Brand Enabled: The Human Stories Behind Branding

By Gabriel Cohen and Holly Osborne

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Category: Marketing

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Episodes: 50

Description

Welcome to the Brand Enabled podcast—a reinvigorated series built exclusively for brand leaders seeking to unlock the secrets of authentic brand enablement.     With every episode, we’re diving deeper than ever before into the art and science of brand enablement to uncover the hidden triggers behind successful brand strategies – transforming even the most challenging brand conundrums into actionable insights.    Joining Gabriel Cohen, https://www.monigle.com/brand-enabled-podcast/?utm_medium=podcast&utm_source=streaming (Monigle)’s Chief Marketing Officer, on this transformative journey is our co-host, Holly Osborne. Holly’s candid storytelling and real-world experience set the stage for insightful and human conversations that bring a rare blend of agency savviness and client-side grit to the table. Together, Gabe and Holly create a dynamic space that allows every listener to hear the real stories behind the messy art of managing brand in complex organizations.  We’re committed to sharing the honest stories experienced through the challenges and triumphs of brand leadership. Expect candid stories and valuable lessons. We’re narrowing our focus to the specific challenges faced by corporate brand professionals at organizations such as FedEx, Intel, HP, NetApp, and more. From evolving internal brand architecture to translating technical expertise into a compelling narrative, our episodes are a masterclass in brand enablement delivered through engaging and relatable conversations.  Learn how brand leaders balance between strategic rigor and creative freedom, understand the importance of radical patience, and hear moments of genuine vulnerability where brand leaders share where they’ve stumbled and the ingredients that sparked breakthrough moments.   Don’t miss out on these insightful conversations – subscribe to Brand Enabled and get ready to experience a podcast that not only informs, but inspires you to rethink, reimagine, and ultimately re-energize your brand strategy. Send us your questions, suggest guests, and become part of the dialogue by contacting us at gabriel@brandenabled.co & holly@brandenabled.co. Together, we'll uncover the secrets to building resilient, impactful brands in today's fast-paced world. 

Episode Date
The industrial evolution of brand: Inside Schneider Electric’s shift
Dec 16, 2025
Segment to superstar: How SiriusXM grows passionate audiences
Nov 11, 2025
Brand building from the ground up: Utilities, B2B, and the power of starting fresh
Oct 21, 2025
Data, emotion, and design: Walmart’s private brand playbook
Oct 07, 2025
Product marketing realities: From brown boxes to brand recognition
Jul 15, 2025
Beyond the swoosh: Leading with purpose at Nike and beyond
Jun 03, 2025
Engineering Intel's brand from the “Core” up
May 06, 2025
The brand you’ve never heard of: How Minerva Project is disrupting education
Apr 15, 2025
Think big, start small: NetApp's brand evolution
Apr 01, 2025
Building a global brand: Lessons from FedEx with Monica Skipper - Part 2
Mar 11, 2025
Building a global brand: Lessons from FedEx with Monica Skipper - Part 1
Mar 04, 2025
Welcome to Season 3: New focus and new co-host
Feb 25, 2025
Season 2 - Mastering Leadership: Insights in Marketing, Patterns & Brand Resonance with Norman Guadagno
May 01, 2024
Season 2 - The Power To Pivot: Measuring Brand Success And Rebranding With Engelina Jaspers
Apr 17, 2024
Season 2 - Merging "Lazy" And Strategic Marketing: Creating Alignment And Leveraging Insights with Scott Bynoe
Apr 03, 2024
Season 2 - Brand Direction: The Importance Of A Clear Vision, An Audacious Goal, And A Belief System With Tom Butta
Mar 21, 2024
Season 2 - Building A Thought Leadership Platform Through Storytelling With Indeed's Aidan McLaughlin
Mar 06, 2024
Season 2 - Being The Challenger: Agility And Risk-Taking With Patrick Reynolds
Feb 21, 2024
Season 2 - Executing A Global Brand Transformation With Francois-Xavier Reodo
Feb 07, 2024
Season 2 - The Vital Comeback Of A 100-Year-Old Healthcare Brand With Jackson Health System's Matthew Pinzur
Jan 24, 2024
Season 2 - Disrupt Or Be Disrupted: The Future Of Brand Marketing With Slate Olson
Jan 10, 2024
Season 2 - Rebranding From The Inside Out With Definitive Healthcare's Justin Steinman
Dec 13, 2023
Season 2 - Making A Statement: Lessons From A Successful Rebrand With Alejandro Yu
Dec 06, 2023
Season 2 - Bridging Finance And Emotion In Lending With Loan Depot's Alec Hanson
Nov 15, 2023
Season 2 - Evolving Horizons: Elevating Your Brand For A New Era With Gabriela Henault, AlphaSights
Nov 01, 2023
Season 2 - Brand DNA: The Foundation For Iconic Brands With Ian Stewart, Wedge Brands / Xcel Wetsuits
Oct 18, 2023
Season 2 - Chemistry, Curiosity, And Creativity With Max Pfennighaus, Johnson & Johnson
Oct 04, 2023
Season 2 - The Branding Edge: Unveiling Effective Strategies With Former IRI CMO, John McIndoe
Sep 20, 2023
Season 2 - Transforming The Role Of Brand In A Commoditized Category With Former Arrow Electronics CMO, Rich Kylberg
Sep 13, 2023
Season 2 - Uniting Two Organizations Under One Brand With WiTricity's Amy Barzdukas
Sep 06, 2023
Season 2 - CPG, Branding, And Marketing: On The Importance Of Getting External With Drew Deering
Aug 30, 2023
Season 2 - The Paradox Of Longevity, Differentiation In Financial Services, And The Transamerica Brand Promise With Jamie Poston
Aug 23, 2023
Season 1 - Emmanuel Probst: Brand Accountability In An Age Of Transparency
Oct 26, 2022
Season 1 - Understanding Digital Strategy With Simon Kingsnorth
Oct 19, 2022
Season 1 - Daniel Incandela: The Business Case For Digital
Oct 12, 2022
Season 1 - Digitally Enabled: Measuring The Experience With Jonathan Yaffe
Sep 28, 2022
Season 1 - Digitally Enable Your Personal Brand With Vivian Chen
Sep 21, 2022
Season 1 - The Digital Workaround: When Traditional Approaches Don’t Work With Kieve Huffman
Sep 14, 2022
Season 1 - Personal Branding: Why It Matters In A Digital World With Rachel B. Lee
Sep 07, 2022
Season 1 - Digital Branding: The Role Of Culture And Leadership With Rachel K. Cross
Aug 31, 2022
Season 1 - Branding In The Era Of Ecosystems With Dr. Marcus Collins
Aug 24, 2022
Season 1 - Rebranding: A Digital First Perspective With Jamie Moldafsky
Aug 17, 2022
Season 1 - Claiming Your Digital Identity: The Verbal Way With Chip Edwards
Aug 10, 2022
Season 1 - Conducting A Complete Digital Audit With John Lyons
Aug 03, 2022
Season 1 - Overcoming The Digital Challenge In Rebranding With Jim Heininger
Jul 27, 2022
Season 1 - The Key To Your Digital Playbook With Scott Doniger
Jul 20, 2022
Season 1 - How To Solve A Digital Problem With Riham El-Lakany
Jul 13, 2022
Season 1 - Cracking The CX Code With Pam Piligian
Jul 06, 2022
Season 1 - Digitally Enabled Experiences With Jesse Purewal
Jun 29, 2022
Season 1 - How To Build An Authentic Brand With A Compelling Online Story With Paige Arnof - Fenn
Jun 16, 2022