cursor's new VP of Developer experience
Sep 05, 2025
Running hackathons, with Carter Rabasa from Langflow
Aug 29, 2025
Rita Kozlov from Cloudflare: competing with the hyperscalers
Aug 21, 2025
Matt Palmer on Replit's speedrun to $100M ARR
Aug 14, 2025
Logan Kilpatrick from Google DeepMind: Building for 100m developers
Aug 08, 2025
Sam Lambert, CEO of PlanetScale: dropping the free tier was a great decision
Jul 31, 2025
Sam Bhagwat from Mastra: the Gatsby founder building an agents framework
Jul 24, 2025
I sold my DevTool. ft Paul Anthony Williams from ittybit
Jul 19, 2025
Paul Copplestone, CEO of Supabase - don't kill your channel
Jul 18, 2025
Quinn Favret from Tavus: AI video API that saved our episode
Jul 14, 2025
Andrew Filev, founder of Zencoder: AI Software Engineering agents
Jul 08, 2025
Wordware founders, Filip Kozera and Robert Chandler - non-engineers can build AI workflows
Jun 27, 2025
Tony Holdstock-Brown, CEO of Inngest: orchestration, traction and not using LinkedIn
Jun 19, 2025
Shipping 22 products to find the true product - Utpal from Digger.dev
Jun 17, 2025
Steve Ruiz, founder of tldraw - taste, creativity and obsession
Jun 07, 2025
Luke Harries from ElevenLabs - Maximize your launches
May 29, 2025
ChatGPT didn't kill SEO - Elston Baretto, founder of Tiiny.host
May 23, 2025
Eric from Trigger.dev - iterating to 50% MoM growth
May 15, 2025
Kyle Galbraith from Depot: how they hit $1M+ ARR with three people
May 08, 2025
DevTools Marketing with Jason Lengstorf
May 02, 2025
Sunil Pai on AI agents, Cloudflare and React
Apr 24, 2025
Raycast founder Thomas Paul Mann - quality, YC and AI
Apr 17, 2025
The startup behind ChatGPT voice - Russ d'Sa from LiveKit
Apr 10, 2025
Chris Evans & Pete Hamilton: Incident.io cofounders
Apr 03, 2025
David Cramer, founder of Sentry - why you should consider M&A
Mar 27, 2025
raylib founder Ramon Santamaria - #2 most popular open-source game-engine in the world
Mar 20, 2025
Temporal founders: Samar Abbas and Maxim Fateev
Mar 13, 2025
Nikita Shamgunov - founder of Neon: storytelling, pricing and hiring execs
Mar 06, 2025
How to name your startup: David Placek - named Vercel, Azure & Blackberry
Feb 27, 2025
Mitchell Hashimoto: Ghostty, libghostty & chasing the human experience
Feb 20, 2025
Guillermo Rauch, founder of Vercel: Developer Experience, AI and v0
Feb 14, 2025
Jacob Eiting - CEO of RevenueCat: Extreme dogfooding
Feb 07, 2025
Taylor Otwell - founder of Laravel
Jan 30, 2025
Four tips for early stage DevTools
Jan 23, 2025
Søren Bramer Schmidt - founder & CEO of Prisma
Jan 16, 2025
The future of DevRel, with "Danger" Keith Casey
Jan 09, 2025
Louis Knight-Webb from Bloop.ai - the YC startup turning COBOL into Java
Jan 02, 2025
Guy Podjarny, Snyk and Tessl founder - The future of programming
Dec 23, 2024
Tessa Kriesel - the DevTools sprint
Dec 19, 2024
Sid Maestre from APIMatic: APIs build vs buy
Dec 16, 2024
Jake Cooper from Railway | Remote work/team culture, minority report sales and building data centers
Dec 12, 2024
Daksh Gupta from Greptile - do marketing differently
Dec 05, 2024
Ankur Goyal from Braintrust
Nov 29, 2024
The story of Pydantic and Logfire | Samuel Colvin
Nov 28, 2024
How not to do Open Source Licensing, with Trigger.dev founders Matt Aitken and Eric Allam
Nov 21, 2024
John O'Nolan, Founder of Ghost - the Open Source blogging tool making $7.2m ARR
Nov 14, 2024
Gonto - Auth0 Employee #6 shares developer marketing secrets
Nov 07, 2024
The Homebrew maintainers who built a startup - Mike McQuaid and John Britton from Workbrew
Oct 31, 2024
Paul Klein, CEO & Founder of Browserbase
Oct 24, 2024
Fundraising, exiting to Elastic and the future of Product Engineering | Rasmus Makwarth (CEO, Bucket)
Oct 17, 2024
Shawn Wang (swyx) - founder of smol.ai, Latent Space, AI Engineer, DX.tips
Oct 10, 2024
Sagar Batchu - co-founder of Speakeasy
Oct 04, 2024
Anurag Goel - founder of Render
Sep 26, 2024
Ant Wilson - Cofounder of Supabase (100th Episode!)
