MARKETING
By Brandon White
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Category: Marketing
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Subscribers: 16
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Episodes: 84
Description
The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
| Episode | Date |
|---|---|
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Comfrt Marketing Playbook: The Marketing Strategy a Weighted Hoodie Used to Build a $1 Billion Brand in 3 Years
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May 08, 2026 |
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Marketing News This Week: Bing's 1 Billion User Milestone, Google's All-Time High Query Volume, and Why Organic SEO Isn't Dead
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May 07, 2026 |
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The P-R-O-M-P-T Framework: How to Get Better Output from Any AI Agent For Your Marketing
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May 04, 2026 |
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Narrative Transportation: How to Sell More With Stories Than Features and Statistics
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May 02, 2026 |
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Marketing News This Week: Google's AdSense Penalty Trap, Spotify's Programmatic Milestone, and YouTube's Silent Subscriber Change
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Apr 30, 2026 |
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Marketing News This Week: Inside ChatGPT's Ad Manager, Anthropic's Claude Design for Marketers, and Google's Hard Deadline for Every DSA Advertiser
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Apr 23, 2026 |
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How to Train Jasper.ai to Write in Your Brand Voice: Stop Getting Generic Output and Start Getting Your Brand Voice Back
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Apr 18, 2026 |
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The Bandwagon Effect: How the Fastest-Growing Brands Engineer Their Own Tipping Points
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Apr 17, 2026 |
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Marketing News This Week April 16, 2026: Google Brings Back Data Studio, TikTok Puts a Video Studio Inside Your Ad Platform, and Reddit's New Ad Format Could Change How You Launch Everything
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Apr 16, 2026 |
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ClickFunnels Marketing Playbook: How ClickFunnels Built a $265 Million Software Business by Giving Away the Education
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Apr 14, 2026 |
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How to Design Your Website Schema to Maximize GEO for AI Search
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Apr 11, 2026 |
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The Peak-End Rule: The Two Moments That Decide If Customers Come Back
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Apr 10, 2026 |
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Marketing News April 8, 2026: Google's AI Mode Is Now a Store, ChatGPT Ads Open to Everyone, Beehiiv Moves into Podcasting, and the AI Content Study That Changes Your Content Strategy
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Apr 08, 2026 |
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Michelin’s Marketing Playbook: How a Tire Company Built Michelin Guide into the World's Most Powerful Restaurant Guide
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Apr 07, 2026 |
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Generative Engine Optimization (GEO): How to Seed Content That Gets Your Brand Recommended by AI
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Apr 04, 2026 |
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Fairness Bias: Pay What You Want Pricing (PWYW) - The Marketing Move You Can Use That Generated $3 Million and Changed an Industry
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Apr 03, 2026 |
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Marketing News This Week April 1, 2026: Google Just Slashed Traffic for Certain Types of Sites, Instagram Is Testing a Pay-to-Play Model, and Apple Podcasts Just Became a Whole New Distribution Channel
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Apr 01, 2026 |
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Vacation's Marketing Playbook: How Vacation Sunscreen Turned a Whipped Cream Can Into an $80 Million Brand
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Mar 31, 2026 |
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The Zeigarnik Effect: Why Unfinished Stories Are Your Most Powerful Marketing Tool
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Mar 27, 2026 |
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Marketing News This Week March 25, 2026: Four Stories That Show Exactly Where Marketing Is Heading — Apple, Google, AI Agents, and the Future of Web Content
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Mar 25, 2026 |
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Jell-O’s Marketing Playbook: How Jell-O Turned a $450 Purchase Into a $1.5 Billion Brand With a Free Booklet
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Mar 25, 2026 |
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Marketing News This Week March 18, 2026: LinkedIn Is Now #1 in AI Data Training for These AI Tools, Meta Makes a Change to Facebook Ads that Will Help you, and HubSpot’s 1,500 Marketers Survey Results
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Mar 18, 2026 |
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Red Bull’s Marketing Playbook: How Red Bull Built a $12 Billion Empire Without Selling You a Drink
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Mar 17, 2026 |
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How To Use Reddit's Search Rankings to Get Your Brand In Front of Buyers
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Mar 14, 2026 |
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The Mere Exposure Effect: Why Your Ads Work Even When Nobody Clicks Them
