Limited Supply
By Nik Sharma
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Category: Marketing
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Subscribers: 9
Reviews: 0
Episodes: 112
Description
So many DTC brands think nice PR is more important than honesty. But that’s not us.
I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like.
Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else.
We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.
| Episode | Date |
|---|---|
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S11 E2: The Low Down on DTC Data, Deals, and Discounts (with Isaac Medeiros, Founder at Kanpai Foods)
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Jan 16, 2025 |
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S11 E1: New Year, New Nik: Overrated, Underrated, and More
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Jan 13, 2025 |
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S10 E7: Listener Mailbag: Adventures in Customer Acquisition
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Dec 18, 2024 |
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S10 E6: Listener Mailbag: EOY 2024 Wrap-Up
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Dec 11, 2024 |
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S10 E5: 2024 BFCM Recap: Bigger, Better, Bolder?
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Dec 04, 2024 |
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S10 E4: Meet Kelly Dill from Imaginary Ventures - A Venture Fund that Has Backed Skims, Glossier, Kosas, & More
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Nov 20, 2024 |
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S10 E3: Branding, Black Friday, and Trader Joe’s Rice Cakes: Holiday Guide
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Nov 13, 2024 |
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S10 E2: Metrics, Motion, and More: Creative Analytics Rundown (with Reza Khadjavi, CEO of Motion)
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Nov 06, 2024 |
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S10 E1: How to Have a Happy Holiday: Marketing and Ops Crossover (with Hattie Gilpin of Wellbel)
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Oct 30, 2024 |
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S9 E12: Listener Mailbag: Brand Ambassadors, UGC, Q4, and More
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Oct 09, 2024 |
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S9 E11: Perfect Unicorn Business: DTC Framework (with Ryan Babenzien, CEO and Co-founder of Jolie)
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Oct 02, 2024 |
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S9 E10: Make It Pop: Brand Awareness, Launch, and Beyond
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Sep 26, 2024 |
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S9 E9: Incrementality, Data, the Funnel, Oh My! (with Olivia Kory of Haus)
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Sep 18, 2024 |
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S9 E8: Top 40 Tactical Tips with Nik
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Sep 11, 2024 |
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S9 E7: What You Might Be Getting Wrong as a DTC Founder
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Sep 04, 2024 |
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S9 E6: The Cheesecake Factory Menu of DTC with Cody Plofker
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Aug 28, 2024 |
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S9 E5: The State of DPA: Why and How It’s Growing (with Dan Pantelo, Founder of Marpipe)
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Aug 21, 2024 |
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S9 E4: Listener Mailbag: Nik’s Best CRO Hacks, the Holiday Marketing Playbook, and More
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Aug 14, 2024 |
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S9 E3: Tactical Fourplay: How to Hit 100K
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Aug 07, 2024 |
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S9 E2: Masterclass: Building 9 Figure Celebrity Partnerships (ft. Hexclad’s President)
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Jul 31, 2024 |
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S9 E1: Why DTC Success is All About the Slow Burn (ft. Dianna Cohen of Crown Affair)
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Jul 24, 2024 |
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S8 E12: Listener Mailbag: Biggest Mistakes Brands Make, Bankruptcy Predictions, and How to Get More Reviews
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Jul 10, 2024 |
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S8 E11: WTF is an ERP System Good For? (with Sharoon Thomas of Fulfil)
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Jul 03, 2024 |
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S8 E10: Nik Grills OpenStore About Their Secrets to Success
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Jun 27, 2024 |
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S8 E9: Temu Has the Power to Take Down Wayfair, Etsy, and Amazon— Here’s Why
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Jun 20, 2024 |
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S8 E8: Our Top Secrets to Absolutely Smash Your Sales at Target
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Jun 12, 2024 |
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S8 E7: News Break: Sephora’s Loyalty Program, Corporate Gifting, and Nik Got Sued (Again)
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Jun 06, 2024 |
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S8 E6: Racist or Righteous? Unpacking the Hate Against Chinese Companies
