Welcome to The Serendipitous Rebel Podcast — a show for purpose-driven, rebellious women who are ready to build businesses that align with their life, not run it. We’re Wendy & Krystal—business and marketing coaches, retreat hosts, and real-life rebels on a mission to help midlife entrepreneurs reclaim their voice, simplify their strategies, and savour their success. Each episode is a candid conversation about the real challenges of growing a business as a woman navigating identity shifts, burnout, perfectionism, and life outside the algorithm. We cover topics like: Marketing with intention (not overwhelm) Creating offers that actually sell Rebuilding momentum when you feel stuck Honoring your energy, time, and seasons How to shift from reactive to resourced in your business What it really looks like to align your business with your purpose If you're tired of following blueprints that don’t fit, drowning in to-dos that don’t move the needle, and chasing strategies that burn you out—you're in the right place. Welcome to the rebellion. Let’s savour your life and grow your business.