The Elevate Podcast
By Patricia Nowakowski & Megan Heurich
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Category: Entrepreneurship
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Episodes: 186
Description
Join Patricia Nowakowski every Monday to elevate your mindset & business! Patricia is a coach for salon owners as well as a commission salon owner, studio rental owner and founder of Opulent Beauty Pro. Patricia shares her two decades of experience in the beauty industry, packing each episode with practical advice that will take you from feeling overwhelmed to feeling empowered in your business!
| Episode | Date |
|---|---|
|
182. How I'm Getting Off The Hamster Wheel In 2026
|
Dec 08, 2025 |
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181. This Episode Will Make You Think Differently About This TikTok Scandal
|
Nov 24, 2025 |
|
180. A Salon Owner and Stylist’s Guide to Maximizing Your Earning Potential
|
Nov 10, 2025 |
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179. How I Structure My Training Program (And Why It Works & Saves Me Money)
|
Oct 27, 2025 |
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178. Luxury Isn't A Vibe, It's A Standard
|
Oct 13, 2025 |
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177. Listen To This Before You Switch Booking Systems
|
Sep 29, 2025 |
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176. I Don't Believe In Motivating My Team, Here's What I Do Instead
|
Sep 15, 2025 |
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175. 3 Independent Stylists Came To Work At My Commission Salon, Here's Why
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Sep 01, 2025 |
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174. Why Most Salons Miss The Mark: Lessons In Luxury From Alinea
|
Aug 18, 2025 |
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173. I Got 40 DMs In One Week With Clients Wanting To Book At My Salon
|
Aug 04, 2025 |
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172. The Revenue Made Me Ignore The Red Flags
|
Jul 21, 2025 |
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171. This Is Modern Recruiting
|
Jul 07, 2025 |
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170. The Survey That Stung (And What I Did About It)
|
Jun 23, 2025 |
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169. Why You Need A Leadership Program For Your Salon (And How To Create One)
|
Jun 09, 2025 |
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168. You Need A Front Desk. Period.
|
May 26, 2025 |
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167. Don't Destroy Your Career
|
May 12, 2025 |
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166. Destroyed to Dominating (Kaili Nihil)
|
Apr 28, 2025 |
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The Future Of The Elevate Podcast
|
Apr 14, 2025 |
|
165. It's Time To Focus On Your Team
|
Apr 07, 2025 |
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164. 10 Questions I Wish I Answered Before I Opened My Salon's Doors
|
Mar 31, 2025 |
|
163. Grow Leaders Or Deal With Divas
|
Mar 24, 2025 |
|
162. A Tax Specialist Shares Why W-2s Are The Best Option (with Lena Mar Reitz & Omar Herrera)
|
Mar 17, 2025 |
|
161. I Got Audited & You Can Too. Here's How To Run Your Salon The Right Way (with Lena Mar Reitz & Omar Herrera)
|
Mar 10, 2025 |
|
An Important Update About The Elevate Insider
|
Mar 04, 2025 |
|
160. Unlocking Your Team's Full Potential
|
Mar 03, 2025 |
|
159. This January I Saw A 56% Increase In Revenue, Here's My Exact Strategy
|
Feb 24, 2025 |
|
158. Sliding Scales Work, Here's Why
|
Feb 17, 2025 |
|
157. Why Hiring For Culture Is More Important Than Hiring For Talent
|
Feb 10, 2025 |
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156. The Art Of Booking Clients For Maximum Retention
|
Feb 03, 2025 |
|
155. If You're Not Doing Monthly 1-1 Stylist Meetings, Here's How I Do Mine
|
Jan 27, 2025 |
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154. I Break Down Exactly How To Have A Million Dollar Year
|
Jan 20, 2025 |
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153. My 2025 Marketing Strategy: I Don't Give A F#@k If I Annoy You
|
Jan 13, 2025 |
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152. If Owning A Salon Has Been A Constant Struggle, Listen To This Episode (with Jennifer Alvarez)
|
Jan 06, 2025 |
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151. The New Year Planning Strategy Every Salon Owner Needs
