In a wrecked world, marketers and leaders have a responsibility to use their power to change beliefs for the good of others. Too often, leaders think of purpose as an afterthought to their mission statement. We limit ourselves to who we can serve. Let’s dream of a new future, where founders relentlessly seek to solve the needs of their ideal customer, employees, and vulnerable people in need. Where villains aren’t just customer problems but also global and cultural issues. Each episode, I invite a business leader to share their process for inspiring change and operationalizing their purpose.