The 30 Percent Podcast

By The 30 Percent Podcast

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Category: Music Commentary

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Episodes: 135

Description

The 30 Percent Podcast is a podcast that focuses on the Kenyan music industry. The name is derived from the astonishing stat that between 30% - 40% of music played on Kenyan radio stations is Kenyan. Our goal is to see this percentage go up significantly. We will also broadly discuss global music industry trends and contextualize them through the lens of two music producers based in Kenya.

Episode Date
Episode 138 | Popularity vs Longevity
Jul 08, 2025
Episode 137 | When the juices start flowing, the juices flow
Jul 01, 2025
Episode 136 | Toxic Positivity
Jun 24, 2025
Episode 135 | Ragebait
Jun 17, 2025
Episode 134 | The Year of the Oontz
Jun 10, 2025
Episode 133 | Big P
Jun 03, 2025
Episode 132 | Aura Gambling
May 27, 2025
Episode 131 | One Day
May 20, 2025
Episode 130 | Algorithms are the New Religion
May 13, 2025
Episode 129 | Useful Nepotism
May 06, 2025
Episode 128 | Has KE Hiphop Fallen Off?
Apr 29, 2025
Episode 127 | Significantly Deproving
Apr 22, 2025
Episode 126 | I Took An Oath
Apr 15, 2025
Episode 125 | Proposed Beef
Apr 08, 2025
Episode 124 | On the Spot (with Abigael Diana)
Apr 01, 2025
Episode 123 | Positive Gatekeeping
Mar 26, 2025
Episode 122 | Glass Ceiling
Mar 18, 2025
Episode 121 | Shucking & Jiving
Mar 11, 2025
Episode 120 | Framing a Musty Jacket
Mar 04, 2025
Episode 119 | Culture Politics
Feb 25, 2025
Episode 118 | Heartbreak
Feb 18, 2025
Episode 117 | Busy Bees
Feb 11, 2025
Episode 116 | One For All
Feb 04, 2025
Episode 115 | Levels to Independence
Jan 28, 2025
Episode 114 | Throw Money at the Problem
Jan 21, 2025
Episode 113 | It's not Bots
Jan 14, 2025
Episode 112 | Arbantone Vs Gengetone
Jan 07, 2025
Episode 111 | Top 10s
Dec 31, 2024
Episode 110 | The Headliner
Dec 24, 2024
Episode 109 | A Means to an End
Dec 17, 2024
Episode 108 | Willy Paul Usilie
Dec 10, 2024
Episode 107 | The Last C is Leverage
Dec 03, 2024
Episode 106 | More Solidified in My Beliefs
Nov 26, 2024
Episode 105 | The Entrée
Nov 19, 2024
Episode 104 | Community Over Competition (with M.Rumbi)
Nov 16, 2024
Episode 103 | Saunter
Nov 12, 2024
Episode 102 | Unfortunately, he has Talent
Nov 05, 2024
Episode 101 | Lifecycle of a Kenyan Artist
Oct 29, 2024
Episode 100 | The Ultimate Collaboration
Oct 22, 2024
Episode 099 | End of the Double Digit Era
Oct 15, 2024
Episode 098 | We Cracked the Code
Oct 08, 2024
Episode 097 | The Target Demo
Oct 01, 2024
Episode 096 | What Makes Music Good?
Sep 24, 2024
Episode 095 | World Building
Sep 17, 2024
Episode 094 | The Fight For Transparency
Sep 10, 2024
Episode 093 | Gorilla Academy
Sep 03, 2024
Episode 092 | I Just Wanna Hear A Hit
Aug 27, 2024
Episode 091 | We Need New Geniuses
Aug 20, 2024
Episode 090 | Porous Beings (with Elsy Wameyo)
Aug 17, 2024
Episode 089 | Looking Out For You
Aug 13, 2024
Episode 088 | Chimandems
Aug 06, 2024
Episode 087 | Werewolves vs Vampires
Jul 30, 2024
Episode 086 | Where Power Lies
Jul 23, 2024
Episode 085 | The Pod Before The Pod
Jul 16, 2024
Episode 084 | Breaking the 4th Wall
Jul 09, 2024
Episode 083 | #RutoMustGo
Jul 02, 2024
Episode 082 | They Will Not Believe.
Jun 25, 2024
Episode 081 | #rejectfinancebill2024
Jun 18, 2024
Episode 080 | Old Reliable
Jun 11, 2024
Episode 079 | Lemon Squeeze
Jun 04, 2024
