You Don't Know Vietnam
By Ian Paynton - We Create Content
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Category: Business
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Subscribers: 8
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Episodes: 63
Description
Forget what you thought you knew about Vietnam. It's no longer that, as you're about to find out. Hit subscribe for conversations about trends, culture and business from one of the world's fastest growing markets: Vietnam. Hosted by Ian Paynton, co-founder of We Create Content, a content agency that builds audiences for global brands in Vietnam.
| Episode | Date |
|---|---|
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E63: Reduce emissions AND grow economically? Why Vietnam can do both
|
Dec 08, 2025 |
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E62: Keeping soul, changing shape: Vietnam’s evolving identity
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Nov 17, 2025 |
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E61: Factory towns, gig work, and the untold side of Vietnam’s economic boom
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Nov 03, 2025 |
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E60: Why foreign leadership styles fail in Vietnam (and how to fix yours!)
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Oct 20, 2025 |
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E59: Navigating the grey area that can decide life or death for business in Vietnam
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Oct 07, 2025 |
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E58: Eat alone? Not in Vietnam — the F&B localisation playbook
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Sep 22, 2025 |
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E57: The future of retail in Vietnam — with e-commerce veteran Benji Lamb
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Sep 08, 2025 |
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E56: Copywriting, killer audio ads and a drone show fail — the state of advertising in Vietnam
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Aug 12, 2025 |
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E55: Can Hai Phong become Vietnam’s Shanghai?
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Jul 14, 2025 |
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E54: Why slow is better in speedy Vietnam – with kombucha entrepreneur Faya Nguyen
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Jul 01, 2025 |
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E53: Meet the stand-up comedian who made Durex Vietnam hilariously hyper local
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Jun 17, 2025 |
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E52: Is Vietnam's richest demographic being ignored by brands?
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Jun 03, 2025 |
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E51: Redefining "Made in Vietnam" with the rise of homegrown innovation
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May 20, 2025 |
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E50: Patriotism and PR disasters: What global brands MUST know about Vietnam
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May 06, 2025 |
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E49: Vietnam’s digital shake-up: Threads, Facebook's fightback and the banking app boom
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Apr 22, 2025 |
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E48: How to make your global brand relevant in Vietnam - with Tammy Thi Phan
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Apr 09, 2025 |
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E47: Inside Vietnam’s blockchain takeover: Cris D. Tran on grit, growth and gaming
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Mar 25, 2025 |
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E46: Vietnam market entry updates: 6 tips CEOs must know to avoid failure
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Mar 11, 2025 |
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E45: The delicate art of doing business in Vietnam - with fine dining chef patron Quang Dung
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Feb 25, 2025 |
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E44: Can Esports become Vietnam’s biggest entertainment export?
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Feb 11, 2025 |
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E43: Expert insights for recruiting (and keeping!) talented teams in Vietnam
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Jan 21, 2025 |
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E42: I've been a business lawyer in Vietnam for 20 years. Here's my tips for newcomers!
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Jan 07, 2025 |
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E41: What Vietnamese foodies want from restaurant brands
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Nov 19, 2024 |
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E40: Why your brand MUST connect with Vietnamese women (and how!)
|
Nov 05, 2024 |
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E39: Fighting the dark side of Vietnam's rapid development: human trafficking
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Oct 22, 2024 |
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E38: Demonslayer talks Vietnamese creativity in Hollywood and reviving rare 80s V-Wave
|
Oct 08, 2024 |
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E37: The challenge of being a modern Vietnamese mum - and why they manage the money!
|
Sep 24, 2024 |
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E36: Why doing business in Vietnam is an uphill battle (and how to win)
|
Aug 27, 2024 |
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E35: The rise of craft, "speakeasies", and Vietnam's first ever whiskey distillery
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Aug 13, 2024 |
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E34: Viet Rap to Viet Rave: Producer Nodey talks Vietnam's soundscape
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Jul 30, 2024 |
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E33: Communal upbringings, gossip, and their impact on marketing in Vietnam
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Jul 16, 2024 |
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E32: What do Vietnam's Gen Z look for in a workplace?
