The Media Leader Podcast
By The Media Leader
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Episodes: 107
Description
The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.
Hosted by reporter and producer Jack Benjamin, reporter Ella Sagar, and editor-in-chief Omar Oakes, we speak to senior leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.
Find out more at the-media-leader.com and subscribe to our daily newsletter.
| Episode | Date |
|---|---|
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Stories that mattered this week: Principal media, Rajar, streaming bundles and AI search
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May 16, 2024 |
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David Abraham interview: Brands have 'fallen into the trap' of media choices
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May 13, 2024 |
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Stories that mattered this week: Disney's streaming milestone, Paramount merger saga, Reddit's first earnings
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May 09, 2024 |
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Many marketers 'relieved' about cookie deprecation delay
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May 06, 2024 |
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Stories that mattered this week: Google cookie fallout, TikTok fights back, Spotify, Paramount
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May 01, 2024 |
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The Future of Marketing with Bloomberg Media – Ep4: The magic of video
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Apr 29, 2024 |
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The Future of Audio key interviews: Radiocentre on BBC ads and Acast on podcast measurement
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Apr 25, 2024 |
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The Future of Marketing with Bloomberg Media – Ep3: Storytelling and engaging audiences
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Apr 22, 2024 |
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Are agencies fit for purpose when it comes to gaming advertising?
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Apr 18, 2024 |
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The Future of Marketing with Bloomberg Media – Ep2: Mastering insights and data tools
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Apr 15, 2024 |
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'Forbesgate' and the trouble with MFA - with Nick Manning
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Apr 11, 2024 |
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Special series! The Future of Marketing with Bloomberg Media – Ep1: Multi-platform campaigns
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Apr 08, 2024 |
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Sheffield ad ban, advertising on Discord and Truth Social's volatile IPO
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Apr 04, 2024 |
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Should agencies scrap time-based charges? With The Business Model's Caroline Johnson
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Apr 02, 2024 |
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BBC's commercial future, election preview… and ads on the moon?
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Mar 28, 2024 |
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Does Snapchat want to be a destination for news? With Snap's Lucy Luke
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Mar 25, 2024 |
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A world without TikTok? Time for ads on the BBC? With Nicola Kemp
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Mar 21, 2024 |
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What is the future of TV tech? Takeaways from the Connected TV World Summit
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Mar 18, 2024 |
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Publishers are going all in on audio and video – with Mail Metro Media's Dominic Williams
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Mar 14, 2024 |
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Yannick Bolloré: Why Vivendi wants to create 4 'cousin companies'
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Mar 11, 2024 |
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TalkTV going off linear, Reach earnings and a new Global CEO
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Mar 07, 2024 |
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TheZoo.London: 'Gone are the days consultancy is something to do in-between jobs'
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Mar 04, 2024 |
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Reddit IPO, WBD's profitable streaming and declining transparency in agency-client relationships
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Feb 29, 2024 |
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Spotify's $10bn advertising ambition – with UK sales chief Ed Couchman
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Feb 26, 2024 |
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Thinkbox new members, magazine publishing, GB News and Ofcom
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Feb 22, 2024 |
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Pinterest is (almost) at half a billion users – so what now? With EMEA chief Milka Privodanova
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Feb 19, 2024 |
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How important is attention measurement to TikTok? With head of client measurement Steve Lockwood
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Feb 15, 2024 |
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Gordon Brown at LEAD 2024: Reactions as politicians talk to ad industry
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Feb 12, 2024 |
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Big Tech earnings bonanza; concentration and regulation; Super Bowl ads
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Feb 08, 2024 |
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Cinema's road to recovery and the need for renewed DEI efforts – with Pearl & Dean's Charlene Williams
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Feb 05, 2024 |
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If you could wave a magic wand, how would you improve the media industry?
