The Art of Sway
By Danielle Wiley, Sway Group CEO
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Image by Danielle Wiley, Sway Group CEO
Category: Marketing
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Episodes: 152
Description
Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.
| Episode | Date |
|---|---|
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Episode 83: The Art of Sway + Maverick Mindshare: Agency Structure and Roles in Influencer Marketing
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Oct 12, 2026 |
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Episode 82: The Art of Sway + Maverick Mindshare: Are They Influencers or Creators? Do We Care?
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Oct 05, 2026 |
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Episode 81: The Art of Sway + Maverick Mindshare: Influencer Marketing Industry Terminology Debates
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Sep 28, 2026 |
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Episode 80: The Art of Sway + Maverick Mindshare: Risks of Over-Reliance on AI in Influencer Marketing
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Sep 21, 2026 |
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Episode 79: The Art of Sway + Maverick Mindshare: Who Owns Influencer Marketing?
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Sep 14, 2026 |
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Episode 78: The Art of Sway: The Prevalance (and Dangers) of Undisclosed Sponsored Political Influencer Content
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Sep 07, 2026 |
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Episode 77: The Art of Sway + Maverick Mindshare: The Danger of the One-Size-Fits-All Influencer Marketing Solution
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Aug 31, 2026 |
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Episode 76: The Art of Sway: A New Chapter for Sway Group
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Aug 24, 2026 |
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Episode 75: The Art of Sway + Maverick Mindshare: Influencer Marketing Pricing Complexities
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Aug 17, 2026 |
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Episode 74: The Art of Sway + Maverick Mindshare: The Rise of Nano Creators: Debunking Influencer Myths
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Aug 10, 2026 |
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Episode 73: The Art of Sway + Maverick Mindshare: The Hidden Forces Shaping LinkedIn Content
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Jul 27, 2026 |
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Episode 72: The Art of Sway + Maverick Mindshare: Transactional vs. Transformational: Redefining Influencer Marketing Partnerships
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Jul 20, 2026 |
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Episode 71: The Art of Sway + Maverick Mindshare: The Power of Fit Over Followers in Influencer Marketing
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Jul 13, 2026 |
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Episode 70: The Art of Sway + Maverick Mindshare: Diving into the Creator Effectiveness Playbook
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Jul 06, 2026 |
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Episode 69: The Art of Sway + Maverick Mindshare: Insights from Watching Cannes from Afar
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Jun 29, 2026 |
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Episode 68: The Art of Sway + Maverick Mindshare: The Return of Long-Form Influencer Content: Building Trust in a Digital Age
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Jun 22, 2026 |
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Episode 67: The Art of Sway + Maverick Mindshare: The Hidden Strategies Behind Effective Influencer Marketing
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Jun 15, 2026 |
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Episode 66: The Art of Sway + Maverick Mindshare: The Evolution of Influencer Marketing: From PR to Strategic Powerhouse
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Jun 08, 2026 |
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Episode 65: The Art of Sway + Maverick Mindshare: Mastering Influencer Pricing: Strategies for Negotiation and Transparency
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Jun 01, 2026 |
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Episode 64: The Art of Sway + Maverick Mindshare: The Ultimate Guide to Influencer Campaign Briefs
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May 11, 2026 |
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Episode 63: The Art of Sway + Maverick Mindshare: The Hidden Costs of Influencer Gifting and Gamification
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May 04, 2026 |
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Episode 62: The Art of Sway + Maverick Mindshare: The Hidden Layers of Influencer Campaigns: Managers, Brokers, and Creators
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Apr 27, 2026 |
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Episode 61: The Art of Sway + Maverick Mindshare: Measuring Success in Influencer Marketing: Beyond Vanity Metrics
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Apr 20, 2026 |
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Episode 60: The Art of Sway + Maverick Mindshare: Streamlining Influencer Marketing with AI: Challenges and Solutions
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Apr 13, 2026 |
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Episode 59: The Art of Sway + Maverick Mindshare: The Truth About Casting in Influencer Marketing
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Apr 06, 2026 |
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Episode 58: The Art of Sway + Maverick Mindshare: The Future of AI in Influencer Marketing: Opportunities and Risks
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Mar 16, 2026 |
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Episode 57: The Art of Sway + Maverick Mindshare: The Future of Influencer Marketing: Beyond the Buzz
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Mar 09, 2026 |
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Episode 56: The Art of Sway + Maverick Mindshare: Mastering Influencer Campaigns: Avoiding Common Snafus
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Mar 02, 2026 |
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Episode 55: The Art of Sway + Maverick Mindshare: The Bright Side of Influencer Marketing: Embracing Positivity
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Feb 23, 2026 |
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Episode 54: The Art of Sway + Maverick Mindshare: The Influencer Marketing Debate: Is It Dead?