|
Dec 30, 2024 |
|
150. The Ugly Side Of Beauty (with Rachel Nixon)
|
Dec 23, 2024 |
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149. If You're Blaming The Economy Because Your Salon Is Slow, This Episode Is For You
|
Dec 16, 2024 |
|
148. If You Want To Build A Resilient Business, You Need To Station Share
|
Dec 09, 2024 |
|
147. How My Brand New Stylist Is 75% Booked In 3 Months (with Maggie Cusack)
|
Dec 02, 2024 |
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146. The One Thing Keeping Your Stylists From Building
|
Nov 25, 2024 |
|
145. The Biggest Mistake Salon Owners Make
|
Nov 18, 2024 |
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144. The Truth Behind Perceived Value
|
Nov 11, 2024 |
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143. How I Would Handle This TikTok Nightmare
|
Nov 04, 2024 |
|
142. How To Dramatically Improve Customer Service Inside Your Salon
|
Oct 28, 2024 |
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141. You May Be Losing Potential Team Members Without This
|
Oct 21, 2024 |
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140. 5 Reasons Your Clients Are Leaving
|
Oct 14, 2024 |
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139. How Core Values Create Your Salon's Culture
|
Oct 07, 2024 |
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138. 9 Ways You're Crushing Your Stylists' Motivation
|
Sep 30, 2024 |
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137. I Was Surprised By These Salon Owners' Responses
|
Sep 23, 2024 |
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136. What To Do When An Employee Leaves & Some Tea
|
Sep 15, 2024 |
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135. How Salon Ownership & Suite Rental Are Not The Same
|
Sep 09, 2024 |
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134. How Stylist Freedom Negatively Affected My Team's Growth & My Business
|
Aug 29, 2024 |
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133. How To Set Up Your Salon For Success
|
Aug 26, 2024 |
|
132. How To Improve Your Communication
|
Aug 19, 2024 |
|
131. How To Become A Hybrid Extension Specialist (with Emma Kamarauskas)
|
Aug 12, 2024 |
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130. How I'm Saving For Retirement
|
Aug 05, 2024 |
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129. How To Successfully Onboard Your Team To Improve Employee Retention
|
Aug 01, 2024 |
|
128. Why You Should Quit Renting Your Salon Space & Purchase Commercial Real Estate (with Paul Neal)
|
Jul 25, 2024 |
|
127. Everything You Need To Know About Your First Year Of Salon Ownership (with Erynn Russell)
|
Jul 18, 2024 |
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126. Why Your Salon Needs An Operations Manual
|
Jul 11, 2024 |
|
125. A CFO Shares Everything You Need To Know About Successful Financial Planning (with Janell Borrero)
|
Jul 04, 2024 |
|
124. How To Make Your Brand Stand Out In A Saturated Space (with Pascale Ricchetti & Kate Sharp)
|
Jun 27, 2024 |
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123. I Created New Roles For My Stylists & My Salon Has Never Been Better
|
Jun 19, 2024 |
|
122. How To Radiate Big Brand Energy (with Katrina Owens)
|
Jun 13, 2024 |
|
121. Carving Your Own Path In Our Industry (with Nick Mirabella)
|
Jun 06, 2024 |
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120. How To Retain Clients
|
May 30, 2024 |
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119. How To Look At Your Salon With A Business Mindset (with Tammy Johnston)
|
May 23, 2024 |
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118. How To Create A Simple But Super Effective Email Marketing Strategy (with Amy Kuphal)
|
May 16, 2024 |
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117. If Your Salon Doesn't Have The "Wow Factor," It's Time To Rethink Your Experience
|
May 08, 2024 |
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116. How To Rank Your Salon Higher On Google [And Other SEO Tips] (with Lindsay May)
|
May 02, 2024 |
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115. My Stylist Wants To Rent A Suite
|
Apr 17, 2024 |
|
114. This One Service Changed My Whole Business
|
Apr 10, 2024 |
|
113. Why I Celebrated My Stylist's Redo
|
Apr 03, 2024 |
|
112. My Opinion On Sliding Scales
|
Mar 28, 2024 |
|
111. My $50K Mistake
|
Mar 20, 2024 |
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110. Do You Need A Salon Dress Code?
