The Toolkits Show
By Jack Marshall, Shareen Pathak
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Image by Jack Marshall, Shareen Pathak
Category: Business
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Episodes: 27
Description
The Toolkits Show makes sense of the major themes, trends, and developments shaping the business of digital content. In each episode, Jack Marshall and Shareen Pathak explore how publishers are monetizing digital content, how content is transforming modern brands and companies, and hear from the people and personalities at the industry’s cutting edge.
| Episode | Date |
|---|---|
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Publisher-AI deals steam ahead, and how brands are navigating the paid distribution era
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Oct 11, 2024 |
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Why healthcare is a great fit for branded entertainment, and OpenAI’s training data is about to be inspected
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Sep 27, 2024 |
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Does Google’s ad tech harm publishers? Ads come to Amazon Rufus. And The Economist's Espresso is now free for students
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Sep 11, 2024 |
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How publishers can defend their businesses from the threat of AI, and Tim Hortons is staging a theater production
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Sep 05, 2024 |
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Publisher misconceptions about involuntary subscriber churn, and Northwell launches an entertainment studio
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Aug 01, 2024 |
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Hubspot is pivoting its content for the age of AI, and micropayments get their moment
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Jul 25, 2024 |
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Netflix and Amazon are getting into branded entertainment
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Jul 17, 2024 |
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Omnicom joins the agency AI fray, and are publishers really discounting too much?
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Jul 11, 2024 |
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The Apple News opportunity for publishers, and a case for independent content teams within brands
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Jun 26, 2024 |
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Marketers’ love affair with Hollywood, and more people might pay for news than headlines suggest
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Jun 21, 2024 |
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A pivotal year for news publishers, and the end of free rides for brand content
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Jun 06, 2024 |
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Publishers debate AI partnerships, and marketers desperately want in
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May 31, 2024 |
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How useful are Google’s AI Overviews anyway? And publishers double down on subscriptions as broader challenges mount
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May 24, 2024 |
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Endgame for web content? Google’s AI Overviews rattle the media industry
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May 16, 2024 |
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AI (Dis)content: OpenAI’s licensing deals raise questions for publishers and marketers
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May 09, 2024 |
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What a TikTok ban would mean for news publishers, and why Best Buy’s deal with CNet makes sense
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Apr 26, 2024 |
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Salesforce+ is seeing success, and news publishers hope for an election subscription boost
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Apr 18, 2024 |
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An ambitious new publication from Robinhood, and publishers' subscription pullbacks indicate broader challenges
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Apr 11, 2024 |
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A hedge fund powered by reporters, new subscription laws in the UK, and why brands are hiring the wrong editorial talent
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Apr 04, 2024 |
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AI generates brand safety headaches, news avoidance vs news consumption, and can programmatic ads hurt subscription sales?
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Mar 29, 2024 |
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More publishers license content to AI, marketers are "going direct" again, and election subscription bumps
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Mar 21, 2024 |
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STAT generates 40% of its revenue from subscriptions
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Feb 21, 2023 |
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How The Dispatch reached 35,000 paying subscribers in three years
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Oct 26, 2022 |
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How The Juggernaut is building a subscription publication for the South Asian diaspora
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Oct 12, 2022 |
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Subscriptions propelled Defector to $3.8 million in revenue in its second year
|
Sep 28, 2022 |
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Skift's Jason Clampet on building a suite of B2B subscription products
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Sep 15, 2022 |
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The Logic's David Skok on funding quality journalism with subscriptions
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Sep 07, 2022 |