Brandology
By Alex Stockdale
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Image by Alex Stockdale
Category: Entrepreneurship
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Episodes: 126
Description
Welcome to Brandology - a podcast that dives deep into business, branding, and all things entrepreneurship. Join me each week as we unearth the science, soul, and strategy behind building a fearless brand. Ready to create the business of your dreams? You’re in the right place.
| Episode | Date |
|---|---|
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Feeling-led branding is your secret superpower ⚡️
|
May 27, 2025 |
|
Are you playing it too safe with your brand? 🤔
|
May 20, 2025 |
|
Building a brand in a saturated industry
|
May 07, 2025 |
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3 reasons your brand isn’t attracting dream clients
|
Apr 29, 2025 |
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Why your brand is worth more than your offer
|
Apr 24, 2025 |
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Before you rebrand, answer these 3 questions
|
Apr 02, 2025 |
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[FREE TRAINING] Here's why your brand is repelling your dream clients
|
Mar 25, 2025 |
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Why your audience doesn't trust you enough to buy
|
Mar 18, 2025 |
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The rebrand that attracted dream clients FAST!
|
Mar 11, 2025 |
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How I’m rebranding this skin clinic for growth
|
Mar 05, 2025 |
|
Here's what ACTUALLY creates a cult-like brand
|
Feb 25, 2025 |
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Stop doing these things if you want to be a go-to brand
|
Feb 18, 2025 |
|
Treat your branding like an invitation 💌
|
Feb 11, 2025 |
|
Two things I'm doing in my personal life that'll ALSO help me build my brand
|
Feb 05, 2025 |
|
Go from a stuck brand to a sticky brand 🍯
|
Jan 28, 2025 |
|
Your audience's expectations vs reality
|
Jan 21, 2025 |
|
[The 2025 Brand #3] Start building your personal brand in 2025
|
Jan 14, 2025 |
|
[The 2025 Brand #2] Your audience is craving authenticity
|
Jan 12, 2025 |
|
[The 2025 Brand #1] Building a brand in 2025: what you need to know
|
Jan 07, 2025 |
|
Let's do an end-of-year brand audit 📝
|
Dec 24, 2024 |
|
If your Q4 hasn't gone to plan, listen to this 🎧
|
Dec 17, 2024 |
|
My 6 biggest brand-building lessons
|
Dec 10, 2024 |
|
Attracting premium clients with your brand
|
Dec 03, 2024 |
|
A pretty logo won't make your biz successful 🤫
|
Nov 26, 2024 |
|
Why I don't put my services on sale 💸
|
Nov 20, 2024 |
|
The three levels of branding
|
Nov 12, 2024 |
|
My anti-launch mindset 🚀
|
Nov 05, 2024 |
|
Your audience needs a hero 🦸♀️
|
Oct 29, 2024 |
|
Unfollows mean you’re doing something right ✅
|
Oct 22, 2024 |
|
Pain vs pleasure...what drives your dream client?
|
Oct 15, 2024 |
|
Competing on price is NOT a strategy
|
Oct 08, 2024 |
|
You’ve got to back your own brand before anyone else can
|
Oct 01, 2024 |
|
If you've fallen out of love with your brand, here's your next step 🚑
|
Sep 24, 2024 |
|
Make building your brand feel EASY!
|
Sep 17, 2024 |
|
BRAND BITES: So you've got an audience but no sales...
|
Sep 10, 2024 |
|
Using anchors to build a sticky brand ⚓️
|
Sep 03, 2024 |
|
Evolving your brand & taking your audience with you
|
Aug 27, 2024 |
|
What it really takes to be your industry's it-girl 👄
|
Aug 20, 2024 |
|
Got no brand? Start here 👇
|
Aug 13, 2024 |
|
Why your brand is stuck in the friend zone (+ how to fix it)
|
Aug 06, 2024 |
|
The 10k follower effect
|
Jul 30, 2024 |
|
What to do if your brand is a 'hidden gem' 💎
|
Jul 23, 2024 |
|
More authority = more sales (+ podcast giveaway!)
|
Jul 16, 2024 |
|
Get people to buy from YOU!
|
Jul 09, 2024 |
|
Copying competitors is not a content strategy
|
Jul 02, 2024 |
|
How Dissh went from confused ➡️ cool girl brand
|
Jun 25, 2024 |
|
Ways I'm changing my brand positioning
|
Jun 18, 2024 |
|
The 3 step magnetic messaging formula
|
Jun 11, 2024 |
|
Posting more is how you grow - but there's a catch
|
Jun 04, 2024 |
|
BRAND BITES: *this* is why people buy
|
Jun 03, 2024 |
|
What's standing between you and a cult status brand 🤫
|
May 28, 2024 |
|
BRAND BITES: How to get eyeballs on your brand 👀
|
May 26, 2024 |
|
🧬 Brand DNA #3: Using your DNA in your social strategy
|
May 21, 2024 |
|
BRAND BITES: A second business?! 👀 Spilling the tea!