|
Mar 13, 2024 |
|
109. Not Everyone Is Meant To Own A Salon
|
Feb 29, 2024 |
|
108. My Favorite Business Tools
|
Feb 15, 2024 |
|
107. How I Work Through Failure
|
Feb 08, 2024 |
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106. What You Need To Know If You Want To Open A Salon
|
Feb 01, 2024 |
|
105. After 3 Years, I'm Saying Goodbye To Traditional Hourly Pricing
|
Jan 25, 2024 |
|
104. My Experience At Disney Reshaped How I Think About My Salon
|
Jan 18, 2024 |
|
103. The Real Side Of Rental: What To Consider Before You Make The Switch
|
Jan 11, 2024 |
|
102. Create Your 2024 Budget With Me
|
Jan 04, 2024 |
|
101. How To Be A Proactive Leader
|
Dec 28, 2023 |
|
100. I Picked My Lawyer’s Brain About Non-Compete Agreements, Trade Secrets & More (with Dave Anders)
|
Dec 21, 2023 |
|
99. My Top Lessons In 2023 & How You Can Learn From Them
|
Dec 14, 2023 |
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98. I Took A Major Step Back From My Business This Year To Work On My Marriage, Here's What Happened
|
Dec 07, 2023 |
|
BONUS: I Interviewed My Top Stylist About Affiliate Links, Why She's Been Working At My Salon For 5+ Years and More (with Melanie Gorman)
|
Dec 04, 2023 |
|
97. Affiliate Links Just Aren't That Effective
|
Nov 29, 2023 |
|
96. The Hardest Lessons I’ve Learned As A Leader
|
Nov 23, 2023 |
|
95. Want To Build An Even Better Salon? Work On Your Emotional Intelligence
|
Nov 16, 2023 |
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94. How To Choose The Perfect Coach For You (with Brooke Bauer)
|
Nov 09, 2023 |
|
93. Taking Starbucks’ Strategies & Applying It To Your Salon For More Success & A Better Client Experience (with Melody Justen)
|
Nov 02, 2023 |
|
92. "I Got Sued For $100K Over A Non-Compete Agreement, Now I Share My Story To Help Other Stylists" (with Dana Wexler)
|
Oct 26, 2023 |
|
91. Owning A Rental Salon Isn’t As Glamorous As You Might Think (with Tracy Powers)
|
Oct 19, 2023 |
|
90. Why Blindly Following What Other Salons Are Doing Might Be A Big Mistake (with Rob Hinds)
|
Oct 12, 2023 |
|
89. My Real Thoughts About Hourly Pricing (with Sheli Dodaro Hernandez)
|
Oct 05, 2023 |
|
88. Rental, Commission or Hybrid, Here's My Honest Feedback
|
Sep 28, 2023 |
|
87. How To Make Your Salon Stand Out With SEO & Google Ads (with Chris Sheppard)
|
Sep 21, 2023 |
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86. Lessons From A Toxic Situation
|
Sep 14, 2023 |
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85. Ways To Enhance Your Client Experience (Without Spending Extra Money)
|
Sep 07, 2023 |
|
84. The Secret To Success In Life & Business Is Discipline
|
Aug 31, 2023 |
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83. Are You Running An Authentic Business? (with Sheli Dodaro Hernandez)
|
Aug 24, 2023 |
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82. Is Reactivity Ruining Your Business?
