Limited Supply

By Nik Sharma & Moiz Ali

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Category: Marketing

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Subscribers: 9
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Episodes: 87


So many DTC brands think nice PR is more important than honesty. But that’s not us. We're Nik & Moiz, and we're tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands, and Moiz Ali’s company Native was acquired by P&G for $100M. We have no reason not to call people out, and share our spicy takes. This is the conversation you won’t hear anywhere else, with two of the most experienced names in the industry. We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts. Streamline your entire operations process, from accounting and order management to inventory and warehouse management, manufacturing production, and EDI integration. Providing a single source of truth for your business, Fulfil offers real-time insights, automates tedious tasks, and ensures you never miss a sale. Learn more at

Episode Date
S8 E8: Our Top Secrets to Absolutely Smash Your Sales at Target
Jun 12, 2024
S8 E7: News Break: Sephora’s Loyalty Program, Corporate Gifting, and Nik Got Sued (Again)
Jun 06, 2024
S8 E6: Racist or Righteous? Unpacking the Hate Against Chinese Companies
May 29, 2024
S8 E5: Cart Promo Hacks, Old School vs. New School DTC Brands, and Capitalizing on Private Labels
May 22, 2024
S8 E4: The Dirty Truth About Fad Products (We're Looking at You, Prime Energy)
May 15, 2024
S8 E3: Analytics vs. Creative: Which Matters More? with Nood’s VP of Marketing Bryan Cano
May 08, 2024
S8 E2: How an Investor Thinks About an IPO (& Dirty Tricks for Founders to Beat Them at Their Own Game)
May 01, 2024
S8 E1: News Break: The Death of Cereal, Outdoor Voices Goes Bankrupt, Selecting Ad Agencies
Apr 25, 2024
S7 E12: Listener Mailbag: Lessons From Failure, Going to War with Your 3PL, and Building a Kickass Landing Page
Mar 20, 2024
S7 E11: An SMS Marketing Masterclass with Postscript Co-Founder Alex Beller
Mar 13, 2024
S7 E10: This Simple Hack Produces a 78% Better ROAS
Mar 06, 2024
S7 E9: Crush Your CRO with These 20 Elite Tips
Feb 28, 2024
S7 E8: Shopify’s Price Increases (Again), Faire Brings Wholesaling Back, Viewer Website Audit
Feb 21, 2024
S7 E7: Shopify is Becoming Obsolete—What It Means for Your DTC
Feb 14, 2024
S7 E6: The Inside Scoop on DTC Growth Plans in 2024
Feb 07, 2024
S7 E5: The 2024 Presidential Campaign Site Showdown
Jan 31, 2024
S7 E4: News Break: Rare Beauty’s Bloated Business Move, Dagne Dover’s Questionable Valuation and One-Click Unsubscribe
Jan 24, 2024
S7 E3: BarkBox’s $25 Million Success Story, with Ro Co-Founder Rob Schutz
Jan 17, 2024
S7 E2: The 2024 Shakedown: Bankruptcies, Bots, and Failed Brand Roll-Ups (Oh My!)
Jan 10, 2024
S7 E1: Listener Mailbag: SaaS’s Biggest Rip-Offs, Serial Returners, and Marketing a Lifestyle Brand
Jan 03, 2024
S6 E6: The Little Makeup Brand Who Could: How Jones Road Conquered DTC
Dec 13, 2023
S6 E5: True Classic’s Secret Black Friday Playbook Revealed
Dec 06, 2023
S6 E4: Cyber Weekend’s Biggest Winners and Losers
Nov 29, 2023
S6 E3: The Best Hacks to Build Brand Awareness
Nov 22, 2023
