Host-Read Ads (Audio)
By TWiT
Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.
Image by TWiT
Category: Marketing
Open in Apple Podcasts
Open RSS feed
Open Website
Rate for this podcast
Subscribers: 1
Reviews: 0
Episodes: 75
Description
Navigating the podcast sales process can be cumbersome because every podcaster has their own unique approach. Join Lisa Laporte, the CEO of TWiT.tv, to learn about the different types of podcast advertising, how they work, and what you need to consider when buying podcasts. If you are new to the podcasting space or a brand wanting to advertise in podcasts, then subscribe to learn more.
Although the show is no longer in production, you can enjoy episodes from the TWiT Archives.
| Episode | Date |
|---|---|
|
HRA 92: TWiT.tv's Podcast Advertising Minimum is $20K per Quarter & This is Just the Starting Point - The Psychology Behind Premium Podcast Advertising
|
Jul 03, 2025 |
|
HRA 91: How to Successfully Track Your Podcast Campaign - Ad Tech is a MUST!
|
Jun 05, 2025 |
|
HRA 90: TWiT.tv's Diverse Sponsorship Offerings - Host-Read vs. Producer-Read and Why It Matters to You
|
May 22, 2025 |
|
HRA 89: Brands if You Want Amazing Host-Read Ads Then Partner Directly With TWiT.tv - Skip the Agency
|
Apr 17, 2025 |
|
HRA 88: 2025 TWiT.tv Audience Metrics - Why TWiT's Host-Read Ads Outperform Industry Standards
|
Mar 20, 2025 |
|
HRA 87: Why TWiT.tv First-Tier Podcast Ads Stand Out - 5 Secrets to Successful Podcast Advertising
|
Feb 21, 2025 |
|
HRA 86: Stepping Into 2025 Upfronts - How We Help Brands Reach Tech Decision-Makers in 2025
|
Oct 17, 2024 |
|
HRA 85: How to Measure a Podcast Campaign Successfully - 5 ways to gauge success levels
|
Aug 08, 2024 |
|
HRA 84: TWiT Diversifies Its Advertising Opportunities - Reach Tech-Savvy Audiences
|
Jul 26, 2024 |
|
HRA 83: Brands Should Work Directly With Us at TWiT.tv - The key advantages of direct collaboration
|
May 30, 2024 |
|
HRA 82: Why You Should Include Podcast Advertising in Your Marketing Budget - Amplifying Your Marketing Message
|
May 23, 2024 |
|
HRA 81: It Takes More Than Ad Tech to Measure Podcasts - Crafting Effective Podcast Advertising Campaigns
|
May 16, 2024 |
|
HRA 80: TWiT.tv Now Offers Host-Read DAI Ads with Libsyn Ads - Explaining TWiT's partnership with Libsyn
|
May 02, 2024 |
|
HRA 79: TWiT.tv Ads Always Exceed The Contracted 60 Second Ad Read - Five requirements to introduce brands
|
Apr 25, 2024 |
|
HRA 78: Podcast Ad Copy Must Have a Compelling CTA - Make the Call to Action Stand Out!
|
Apr 18, 2024 |
|
HRA 77: Top 5 Ways You Can Support Your Favorite Podcasts/Podcast Networks - Keeping Your Favorite Podcasts Alive and Kicking
|
Apr 11, 2024 |
|
HRA 76: What It Takes to Measure a Podcast Campaign - Gauging the success and impact of ads
|
Apr 04, 2024 |
|
HRA 75: TWiT Excels At Making Our Partner's Ads Stand Out - Comprehensive continuity, graphics, and more!
|
Mar 28, 2024 |
|
HRA 74: We Embed Our Ads = Overdelivery For Brands - Brands' Ads in Perpetuity
|
Mar 07, 2024 |
|
HRA 73: Why We Vet Brands - The Five Pillars of Advertising Triumph with TWiT.tv Insights
|
Feb 29, 2024 |
|
HRA 72: 2024 TWiT Audience Metrics - Inside the Minds of Tech Podcast Fans
|
Feb 23, 2024 |
|
HRA 71: It Takes 8 Weeks for a Podcast Ad to Blossom - Why Podcast Ads Take Time To Work
|
Feb 16, 2024 |
|
HRA 70: TWiT's Goodie Bag for Direct Brands - Believe in the Power of Partnerships
|
Feb 08, 2024 |
|
HRA 69: TWiT's Partnership Process Overview - The Anatomy of a Successful Podcast Ad Campaign
|
Feb 01, 2024 |
|
HRA 68: Brands - Do Not Talk Yourself Into A Downturn in 2024 - Conquering Economic Fear
|
Jan 25, 2024 |
|
HRA 67: Brands Should Listen to Our Advice on Ad Copy - 5 crucial things for an effective Ad copy
|
Jan 19, 2024 |
|
HRA 66: TWiT.tv and Our Host-Read Ads - The Art of Trustworthy Tech Advertisements