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Feb 16, 2026 |
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Episode 53: The Art of Sway + Maverick Mindshare: Influencer Ambassador Programs: Are They Worth It?
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Feb 09, 2026 |
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Episode 52: The Art of Sway + Maverick Mindshare: Do Influencer Tiers Still Matter?
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Jan 26, 2026 |
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Episode 51: The Art of Sway + Maverick Mindshare: Horror Stories from the Influencer Trenches
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Jan 19, 2026 |
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Episode 50: The Art of Sway + Maverick Mindshare: Contracts and Ethics in Influencer Marketing
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Jan 12, 2026 |
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Episode 49: The Art of Sway + Maverick Mindshare: Navigating Influencer Marketing Holiday Challenges
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Dec 15, 2025 |
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Episode 48: The Art of Sway + Maverick Mindshare: 2026 Influencer Marketing Predictions
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Dec 08, 2025 |
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Episode 47: The Art of Sway + Maverick Mindshare: Gratitude and Reflection: A Thanksgiving Special
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Nov 24, 2025 |
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Episode 46: The Art of Sway + Maverick Mindshare:Can We Not? Influencer Marketing Requests That Need to Go
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Nov 17, 2025 |
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Episode 45: The Art of Sway + Maverick Mindshare: Who Owns the Content? Let’s Talk Usage Rights
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Oct 27, 2025 |
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Episode 44: The Art of Sway + Maverick Mindshare: Roundup of Lessons Learned from the Second NIIMBUS Summit
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Oct 20, 2025 |
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Episode 43: The Art of Sway + Maverick Mindshare: Keep, Kill, Evolve: An Influencer Marketing Game
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Oct 13, 2025 |
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Episode 42: The Art of Sway + Maverick Mindshare: Fans vs. Fit: Removing Bias in Influencer Recruitment
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Oct 06, 2025 |
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Episode 41: The Art of Sway + Maverick Mindshare: Experiential Marketing: Engaging Gen Z in Real Life
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Sep 29, 2025 |
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Episode 40: The Art of Sway + Maverick Mindshare: AI and Influencer and Affiliate - What a Mess!
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Sep 22, 2025 |
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Episode 39: The Art of Sway + Maverick Mindshare: The Rise of Full-Time Creators on LinkedIn
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Sep 15, 2025 |
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Episode 38: The Art of Sway + Maverick Mindshare: Navigating Influencer Marketing: Agency vs. In-House
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Sep 08, 2025 |
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Episode 37: The Art of Sway + Maverick Mindshare: Influencer Marketing Ambassadorships - A Double-Edged Sword
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Sep 01, 2025 |
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Episode 36: The Art of Sway + Maverick Mindshare: Is Influencer Pricing Really a Black Box?
