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Welcome to Talking Purpose, the podcast. I'm your host, Katie Boothby-Kung, a sustainability expert who has worked with thousands of brands to help them find sustainable and profitable solutions for their company. Talking Purpose is a podcast for small and medium sized businesses looking to build sustainable brands that make an impact. But branding isn't just about some key messages and a flashy logo. Brand runs deep and if you are creating a sustainable business, these values should be ingrained in every part of your company. From operations, culture and hiring through to how you communicate and tell your story. In some of the teasers, you heard from from experts who join me to share their tips, tricks and hot takes on sustainable brand building so you can create a business that’s good for people, the planet and your profits too! Check it out!
| Episode | Date |
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Patagonia's VP of Digital Reveals What Most Brands Get Completely Wrong
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May 21, 2026 |
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She Turned Fashion's Biggest Problem Into a Thriving Business
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May 14, 2026 |
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She Sells Aprons to Feed Millions — Here's How It Actually Works
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May 07, 2026 |
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Why Your Paid Ads Aren't Working (And the "Secret Sauce" of Community Growth)
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Apr 30, 2026 |
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5 Ways to Drive Traffic to Your Store Without Spending a Dollar on Ads
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Apr 23, 2026 |
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Why This Indigenous Founder Left Amazon After 10 Years
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Apr 16, 2026 |
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The #1 Mistake Small Businesses Make When Pursuing Sustainability
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Apr 09, 2026 |
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The 4 Quadrants of Brand Experience That Drive Conversions (And Where You're Probably Leaking Customers)
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Apr 02, 2026 |
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Building Community Abundance: Monica Grunick on Creating a Million-Dollar Retail Business
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Apr 02, 2026 |
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Why Mission-Driven Entrepreneurs Keep Under-Pricing (And How to Stop)
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Apr 02, 2026 |
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Crowdsourcing Creativity: AI-Powered Design and the Future of Sustainable Fashion
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Sep 18, 2025 |
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The 5 P's of Product Experience: Why They Matter for Mission-Led Businesses
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Sep 11, 2025 |
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Redefining Success: Entrepreneurial Freedom, Impact, and Mindset with Cahill Camden
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Aug 21, 2025 |
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Sustainability in Travel: How Sororal Empowers Women Through Purpose-Driven Adventures
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Aug 14, 2025 |
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Empowering Employees and Nonprofits Through Skills-Based Volunteering
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Aug 07, 2025 |
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Balancing Profitability and Responsibility in Fashion with Adila Cokar from The Good Tee
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Jul 11, 2025 |
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Social Ads and Email Marketing to Turbocharge Your E-commerce Growth
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Jun 19, 2025 |
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The K-Pop Influence, Digital Runway, AI, and the Future of Sustainable Fashion
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Jun 12, 2025 |
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Net-Zero Beer, Anyone? GoodLot's Sustainable Brewing Adventure
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Apr 03, 2025 |
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Harnessing Seaweed Power and Transforming Women's Health
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Mar 21, 2025 |
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Navigating Influencer Marketing: A Masterclass with Industry Expert Bella Kuscu
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Mar 07, 2025 |
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Skills-based Hiring and Championing Accessibility at the Workplace with Indeed
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Feb 28, 2025 |
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Exploring Augmented Reality: Zina Grossman and how AR is Revolutionizing Customer Experiences
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Feb 21, 2025 |
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Transforming Business with Kingdom Principles - Aligning Faith-Based Values with Business Success
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Feb 13, 2025 |
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Akhil Sivanandan on Bridging Sustainability and Consumer Behaviour
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Feb 06, 2025 |
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Acquiring Businesses with Impact - A Regenerative Approach
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Sep 26, 2024 |
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How Fiverr Empowers Entrepreneurs and Drives Social Change with Michelle Baltrusitis
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Sep 05, 2024 |
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Optimizing the Online Customer Experience: Tactics for E-commerce Success with Chase Barmore
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Aug 22, 2024 |
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Unlocking Growth through Accelerator Programs and Strategic Partnerships with Toju Ogbeide Founder of Goodszilla
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Aug 15, 2024 |
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Profits Through Empowerment and Collaboration with Vicki Saunders
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Jul 03, 2024 |
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From Politics to Promoting Sustainability with Montana Brisbin from Veritree
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Jun 12, 2024 |
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Investing in Impact: Hilary Kilgour's Entrepreneurial Journey and the Rise of Audaxa Ventures
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May 28, 2024 |
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How Printful is Changing Print-on-Demand for Good
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May 08, 2024 |
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Storytelling, Grant Writing and Measuring Impact with Christal Earle from BraveSoles
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Apr 23, 2024 |
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The Blueprint of a Powerful Brand: Kristen Vanderhoek's Approach to Branding
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Apr 03, 2024 |
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The Resurgence of Resale: How Recurate is Revolutionizing the Circular Economy
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Mar 14, 2024 |
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Supporting Indigenous Voices: Authentic Engagement and Partnerships with Indigenous Communities
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Feb 20, 2024 |
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Unlocking the Potential of Nature-Based Corporate Strategies with Chris Coulter of GlobeScan
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Feb 20, 2024 |
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Desiree Shank: Sustainable E-commerce and Building an Authentic Brand
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Feb 12, 2024 |
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How the Fur Industry is driving reconciliation and environmental sustainability
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Feb 08, 2024 |
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What's the Tea with Founder Sheena Brady
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Feb 02, 2024 |
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Satya Organic - Skincare from a crockpot to retail empire
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Mar 14, 2023 |
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DailyKarma - Building a give back partnership that increases sales and loyalty
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Feb 08, 2023 |
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EcoEnclose - Eco friendly packaging and making unboxing sexy
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Jan 24, 2023 |
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Frere du Nord - The massive benefits of manufacturing close to home
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Jan 03, 2023 |
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Arka - Bringing sustainable packaging to life
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Dec 06, 2022 |
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Shea Yeleen - Empowering women in beauty through shea production
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Nov 23, 2022 |
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Kapok - Sustainable sourcing in China
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Nov 08, 2022 |
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Using your ESG commitments to attract investors and $$$$
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Oct 24, 2022 |
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Mindful Commerce - Building a social enterprise business community and connecting sustainable commerce solutions
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Sep 28, 2022 |
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Climate Neutral - How to calculate your carbon emissions and share with your customers
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Sep 28, 2022 |
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Shavonne Hasfal-McIntosh - Diversity and Inclusion, lessons learned working in tech
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Sep 28, 2022 |
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TRAILER - Welcome to Talking Purpose
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Sep 28, 2022 |