Sep 24, 2024
Customer support for DevTools, with Nick Gomez from InKeep
Sep 22, 2024
The Developer Tools playbook, with Adam Frankl - VP of 4 DevTools unicorns
Sep 20, 2024
Michael Grinich - founder & CEO of WorkOS
Sep 16, 2024
Clerk's Hockey Stick growth, with Colin Sidoti
Sep 12, 2024
David Mytton - Arcjet and console.dev
Sep 04, 2024
Vlad Matsiiako - cofounder of Infisical
Aug 29, 2024
Always be dogfooding, with Andrew Lisowski of devtools.fm
Aug 24, 2024
Investing in Open Source Startups with Robby (Amanda Robson)
Aug 15, 2024
Hamzah Chaudhary from Lightdash: bringing developer tools to Business Intelligence
Aug 08, 2024
Great documentation with Han Wang from Mintlify
Aug 01, 2024
Frontend Developers: the Newest New Kingmakers with Kate Holterhoff from RedMonk
Jul 25, 2024
Vivian Dufour - co-founder of Meterian - enterprise sales for startups
Jul 18, 2024
Ellen Chisa - Partner at Boldstart Ventures
Jul 05, 2024
Developer quick-start guides with Amit Jotwani
Jun 27, 2024
James Hawkins - co-founder & CEO of PostHog
Jun 20, 2024
Buying Developer Tools Companies with Greg and Matt from Polychrome
Jun 13, 2024
Bootstrapping Flagsmith to $3m ARR
Jun 06, 2024
Aaron Francis - how to make videos developers want to watch
May 30, 2024
What does your company brand promise? Dani Grant from Jam.dev
May 23, 2024
Designing APIs with Chris Bell from Knock.app
May 16, 2024
3 BILLION searches per month without VC funding - Jason Bosco from Typesense
May 09, 2024
Digger.dev - Pivoting four times, OpenTofu & ThePrimeagen
May 02, 2024
Dana Oshiro - General Partner at Heavybit
Apr 25, 2024
Alex Bouchard from Hookdeck. Competition is a good sign
Apr 19, 2024
Glauber Costa from Turso
Apr 11, 2024
Making mobile apps for developers, with Anders Borum - creator of the most popular git client, Working Copy
Apr 04, 2024
Why developers trust Resend, with Zeno Rocha
Mar 28, 2024
Startups don't need DevRel. A debate.
Mar 21, 2024
Getting Your first Enterprise Customers - Michael Grinich from WorkOS
Mar 14, 2024
How to launch on Product Hunt with Flo Merian
Mar 07, 2024
Make it real: Show the whole process - Lu Wilson from tldraw
Feb 29, 2024
Exiting to Apple - Dennis Pilarinos from Unblocked
Feb 22, 2024
OpenAI want to build the best developer product ever - OpenAI's first DevRel, Logan Kilpatrick
Feb 12, 2024
Scaling a developer conference to 5,000 attendees with Ivan Burazin of Daytona
Feb 09, 2024
Pivoting a million dollar startup - DevCycle (Jonathan Norris, Brad Van Vugt & Andrew MacLean)
Jan 16, 2024
Erik Bernhardsson from Modal Labs
Jan 05, 2024
The hard things about dev tools with Felix Magedanz from Hanko
Nov 29, 2023
A bootstrapper's story with Julien Danjou, founder of Mergify
Nov 12, 2023
From getting hacked to cybersecurity founders with Antoine Carossio and Tristan Kalos from Escape.tech
Sep 20, 2023
Developer copywriting mistakes to avoid, with Zach Goldie
Sep 10, 2023
Building a developer social network with Steve Krouse from Val Town
Aug 29, 2023
Dax from SST - content that has nothing to do with your tool can still convert
Aug 13, 2023
From mobile app to mobile developer tool with Gabriel Savit from Runway
Aug 03, 2023
Hire engineers who don't mind talking, with Brian Douglas from OpenSauced
Jul 28, 2023
Building ambitious developer tools with Ruben Fiszel from Windmill
Jul 13, 2023
Killing features with Josh Twist, founder of Zuplo
Jun 29, 2023
Forums vs Slack with Dan Moore from FusionAuth
Jun 22, 2023
Building computer vision tooling with Niko from Rerun
Jun 16, 2023
Developer onboarding with Kilian from Polypane
Jun 08, 2023