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Aug 25, 2025 |
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Episode 35: The Art of Sway + Maverick Mindshare: Fresh, New, Back to School Vibes in the Influencer Marketing World
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Aug 18, 2025 |
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Episode 34: The Art of Sway + Maverick Mindshare: Takeaways from the Ad Age Small Agency Conference
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Aug 04, 2025 |
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Episode 33: The Art of Sway + Maverick Mindshare: In-House Influence: A New Face of Brand Content
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Jul 14, 2025 |
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Episode 32: The Art of Sway + Maverick Mindshare: Unpacking Uncomfortable Truths in Influencer Marketing
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Jul 07, 2025 |
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Episode 31: The Art of Sway + Maverick Mindshare: Navigating the Buzz: Influencer Marketing After Cannes & VidCon
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Jun 30, 2025 |
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Episode 30: The Art of Sway + Maverick Mindshare: Understanding the Impact of Influencer Marketing Campaigns
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Jun 23, 2025 |
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Episode 29: The Art of Sway + Maverick Mindshare: The Evolution of our Social Media Careers
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Jun 16, 2025 |
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Episode 28: The Art of Sway + Maverick Mindshare: The Future of Advertising: Creative Over Targeting
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Jun 09, 2025 |
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Episode 27: The Art of Sway + Maverick Mindshare: KPIs: From Impressions to Meaningful Metrics
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Jun 02, 2025 |
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Episode 26: The Art of Sway + Maverick Mindshare: The Future of Influencer Marketing Post-Captiv8 Acquisition
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May 26, 2025 |
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Episode 25: The Art of Sway + Maverick Mindshare: Small Agencies vs. Big Firms: The Battle for Relevance
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May 19, 2025 |
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Episode 24: The Art of Sway + Maverick Mindshare: A Very Shocking Conference Panel Takeaway
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May 12, 2025 |
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Episode 23: The Art of Sway + Maverick Mindshare: Navigating Influencer Marketing: Process and Tactics
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May 05, 2025 |
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Episode 22: The Art of Sway + Maverick Mindshare: The One Where We Ask: What Makes a Good Client?
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Apr 28, 2025 |
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Episode 21: The Art of Sway + Maverick Mindshare: The Non-Negotiables That Every Brand Deserves from Their Influencer Marketing Agency
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Apr 14, 2025 |
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Episode 20: The Art of Sway + Maverick Mindshare: The Nimbus Innovation Summit: A New Era of Collaboration
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Apr 07, 2025 |
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The Art of Sway + Maverick Mindshare Episode 19: The Evolution of Influencer Events
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Mar 31, 2025 |
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Episode 18: Are Influencers the New Face of Product Entrepreneurship?
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Mar 24, 2025 |
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Episode 17: The Art of Sway + Maverick Mindshare: Unilever's 20X Investment: A Game Changer?
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Mar 17, 2025 |
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Episode 16: The Art of Sway + Maverick Mindshare: The Intersection of Algorithms and Content Strategy
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Mar 03, 2025 |
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Episode 15: The Art of Sway + Maverick Mindshare: Navigating the AI Landscape in Influencer Marketing
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Feb 24, 2025 |
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Episode 14: The Art of Sway + Maverick Mindshare: Creator Economy Insights from the Big Game
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Feb 17, 2025 |
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Episode 13: The Art of Sway + Maverick Mindshare: Navigating the Creator Economy: Insights from Recent Events
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Feb 10, 2025 |
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Episode 12: The Art of Sway + Maverick Mindshare: Influencers vs. Creators. The Showdown
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Feb 03, 2025 |
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Episode 11: The Art of Sway + Maverick Mindshare: Navigating Overwhelm in a Chaotic World
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Jan 27, 2025 |
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Episode 10: The Art of Sway + Maverick Mindshare: The Future of Influencer Marketing in a Post-TikTok World
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Jan 20, 2025 |
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Episode 9: The Art of Sway + Maverick Mindshare: Analyzing the Benefits (and the limits!) of Influencer Marketing Platforms
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Jan 13, 2025 |
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Episode 8: The Art of Sway + Maverick Mindshare: Navigating the Influencer Landscape: Lessons from 2024
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Jan 06, 2025 |
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Episode 7: The Art of Sway + Maverick Mindshare: B2B Influencer Marketing: The New Frontier on LinkedIn (but does it have to be?)
