Higher Ed Demand Gen Podcast

By Concept3D

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Category: Marketing

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Episodes: 129

Description

Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes. Concept3D helps Higher Ed Leaders create location-driven interactive mapping, virtual tour, and event calendaring solutions that engage your students, showcase your university, and effectively tell your story. Visit Concept3D.com to learn about out how we may help your institution.

Episode Date
Ep. 129: A Talk With The Master Poster on Ed-Tech and Education Jobs // Higher Ed Demand Gen - Jeff Patterson
May 06, 2025
Ep. 128: Practical AI Applications for Higher Ed Marketing Teams // Higher Ed Demand Gen - Tina Miller
Apr 29, 2025
Ep. 127: Why a TRUE User-Friendly Experience is an Accessible Experience & How to Scale Your Email Enrollment Marketing Drip Campaigns // Higher Ed Demand Gen - Jonathan Blundell
Apr 22, 2025
Ep. 126: New Federal Digital Accessibility Ruling & Starting an AI Task Force // Higher Ed Demand Gen - Paul Schantz
Apr 08, 2025
Ep. 125: How to Market a University & A New Way To Measure Brand Efforts // Higher Ed Demand Gen - Terry Flannery
Apr 01, 2025
Ep. 124: How a One Person Marketing Leader Works in Higher Ed // Higher Ed Demand Gen - Valerie Kelly
Mar 25, 2025
Ep. 123: Social Media Marketing for the BEST College in the World MIT // Higher Ed Demand Gen - Jenny Li Fowler
Mar 18, 2025
Ep. 122: Demand Generation with Pre-College Programming & Why Higher Ed Institutions Need to Know CAC // Higher Ed Demand Gen - Brandon Busteed
Mar 11, 2025
Ep. 121: Increasing Applications & Breaking Down Silos Across Your Campus // Higher Ed Demand Gen - Shane Baglini
Mar 04, 2025
Ep. 120: Mastering College Content Creation & Leading A Team // Higher Ed Demand Gen - Mathias Reed
Feb 04, 2025
Ep. 119: Increasing Demand & Enrollment for Graduate & Professional Programs // Higher Ed Demand Gen - Dave Gladson
Jan 21, 2025
Ep. 118: Changing the Perception of College // Higher Ed Demand Gen - Tamalyn Powell
Jan 14, 2025
Ep. 116: Why You Should Scale 3/4 Marketing & Not Just Paid Media // Higher Ed Demand Gen - Christian Ponce
Jan 07, 2025
Ep. 117: Higher Ed Podcasting 101 // Higher Ed Demand Gen - Robert Li
Dec 31, 2024
Ep. 115: The Difference Between Waffle Brands & Higher Ed Differentiation // Higher Ed Demand Gen - Suzan Brinker
Dec 17, 2024
Ep. 114: Aligning your Strategic Plan to Your Website Redesign // Higher Ed Demand Gen - Meaghan Milliorn
Dec 10, 2024
Ep. 113: Getting Marketing a Seat At The Executive Table // Higher Ed Demand Gen - Dr. Matthew Gann
Dec 03, 2024
Ep. 112: The Winning Higher Ed Social Framework// Higher Ed Demand Gen - Brianna Blackburn
Oct 29, 2024
Ep. 111: Creating Demand for Professional School Programs // Higher Ed Demand Gen - Erin Keane Scott
Oct 22, 2024
Ep. 110: Why Graduate Enrollment Marketing is DIFFERENT & How To Play This in Your Favor // Higher Ed Demand Gen - Jack Klett
Oct 15, 2024
Ep. 109: The New Age of Alumni Engagement Strategy - Why Volunteer Recruiting Works // Higher Ed Demand Gen - Priya Vin
Oct 08, 2024
