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Kate Cashin
Dec 29, 2023
I love that unlike some other photography podcasts this one is solely focused on marketing. I'm listening from Australia, on the other side of the world, but so many of the tips Fiona mentions can be applied anywhere, regardless of location.
Weekly marketing tips for Family Photographers hosted by Fiona Margo of Fiona Margo Photography! Fiona has been a family photographer for the last 13 years and a marketing educator since 2017.
The most common praise the podcast receives is "no fluff, solid advice". So if you are feeling stuck or overwhelmed with marketing, tune in!
https://www.fionamargo.com
| Episode | Date |
|---|---|
|
106: The Next Five Years For Family Photographers
|
May 19, 2026 |
|
105: Why Photographers Stay "Busy" But Under-booked
|
May 07, 2026 |
|
104: Better Photos Aren't Keeping You from Being Booked
|
Apr 30, 2026 |
|
The Q1 Marketing Audit
|
Apr 23, 2026 |
|
102: Run a Facebook Ad Already
|
Apr 14, 2026 |
|
101: The Six-Week Booking Sprint for Spring
|
Mar 25, 2026 |
|
100: If I Started A Photography Business In 2026
|
Mar 18, 2026 |
|
99: Spring Marketing Reviews Part Three
|
Mar 05, 2026 |
|
98: Spring Marketing Reviews: Part Two
|
Mar 04, 2026 |
|
97: Spring Marketing Reviews: Part One
|
Mar 03, 2026 |
|
97: The Local Spring Strategy
|
Feb 26, 2026 |
|
95: Why You're Confusing People
|
Feb 10, 2026 |
|
94: Measure What Matters + Stay Visible
|
Feb 03, 2026 |
|
93: Why You Should Keep Marketing Right Now
|
Jan 27, 2026 |
|
92: Why Your Best Marketing Asset Is Your Perspective
|
Jan 20, 2026 |
|
91: Steps to Take if you Feel Invisible
|
Jan 13, 2026 |
|
90: A Review of 2025 (Income Sources, Wins and Losses)
|
Jan 08, 2026 |
|
89: Pricing Audits To Boundaries: 2026 Prep Tips
|
Dec 16, 2025 |
|
88: If Your Brand Needs a 2026 Reset
|
Dec 09, 2025 |
|
87: The Two Themes That Can Carry a Marketing Strategy in 2026
|
Dec 02, 2025 |
|
86: 2026 Marketing Help Overview
|
Nov 28, 2025 |
|
85: 25 Marketing Lessons From 2025
|
Nov 18, 2025 |
|
84: Marketing Q+A
|
Nov 11, 2025 |
|
83: Breaking The Burnout Loop
|
Nov 04, 2025 |
|
82: Micro-Marketing | 15-Minute Daily Habits
|
Oct 28, 2025 |
|
81: Three Layers: Trust, Visibility + Conversion
|
Oct 21, 2025 |
|
80: A Six-Week Black Friday Plan for Family Photographers
|
Oct 15, 2025 |
|
79: Unhappy Clients: How We Recover, Respond + Grow
|
Oct 01, 2025 |
|
78: The Psychology Behind Why Families Book
|
Sep 23, 2025 |
|
77: Is Fall Slow? Do this.
|
Sep 11, 2025 |
|
76: Fall Marketing Hacks for Family Photographers
|
Sep 04, 2025 |
|
75: Money Mindset + Marketing
|
Jun 25, 2025 |
|
74: 16 Marketing Mindset Shifts for Photographers
|
Jun 13, 2025 |
|
73: Is Your Marketing Built for 2025 or 2018?
|
Jun 05, 2025 |
|
72: How to Win Clients in an Anxious Economy
|
May 15, 2025 |
|
71: 8 Brand Voice Examples
|
Apr 30, 2025 |
|
70: Booking Strategies from Other Family Photographers (Spring Addition)
|
Apr 21, 2025 |
|
69: The Spring Family Photographer Struggle
|
Apr 16, 2025 |
|
68: The Trend Chasing Trap
|
Apr 09, 2025 |
|
67: Building a Month of Social Media in a Day
|
Apr 01, 2025 |
|
66: Marketing Channels- What's Working Now
|
Mar 25, 2025 |
|
65: The Fastest Path to Visibility
|
Mar 17, 2025 |
|
64: Should You Be Running Ads?
|
Feb 24, 2025 |
|
63: 10 Steps to Break Free from Functional Freeze
|
Feb 13, 2025 |
|
62: Creative Marketing Challenges for a Few Different Niches
|
Feb 03, 2025 |
|
61: 2025 Marketing Strategies for Growth and Connection
|
Jan 21, 2025 |
|
60: Marketing Reviews Part 3: Reviewing a Golden Hour + Bedtime Session Photographers
|
Jan 13, 2025 |
|
59: A Review of 2024 (Income Sources, Wins and Losses)
|
Jan 07, 2025 |
|
58: Marketing Reviews Part 2: Day in the Life + an Adventure Family Brand
|
Dec 16, 2024 |
|
57: Marketing Reviews: Snuggly Family + Senior Sessions
|
Dec 11, 2024 |
|
56: What to do if this Year Sucked
|
Dec 04, 2024 |
|
55: Getting Over Yourself
|
Nov 28, 2024 |
|
54: Economic Check-in (and Hi!)
