Bare Knuckles and Brass Tacks

By BKBT Productions

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Category: Marketing

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Episodes: 139

Description

Hosted by two guys named George on either side of the divide, this is a cybersecurity podcast that tackles the relationship between vendors and their customers. George Kamide is on the security vendor side, and George Al-Koura is a CISO on the customer side. Vendors gotta sell, and companies need tooling to protect their data. Tune in to hear real conversations from opposing sides of the pitch about cybersecurity marketing, sales, and go to market strategies. We go after these topics and bad practices with bare knuckles, then it’s down to brass tacks to look for solutions. Tune in to hear from guests from either side, including CISOs, SMEs, sales leaders, frontline account managers, and more!

Episode Date
Code as Critical Infrastructure, Entrepreneurship, and Funding Innovation
Jul 07, 2025
Building Teams, the Quantum Future, Outsourcing, and So Much More!
Jun 30, 2025
Best of: Supporting the Queer Community in Cybersecurity
Jun 23, 2025
Phish Club is Building a Community for Junior Practitioners
Jun 16, 2025
From Digital Saturation Back to Real Relationships in Cyber Marketing
Jun 09, 2025
What's Really Plaguing SOC Teams, Lessons for Vendors & Leaders
Jun 02, 2025
Burnout Lessons for Executive Leaders in Tech & Cyber
May 26, 2025
From SOC to CEO, and Learning from Failure to Find Success
May 19, 2025
New Research on Burnout and Performance in Cyber
May 12, 2025
Memes, Menace, and Monster Trucks: Live from RSAC 2025
May 05, 2025
RSAC 2025 Preview!
Apr 28, 2025
From Hacker to Founder, and Cybersecurity's Future
Apr 21, 2025
Why Great CISOs Are Never Bored
Apr 14, 2025
Best of Episode!
Apr 07, 2025
Continuous Red Teaming in the AI Era
Mar 31, 2025
How Building Talent Creates Loyalty and Business Value
Mar 24, 2025
Trust, Risk, and AI: On the Cybersecurity Decisions That Matter
Mar 17, 2025
Lessons from 25 Years in Cyber, from Corporate to Startup to Consulting and Back
Mar 10, 2025
How Cyber Marketing Teams Can Better Understand and Connect to Buyers
Mar 03, 2025
World Domination, the Process, and Gaining Real World Cyber Skills
Feb 24, 2025
From Help Desk to Detection Engineering, and Finding Your Path in Cyber
Feb 17, 2025
Authentic Networking and Using Your Voice
Feb 10, 2025
Breaking into Cyber, Finding Your Why, and Making the Entrepreneurial Leap
Feb 03, 2025
GRC Engineering: The Manifesto and Beyond!
Jan 27, 2025
Cybersecurity for the Food Supply Chain
Jan 20, 2025
Career Pivots and Forging Your Own Cyber Journey with Stacey Lokey-Day
Jan 13, 2025
LIVE from Cyber Marketing Con: What "Community" Really Means for Both Practitioners & Vendors
Jan 06, 2025
Happy New Year from BKBT!
Dec 30, 2024
Happy Holidays from BKBT!
Dec 23, 2024
Best Of: Don Jeter, Lauren Palmer, Andrew Owlett, and Michelle Eggers!
Dec 16, 2024
How to Get a CISO's Team on Board and Cultivating Community with Cecil the CISO!