Ep. 108: Creating a Community of 13,000 Higher Ed Marketers & Why Your Social Media Account is NOT Your Campus Calendar // Higher Ed Demand Gen - Kasandrea Sereno
Oct 01, 2024
Ep. 107: The Secret To Building Your Personal Brand on Linkedin & Forming Connections // Higher Ed Demand Gen - Jeff Doyle
Sep 24, 2024
Ep. 106: Why We Should Break The Habit of Overpricing & Over-discounting Tuition // Higher Ed Demand Gen - Emily Coleman
Sep 17, 2024
Ep. 105: Launching A Central Marketing Podcast & What it Means to be a Senior Marketing Leader // Higher Ed Demand Gen - Nate Jorgensen
Sep 10, 2024
Ep. 104: How To Use Your Main Campus Account To Drive Traffic To Other Campuses // Higher Ed Demand Gen - Noelle Seybert
Sep 03, 2024
Ep. 103: Re-Engineering Anti-Melt Campaigns to Maximize Yield // Higher Ed Demand Gen - Kelly Nolin
Aug 27, 2024
Ep. 102: How To Increase Gender Parity & Why Even Engineering Schools Need Marketing // Higher Ed Demand Gen - Caroline Harrah
Aug 20, 2024
Ep. 101: How Higher Ed Institutions Can Get The Most Out Of Their Digital Marketing Agency // Higher Ed Demand Gen - Jess Lanning
Aug 13, 2024
Ep.100: Confessions of a Higher Ed CMO & The Inevitable Enrollment Cliff // Higher Ed Demand Gen - Jamie Hunt
Aug 06, 2024
Ep.99: Why Even Big Name Schools Need To Worry About Brand // Higher Ed Demand Gen - Catherine Tolleson
Jul 30, 2024
Ep.98: Future Proofing Your Institution & Improving UX Experience During Application Process // Higher Ed Demand Gen - Blair Lee
Jul 23, 2024
Ep.97: The Power of Higher Ed Branding & How That Can Lead To Double Digit Growth // Higher Ed Demand Gen - Meloney Linder
Jul 16, 2024
Ep.96: How To Re-Engineer Anti-Melt Campaigns & Recruiting International Students Successfully - Scott Cline & Shiraz Chavan
Jul 09, 2024
Ep.95: How IT & Student Affairs Join Forces To Create A Better Student Experience // Higher Ed Demand Gen - Paul Schantz
Jun 26, 2024
Ep.94: How To Retain Student Interest Through Summer // Higher Ed Demand Gen - Webinar
Jun 18, 2024
Ep.93: Practical Advice For Smaller & Regional Institutions // Higher Ed Demand Gen - Bart Caylor
May 21, 2024
Ep.92: Why Higher Ed Marketing NEEDS To Be A Part of the Strategic Planning // Higher Ed Demand Gen - Megan Horton
May 14, 2024
Ep. 91: What to Do in the First Year as Director of Marketing & New Media // Higher Ed Demand Gen - Brian Wetherby
May 07, 2024
Ep.90: It’s MORE Than A Website Redesign, It’s An Opportunity To Break Down Silos // Higher Ed Demand Gen - Robynne Lofton & David Poteet
Apr 30, 2024
Ep.89: No More CROCKPOT Strategies & Increasing Enrollment Growth by 41% // Higher Ed Demand Gen - Kathleen Stockham
Apr 23, 2024
Ep.88: Did COVID Kill The Campus Tour? // Higher Ed Demand Gen - Seth Odell
Apr 16, 2024
Ep.87: The SECRET To Building Business School Enrollment // Higher Ed Demand Gen - Dorothy Harpool
Apr 02, 2024
Ep.86: Success Strategies for Enrollment During FAFSA Changes // Higher Ed Demand Gen - Mary Beth Marks, Bobby Gandu, Adam Stoltz, Curt Dircks
Mar 26, 2024
Ep.85: When to bring PPC in-house & Marketing For A Business School // Higher Ed Demand Gen - Brian Connelly
Mar 19, 2024
Ep.84: The SECRET to YoY GROWTH in Enrollment & Helping Families with the Updated FAFSA Deadline// Higher Ed Demand Gen - Cynarah A.