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May 29, 2024 |
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S8 E5: Cart Promo Hacks, Old School vs. New School DTC Brands, and Capitalizing on Private Labels
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May 22, 2024 |
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S8 E4: The Dirty Truth About Fad Products (We're Looking at You, Prime Energy)
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May 15, 2024 |
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S8 E3: Analytics vs. Creative: Which Matters More? with Nood’s VP of Marketing Bryan Cano
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May 08, 2024 |
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S8 E2: How an Investor Thinks About an IPO (& Dirty Tricks for Founders to Beat Them at Their Own Game)
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May 01, 2024 |
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S8 E1: News Break: The Death of Cereal, Outdoor Voices Goes Bankrupt, Selecting Ad Agencies
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Apr 25, 2024 |
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S7 E12: Listener Mailbag: Lessons From Failure, Going to War with Your 3PL, and Building a Kickass Landing Page
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Mar 20, 2024 |
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S7 E11: An SMS Marketing Masterclass with Postscript Co-Founder Alex Beller
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Mar 13, 2024 |
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S7 E10: This Simple Hack Produces a 78% Better ROAS
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Mar 06, 2024 |
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S7 E9: Crush Your CRO with These 20 Elite Tips
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Feb 28, 2024 |
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S7 E8: Shopify’s Price Increases (Again), Faire Brings Wholesaling Back, Viewer Website Audit
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Feb 21, 2024 |
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S7 E7: Shopify is Becoming Obsolete—What It Means for Your DTC
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Feb 14, 2024 |
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S7 E6: The Inside Scoop on DTC Growth Plans in 2024
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Feb 07, 2024 |
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S7 E5: The 2024 Presidential Campaign Site Showdown
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Jan 31, 2024 |
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S7 E4: News Break: Rare Beauty’s Bloated Business Move, Dagne Dover’s Questionable Valuation and One-Click Unsubscribe
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Jan 24, 2024 |
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S7 E3: BarkBox’s $25 Million Success Story, with Ro Co-Founder Rob Schutz
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Jan 17, 2024 |
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S7 E2: The 2024 Shakedown: Bankruptcies, Bots, and Failed Brand Roll-Ups (Oh My!)
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Jan 10, 2024 |
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S7 E1: Listener Mailbag: SaaS’s Biggest Rip-Offs, Serial Returners, and Marketing a Lifestyle Brand
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Jan 03, 2024 |
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S6 E6: The Little Makeup Brand Who Could: How Jones Road Conquered DTC
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Dec 13, 2023 |
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S6 E5: True Classic’s Secret Black Friday Playbook Revealed
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Dec 06, 2023 |
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S6 E4: Cyber Weekend’s Biggest Winners and Losers
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Nov 29, 2023 |
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S6 E3: The Best Hacks to Build Brand Awareness
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Nov 22, 2023 |
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S6 E2: From Billions to Bankruptcy: How SmileDirectClub and Dollar Shave Club Fell From Grace
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Nov 15, 2023 |
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S6 E1: The 8 Key Elements to Building a Winning DTC Team (Live from Marketingland)
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Nov 08, 2023 |
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S5 E12: Smash Black Friday & Cyber Monday with These Quick and Dirty Tips
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Oct 25, 2023 |
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S5 E11: Everything You Need to Know About Launching Your E-Commerce Business
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Oct 18, 2023 |
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S5 E10: News Break: How to Maximize Your Credit Card Rewards/Klaviyo IPOs
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Oct 11, 2023 |
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S5 E9: Listener Mailbag: High Ticket Items, Landing Page Metrics, & More
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Oct 04, 2023 |
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S5 E8 - TV’s Top Advertising Strategies Revealed, with Juhi Pikale (Fabletics) and Austin Santino (Tatari)
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Sep 27, 2023 |
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S5 E7: Newsbreak: How to Get Blacklisted From Amazon, Death to Clean Eating, and the Bedding Business Beating Amazon