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Mar 12, 2026 |
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Marketing News This Week: Meta Bought a Social Network for AI Bots, Andromeda Changes Facebook Ads Forever, and the Industry Survey Every Marketer Needs to See
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Mar 11, 2026 |
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Zappos Marketing Playbook: How Zappos Turned One Thing Into a $1.2 Billion Marketing Machine
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Mar 11, 2026 |
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Loss Aversion: The Psychology Principle That Can Help Convert Customers (When Used Correctly)
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Mar 06, 2026 |
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Marketing News This Week: ChatGPT Just Got Its First Ad Tech Partner, Google Killed the Excuse for Skipping MMM, and Meta Changed How Your Ads Get Credit
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Mar 04, 2026 |
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Gymshark's Marketing Playbook: How One Tactic Took Daily Sales from $450 to $45,000
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Mar 03, 2026 |
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Unit Bias: The One Unit Rule Brands Use to Control What Customers Consume and How You Can Use it to Increase Sales
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Feb 26, 2026 |
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Marketing News This Week: HubSpot's Big Acquisition, the YouTube-Reddit AI Flip, and the First-Party Data Payoff
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Feb 26, 2026 |
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Ferrari's Marketing Playbook. And How To Use It For Your Company
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Feb 24, 2026 |
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How Notion Hit $10 Billion Without a Sales or Marketing Team: The Bottom-Up SaaS Playbook
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Feb 19, 2026 |
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Marketing News This Week: Meta Opens a Brand New Ad Channel With 400 Million Users, Google Kills Clickbait in Discover, and the Stat That Should Change How You Think About SEO
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Feb 18, 2026 |
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Decoy Effect: The "Useless" Option That Increased Revenue 43%
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Feb 17, 2026 |
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The Anchoring Effect: The Hidden Number Controlling Every Purchase Decision
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Feb 12, 2026 |
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Marketing News This Week: Google Opens the Performance Max Black Box,Meta's AI Predicts Your Best Influencers to Hire, and the Report Every Person in Marketing Needs to Read Right Now About AI Marketing ROI
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Feb 11, 2026 |
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How LMNT Turned Salt Into a $200M Business. A Marketing Case Study
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Feb 10, 2026 |
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Marketing News this Week: What Meta's Record Ad Revenue Means for Marketers, Reddit’s New Max Campaigns Just Cut your CPA and TikTok's Platform Shift You Need to Understand
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Feb 06, 2026 |
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Marketing News This Week: OpenAI's ChatGPT Ads Launch, LinkedIn's B2B Ad Revolution, and Third-Party Content's 6.5x Citation Advantage
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Jan 30, 2026 |
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Marketing News This Week: Google's AI Mode Traps Users, What Consumers Want in Email, and Gemini Powers Siri
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Jan 22, 2026 |
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Pitch Deck for Investors Masterclass (7/7): Investor Presentation Tips - 100 Questions Investors May Ask
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Jan 21, 2026 |
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Pitch Deck for Investors Masterclass (6/7): How to Present Your Pitch Deck to Investors
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Jan 21, 2026 |
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Pitch Deck for Investors Masterclass (5/7): Marketing Your “Close" - Your Funding Needs and Summary Slides
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Jan 21, 2026 |
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Pitch Deck for Investors Masterclass (4/7): Marketing Your “Engine" - Your Financials and Team Slides
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Jan 21, 2026 |
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Pitch Deck for Investors Masterclass (3/7): Marketing Your "EDGE" - Your Market, Go to Market, Traction and Competition Slides
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Jan 21, 2026 |
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Pitch Deck for Investors Masterclass (2/7): Marketing the "Pain" - Your Elevator Pitch, Problem and Solution Slides
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Jan 20, 2026 |
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Pitch Deck for Investors Masterclass (1/7): Marketing Your Business - Introduction to the Pitch Deck for Investors Series
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Jan 20, 2026 |
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Marketing News this Week: The Owned Channel Revolution, Email's Subscription Surge, Why Authenticity Just Won Social Media and Google's New Ad Category
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Jan 08, 2026 |
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Graza's Marketing Playbook: How Graza Made Squeeze Bottles Cool and Built a $100M+ Olive Oil Empire in Less Than 5 Years