Mar 12, 2024
Ep.83: Building A Sense of Belonging for Prospective Students // Higher Ed Demand Gen - Kate Coffman
Mar 05, 2024
Ep.82: How To Craft Compelling Student Testimonials and Content To Increase Enrollment Yield // Higher Ed Demand Gen - John Azoni
Feb 20, 2024
Ep.81: Uplifting your University Brand & 2024 Higher Ed Marketing Bets // Higher Ed Demand Gen - Timm Baldwin
Feb 13, 2024
Ep.80: Higher Ed Social in 2024: What’s Next // Higher Ed Demand Gen - Nikki Sunstrum, Andrew Cassel, Andrew Sogn
Feb 06, 2024
Ep.79: Improving the Student Journey From Inquiry to Enrollment // Higher Ed Demand Gen - Rustam Irani
Jan 30, 2024
Ep.78: Saving the World Through Agriculture & Making Your College Stand Out // Higher Ed Demand Gen - Tim Senft
Jan 23, 2024
Ep.77: The Sweet Harmony of When Strategic Branding Meets Strategic Planning // Higher Ed Demand Gen - Anne Peters
Jan 16, 2024
Ep.76: Are You Using Student Insights to Inform Marketing Decisions? // Higher Ed Demand Gen - Allison Turcio
Jan 09, 2024
Ep. 75: Increasing Enrollment from Digital Marketing Channels & The First 90 Days as a Higher Ed CMO // Higher Ed Demand Gen - Kin Sejpal
Dec 26, 2023
Ep. 74: The Coach Prime Effect on University Advancement // Higher Ed Demand Gen - Maria Kuntz
Dec 19, 2023
Ep. 73: Coach Prime & Breaking the Cycle in Higher Ed Marketing // Higher Ed Demand Gen - Jennifer Schufer
Dec 12, 2023
Ep. 72: Breaking Down Silos in Higher Ed // Higher Ed Demand Gen - Myla Edmond
Nov 29, 2023
Ep. 71: How To Be A Campus Where People ACTUALLY Want To Work // Higher Ed Demand Gen - Eddie Francis
Nov 29, 2023
Ep. 70: Improving Retention Rates Up to 83% // Higher Ed Demand Gen - Jody Owen
Nov 29, 2023
Ep.68: Breaking Down Silo Campuses // Higher Ed Demand Gen - Chantell Cosner
Nov 29, 2023
Ep.66: Building A Social Media Team From The Ground Up // Higher Ed Demand Gen - Andrew Sogn
Nov 29, 2023
Ep. 64: The First 90 Days as an Executive Director in Marketing & Enrollment Management // Higher Ed Demand Gen - Sarah McMaster
Nov 29, 2023
Ep. 63: Student Success Solutions: Retention and Persistence // Higher Ed Demand Gen - Aaron Basco, Gil Rogers, John Andrick
Nov 29, 2023
Ep.62: Where Does Higher Ed Marketing Fall Short? // Higher Ed Demand Gen - Philip Smith
Nov 29, 2023
Ep.61: Everything You NEED To Know About Creating Student Experiences // Higher Ed Demand Gen - Dustin Ramsdell
Nov 29, 2023
Ep. 60: Improving 1st Year Experience & Student Retention // Higher Ed Demand Gen - Nii Abrahams
Nov 29, 2023
Ep. 59: How To Prepare For The Removal Of Affirmative Action // Higher Ed Demand Gen - Jonathan Martin
Nov 29, 2023
Ep. 67: How to Better Understand & Connect With The LGBTQ+ Community in Admissions Marketing // Higher Ed Demand Gen - Shamell Forbes
Nov 17, 2023
Ep. 58: What to do with Threads? And Social Media Strategy on Move in day and Commencement // Higher Ed Demand Gen - Mike Gombita
Nov 16, 2023
Ep. 69: Why You Should NOT Be Sleeping On Starting An Official University Podcast // Higher Ed Demand Gen - Kate Young
Nov 16, 2023
Ep. 65: Crafting a Physical Experience that Embeds Students in the University Brand // Higher Ed Demand Gen - Chris Alexander