|
May 16, 2024 |
|
🧬 Brand DNA #2: Running you through a FULL brand DNA workshop
|
May 14, 2024 |
|
🧬 Brand DNA #1: The two things your brand needs to see results
|
May 07, 2024 |
|
What strawberry matchas and brand building have in common 🍓
|
Apr 30, 2024 |
|
Getting into your audience's brain 🧠
|
Apr 23, 2024 |
|
You're playing small with your brand 👀
|
Apr 16, 2024 |
|
Stop trying to be different (you’ll want to hear this)
|
Apr 09, 2024 |
|
The friendship framework 🔐 how to be BFFs with your audience
|
Apr 02, 2024 |
|
Why it feels scary to show up on socials (introverts, this one’s for you)
|
Mar 26, 2024 |
|
What Taylor Swift can teach us about building a ride-or-die brand
|
Mar 19, 2024 |
|
BRAND CHAT: Celebrating biz wins, brand evolution, + pivoting without rebranding
|
Mar 12, 2024 |
|
3 quick-hit website fixes to boost conversions
|
Mar 05, 2024 |
|
Is your brand a 🍸 or ☕️ kind of gal? (And why you should care)
|
Feb 27, 2024 |
|
Becoming a magnetic brand 🧲 💖
|
Feb 20, 2024 |
|
Client spotlight: Building a brand you LOVE with Bree from April & Fritz
|
Feb 13, 2024 |
|
The old way of targeting your audience - and why I'm scrapping it
|
Feb 06, 2024 |
|
The easiest USP you can leverage for your biz
|
Jan 30, 2024 |
|
3 storytelling hacks for your brand
|
Jan 23, 2024 |
|
What successful brands will be doing in 2024 (and how to do it too!)
|
Jan 16, 2024 |
|
2024: the year of the brand
|
Jan 09, 2024 |
|
What's changing in the studio in 2024
|
Jan 02, 2024 |
|
Stop making this messaging mistake and start seeing more sales!
|
Dec 26, 2023 |
|
Consistency creates confidence (the pep talk you need 😏)
|
Dec 19, 2023 |
|
How I built a multi-6 figure brand in 2 years
|
Dec 12, 2023 |
|
Your 3 week end-of-year brand plan (+ free resource!)
|
Dec 05, 2023 |
|
Deep niching might be what your brand is missing
|
Nov 28, 2023 |
|
Creating a brand that feels like YOU
|
Nov 21, 2023 |
|
Want to build a better brand? START HERE 👇
|
Nov 14, 2023 |
|
How creating a membership has strengthened my brand
|
Nov 07, 2023 |
|
From brand strategy to brand...how I do it!
|
Oct 31, 2023 |
|
I used to have NO IDEA what brand building was
|
Oct 24, 2023 |
|
The easiest brand-building hack you can do every day
|
Oct 17, 2023 |
|
You already have a brand, whether you realise it or not 👀
|
Oct 10, 2023 |
|
Here’s why your brand isn’t converting 🫢
|
Oct 03, 2023 |
|
Connecting with your dream client gets to be EASY
|
Sep 26, 2023 |
|
Business BTS: things are changing around here 😈
|
Sep 19, 2023 |
|
Personal brand vs business brand
|
Sep 12, 2023 |
|
Brand-building action steps you can do today
|
Sep 05, 2023 |
|
THIS is what you need to do BEFORE branding
|
Aug 29, 2023 |
|
How to use ChatGPT without sounding like a robot (+ how I use it in my biz!)
|
Aug 22, 2023 |
|
Perception = positioning: the REAL magic of branding
|
Aug 15, 2023 |
|
Strategy is a NON-NEGOTIABLE when it comes to branding 🙅♀️
|
Aug 08, 2023 |
|
People ARE buying...just maybe not from you (+ here's how to fix it)
|
Aug 01, 2023 |
|
Mid year vibe check: let's reboot your brand 🌱
|
Jul 25, 2023 |
|
My take on Threads and how I'm using it for my brand
|
Jul 18, 2023 |
|
Slow season? Here's what to do about it 👉
|
Jul 11, 2023 |
|
REAL TALK: Do you want to fight for attention OR be a go-to brand?
|
Jul 04, 2023 |
|
This will change the way you think about content…
|
Jun 27, 2023 |
|
How to get people to WANT to buy from you
|
Jun 20, 2023 |
|
Building a brag-worthy brand experience 🪄
|
Jun 13, 2023 |
|
Are you SCARED to stand out? 😱 Here's what to do about it…
|
Jun 06, 2023 |
|
Brand messaging vs copywriting: what you need to know 🤫
|
May 30, 2023 |
|
3 signs you aren’t ready for branding
|
May 23, 2023 |
|
Navigating big life changes while in business
|
May 16, 2023 |
|
Let's talk CONTENT: my tips & strategies!
|
May 09, 2023 |
|
How I quit my 9-5 and went full-time in my biz
|
May 02, 2023 |
|
Why branding is actually one of THE most important things for your biz
|
Apr 25, 2023 |
|
My method for attracting dreamy, aligned clients
|
Apr 18, 2023 |
|
Branding = manifestation for your biz 🔮
|
Apr 11, 2023 |
|
How I get into your brain (and why I need to)
|
Apr 04, 2023 |
|
Client spotlight: Behind the scenes of an ethical fashion label with Brodie from Modern Sunday
|
Mar 28, 2023 |
|
Is your brand confusing your audience? 🤔
|
Mar 21, 2023 |
|
Why I never cold DM
|
Mar 14, 2023 |
|
Outsourcing, social media + showing up authentically with Savannah Jewel
|
Mar 07, 2023 |
|
The branding sweet spot
|
Feb 28, 2023 |
|
Making big moves in biz, building momentum and leaning into risk
|
Feb 21, 2023 |
|
What even is branding? Branding for biz evolution, growth and results 🚀
|
Feb 14, 2023 |
|
This ONE word changed my business... 🤫
|
Feb 07, 2023 |
|
Building a biz that aligns to your life (+ my word for 2023)
|
Feb 01, 2023 |
|
The energetics of branding ✨⚡️
|
Jan 24, 2023 |
|
How I'm setting goals for my biz in 2023
|
Jan 17, 2023 |
|
From three-time uni dropout to 6 figure designer
|
Jan 10, 2023 |
|
Welcome to Brandology
|
Dec 20, 2022 |