S6 E2: From Billions to Bankruptcy: How SmileDirectClub and Dollar Shave Club Fell From Grace
Nov 15, 2023
S6 E1: The 8 Key Elements to Building a Winning DTC Team (Live from Marketingland)
Nov 08, 2023
S5 E12: Smash Black Friday & Cyber Monday with These Quick and Dirty Tips
Oct 25, 2023
S5 E11: Everything You Need to Know About Launching Your E-Commerce Business
Oct 18, 2023
S5 E10: News Break: How to Maximize Your Credit Card Rewards/Klaviyo IPOs
Oct 11, 2023
S5 E9: Listener Mailbag: High Ticket Items, Landing Page Metrics, & More
Oct 04, 2023
S5 E8 - TV’s Top Advertising Strategies Revealed, with Juhi Pikale (Fabletics) and Austin Santino (Tatari)
Sep 27, 2023
S5 E7: Newsbreak: How to Get Blacklisted From Amazon, Death to Clean Eating, and the Bedding Business Beating Amazon
Sep 20, 2023
S5 E6: Paid Social Strategies That Will Make or Break Your Business
Sep 13, 2023
S5 E5: 5 Secrets to Building a High-Converting Landing Page
Sep 06, 2023
S5 E4: Listener Mailbag: Nik and Moiz Answer Your Top DTC Questions
Aug 30, 2023
S5 E3: News Break: Whatever Happened to Allbirds/Fashion’s Biggest Empire/Amazon Streamlines Packaging
Aug 23, 2023
S5 E2: The Best Black Friday Strategies for Your DTC Brand
Aug 16, 2023
S5 E1: Lessons in Logistics: Mastering Inventory Management and 3PL Relationships
Aug 14, 2023
S4 E12: True Classic’s CEO on Company Culture, Creativity, and Going Viral
Jul 05, 2023
S4 E11: The Argument for Marketing Warfare/The FTC Won’t Let Amazon Be /How to Crush TikTok Shop
Jun 28, 2023
S4 E10: iOS 17 Kills Tracking Parameters/Structuring a Marketing Department/The Pill Club’s Fraud
Jun 21, 2023
S4 E9: CAC Size Matters/Shopping Holidays/Chinese Furniture
Jun 14, 2023
S4 E8: Takeaways from Commerce Summit/Temu’s Dirty Secrets/Bullshit Awards
Jun 07, 2023
S4 E7: DTC Prescriptions/HBO’s Terrible Rebrand/Returning Stuff Should Be Harder
May 31, 2023
S4 E6: Trump Has a Point/Fast Fashion/When to Use Influencers
May 24, 2023
S4 E5: Olipop Plays Succession/D2C Marijuana/The Mommy Blogger Formula
May 17, 2023
S4 Ep4: Walmart Sells Bonobos/Facebook Shops/Glossier’s New Site
May 10, 2023
S4 Ep3: Offshore Hiring/Attentive’s Hostage Situation/Klaviyo’s IPO
May 03, 2023
S4 Ep2: Facebook Ads/Prime Energy Drink’s Brilliance/Honest Co.’s Insanity
Apr 26, 2023
S4 Ep1: Rare Beauty’s Brilliance/Aesop is for the Rich/Improving the Checkout Process
Apr 19, 2023
S3 Ep12: Stripe’s Falling Valuation / The Allbirds Pivot / The World’s Most Accessible Superhero
Apr 05, 2023
S3 Ep11: How The President Of True Classic Is Disrupting DTC
Mar 29, 2023
S3 Ep10: Grow LA / Deodorant For Your Knees / Licensing Family Guy For $10 million
Mar 22, 2023
S3 Ep9: SVB - Asking The Questions No-One’s Talking About
Mar 15, 2023
S3 Ep8: Meet Jugnoo / How To Rewarm Email Lists / The Inside Track on LTV
Mar 08, 2023
S3 Ep7: Why Facebook Moderation Is Grinding Gears / Starbucks Insane Money Making App / Three New Shopify Features
Mar 01, 2023
S3 Ep6: Meet The Founder Who Built Her Manufacturing Business On Spite
Feb 22, 2023
S3 Ep5: How Adgile Is Using Free App Data For Retargeting / Where To Buy An Audience / Why You Need To Pick A Channel And Go All In
Feb 15, 2023