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Dec 16, 2024 |
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Episode 6: The Art of Sway + Maverick Mindshare: The Challenges, Complexities, and Outright Deception of Influencer Agency Fees
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Dec 09, 2024 |
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Episode 5: The Art of Sway + Maverick Mindshare: Engagement Rates: A Moving Target
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Nov 25, 2024 |
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Episode 4: The Art of Sway + Maverick Mindshare: Is Influencer Marketing About Awareness or Performance?
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Nov 11, 2024 |
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Episode 3: The Art of Sway + Maverick Mindshare: Celebrities vs. Influencers: Understanding the Divide
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Nov 04, 2024 |
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Episode 2: The Art of Sway + Maverick Mindshare: Talent Managers in the Influencer Space. Friends or Foes?
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Oct 28, 2024 |
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Episode 1: The Art of Sway + Maverick Mindshare: The Role of Influencers in Politics
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Oct 21, 2024 |
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Episode 20: The Art of Sway + ICYMI: TikTok's Whee App: A Return to the Original Instagram?
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Jun 24, 2024 |
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Episode 19: The Art of Sway + ICYMI: YouTube's A/B Testing and AI-Powered Ads
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Jun 17, 2024 |
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Episode 18: The Art of Sway + ICYMI: Is ByteDance Really Working on a U.S. Copy of the TikTok App?
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Jun 10, 2024 |
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Episode 17: The Art of Sway + ICYMI: Confusion on Instagram, TikTok Streaks, Discord Disappointment, and Brand Reactions (or not) from Chanel and Chipotle
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Jun 03, 2024 |
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Episode 16: The Art of Sway + ICYMI: TweetDeck for Threads, New Features Brewing on Instagram, LOOOONG TikToks, and Changes at Reddit and Google
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May 20, 2024 |
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Episode 15: The Art of Sway + ICYMI: Meta's New Verified for Business Packages, TikTok Collaborations, YouTube's AI-Generated Video Ideas, and Lots of Drama in the Music and Ad Space!
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May 13, 2024 |
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Episode 14: The Art of Sway + ICYMI: A Busy Week! Exciting Updates from Instagram, TikTok's Surprise Announcement, and a Very Smart New Ad Format from YouTube
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May 06, 2024 |
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Episode 13: The Art of Sway + ICYMI: How Brands and Agencies Should Prepare for a Possible TikTok Departure, Meta News, and How Chick-Fil-A Missed the Boat
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Apr 28, 2024 |
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Episode 12: The Art of Sway + ICYMI: Dispatches from Coachella, Celeb Programs Ignoring FTC Disclosure, AirChat is Coming on Strong, and Best Practices for Brands Engaging with their Community
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Apr 22, 2024 |
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Episode 11: The Art of Sway + ICYMI: Fun updates from Instagram, Shopping on YouTube, A New App from TikTok, and Lia's recap of Social Media Week
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Apr 15, 2024 |
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Episode 10: The Art of Sway + ICYMI: Updates from the Creator Economy Summit including lots of chatter about TikTok Shop and the Power of Community
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Apr 08, 2024 |
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Episode 9: The Art of Sway + ICYMI: LinkedIn is Testing a Dedicated Video Feed, The Relationship between Size and Engagement, YouTube Shorts Check-In, and IG Carousels
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Apr 01, 2024 |
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Episode 8: The Art of Sway + ICYMI: Tik Tok's Wooing Businesses, Poking, LinkedIn Puzzles & the ANA Media Conference
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Mar 25, 2024 |
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Episode 7: The Art of Sway + ICYMI: TikTok Ban, Photo Resurgence, Reddit Pro, and CTV Offerings
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Mar 18, 2024 |
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Episode 6: The Art of Sway + ICYMI: TikTok Tensions, Platform Outages, and Brand Trip Tales
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Mar 11, 2024 |
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Episode 5: The Art of Sway + ICYMI: Instagram Stop Motion Excitement, A Possible Facebook Creator Boom, and The Shadowy Side of Gossip Forums
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Mar 04, 2024 |
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Episode 4: The Art of Sway + ICYMI: Snapshots & Shopping: Navigating TikTok's New Era and Pinterest's Innovations
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Feb 26, 2024 |
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Episode 3: The Art of Sway + ICYMI: Tackling TikTok Feuds and Political Buzz
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Feb 19, 2024 |
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Episode 2: The Art of Sway + ICYMI: Digital Dynamics: Creator vs. Celebrity, AI Labeling, Snapchat Shifts, and TikTok Controversy
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Feb 12, 2024 |
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Episode 1: The Art of Sway + ICYMI - Will TikTok's "Boost" Turn Your Phone Sideways?