Dec 09, 2024
Do It Scared! The Journey from Pentesting Novice to Conference Speaker with Michelle Eggers
Dec 02, 2024
Duty, Burnout, and Redefining Security Team as Digital First Responders with JR Cunningham
Nov 25, 2024
From 1.6 GPA to Global Cyber Leader, How to Tell the Story of Your Skills with Andrew Owlett
Nov 18, 2024
Veterans Day Panel: Cyber Journeys, Skills Transition, and Lessons Learned
Nov 11, 2024
Cyber Workforce Development & Cybercriminal Psychology with Andréanne Bergeron, PhD
Nov 07, 2024
Truly Understanding Your Customer to Get Product-Market Fit with CEO & Co-Founder Ofer Klein
Nov 04, 2024
Episode 100! AMA with the George and Guest Host Amber DeVilbiss
Oct 28, 2024
Redefining Sales as a "Giving Profession" to be Proud of with Lauren Palmer
Oct 21, 2024
LIVE from SecureWorld Denver: Radical Transparency - Closing Keynote
Oct 14, 2024
The Importance of Soft Skills in Cybersecurity and Business with Evgeniy Kharam
Oct 10, 2024
George K Gets Deepfaked in Real Time Video! Preparing and Training for New Threats with Aaron Pritz!
Oct 07, 2024
Life Lessons Learned in Creative Work and the Power of Partnership, with Alissa & Mel Knight!
Sep 30, 2024
How to Scale Success in Cyber with Serial Entrepreneur Stuart McClure (Recorded Live at GoSec 2024)
Sep 23, 2024
Down with Boring B2B: How to Stand Out in Cyber with Torq's CMO Don Jeter
Sep 16, 2024
Breaking Mental Health Stigmas with CISO Ben Howard: Suicide Prevention Month
Sep 09, 2024
Innovating Cyber Attack Simulations and Tossing Boring Tabletops with Kailee Miner!
Sep 02, 2024
LIVE from SquadCon: Future Proof Your Career with Cyber Threat Intel Techniques
Aug 26, 2024
Best of! Zero Trust, the Death of Whitepapers, AI Model Compromise, and more!
Aug 12, 2024
Why So Many Founders Fail at Talking About Their Own Product, with Elliot Volkman & Doug Landis!
Aug 05, 2024
What the SOC Really Thinks of Your Product, and How to Win their Trust with Reanna Schultz!
Jul 29, 2024
Accessibility in Cyber, Future Solutions, and Shifting Mindsets with Justin Merhoff & Florian Beijars!
Jul 22, 2024
Breaking into Cyber, Standing Out, and Creating Spaces for People to Thrive with Mari Galloway!
Jul 15, 2024
Diverse Skill Sets, Cultures, and Why Cyber is Overlooking Latin America with Carolina Ruiz!
Jul 08, 2024
AI Red Teaming, Model Poisoning Attacks, and Where Defenders Should Focus with Adrian Wood!
Jul 01, 2024
Beyond the Hype! Talking Practical AI for Cybersecurity Leaders and Teams with Mani Keerthi!
Jun 24, 2024
BONUS! Chas Larios: 7 Hot Tips to Earn Cybersecurity Buyers' Respect and Trust!
Jun 20, 2024
Winning Cyber Practitioners' Trust, Standing Out in the Job Market, and Innovation with Chas Larios!
Jun 17, 2024
Embracing the Hacker Mindset, Global Cyber Talent, and Queer in Cyber with Peter Schawacker!
Jun 10, 2024
Cyber PRIDE: Supporting the Queer Community in Cybersecurity with Angela and Amber!
Jun 03, 2024
Zero Trust Strategy vs. Silliness, Leadership, and Deepfakes with Dr. Chase Cunningham!
May 27, 2024
Lessons from Operator to Founder, AI Hype Nonsense, and Staying Curious with Ryan Heartfield!
May 20, 2024
SPECIAL - The Resilience Sessions: Recorded Live at RSAC 2024
May 17, 2024
Earning Buyers' Respect and the Death of Whitepapers with Sarah Breathnach!
May 13, 2024
RSA Preview! Recording Stories of Resilience, Ally Armband Challenge, and Merch Store Launch!
May 06, 2024
Graceful Persistence, and the Power of Emotional Intelligence with Denis Villeneuve!
Apr 29, 2024
Practitioner and Event Organizer Paradox, Big 4 Consulting, and Client Empathy with Charles Payne!