Oct 04, 2023
Ep.57: Challenging the Enrollment Cliff & The Role of CMO in Higher Ed // Higher Ed Demand Gen - Carrie Phillips
Jul 04, 2023
Ep.56: Using Social Media To Communicate The Power of Higher Ed // Higher Ed Demand Gen - Nikki Sunstrum
Jun 27, 2023
Ep. 55: The Future Role of The CMO in Higher Ed // Higher Ed Demand Gen - Rob Zinkan
Jun 20, 2023
Ep.54: Importance of Brand from a Vice Chancellor for Marketing // Higher Ed Demand Gen - Renea Morris
Jun 13, 2023
Ep.53: The Ever Evolving Game of Social Media Strategy in Higher Ed // Higher Ed Demand Gen - Andrew Cassel
May 30, 2023
Ep.52: Increasing Student Success Post Covid with Orientation // Higher Ed Demand Gen - John Andrick
May 23, 2023
Ep.51: Revisiting AI: How To Use It and What’s Next // Higher Ed Demand Gen - Kyle Campbell
May 16, 2023
Ep.50: Optimizing Higher Ed Website To Convert, Simple and Effective Tips // Higher Ed Demand Gen - Joel Goodman
May 10, 2023
Ep.49: Centralization of Marketing and Branding, and Why Trust is The Most Important KPI // Higher Ed Demand Gen - Isaac Munoz
May 02, 2023
Ep.48: Sharing Stories and Structuring Long Term Marketing plans with 3 Core Brand Principles // Higher Ed Demand Gen - Mike Barzacchini
Apr 27, 2023
Ep. 47: Maximizing Your Social Media Strategy in Higher Ed // Higher Ed Demand Gen - Courtney O’Banion
Apr 25, 2023
Ep 46. Accessibility Mini series Episode 3: Maximizing Accessibility On Campus and Online Through UX/UI // Higher Ed Demand Gen - Terrill Thompson
Apr 24, 2023
Ep. 45: How to Use Dashboards to Elevate Your Marketing Function in Higher Ed // Higher Ed Demand Gen - Ryan Morabito
Apr 20, 2023
Accessibility Mini Serieis Episode 2 : Creating Inclusive Environments, Online and In Person - Jordan Prewitt
Apr 13, 2023
Accessibility Mini Series Episode 1 : Accessibility and Inclusion: The Importance of Leading with Universal Design - Katie Grennell
Apr 10, 2023
Ep. 42: NFTs and Moving Fast By Using Data // Higher Ed Demand Gen - Sol Nasisi
Apr 05, 2023
Ep. 41: The “Death of Inquiry” and Using Transparency in Marketing // Higher Ed Demand Gen - Mike Sklens
Apr 03, 2023
Ep. 40: Innovating Higher Education for Non-Traditional Students // Higher Ed Demand Gen - Elliot Talbert Goldstein
Mar 31, 2023
Ep. 39: Amplifying Student Voices and Equitable Community Design // Higher Ed Engagement Strategies - Robert Andrews
Mar 21, 2023
Ep. 38 Showcasing Student Work and Community-Led Design // Higher Ed Demand Gen - Eric Corriel
Mar 12, 2023
Ep. 37 Collaborating for Success: Using Analytics to Inform Marketing Strategies // Higher Ed Demand Gen - Joshua Charles
Mar 08, 2023
Ep. 36 Breaking Assumptions: Navigating Graduate Studies // Higher Ed Demand Gen - Dr. Kevin Bradley
Mar 05, 2023
Ep. 35 The Power of Personalization and Visual Language in Higher Education Marketing // Higher Ed Demand Gen - Dom Monte
Feb 22, 2023
Ep. 34 Overcoming The Enrollment Cliff in Higher Ed // Higher Ed Demand Gen - Michael Horn
Feb 16, 2023
Ep. 33 Storytelling & User Experience in Higher Education // Higher Ed Demand Gen - Danielle Ford
Feb 08, 2023
Ep. 32 Navigating the Challenges of Today's Enrollment Landscape // Higher Ed Demand Gen - Gil Rogers