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Jul 02, 2024 |
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E31: Positioning “brand Vietnam” on the world stage - with The Lab Saigon
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Jun 18, 2024 |
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E30: Mental health in Vietnam: family dynamics, social pressures and rising divorce rates
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Jun 04, 2024 |
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E29: Vietnam’s can vs Singapore’s cannot: comparing life, work and culture
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May 21, 2024 |
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E28: How not to lose face or get cancelled in Vietnam
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May 07, 2024 |
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E27: What is Zalo and why is it SO popular in Vietnam?
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Apr 16, 2024 |
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E26: Vietnam's soaring sports and how global brands can unlock love from loyal fans
|
Apr 02, 2024 |
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E25: Why the next chapter of Vietnam's food story is being written RIGHT NOW
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Mar 05, 2024 |
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E24: Meet the Vietnamese founder tackling addictive short-form social content
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Jan 29, 2024 |
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E23: Attract and retain Gen Z staff in Vietnam by doing this, says HR expert Kelvin Nguyen
|
Jan 11, 2024 |
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E22: Vietnam's young families are changing SO quickly says entrepreneur Dang Thuy Trang
|
Jan 04, 2024 |
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E21: Vietnam's speeding up but its coffee culture is all about slowing down says Lacàph founder Timen Swijtink
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Dec 06, 2023 |
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E20: Can Vietnam's Dat Bike lead Southeast Asia's electric motorbike revolution?
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Nov 16, 2023 |
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E19: Shoppertainment is a must for retailers in Vietnam says Quang Thai
|
Nov 01, 2023 |
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E18: Why Vietnam's thriving F&B scene is more than phở and street food
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Sep 28, 2023 |
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E17: Building brand love in Vietnam's changing PR industry
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Aug 29, 2023 |
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E16: The explosion of Vietnam's middle class and what it means for global brands, with Thue Quist Thomasen
|
Aug 01, 2023 |
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E15: A looming mental health crisis? The pressures facing Gen Z in Vietnam
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Jul 25, 2023 |
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E14: "They said the menstrual cup wouldn't work in Vietnam," says Lincup's Linh Bach-Howell
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May 30, 2023 |
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E13: There's no 'call my lawyer' in Vietnam, you have to build trust says entrepreneur Dave Bui
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May 23, 2023 |
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E12: WTF is Vinahouse? Beatboxer and looper Flow.D explains
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May 16, 2023 |
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E11: Evolving tastes and Tik Tok are changing Vietnamese weddings says wedding planner Dang Hien Thao
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Apr 26, 2023 |
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E10: Hanoi Rock City's DA on 12 years of setting the stage for Vietnam's indie scene
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Apr 09, 2023 |
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E09: Filmmaker Quang Nong on Vietnam's new wave of cinema
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Mar 31, 2023 |
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E08: Music duo Tiny Giant on respecting Vietnam's traditional instruments and how they want to evolve as artists
|
Mar 19, 2023 |
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E07: "Investors, stop asking me stuff you wouldn't ask men," says CEO of tech startup Annie Possible
|
Mar 14, 2023 |
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E06: Photographer Justin Mott on shooting Vietnam's first billionaire and the changing tastes of clients
|
Feb 28, 2023 |
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E05: "Vietnamese rap is blowing up and it's an opportunity for everyone," says Dunkare's Tran Tien Dung
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Feb 23, 2023 |
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E04: Arts and culture journalist Uyen Ly: Vietnam's leaders are looking at creativity to fuel growth
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Feb 14, 2023 |
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E03: Travel writer Joshua Zukas: The Orientalist fantasy surrounding Vietnam doesn't match reality
|
Feb 09, 2023 |
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E02: Adman Hoang Pham talks creativity in Vietnam and the foreign brands getting it right
|
Feb 01, 2023 |
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E01: BOO's CEO Do Viet Anh on appealing to Gen Z for survival in Vietnam
|
Dec 13, 2022 |