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Jan 07, 2026 |
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MARKETING NEWS: 7 Marketing Trends to Expect in 2026
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Jan 02, 2026 |
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Tropicana’s $50m Marketing Mistake, How They Fixed It and What You Can Learn from It
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Dec 31, 2025 |
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MARKETING NEWS - Week Ending of Dec 26, 2025: Amazon's $10 Billion AI Bet, Meta's Ad Targeting Goes Live, and the Streaming Measurement Deal That Changes Everything
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Dec 27, 2025 |
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Marketing News Week of Dec 15, 2025: Google's Holiday Update, Adobe's $1.9B Power Move, and Facebook's Gen Z Makeover
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Dec 18, 2025 |
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The Marketing Playbook Dood Woof Used to Build a $2M Brand in 18 Months
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Dec 17, 2025 |
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How Aston Martin Used James Bond to Escape Bankruptcy and Build a $100M Marketing Strategy
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Dec 11, 2025 |
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How Liquid Death Became a $1.4 Billion Water Brand (By Breaking Every Rule)
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Dec 08, 2025 |
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Why You Need a Digital Operations Team in Today's Business World of AI and Automations with Michael Greenberg Founder of 3rd Brain
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Jun 18, 2024 |
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Marketing After the Death of 3rd Party Cookies with Rich Stone of TechTarget
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Mar 19, 2024 |
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Branding Bootcamp and How to Leverage Your Brand to Build a Successful Loyalty Program to Boost Your Sales with Sheila Butler of Butler Marketing Group
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Nov 12, 2023 |
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How AI SEO is Disrupting the Search Engine Services Industry and Organic Search with Cody Schneider CEO of Drafthorse AI
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Aug 17, 2023 |
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Video Marketing with the Creators of the Purple Mattress Online Video Campaign That Hit $1 Billion in Sales
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Jul 16, 2023 |
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How to Implement the Contribution Margin Function in Your Company
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May 15, 2023 |
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The High Stakes Game of Google Paid Ads and Online Marketing with Nick Erickson of Angel Reyes and Associates Law Firm
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Apr 27, 2023 |
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Learn SEO with SEO Expert Kyle Roof of Page Optimizer Pro
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Mar 15, 2023 |
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Marketing Analysis with Jeff Greenfield CEO of Provalytics
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Mar 11, 2023 |
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Marketing a Brand on Tik Tok and Instagram with Slo Jeans Co-Founder Marshall Conley
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Mar 01, 2023 |
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Contribution Margin
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Feb 26, 2023 |
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TV Advertising: Should You Include It in Your Marketing Mix? Here’s What the Scientific Studies Say
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Feb 15, 2023 |
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Influencer Marketing Strategy
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Feb 08, 2023 |
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Marketing Budget as a Percent of Revenue
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Feb 01, 2023 |
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How to Increase Your Sales Targeting Customers When They're Drinking Caffeine
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Jan 25, 2023 |
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Email Marketing ROI
|
Jan 18, 2023 |
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KPIs for Email Marketing
|
Jan 11, 2023 |
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Customer Acquisition Cost Formula Example
|
Jan 04, 2023 |
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Customer Acquisition Cost Formula
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Dec 28, 2022 |
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How to Calculate Your Net Promoter Score
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Dec 21, 2022 |
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How to Get Your Net Promoter Score From Your Customers - The Question to Ask
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Dec 21, 2022 |
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Net Promoter Score Meaning and Industry Averages
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Dec 08, 2022 |
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Net Promoter Score Definition
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Nov 30, 2022 |
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KPIs for Websites That You Should Be Tracking
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Nov 22, 2022 |
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Marketing vs Sales
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Nov 15, 2022 |
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9 Essential Metrics of Marketing
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Nov 06, 2022 |