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Sep 20, 2023 |
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S5 E6: Paid Social Strategies That Will Make or Break Your Business
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Sep 13, 2023 |
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S5 E5: 5 Secrets to Building a High-Converting Landing Page
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Sep 06, 2023 |
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S5 E4: Listener Mailbag: Nik and Moiz Answer Your Top DTC Questions
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Aug 30, 2023 |
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S5 E3: News Break: Whatever Happened to Allbirds/Fashion’s Biggest Empire/Amazon Streamlines Packaging
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Aug 23, 2023 |
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S5 E2: The Best Black Friday Strategies for Your DTC Brand
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Aug 16, 2023 |
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S5 E1: Lessons in Logistics: Mastering Inventory Management and 3PL Relationships
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Aug 14, 2023 |
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S4 E12: True Classic’s CEO on Company Culture, Creativity, and Going Viral
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Jul 05, 2023 |
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S4 E11: The Argument for Marketing Warfare/The FTC Won’t Let Amazon Be /How to Crush TikTok Shop
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Jun 28, 2023 |
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S4 E10: iOS 17 Kills Tracking Parameters/Structuring a Marketing Department/The Pill Club’s Fraud
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Jun 21, 2023 |
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S4 E9: CAC Size Matters/Shopping Holidays/Chinese Furniture
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Jun 14, 2023 |
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S4 E8: Takeaways from Commerce Summit/Temu’s Dirty Secrets/Bullshit Awards
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Jun 07, 2023 |
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S4 E7: DTC Prescriptions/HBO’s Terrible Rebrand/Returning Stuff Should Be Harder
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May 31, 2023 |
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S4 E6: Trump Has a Point/Fast Fashion/When to Use Influencers
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May 24, 2023 |
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S4 E5: Olipop Plays Succession/D2C Marijuana/The Mommy Blogger Formula
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May 17, 2023 |
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S4 E4: Walmart Sells Bonobos/Facebook Shops/Glossier’s New Site
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May 10, 2023 |
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S4 E3: Offshore Hiring/Attentive’s Hostage Situation/Klaviyo’s IPO
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May 03, 2023 |
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S4 E2: Facebook Ads/Prime Energy Drink’s Brilliance/Honest Co.’s Insanity
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Apr 26, 2023 |
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S4 E1: Rare Beauty’s Brilliance/Aesop is for the Rich/Improving the Checkout Process
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Apr 19, 2023 |
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S3 E12: Stripe’s Falling Valuation / The Allbirds Pivot / The World’s Most Accessible Superhero
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Apr 05, 2023 |
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S3 E11: How The President Of True Classic Is Disrupting DTC
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Mar 29, 2023 |
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S3 E10: Grow LA / Deodorant For Your Knees / Licensing Family Guy For $10 million
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Mar 22, 2023 |
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S3 E9: SVB - Asking The Questions No-One’s Talking About
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Mar 15, 2023 |
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S3 E8: Meet Jugnoo / How To Rewarm Email Lists / The Inside Track on LTV
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Mar 08, 2023 |
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S3 E7: Why Facebook Moderation Is Grinding Gears / Starbucks Insane Money Making App / Three New Shopify Features
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Mar 01, 2023 |
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S3 E6: Meet The Founder Who Built Her Manufacturing Business On Spite
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Feb 22, 2023 |
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S3 E5: How Adgile Is Using Free App Data For Retargeting / Where To Buy An Audience / Why You Need To Pick A Channel And Go All In
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Feb 15, 2023 |
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S3 E4: LIVE From The Whalies - Serta Goes Bankrupt, Nik’s Long Wknd Mistakes, Plus A Q&A Session
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Feb 08, 2023 |
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S3 E3: The $1B Bootstrapped Business / A $250k Loophole / Where Your Credit Card Fees Go
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Feb 01, 2023 |
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S3 E2: REVEALED: The Infomercial King / The Amazon Flip Side Hustle