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Feb 01, 2024 |
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Why signal strength is more 'stable' in a changing media world – with EssenceMediacom's Richard Kirk
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Jan 29, 2024 |
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Netflix earnings, Omnicom's Flywheel purchase and the ANA programmatic report
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Jan 25, 2024 |
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Why social media is all about community now – with Reddit's Paul Peterman
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Jan 22, 2024 |
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Election season's impact on media, AI's misinformation pitfalls and tech lay-offs
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Jan 18, 2024 |
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Will the cookieless future lead to more effective digital media? With Havas Media's Laura Kell
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Jan 16, 2024 |
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Ads on Amazon Prime Video, lay-offs at C4 and Twitch, and the perils of hustle culture
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Jan 11, 2024 |
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The Year Ahead for agencies and networks – with Rankin Creative CEO Richard Pinder
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Jan 08, 2024 |
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Paramount-WBD merger chatter, NYT's OpenAI lawsuit, and our predictions for 2024
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Jan 04, 2024 |
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Rethinking the media agency model in 2024 - with MediaSense's Ryan Kangisser
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Jan 03, 2024 |
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Can you 'do the news' well with one-minute videos? With The News Movement's Ramin Beheshti
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Dec 21, 2023 |
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Dame Carolyn McCall reflects on ITVX one year on
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Dec 18, 2023 |
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What was the biggest story in media in 2023?
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Dec 13, 2023 |
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AI influencers are having a moment - with IMTB director general Scott Guthrie
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Dec 11, 2023 |
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The future of TV is... anxious?
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Dec 07, 2023 |
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How healthy is the global ad market? With GroupM's Kate Scott-Dawkins
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Dec 04, 2023 |
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The Guardian's commercial future and trust as a media premium
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Nov 30, 2023 |
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Ads effectiveness guru Peter Field on TV effectiveness, attention, and trust in media
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Nov 27, 2023 |
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ITV Palooza, impact and 'the moment' for media planners
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Nov 22, 2023 |
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Why brands and agencies need to get educated on gaming, with Venatus CEO Rob Gay
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Nov 16, 2023 |
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'Triage not treatment': how managers can improve mental wellness, with Sue Todd and James Appleby
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Nov 13, 2023 |
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The dangers of AI for news, holiday season ads, and event cinema
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Nov 09, 2023 |
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Is the metaverse 'dead in the water'? With gaming expert Shay Thompson
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Nov 06, 2023 |
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The 'say-do' gap in mental wellness policies, hybrid working, and TV's summer recession
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Nov 01, 2023 |
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Yannick Bolloré interview at The Future of Media
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Oct 30, 2023 |
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The Ken Bruce effect, earnings season, and are podcasts just talk shows?
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Oct 26, 2023 |
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The 'Duracell bunny' of advertising? Why ITV thinks peak time has 'hidden value'
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Oct 23, 2023 |
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Can AI offer benefits to user privacy? With Teads co-CEO Jeremy Arditi
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Oct 19, 2023 |
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Future of Media and Gaming takeaways, Israel-Hamas war misinformation
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Oct 18, 2023 |
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The Big Shorts - what changes to YouTube trends say about media culture - with Kevin Allocca
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Oct 10, 2023 |
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'All about effectiveness': The Future of Media preview with Nick Manning
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Oct 05, 2023 |
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Telegraph bidders, commercial radio's 50th anniversary, Brainlabs' ambition, and what's on at FoM
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Oct 04, 2023 |
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How should media move faster on sustainability? With Anne Coghlan and Hannah Mirza
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Sep 27, 2023 |
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Why publishers are brand building, with Ozone CEO Damon Reeve
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Sep 20, 2023 |
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How to support women managing their work-life 'blend,' with Tobi Asare and Stefanie Daniels
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Sep 13, 2023 |
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Is TV the base of the media plan in 2023? With Kantar's Jane Ostler
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Sep 06, 2023 |
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Fake OOH ads, Telegraph sale, Shorts and the Rugby World Cup
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Sep 04, 2023 |
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How advertisers are changing strategy on gaming - with Lucy Rissik and Nina Mackie
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Aug 30, 2023 |
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Why OOH audiences have not hit a 'new normal' yet - with Route's Denise Turner