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Feb 05, 2024 |
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Episode 49: Caroline Dettman: Pioneering Gender Equality in Modern Marketing
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Nov 27, 2023 |
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Episode 48: Field to Feed: Ali Cox on Amplifying Agri-Stories in the Digital Realm
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Nov 13, 2023 |
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Episode 47: Work-Life Balance and Fair Pay: Lessons from Jessy Grossman of WIIM
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Nov 06, 2023 |
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Episode 46: The Hidden Power of Personality: 'Brand Whisperer' Naomi Gora's Explosive Approach to Brand Building
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Oct 30, 2023 |
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Episode 45: Reebok's Renaissance: Connor Altier on Brand Influence and Responsibility
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Oct 23, 2023 |
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Episode 44: ‘Momfluenced’ Sara Petersen Unpacks Motherhood in the Influencer Age: Myths, Roles, and Realities
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Oct 16, 2023 |
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Episode 43: Cooking Up Success: Navigating the Evolving World of Food Media with Sally from Ekus Group
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Oct 09, 2023 |
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Episode 42: Beyond the Game & ‘Gram: Brandon Saho Talks Mental Wellness in Influencer Cultures and Sports
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Oct 02, 2023 |
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Episode 41: The Remote Revolution: Grammarly's Erica Alioto on Modern Leadership and Communication
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Sep 25, 2023 |
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Episode 40: Crossroads and Corner Bookstores - Meagan Francis Goes Beyond ‘The Mom Hour’
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Sep 18, 2023 |
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Episode 39: The Making Co Revolution: Championing Small Creators and Diverse Voices with Jen Joyce
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Sep 11, 2023 |
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Episode 38: Effective Influencer Marketing Resources for Every Brand: A Deep Dive with Katie Stoller
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Sep 04, 2023 |
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Episode 37: Navigating the Intersection of Technology, Culture, and Influence with Dr. Marcus Collins
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Aug 28, 2023 |
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Episode 36: Breaking Barriers: Navigating Career & Motherhood with Leslie Forde's ‘Mom’s Hierarchy of Needs’
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Jul 17, 2023 |
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Episode 35: Leadership Skills & Emotional Intelligence: Cheri Alexander's Mentorship Magic
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Jul 10, 2023 |
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Episode 34: Positive Psychology: How to Beat Stress & Experience More Joy with Dr. Michele M. Tugade
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Jun 26, 2023 |
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Episode 33: Shifting the Narrative: Selene Yeager on How We Talk About Menopause
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Jun 19, 2023 |
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Episode 32: Wall Poster Memories: Deep-Diving into Nostalgia with the Pop Culture Preservation Society
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Jun 12, 2023 |
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Episode 31: Innovations in Shoppable Content: A Conversation with Bridget Fahrland from Edelman
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Jun 05, 2023 |
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Episode 30: Influencing Women's Approach to Fitness with Dr. Michelle Segar, Author of ‘The Joy Choice’
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May 29, 2023 |
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Episode 29: Moms & Influence: The Power of Authentic Representation with Christina Soletti from Ergobaby
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May 22, 2023 |
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Episode 28: The Sweet Side of Influence: How Leslie Polizzotto from The Doughnut Project Masters the Art of Sway for Ongoing Brand Success
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May 15, 2023 |
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Episode 27: Breaking Age Barriers: Insights from Influencer, Yogi, and CEO Lorraine Ladish on Overcoming Ageism in Media and Marketing
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May 08, 2023 |
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Episode 26: Wordle Editor Tracy Bennett on Influence and Puzzles