|
Jan 12, 2024 |
|
HRA 65: Brands, You Must Advertise to Grow - Unlocking Brand Longevity and Market Influence with Lisa Laporte
|
Jan 05, 2024 |
|
HRA 64: Why TWiT.tv Values Partners Over Clients - The Power of Collaborative Sponsorships
|
Dec 21, 2023 |
|
HRA 63: Podcast Advertising is More Effective Than Other Forms of Media - The Rise of Authentic Voices in Advertising
|
Dec 15, 2023 |
|
HRA 62: Decoding Podcast Campaign Success with Lisa Laporte - Measuring Podcast Campaign Success
|
Dec 08, 2023 |
|
HRA 61: 2023 Spotify Podcast Trends Report Overview - The Influence and Trust of Podcast Hosts
|
Nov 30, 2023 |
|
HRA 60: The Value of Listening When Working With Partners - The Human Side of Advertising
|
Nov 16, 2023 |
|
HRA 59: Brands Don't Be Afraid To Test Podcasts Part 2 - Guide to Brand Growth in Podcasting
|
Nov 09, 2023 |
|
HRA 58: Brands Don't Be Afraid To Test Podcasts Part 1 - Mastering Podcast Advertising
|
Nov 02, 2023 |
|
HRA 57: Host Trust & The Personal Endorsement
|
Oct 27, 2023 |
|
HRA 56: Podcasting Advertising Requires Patience Part II
|
Oct 13, 2023 |
|
HRA 55: Podcasts Are No Longer Growing
|
Oct 06, 2023 |
|
HRA 54: TWiT.tv Pivots to A One Ad Model
|
Sep 29, 2023 |
|
HRA 53: Podcast Networks Should Include Subscriptions
|
Sep 22, 2023 |
|
HRA 52: Podcasting And The Explosion of Ad Tech
|
Sep 15, 2023 |
|
HRA 51: Podcast Ad Copy - Part II
|
Sep 08, 2023 |
|
HRA 50: Podcast Host-Read Ads Outperform Voice Talent Ads
|
Sep 01, 2023 |
|
HRA 49: Sales Tip - Listen, Learn and Practice Your Skills
|
Aug 25, 2023 |
|
HRA 48: More Reasons Why Brands Should Work Directly with Podcast Networks - Part II
|
Aug 18, 2023 |
|
HRA 47: Podcast Ad Copy - Part I
|
Aug 11, 2023 |
|
HRA 46: B2B Influencers Include TWiT.tv
|
Aug 04, 2023 |
|
HRA 45: Setting Brands Expectations From Podcast Advertising - Part II
|
Jul 28, 2023 |
|
HRA 44: Setting Brands Expectations From Podcast Advertising - Part I
|
Jul 21, 2023 |
|
HRA 43: TWiT.tv Adds DAI
|
Jul 14, 2023 |
|
HRA 42: Brands Should Work Directly With Podcast Networks
|
Jul 08, 2023 |
|
HRA 41: Podcasting Advertising Requires Patience
|
Jun 30, 2023 |
|
HRA 40: TWiT.tv Audience Testimonials
|
Jun 23, 2023 |
|
HRA 39: Audience Testimonials And Why They Matter At TWiT.tv
|
Jun 16, 2023 |
|
HRA 38: Trust And The TWiT.tv Audience
|
Jun 09, 2023 |
|
HRA 37: Setting Podcast Advertising Expectations
|
Jun 02, 2023 |
|
HRA 36: Best Practices For Brands When Buying Podcasts
|
May 26, 2023 |
|
HRA 35: Podcast Advertising Effectiveness
|
May 19, 2023 |
|
HRA 34: Sales Tip - Communicate with the CMO and CSO To Maximize Campaign Results
|
May 12, 2023 |
|
HRA 33: What Brands Should Do In Uncertain Times
|
May 05, 2023 |
|
HRA 32: Understanding Your Clients Goals
|
Apr 28, 2023 |
|
HRA 31: TWiT.tv Has Simulcasted Its Pods Since 2009
|
Apr 21, 2023 |
|
HRA 30: Sought After IT Skills & How TWiT.tv Can Help
|
Apr 14, 2023 |
|
HRA 29: Audience's Listening Habits on TWiT.tv - Audience's Listening Habits on TWiT.tv
|
Apr 07, 2023 |
|
HRA 28: TWiT's Audience Metrics from 2023 Survey - TWiT's Audience Metrics from 2023 Survey
|
Mar 31, 2023 |
|
HRA 27: B2C Campaign - Audible Case Study
|
Mar 24, 2023 |
|
HRA 26: B2C Campaign - Ford Case Study
|
Mar 17, 2023 |
|
HRA 25: Tracking Your TWiT.tv Campaign
|
Mar 10, 2023 |
|
HRA 24: Dynamic Ads versus Host-Read Facts #2
|
Mar 03, 2023 |
|
HRA 23: Dynamic Ads versus Host-Read Facts #1
|
Feb 24, 2023 |
|
HRA 22: TWiT.tv - Ad Copy Pointers
|
Feb 17, 2023 |
|
HRA 21: TWiT.tv Campaign Results - Offer Codes & Landing Pages
|
Feb 10, 2023 |
|
HRA 20: TWiT.tv's Annual Survey - It Works! - TWiT.tv's Annual Survey - It Works!
|
Feb 03, 2023 |
|
HRA 19: Sales Tip - How To Keep Clients Happy
|
Jan 27, 2023 |
|
HRA 18: TWiT's Two Ad Model Instead of One - TWiT's Two Ad Model Instead of One
|
Jan 20, 2023 |