|
Nov 19, 2024 |
|
53: A Marketing Peptalk
|
May 29, 2024 |
|
52: 6 Unhelpful Marketing Traps
|
May 14, 2024 |
|
51: 6 Habits Increasing your Marketing Stress + Mid-Spring Marketing Update
|
Apr 24, 2024 |
|
50: The MOST Important Part of Marketing
|
Apr 01, 2024 |
|
49: Unpopular Marketing Opinions
|
Mar 20, 2024 |
|
48: Let's Create a Spring Marketing Plan!
|
Mar 12, 2024 |
|
47: Where My Last Four Bookings Came From
|
Feb 28, 2024 |
|
46: How Do We Delight Clients?
|
Feb 21, 2024 |
|
45: Four Marketing Questions Answered
|
Feb 14, 2024 |
|
44: Breaking Free from Imposter Syndrome in Marketing
|
Feb 07, 2024 |
|
43: Keeping Your Marketing Engine Running Through Winter
|
Jan 31, 2024 |
|
42: Crafting a Playful Marketing Mindset
|
Jan 18, 2024 |
|
41: What is In and Out for Marketing in 2024
|
Jan 09, 2024 |
|
40: Family Photographer Marketing Reviews: Part Four
|
Dec 31, 2023 |
|
39: Family Photographer Marketing Reviews: Part Three
|
Dec 26, 2023 |
|
38: Photographer Marketing Reviews: Part Two
|
Dec 14, 2023 |
|
37: Photographer Marketing Reviews: Part One
|
Dec 12, 2023 |
|
36: The Case for In-Person Marketing
|
Dec 08, 2023 |
|
35: Dealing with Fall to Winter Post Season Dread
|
Dec 05, 2023 |
|
34: Using Marketing to Create Boundaries
|
Nov 30, 2023 |
|
33: Instagram Marketing Experiment
|
Nov 28, 2023 |
|
32: The $100 Marketing Re-frame
|
Oct 04, 2023 |
|
31: Three Habits for a Successful Fall
|
Sep 26, 2023 |
|
30: Processing a Marketing "Fail"
|
Sep 20, 2023 |
|
29: Tips for Getting Through Fall
|
Sep 14, 2023 |
|
28: Using Styling in Marketing
|
Sep 05, 2023 |
|
27: Results of a Marketing Experiment
|
Jul 20, 2023 |
|
26: Upleveling Your Client Experience
|
Jul 10, 2023 |
|
25: Systems that Support Marketing
|
Jun 21, 2023 |
|
24: The Ideal Session
|
Jun 13, 2023 |
|
23: Productivity for Marketing
|
Jun 06, 2023 |
|
22: Repurposing Content (the how + why)
|
May 30, 2023 |
|
21: Using IG Stories Strategically
|
May 23, 2023 |
|
20: Intro to Email Marketing
|
May 16, 2023 |
|
19: Finding Community Amongst Other Photographers
|
May 09, 2023 |
|
18: Pinterest for Family Photographers
|
May 02, 2023 |
|
17: Mid-Season Marketing Check-In
|
Apr 25, 2023 |
|
16: Writing and Talking About Your Business
|
Apr 18, 2023 |
|
15: You are ALREADY good enough.
|
Apr 11, 2023 |
|
14: Using AI in Marketing
|
Mar 28, 2023 |
|
13: Spring Marketing Ideas
|
Mar 21, 2023 |
|
12: Spring Marketing Starts Now
|
Mar 14, 2023 |
|
11: Content Pillars for Family Photographers
|
Mar 10, 2023 |
|
10: Embarrassing Session Stories
|
Mar 03, 2023 |
|
09: Three Types of Buyers You Need to Serve
|
Feb 26, 2023 |
|
08: Marketing Metrics that Matter
|
Feb 15, 2023 |
|
07: Educational Content Ideas for Family Photographers
|
Feb 08, 2023 |
|
06: Website Must-Haves for Family Photographers
|
Jan 30, 2023 |
|
O4: BONUS Episode on Reels for Family Photographers
|
Jan 27, 2023 |
|
03: Three Helpful Marketing Tricks
|
Jan 23, 2023 |
|
02: Two Mindset Shifts for Successful Marketing
|
Jan 18, 2023 |
|
01: Meet Fiona
|
Jan 10, 2023 |
|
Welcome to the Family Photography Marketing Podcast!
|
Jan 02, 2023 |