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Jan 25, 2023 |
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S3 E1: How Ty Haney Grew Outdoor Voices From Scrappy Startup To $40M Success Story
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Jan 18, 2023 |
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S2 E12: Nik Answers Product Questions / Why You Don’t Need to Reinvent The Wheel / Why Grove Is Getting Crushed
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Dec 28, 2022 |
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S2 E11: How The Big 4 Are Performing / Kevin O’Leary’s Blame Game / Twitter’s Tensions
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Dec 21, 2022 |
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S2 E10: Why Everyone's Using Open AI / How Not To Do Diligence / Nik’s Pitching Tactics
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Dec 14, 2022 |
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S2 E9: Why Everyone Prefers Predictability / That Last Knockout Punch / How Gift Cards Keep Giving
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Dec 07, 2022 |
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S2 E8: The Surprisingly Good Black Friday Email / Why Send Times Are Overlooked / Why Facebook Is Still The Ads Giant
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Nov 30, 2022 |
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S2 E7: Getting a Stripe Discount / How to Hire An Agency The Right Way / Membership Models
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Nov 23, 2022 |
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S2 E6: Digging Into Allbirds / Subject Lines That Sell / The Best Kept Secret in E-Commerce
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Nov 16, 2022 |
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S2 E5: What Makes a Killer Landing Page / Twitter Q&A / Moiz’ Angry Brunch
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Nov 09, 2022 |
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S2 E4: Twitter R U OK? / Facebook Channeling 2015 Vibes / Hounding Down Route
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Nov 02, 2022 |
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S2 E3: The Easy Way to Make $500,000 A Year / Sniff Collab / Grove Collaborative Decimation
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Oct 26, 2022 |
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S2 E2: What Keith Rabois Looks For In Founders
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Oct 19, 2022 |
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S2 E1: Contest Winners Announced / The Kardashians Get Into Vitamins / Facebook Stock Drop
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Oct 12, 2022 |
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S1 E12: Season Finale: Figma Acquisition / How Harley Finkelstein Changed Nik And Moiz’s Minds / Why There’s Never Been a Better Time to Bootstrap a Business
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Oct 11, 2022 |
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S1 E11: Shopify Part 2: Harley Finkelstein Talks Shopify Fulfillment, Audience, and Entrepreneurship,
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Oct 05, 2022 |
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S1 E11: Shopify Part 1: Harley Finkelstein Answers Your Shopify Questions
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Sep 28, 2022 |
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S1 E10: Why Every Brand Should Create FOMO Through Killer Content
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Sep 21, 2022 |
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S1 E9: Why The Republicans Became Facebook's Worst Customers / Influencers Destroying Traditional DTC / How to Market a Free iPhone
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Sep 14, 2022 |
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S1 E8: How Nik and Moiz Dealt With a Cease and Desist / Why Everyone’s Confused About Benchmark Metrics / Why It’s Time To Get Your P&L House In Order
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Sep 07, 2022 |
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S1 E7: Allbirds Earnings / How To Scale A New Brand / Procurement - The Bacardi Example / Brands We Love
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Aug 31, 2022 |
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S1 E6: Apple and the Future of Ads / Infomercials and Soap Operas / Building Businesses in Highly Regulated Markets
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Aug 24, 2022 |
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S1 E5: Navigating Bankruptcy, Why Startups are Stupidly Overvalued, and the Klayviyo/Shopify Breakdown
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Aug 17, 2022 |
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S1 E4: How to Raise Cash In a Tough Climate / Outside The Box Marketing / Facebook And Shopify Reports
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Aug 10, 2022 |
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S1 E3: How to Choose The Right eCommerce Credit Card / Sales Tax Black Hole / The Truth About Prime
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Aug 03, 2022 |
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S1 E2: Why Nik Sharma Bought Long Wknd / How to Optimize For Prime Day / Tales From Grow Conference
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Jul 27, 2022 |
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S1 E1: Nik Sharma and Moiz Ali: Why Native Rejected Investors / The Power of Scrappy Branding / Why Kim Kardashian is Your Ideal Buyer Persona.
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Jul 20, 2022 |