Apr 22, 2024
Best of: Top ideas from 2024
Apr 15, 2024
From Operator to Sales, Staying Creative, and Tech's Role in Social Mobility with Amber DeVilbiss!
Apr 08, 2024
Be Bold! Embracing a Modern Cyber Sales and GTM Strategy with CRO Jessica Crytzer!
Apr 01, 2024
The Equation for Personal Growth and Cultivating Authenticity in Outreach with Kayla Cytron-Thaler!
Mar 25, 2024
Taking a Flamethrower to FUD and Buzzword Mumbo Jumbo to Build Buyer Trust with Clark Barron!
Mar 18, 2024
Using Lessons in Sales and Marketing Pain from CISO to vCISO Life with Royce Markose!
Mar 11, 2024
How Security Buyers Think, and Go-to-Market Strategies for Young Companies with Merritt Baer!
Mar 04, 2024
Smashing Obstacles, Embracing Authenticity, and Building Your Squad with BlackGirlsHack!
Feb 26, 2024
The Power of Your Authentic Self, Layering Skills, and Seizing Opportunity with Tashya Denose!
Feb 19, 2024
Advocating for Your Career, Vital Skills, and Chasing Down What You Want with Kenneth Ellington!
Feb 12, 2024
Finding Your Voice, Going Beast Mode for Your Career, and Lifting as You Rise with Shinesa Cambric!
Feb 05, 2024
The Good, the Bad, and the Ugly of Selling Managed Services in Cybersecurity with Mike Pedrick
Jan 29, 2024
Cyber for Builders, a guide for innovating, building trust, and standing out with Ross Haleliuk!
Jan 22, 2024
Can't stop, won't stop! Career transitions, goal setting, and new projects with Maril Vernon!
Jan 15, 2024
Building a new cybersecurity sales paradigm with Carlos Guerrero & Maria Graham!
Jan 08, 2024
Happy New Year from Bare Knuckles and Brass Tacks! Here's to an Incredible 2024!
Jan 01, 2024
Merry Christmas from Bare Knuckles and Brass Tacks!
Dec 25, 2023
Best Of! Insights from Jason Carrico, Mike Privette, Chris Lieu, and Dani Woolf!
Dec 18, 2023
Confronting the Reality of Sexual Harassment in Cybersecurity with an Anonymous Woman in Cyber
Dec 11, 2023
Burrito Marketing, Standing Out, and Learning from Gen Z with CMO Pete Johnson!
Dec 04, 2023
Dani Woolf on Understanding Your Customers, and How to Make that Data Drive Results!
Nov 27, 2023
World Children's Day! Interviewing the Next Generation on Tech, Security, and More!
Nov 20, 2023
Winners Announced! #CyberCommunityChallenge
Nov 13, 2023
Chris Lieu on Embracing Curiosity, Making Connections, and Valuing Prospects Time!
Nov 06, 2023
Terra Cooke on the Best Sales Experience She's Ever Had!
Oct 30, 2023
Mike Privette on How the End of Free Money Changes Sales Strategy in Cybersecurity
Oct 23, 2023
Jason Carrico on How to Scale Cyber Sales, and Working with the Buyer as a Team!
Oct 16, 2023
Mariana Padilla on Being an Outsider in Cyber, Ride or Die for Community, and DEI in Tech
Oct 09, 2023
BEST OF: Booth Strategy, Finding the Right Talent, Humility, Allyship, and More!
Oct 02, 2023
Joel Benge on Cyber Messaging Failures and On-Air Review of Audience Outreach Emails!
Sep 25, 2023
Jeff Wheatman on Who You're Really Selling to, Ambulance Chasing, and Inner Peace
Sep 18, 2023
SPECIAL: The Cyber Community Month Challenge 🎃
Sep 11, 2023
Crowdsourced Cybercrime, Deepfake Tech for Sale, and Big Things Coming Soon!