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Aug 23, 2023 |
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Pinkwashing: how media should step up LGBT+ support - with Outvertising's Cass Naylor
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Aug 16, 2023 |
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Disney and gambling ads, Clear Channel's European challenge, and our new AI columnist
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Aug 14, 2023 |
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Why retail media will transform the travel sector: With Kiessé Lamour and Simon Akers
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Aug 09, 2023 |
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Broadcast's 'TikTok problem' + Bauer's Brucey bonus
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Aug 07, 2023 |
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Are we in a golden age of audio? With Radiocentre CEO Matt Payton
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Aug 02, 2023 |
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BONUS: Google's Matt Brittin on AI's impact on advertising, media, and talent
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Jul 27, 2023 |
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When is it time to admit you need inclusivity coaching? With Media for All's Shez Iqbal
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Jul 26, 2023 |
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RIP Twitter, WTF is X? Plus the Barbenheimer bonanza and NME's return to print
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Jul 24, 2023 |
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How attention can help drive media effectiveness - with Mike Follett
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Jul 19, 2023 |
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Can AI outdo humans when showing you content? With Taboola CEO Adam Singola at Cannes Lions
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Jul 17, 2023 |
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What next for digital publishing? With Raymond Snoddy and Richard Reeves
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Jul 12, 2023 |
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Do agencies need a 'Madison Avenue Makeover'? Interview with author Michael Farmer
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Jul 05, 2023 |
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How to manage the 'toxic storm of stress' faced by workers - with guest Nicola Kemp
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Jun 28, 2023 |
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What is the future of Future?
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Jun 21, 2023 |
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Cannes you believe the news? Lions festival preview with guest Laurence Green
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Jun 14, 2023 |
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Salesforce, InfoSum, JICMAIL and AudienceProject on media and advertising's key challenges
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Jun 06, 2023 |
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Attention measurement: 'once-in-a-lifetime opportunity to make a killing'
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May 30, 2023 |
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LIVE: What now for The Future of Brands?
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May 22, 2023 |
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The Future of Audio: what now for Spotify?
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Apr 11, 2023 |
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Why reframing is better than convincing - with marketing author Richard Shotton
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Apr 04, 2023 |
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Why women are being 'edited out of media' - with Nicola Kemp
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Mar 29, 2023 |
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Being an English (media) person in New York - with TPA Digital CEO Wayne Blodwell and Good-Loop CEO Amy Williams
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Mar 21, 2023 |
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Sir John Hegarty on why 'the big idea' still matters for the future of brands
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Mar 14, 2023 |
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How advertisers can develop media ethics - with Compliant CEO Jamie Barnard
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Dec 21, 2022 |
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Why 2023 will be 'the year of the public screen' - with JCDecaux UK co-CEO Dallas Wiles
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Dec 19, 2022 |
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Why 'Right Reach' is needed in a fragmented media world - with Zenith UK CSO Richard Kirk
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Dec 15, 2022 |
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Is TikTok building the new shopping mall?
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Dec 13, 2022 |
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Why 'fast fashion' media needs to stop - with Good-Loop founder Amy Williams
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Dec 08, 2022 |
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Trusted media, quality data and 'church v state' - with commercial director Dave Randall *sponsored*
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Dec 05, 2022 |
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The future of retail media - with Wavemaker global head of ecomm Mudit Jaju
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Nov 30, 2022 |
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Why there's a crisis of trust in media - with Nick Manning
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Nov 25, 2022 |
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How media attitudes to women's football have changed - with England champion footballer Jill Scott
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Nov 18, 2022 |
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Will outdoor advertising ever return to 'normal' after Covid? - with Route CEO Denise Turner
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Nov 14, 2022 |
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Why being 'right' about the future of media isn't everything
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Nov 07, 2022 |
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BARB CEO Justin Sampson and the future of TV measurement
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Nov 02, 2022 |
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Carolyn McCall interview: ITVX, her vision, and what's next for TV
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Oct 31, 2022 |
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The forgotten 500,000
|
Oct 26, 2022 |
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COMING SOON: The Media Leader Podcast
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Oct 21, 2022 |