|
Aug 17, 2023 |
|
81. How To Utilize Visualization To Create Your Own Success
|
Aug 10, 2023 |
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80. Ways To Improve Your Money Mindset Behind The Chair
|
Aug 03, 2023 |
|
79. It's Not Luck, It's Resilience
|
Jul 20, 2023 |
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78. "I Opened A Salon Twice, Here's What I Did Differently The Second Time Around" (with MJ Jackson)
|
Jul 13, 2023 |
|
BONUS: Transforming Your Lack Mentality (with Joy LaMay)
|
Jul 11, 2023 |
|
77. An Exclusive Look Inside The Collective: Resolving Conflict In Your Salon
|
Jul 06, 2023 |
|
76. Are You Holding Yourself Back? Here Are The Top Ways I See Salon Owners Stunting Their Growth
|
Jun 29, 2023 |
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75. I Used To Be A Toxic Salon Owner, Here's What I Changed
|
Jun 22, 2023 |
|
74. Conflicts Are Inevitable. Here's How To Handle Them In Your Business
|
Jun 15, 2023 |
|
73. We Got Duped- How To Determine If A High-Level Program Is Worth The Investment (with Tiffany Wheelhouse)
|
Jun 08, 2023 |
|
72. Regulating Your Emotions Is One Of The Best Things You Can Do For Your Business
|
Jun 01, 2023 |
|
71. Rebuilding Tips & The Power Of Being A Commission Salon Owner (with Christen Barrs)
|
May 25, 2023 |
|
70. Not Everyone Will Understand Your Vision- And That's Okay
|
May 18, 2023 |
|
69. My Journey From Stylist To Owner & What I Learned Along The Way
|
May 11, 2023 |
|
68. Why It's Always A Great Idea To Invest In Yourself And Your Business (with Emma Bennett)
|
May 04, 2023 |
|
67. Carving Your Own Path In The Beauty Industry (with Christian Gaytan)
|
Apr 27, 2023 |
|
66. How To Be In Your Business For The Long Haul (with Sheli Dodaro Hernandez)
|
Apr 20, 2023 |
|
65. How To Diversify Your Marketing Strategy, There's So Much More Than Social Media
|
Apr 13, 2023 |
|
64. How I Start A New Month With Intention
|
Apr 06, 2023 |
|
63. The Bullying In Our Industry Needs To Stop (with Cyd Charisse)
|
Mar 30, 2023 |
|
62. Bad At Setting Boundaries? This Episode Is For You
|
Mar 23, 2023 |
|
61. This One Trait Will Make You A Better Leader
|
Mar 16, 2023 |
|
60. Being A New Parent & Salon Owner Isn't Easy, Here's Our Advice (with Rebecca Mason)
|
Mar 09, 2023 |
|
59. The Best Extension Method Is The One That's Best For Your Clients (with Christy Stewart)
|
Mar 02, 2023 |
|
58. The Myth Of Having It All (with Laurie Gery)
|
Feb 23, 2023 |
|
57. Multiple Income Stream Ideas For Salon Owners & Stylists (with Sheli Dodaro Hernandez)
|
Feb 16, 2023 |
|
56. Why Commission Salons Are So Powerful (with Joy LaMay)
|
Feb 09, 2023 |
|
55. How To Create More Time In Your Business
|
Feb 02, 2023 |
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54. Why Short Form Video Content Needs To Be Part Of Your Social Media Strategy (with Hilary Billings)
|
Jan 26, 2023 |
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53. How To Build A Business That Truly Aligns With Who You Are (with Morgan Bullock)
|
Jan 19, 2023 |
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52. How Authenticity Will Enhance Your Brand (With Riley Craig)
|
Jan 12, 2023 |
|
51. How Systems Create Freedom In Your Business (with Vhance Valencia)
|
Jan 05, 2023 |
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50. The Secret To Creating Your Best Year Yet
|
Dec 29, 2022 |
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49. Are You Running Your Business Out Of Fear?