S3 Ep4: LIVE From The Whalies - Serta Goes Bankrupt, Nik’s Long Wknd Mistakes, Plus A Q&A Session
Feb 08, 2023
S3 E3: The $1B Bootstrapped Business / A $250k Loophole / Where Your Credit Card Fees Go
Feb 01, 2023
S3 E2: REVEALED: The Infomercial King / The Amazon Flip Side Hustle
Jan 25, 2023
S3 E1: How Ty Haney Grew Outdoor Voices From Scrappy Startup To $40M Success Story
Jan 18, 2023
S2 E12: Nik Answers Product Questions / Why You Don’t Need to Reinvent The Wheel / Why Grove Is Getting Crushed
Dec 28, 2022
S2 E11: How The Big 4 Are Performing / Kevin O’Leary’s Blame Game / Twitter’s Tensions
Dec 21, 2022
S2 E10: Why Everyone's Using Open AI / How Not To Do Diligence / Nik’s Pitching Tactics
Dec 14, 2022
S2 E9: Why Everyone Prefers Predictability / That Last Knockout Punch / How Gift Cards Keep Giving
Dec 07, 2022
S2 E8: The Surprisingly Good Black Friday Email / Why Send Times Are Overlooked / Why Facebook Is Still The Ads Giant
Nov 30, 2022
S2 E7: Getting a Stripe Discount / How to Hire An Agency The Right Way / Membership Models
Nov 23, 2022
S2 E6: Digging Into Allbirds / Subject Lines That Sell / The Best Kept Secret in E-Commerce
Nov 16, 2022
S2 E5: What Makes a Killer Landing Page / Twitter Q&A / Moiz’ Angry Brunch
Nov 09, 2022
S2 E4: Twitter R U OK? / Facebook Channeling 2015 Vibes / Hounding Down Route
Nov 02, 2022
S2 E3: The Easy Way to Make $500,000 A Year / Sniff Collab / Grove Collaborative Decimation
Oct 26, 2022
S2 E2: What Keith Rabois Looks For In Founders
Oct 19, 2022
S2 E1: Contest Winners Announced / The Kardashians Get Into Vitamins / Facebook Stock Drop
Oct 12, 2022
S1 E12: Season Finale: Figma Acquisition / How Harley Finkelstein Changed Nik And Moiz’s Minds / Why There’s Never Been a Better Time to Bootstrap a Business
Oct 11, 2022
S1 E11: Shopify Part 2: Harley Finkelstein Talks Shopify Fulfillment, Audience, and Entrepreneurship,
Oct 05, 2022
S1 E11: Shopify Part 1: Harley Finkelstein Answers Your Shopify Questions
Sep 28, 2022
S1 E10: Why Every Brand Should Create FOMO Through Killer Content
Sep 21, 2022
S1 E9: Why The Republicans Became Facebook's Worst Customers / Influencers Destroying Traditional DTC / How to Market a Free iPhone
Sep 14, 2022
S1 E8: How Nik and Moiz Dealt With a Cease and Desist / Why Everyone’s Confused About Benchmark Metrics / Why It’s Time To Get Your P&L House In Order
Sep 07, 2022
S1 E7: Allbirds Earnings / How To Scale A New Brand / Procurement - The Bacardi Example / Brands We Love
Aug 31, 2022
S1 E6: Apple and the Future of Ads / Infomercials and Soap Operas / Building Businesses in Highly Regulated Markets
Aug 24, 2022
S1 E5: Navigating Bankruptcy, Why Startups are Stupidly Overvalued, and the Klayviyo/Shopify Breakdown
Aug 17, 2022
S1 E4: How to Raise Cash In a Tough Climate / Outside The Box Marketing / Facebook And Shopify Reports
Aug 10, 2022
S1 E3: How to Choose The Right eCommerce Credit Card / Sales Tax Black Hole / The Truth About Prime
Aug 03, 2022
S1 E2: Why Nik Sharma Bought Long Wknd / How to Optimize For Prime Day / Tales From Grow Conference
Jul 27, 2022
S1 E1: Nik Sharma and Moiz Ali: Why Native Rejected Investors / The Power of Scrappy Branding / Why Kim Kardashian is Your Ideal Buyer Persona.
Jul 20, 2022