From VC to DevTools with Karl Clement, founder of CODEOWNERS
Jun 01, 2023
Great Developer Experience with ngrok founder Alan Shreve
May 25, 2023
How Fred Schott built two open source projects with 20,000+ GitHub stars
May 18, 2023
Top of Hacker News with Anh-Tho from Lago
May 11, 2023
Making developer videos with Jamie Barton, DevRel Engineer at Grafbase
May 04, 2023
How SigNoz grew to 12k GitHub stars with Pranay Prateek
Apr 20, 2023
Developer Marketing with Adam DuVander
Apr 11, 2023
Go slow & build good things, with Rob Moore from Churnkey
Apr 06, 2023
PMF is one pivot away with Ant Wilson from Supabase
Mar 30, 2023
Growing with open source projects - Josh Thurman from Uffizzi
Mar 28, 2023
Building in-person developer communities with Paul Butler from Drifting In Space
Mar 23, 2023
Developer marketplaces with Robin Warren, founder of Corrello & Blue Cat Reports
Mar 16, 2023
Demand Generation for DevTools - Dino Kukic from Hygraph
Mar 09, 2023
Where should Developer Advocacy sit? With Vera Tiago from OutSystems
Mar 02, 2023
Shomik Ghosh - office hours with a DevTools investor
Feb 23, 2023
Making DevTools more human with Carla Sofia Teixeira from Miro
Feb 09, 2023
Great DevRel Content is a process, not a project with Jason Lengstorf
Jan 19, 2023
Crossing the chasm with Shawn Wang (swyx)
Jan 12, 2023
The first 2,000 GitHub stars with Matija Šošić from Wasp
Jan 05, 2023
Giving developers what they want with Deepak Prabhakara
Dec 20, 2022
Playing the long game with Ed Freyfogle - founder of the OpenCage Geocoding API
Dec 13, 2022
Bootstrapping a SaaS boilerplate to $25k MRR with Kyle Gawley from Gravity
Dec 06, 2022
Building a brand with Ramiro Nuñez Dosio from Supabase
Nov 29, 2022
Product Led Growth with Thomas Peham & Julius Hemingway from Storyblok
Nov 15, 2022
Growing in a community - with Colin Sidoti, founder of Clerk.dev
Nov 08, 2022
DevRel from the ground up with Sean Falconer from SkyFlow
Nov 01, 2022
Developer Marketing at a startup with Zivit Katz from Zigi
Oct 25, 2022
Is Open Source the ultimate bottom-up growth strategy? With James Hawkins from PostHog
Oct 18, 2022
The importance of distribution with Brandon Gubitosa from Plural
Oct 11, 2022
Building tools for experienced developers with André Eriksson from Encore
Oct 04, 2022
Developer User Research extends your runway, with Ana Hevesi
Sep 27, 2022
What is good developer marketing? With Nimrod Kramer from Daily.dev
Sep 20, 2022
Critical path infra for developers with Megan Reynolds from Crane
Sep 13, 2022
Developer video for startups with Richard Moot from Square
Sep 06, 2022
Higher versus lower order thinking with Wesley Faulkner
Aug 30, 2022
Authentic Developer Education with Dylan Fox from AssemblyAI
Aug 23, 2022
Painkillers before vitamins with Juri Strumpflohner
Aug 16, 2022
B2C vs B2D - marketing to developers with Ronak Ganatra
Aug 09, 2022
Investing in community with SJ Morris
Aug 02, 2022
Marketing seeds that led to $5k MRR with Tiiny.host
Jul 26, 2022
Effective developer events & developer sponsorships with Kimmy Leslie
Jul 19, 2022
The four pillars of developer marketing with Kuba Czakon
Jul 12, 2022
Developer tool launches with Nico Botha
Jun 28, 2022
Solve problems - developer marketing with Julie Reboul
Jun 14, 2022
Three lessons from selling to developers
Jun 07, 2022
Experimental Marketing with Natwar Maheshwari
May 31, 2022
Content for developers with Karl Hughes
May 25, 2022
Bootstrapping DevTools with Michael Christofides
May 17, 2022
Early Stage DevRel with Brandon West
May 11, 2022
Developer Marketing Does Not Exist with Adam DuVander
May 03, 2022
Scaling DevTools Trailer
Apr 21, 2022