Sep 05, 2023
Medus4 aka Katelyn Bowden on What She's Building Next!
Aug 28, 2023
Reflection on Listener Feedback and the Dawn of Season 2!
Aug 21, 2023
The Good, the Bad, and the WTF from Hacker Summer Camp 2023!
Aug 16, 2023
Best Of: JD Sherry Pulls Back the VC Curtain! GTM, Scaling Sales Teams, and More!
Aug 01, 2023
Evgeniy Kharam on Finding Common Ground, Lessons from Paintball, and Accountability
Jul 24, 2023
Eliza-May Austin on Kicking the Cyber Sales Hornets Next, and Not Being a Knob
Jul 17, 2023
SPECIAL REPLAY: Cyber Marketing and Sales without the Buzzwords and BS
Jul 14, 2023
Threads, Threats, Pouty Billionaires, and Meet Up at Black Hat!
Jul 10, 2023
Nafis Muhammad on Building Trust & Using GenAI the Right Way
Jul 03, 2023
👊 ⚡ GIVEAWAY TIME!
Jun 26, 2023
🏆 🤪 Awards Nonsense, How to Botch a Demo, and Keeping Up with Enterprise AI!
Jun 20, 2023
JD Sherry Pulls Back the VC Curtain! GTM, Scaling Sales Teams, and More!
Jun 12, 2023
SPECIAL: Women in Cyber Panel Interview!
Jun 05, 2023
Ben Kelly on Getting More Meetings with Less and Just Being Yer Damn Self!
May 30, 2023
The Georges Take on Toronto! Team Development, GPT Trends, Sales Tomfoolery
May 15, 2023
London Miller on Seeking Connection, Discipline, and DEI Efforts
May 10, 2023
RSA After Action Report, Heinous Outreach, and New LLM Security Stack
May 04, 2023
💥 The Hits Keep Coming: Best of Bare Knuckles & Brass Tacks
Apr 26, 2023
Victoria Germanova on Trial by Fire Cyber Sales, Metrics, and Repairing Trust
Apr 19, 2023
Kayla Cytron-Thaler on Creativity and Avoiding "Commission Breath"
Apr 12, 2023
CISO Mike Rogers on How to Behave Yourself in the Sales Dating Game
Mar 29, 2023
Chaos abbreviated: GPT4, SVB, WTF?!
Mar 22, 2023
Maria Graham on Building Trust with Cybersecurity Buyers
Mar 15, 2023
AI Horrorshow Outreach, Cyber News, and How CISOs Prep for Downturns
Mar 08, 2023
Terry Chapman on How Selling to vCISOs is Different
Mar 01, 2023
Sexist AI Vendors, Stalking in Sales, and Delusional LLMs!
Feb 22, 2023
Martin Oresnik on Crossing Sales Outreach Red Lines
Feb 15, 2023
From the Road: The Power of Community in Cyber
Feb 08, 2023
Flamethrower: Tech layoffs, LinkedIn LOL, ChatGPT & More!
Jan 31, 2023
Neeko Chessnoe on Leading with Empathy in Cyber Sales
Jan 24, 2023
Mahdi & David Part 2: The Art of Selling Cybersecurity
Jan 12, 2023
Mahdi & David on The Art of Selling Cybersecurity
Jan 11, 2023
Year End Reflections & What's Ahead in 2023!
Dec 21, 2022
Erika Eakins on Building Trust and Being a Cyber Queen
Dec 06, 2022
Erika Eakins on Building Trust and Being a Cyber Queen
Dec 06, 2022
Is that BDR Gonna Make Me Into a Lampshade?!
Nov 08, 2022
Chris Castaldo on How He Buys as a CISO
Oct 20, 2022
Neil Saltman's Survival Guide for Selling to CISOs
Oct 12, 2022
LinkedIn: Be a Person, Not a Pitch
Sep 28, 2022