|
Dec 22, 2022 |
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48. The Truth About Owning A Salon (with Sheli Dodaro Hernandez)
|
Dec 15, 2022 |
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47. How To Create Superfans In Your Business (with Brittany Hodak)
|
Dec 08, 2022 |
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46. How Servant Leadership Will Transform Your Salon (with Ken Lewis)
|
Dec 01, 2022 |
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45. How To Stay Mentally Strong As An Entrepreneur (with Sheli Dodaro Hernandez)
|
Nov 24, 2022 |
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44. Making The Most Of Your Online Presence (with Megan Heurich)
|
Nov 17, 2022 |
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43. Don't Limit Yourself Behind The Chair: Thinking Outside The Box (with Ethan Flores)
|
Nov 10, 2022 |
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42. How To Organically Attract Your Team
|
Nov 03, 2022 |
|
41. How To Put Yourself On The Fast Track To Success (with Kristie Broadway)
|
Oct 27, 2022 |
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40. Why Leaders Need Emotional Intelligence Now More Than Ever, And How To Become More Emotionally Aware (with Kate Kent)
|
Oct 20, 2022 |
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39. An Open, Honest Conversation About The Extension Industry (with Natalia Bolanos)
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Oct 13, 2022 |
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38. The Secrets Behind Massive Growth (with Abby Warther)
|
Oct 06, 2022 |
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37. Million Dollar Salon Strategy
|
Sep 29, 2022 |
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36. How Hiring A Social Media Manager Made Me More Money & Gave Me More Time
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Sep 22, 2022 |
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35. You Are Capable Of Consciously Building Your Confidence
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Sep 15, 2022 |
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34. Stop Playing Small: Challenging Your Comfort Zone (with Sheli Dodaro Hernandez)
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Sep 08, 2022 |
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33. Time For A Price Increase? How To Raise Your Prices In A Stress-Free Way
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Sep 01, 2022 |
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32. Manifesting The Business Of Your Dreams
|
Aug 25, 2022 |
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31. How Systems Will Save Your Business (And Sanity)
|
Aug 18, 2022 |
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30. Holding Your Team Accountable Does Not Make You The Bad Guy (It Creates A Better Culture, Thriving Team & More Revenue)
|
Aug 11, 2022 |
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29. Why You Need A Personal Brand In 2022
|
Aug 04, 2022 |
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28. Your Salon Owner Isn't Meant To Fill Your Books- How To Create Your Client Funnel
|
Jul 28, 2022 |
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27. On The Verge Of Leaving The Industry To Doubling Income: Rebuilding With Purpose (with Amanda Frenzel)
|
Jul 21, 2022 |
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26. You Have the Power to Attract Incredible Team Members
|
Jul 14, 2022 |
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25. The Best Digital Tool for your Business
|
Jul 07, 2022 |
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24. What's Human Design & How can it Impact your Business? (with Lindsey Means)
|
Jun 30, 2022 |
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23. How to Build your Books at a Rapid Rate
|
Jun 23, 2022 |
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22. Why Social Media is Nonnegotiable Today
|
Jun 16, 2022 |
|
21. Core Values Audit
|
Jun 09, 2022 |
|
20. Ways to Overcome Burnout as a Stylist or Salon Owner
|
Jun 02, 2022 |
|
19. Recession? Here's How I Diversify My Income
|
May 26, 2022 |
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18. Why Small, Consistent Steps Matter
|
May 19, 2022 |
|
17. Things They Don't Tell You About Running A Business
|
May 12, 2022 |
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16. Why Extensions And How They Changed My Business
|
May 12, 2022 |
|
15. Stop Micromanaging And Be The Leader Your Team Needs
|
May 12, 2022 |
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14. Transform Your Lack Mindset To Create Success
|
May 12, 2022 |
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13. How To Get Your Team On Board With Social Media
|
May 12, 2022 |
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12. Eliminate Limiting Beliefs
|
May 12, 2022 |
|
11. Do This To Grow Your Business At A Rapid Rate
|
May 12, 2022 |
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10. Are You Setting Yourself & Your Guests Up For Success?
|
May 12, 2022 |
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9. Pricing Your Extension Services
|
May 12, 2022 |
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8. Four Reminders Every Extension Artist Needs
|
May 12, 2022 |
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7. Five Simple Ways To Boost Social Media Engagement
|
May 12, 2022 |
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6. The #1 Way To Convert Followers To Clients
|
May 12, 2022 |
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5. Red Flags To Look For When Looking For Extension Education
|
May 12, 2022 |
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4. How To Produce Real Results From Your Social Media
|
May 11, 2022 |
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3. The One Thing That May Be Holding You Back
|
May 11, 2022 |
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2. 3 Tips To Grow Your Business In 2022
|
May 10, 2022 |
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1. Three Simple Ways To Elevate The Client Experience
|
May 10, 2022 |