Feb 06, 2023
Ep. 31 Higher Ed Content Effectiveness // Higher Ed Demand Gen - Brian Piper
Jan 16, 2023
Ep. 30 Disability Inclusion on Campus in Higher Ed // Higher Ed Demand Gen - Ryan Wilson
Jan 12, 2023
Ep. 29 How To Give Higher Ed Students What They Need WHEN They Need It // Higher Ed Demand Gen - Erin Stine
Jan 09, 2023
Ep. 28 International Admissions and Recruitment in Higher Ed // Higher Ed Demand Gen - Jarreth Joshua Martina
Jan 01, 2023
Ep. 27 Digital Engagement & Video Storytellng In Higher Ed // Higher Ed Demand Gen - Mike Gombita
Dec 21, 2022
Ep. 26 Creating Demand & Experiences in Higher Ed // Higher Ed Demand Gen - Melissa Bradshaw
Dec 19, 2022
Ep. 25 Social Media Trends for 2023 // Higher Ed Demand Gen - Kyle Campbell
Dec 14, 2022
Ep. 24 Social Media Trends for 2023 // Higher Ed Demand Gen - Lauren Benton
Dec 07, 2022
Ep. 23 Leading Away from Burnout // Higher Ed Demand Gen - Sam Mahra
Nov 29, 2022
Ep. 22 Scaling Student Recruitment with Technology // Higher Ed Demand Gen - Ray Lutzky
Nov 23, 2022
Ep. 21 Recruiting Students with Current Students // Higher Ed Demand Gen - Marty Bennett
Nov 15, 2022
Ep. 20 Recruiting Students with Data // Higher Ed Demand Gen - Teege Mettille
Nov 10, 2022
Ep. 19 Meeting Students Where They Are // Higher Ed Demand Gen - Stephen Tomkiel
Nov 08, 2022
Ep. 18 First Generation Students and Financial Resources // Higher Ed Demand Gen - Curt Dircks
Nov 03, 2022
Ep. 17 Recruiting Marginalized Students and How to be a Great Leader // Higher Ed Demand Gen - DJ Menifee
Nov 01, 2022
Ep. 16 Social Capital in Higher Ed // Higher Ed Demand Gen - Vanessa Bush
Oct 27, 2022
Ep. 15 The Last Push for Students // Higher Ed Demand Gen - Bobby Gandu
Oct 24, 2022
Ep. 14 Preparing for the Enrollment Cliff // Higher Ed Demand Gen - Adam Stoltz
Oct 18, 2022
Ep. 13 Refining the Recruitment Process by Being Recruited // Higher Ed Demand Gen - Tom Voller-Berdan
Oct 16, 2022
Ep. 12 Marketing a Small Private School // Higher Ed Demand Gen - Mary Beth Marks
Oct 13, 2022
Ep. 11 Marketing an Online University // Higher Ed Demand Gen - Lauren Landry
Oct 05, 2022
Ep. 10 Leading a Group of Creatives // Higher Ed Demand Gen - Lindsay Nyquist
Oct 02, 2022
Ep. 9 Gen Zoom and their Recruitment Challenges // Higher Ed Demand Gen - Cassy Tefft de Muñoz
Sep 26, 2022
Ep. 8 Adapting In-Person and Virtual Campus Tours // Higher Ed Demand Gen - Julee Mitsler
Sep 22, 2022
Ep. 7 Virtual Engagement For Students // Higher Ed Demand Gen - Ethan Penland
Sep 19, 2022
Ep. 6 Why campus visits are like a “First Date” and how you build a stellar team visitor center team // Higher Ed Demand Gen - Garrett Spradlin
Sep 12, 2022
Ep. 5 Creating lifelong relationships in Higher Ed // Higher Ed: Demand Gen - Kamilah Heslop
Sep 05, 2022
Ep. 4 How To Market A Small University // Higher Ed: Demand Gen - Joshua Auerbach
Aug 29, 2022
Ep. 3 Alumni Marketing // Higher Ed: Demand Gen - Martin Sickafoose
Aug 22, 2022
Ep. 2 How to Market a Law School // Higher Ed: Demand Gen - Ashley Golledge
Aug 15, 2022
Ep. 1 LA Pierce Community College and Gen Z // Higher Ed: Demand Gen - Yeprem P. Davoodian
Aug 03, 2022