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May 01, 2023 |
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Episode 25: Strategies for Positive Impact by Rocking the Boat Nonprofit Founder, Adam Green
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Apr 17, 2023 |
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Episode 24: Own It: Christy Hiler's Leadership Journey and Fighting Equity Gaps in Advertising Ownership
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Apr 10, 2023 |
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Episode 23: Primal Branding Secrets: Insider Tips from Author Patrick Hanlon
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Apr 03, 2023 |
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Episode 22: Influencer Talent Manager Johanna Voss De-mystifies the Influencer Management Space
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Mar 27, 2023 |
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Episode 21: Creating Rewarding Work Environments with Emotional Intelligence and Engagement: Insights from Dr. Sanchez-Burks
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Mar 20, 2023 |
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Episode 20: Maximizing NIL Opportunities: Tips from Sports Marketing Expert Nicholas Lord, CEO of NOCAP for Engaging Student Athletes
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Mar 13, 2023 |
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Episode 19: Expert Insights on Inclusive Brand Marketing: Kimberley McArthur Explores Critical Multicultural Marketing Nuances
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Mar 06, 2023 |
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Episode 18: Influence Marketing with Podcaster and Influence Champion Jason Falls
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Feb 27, 2023 |
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Episode 17: Sarah Penna, Patreon’s Head of Creator Partnerships Digs into Creator Economy Challenges
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Feb 20, 2023 |
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Episode 16: Gaming Influencer David Abrams Shares Insights on Connections and Affiliate Marketing
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Feb 13, 2023 |
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Episode 15: UCLA Adjunct Professor Lia Haberman Shares Insights on Today’s Creator Economy
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Feb 06, 2023 |
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Episode 14: Ari Weinzweig on Leadership and the Zingerman’s Community of Businesses
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Jan 30, 2023 |
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Episode 13: Eventbrite’s Sophie Vershbow Spills Her Social Media Strategy Secrets
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Jan 23, 2023 |
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Episode 12: Ferrara Candy Company’s Brian Camen, Talks Influencer Compensation and Standardizing Rates
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Nov 14, 2022 |
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Episode 11: Wendi Aarons on Growing Older (and Better) in I’m Wearing Tunics Now
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Nov 07, 2022 |
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Episode 10: Ziad Ahmed, CEO of JUV, talks the impact of GenZ on Social Media
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Oct 31, 2022 |
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Episode 9: Stephanie Ramirez, Lyft Digital Strategist, at the Intersection of Data and Culture
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Oct 24, 2022 |
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Episode 8: Karen Walrond on the Pursuit of Activism and Finding True Joy
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Oct 17, 2022 |
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Episode 7: Phoebe Bain, Founder of Marketing Brew, Talks Influencer Pay Equity
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Oct 10, 2022 |
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Episode 6: Josh ‘Bones’ Murphy on his Latest Documentary Film for Patagonia
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Oct 03, 2022 |
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Episode 5: Caleb Gardner on the One Key Strategy for Digital Disruption
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Sep 26, 2022 |
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Episode 4: Rebecca Woolf, Author of All of This: A Memoir of Death and Desire
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Sep 19, 2022 |
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Episode 3: Jared Watson, NYU Professor, Talks About the Future of CGI Influencers
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Sep 12, 2022 |
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Episode 2: Trendspotting and Gen Z according to Lynn Casey
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Aug 29, 2022 |
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Episode 1: Mary Nice Talks Gender Conditioning in the Workplace
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Aug 25, 2022 |