Episode 078 | Stomach-Head Connection
May 28, 2024
Episode 077 | Manband
May 21, 2024
Episode 076 | The Colonisers
May 14, 2024
Episode 075 | You've Been Compromised
May 07, 2024
Episode 074 | Promo Code 30%
Apr 30, 2024
Episode 073 | A Couple of Musics
Apr 23, 2024
Episode 072 | The Big Three
Apr 18, 2024
Episode 071 | Laced with Silence
Apr 09, 2024
Episode 070 | Consistency is Key (with Bryan Chege)
Apr 05, 2024
Episode 069 | Music Distribution (with Bilha Ngaruiya & Vincent Mutuma)
Mar 28, 2024
Episode 068 | Real R&B is Back!
Mar 19, 2024
Episode 067 | Award Shows
Mar 12, 2024
Episode 066 | Universal Mavin Group
Mar 05, 2024
Episode 065 | Neon Elephants
Feb 27, 2024
Episode 064 | Effervescence
Feb 20, 2024
Episode 063 | Pros & Cons
Feb 13, 2024
Episode 062 | Do Do Brown
Feb 06, 2024
Episode 061 | Artists and Activism 101
Jan 31, 2024
Episode 060 | MCSK Is At It Again
Jan 24, 2024
Episode 059 | Angel Numbers
Jan 16, 2024
Episode 058 | Arbantone
Jan 09, 2024
Episode 057 | It's Beginning to look a lot like Christmas
Dec 27, 2023
Episode 056 | Doba Imewai
Dec 20, 2023
Episode 055 | Life Wrapped
Dec 13, 2023
Episode 054 | The Decimator (with Eric Musyoka)
Dec 05, 2023
Episode 053 | Monumentous
Nov 28, 2023
Episode 052 | Colors
Nov 21, 2023
Episode 051 | We Are Not Alone
Nov 14, 2023
Episode 050 | Cross-Poddination
Nov 07, 2023
Episode 049 | Killy Me Ahh
Oct 31, 2023
Episode 048 | The Screams of 1000 College Girls
Oct 24, 2023
Episode 047 | Tanzania or Tanzaneeya
Oct 17, 2023
Episode 046 | Shutting it Down (with Ethan Muziki & Kinoti)
Oct 14, 2023
Episode 045 | Critiquing Critics
Oct 10, 2023
Episode 044 | The Middle Man
Oct 03, 2023
Episode 043 | Payola
Sep 26, 2023
Episode 042 | Repetition Builds Reputation (with Antoneosoul)
Sep 22, 2023
Episode 041 | Sitting On The Fence Is Fire
Sep 19, 2023
Episode 040 | Long Live the Bots
Sep 12, 2023
Episode 039 | I'm Tired!
Sep 06, 2023
Episode 038 | Pen to Paper
Aug 29, 2023
Episode 037 | World Peace
Aug 22, 2023
Episode 035 | Shenanigans
Aug 08, 2023
Episode 034 | Disrespecting Afrobeats
Aug 01, 2023
Episode 033 | Not Music, But..
Jul 25, 2023
Episode 032 | Leverage
Jul 18, 2023
Episode 031 | Send Your CV
Jul 11, 2023
Episode 030 | 30-30-30 (with Maija Rivenburg)
Jul 08, 2023
Episode 029 | SkeeYee
Jul 04, 2023
Episode 028 | Tingled My Ear Hairs
Jun 28, 2023
Episode 027 | Closer To Whelmed
Jun 20, 2023
Episode 026 | Showing My Age (with Alfayo)
Jun 16, 2023
Episode 025 | Alcohol & Deep Thoughts
Jun 13, 2023
Episode 024 | Alleged Catfish
Jun 06, 2023
Episode 023 | Kenyan Grammys
May 30, 2023
Episode 022 | Architect Of Relations (with Philip Koth)
May 27, 2023
Episode 021 | Plata O Plomo
May 23, 2023
Episode 019 | Crystal Boyz
May 09, 2023
Episode 018 | Free Game
May 02, 2023
Episode 017 | Pay Up
Apr 25, 2023
Episode 016 | AI .. If You're Listening
Apr 18, 2023
Episode 015 | Wild Wild East
Apr 11, 2023
Episode 014 | The Boiling Room
Apr 04, 2023
Episode 013 | Intrusive Thoughts
Mar 28, 2023
Episode 012 | Positive Reinforcement
Mar 21, 2023
Episode 011 | Artist Development
Mar 14, 2023
Episode 010 | Self-Help Podding
Mar 07, 2023
Episode 009 | The Speculation Pod
Feb 28, 2023
Episode 007 | Speaking Non-English
Feb 14, 2023
Episode 006 | Pod Love
Feb 07, 2023
Episode 005 | The Ground is Ripe
Jan 31, 2023
Episode 004 | Top Of The Mountain
Jan 24, 2023
Episode 003 | Culture
Jan 17, 2023
Episode 002 | Angela
Jan 10, 2023
Episode 001 | Pilot
Jan 03, 2023