Confessions of a Higher Ed Social Media Manager
By Jenny Li Fowler
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Episodes: 71
Description
Confessions of a Higher Ed Social Manager returns with new host Jenny Li Fowler! Tune in for the do’s, don’ts, and dynamics of the complex and challenging social media ecosystem. We’ll analyze the successes and failures of those in the higher education social space — what went right, what went wrong, and what are the lessons learned — with actionable steps and takeaways for your team.
Confessions of a Higher Ed Social Media Manager is hosted by Jenny Li Fowler and is a proud member of the Enrollify Podcast Network.
| Episode | Date |
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Ep. 66: Remember When Social Media Was Actually Social?
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May 14, 2026 |
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Ep. 65: How the Comments Became the Main Character
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Apr 30, 2026 |
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Ep. 64: How Northeastern Turned a Commencement Announcement Into a Moment
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Apr 16, 2026 |
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Ep. 63: How One Post Can Wreck Your Brand And What to Do About It
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Apr 02, 2026 |
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Ep. 62: How to Build a High-Retention Student Content Team
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Mar 19, 2026 |
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Ep. 61: From Agency to In-House: How Clemson Took Control of Paid Social
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Mar 05, 2026 |
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Ep. 60: The Career Path Social Media Managers Don’t Know Exists (yet)
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Feb 19, 2026 |
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Ep. 59: What Higher Ed Gets Wrong About Podcast Promotion
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Feb 05, 2026 |
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Ep. 58: The Burnout Problem in Social Media
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Jan 22, 2026 |
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Ep. 57: Making the Case: The Data That Helped Dartmouth Expand Its Social Team
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Jan 08, 2026 |
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Ep. 56: Jon-Stephen Stansel Answers Your Social Media Questions
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Dec 25, 2025 |
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Ep. 55: Maximizing Instagram Stories in Higher Ed
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Dec 11, 2025 |
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Ep. 54: The Making of the RivalIQ + Quid list of top performing schools on social media
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Nov 27, 2025 |
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Ep. 53: How University of Montana Found Its Social Voice
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Nov 13, 2025 |
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Ep. 52: Confessions Crossover: Decades in Higher Ed, Unlimited Hot Takes
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Oct 30, 2025 |
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Ep. 51: How Penn State Built Its First Influencer Campaign
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Oct 16, 2025 |
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Ep. 50: Finding Growth Beyond Social Media: Eve Gaciarz’s Career Move at Yale
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Oct 02, 2025 |
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Ep. 49: Building a Repeatable Process for Creativity
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Sep 18, 2025 |
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Ep. 48: What Higher Ed Social Media Teams Get Right (That Everyone Else Should Copy)
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Sep 04, 2025 |
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Ep. 47: Navigating Negativity in Social Media
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Aug 21, 2025 |
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Ep. 46: How UNC Chapel Hill's Social Media Team Supported Critical Campus Communications During Crisis
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Aug 07, 2025 |
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Ep. 45: Show your Audience You Care via Social Media (It’s Easier Than You Think)
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Jul 24, 2025 |
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Ep. 44: Showing the Humans Behind the Institutional Account
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Jul 10, 2025 |
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Ep. 43: A Look into University of Michigan’s Social Media Playbook
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Jun 26, 2025 |
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Ep. 42: Want to Go Viral? Start With Trust
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Jun 12, 2025 |
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Ep. 41: Stop Building for Personas and Start Building for People
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May 29, 2025 |
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Ep. 40: Connecting Social Media to Institutional Success
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May 15, 2025 |
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Ep. 39: Creating a Social Media Campaign From Scratch
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May 01, 2025 |
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Ep. 38: Inside Oxford’s Strategic Campaigns Team
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Apr 17, 2025 |
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Ep. 37: Shifting from Enrollment Pro to Enrollment Parent: the Surprises, struggles, and Stories
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Apr 03, 2025 |
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Ep. 36: From Just Doing It to Driving Impact, Social Media has evolved
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Mar 20, 2025 |
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Ep. 35: Showcasing Authenticity with a People-First Social Strategy
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Mar 06, 2025 |
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Ep. 34: Rocky vs. Rocky: A Winning Collaboration
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Feb 20, 2025 |
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Ep. 33: Turning Social Media into Your Top Recruitment Tool
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Feb 06, 2025 |
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Ep. 32: From Silos to Synergy: Connecting Central Comms and Student Affairs
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Jan 23, 2025 |
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Ep. 31: Tapping into Influencer Marketing
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Jan 09, 2025 |
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Ep. 30: Jenny’s Reflections on the Anniversary of her Book Launch
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Dec 26, 2024 |
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Ep. 29: From University of Limerick to KAUST: Crafting Stories that Matter
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Dec 12, 2024 |
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Ep. 28: Forsyth Tech's Social Media Secret? Making Students Feel Seen
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Nov 28, 2024 |
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Live at AMA: UO Turns Conference Transition into Campus-Wide Momentum
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Nov 15, 2024 |
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Ep. 27: MIT’s Media Library
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Nov 14, 2024 |
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Ep. 26: Gamification in Higher Ed: A New Frontier
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Oct 31, 2024 |
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Ep. 25: Ensuring Campus Voices Shine Amidst Athletic Dominance
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Oct 17, 2024 |
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Ep. 24: Using Data-Driven Insights to Create Engaging Content
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Oct 03, 2024 |
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Ep. 23: Reclaim Your Day with These Game-Changing Time Management Tactics
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Sep 19, 2024 |
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Ep. 22: Building a Resilient Social Media Strategy with Experimentation
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Sep 05, 2024 |
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Ep. 21: The Unique Structure of NC State’s Social Media Team
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Aug 08, 2024 |
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Ep. 20: Fear, Tribalism, and Chaos; Reflections on Higher Ed Social Media 2023-2024
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Jul 25, 2024 |
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Ep. 19: Adrienne Kemp-Rye’s Guide to Handling Meta Account Lockouts
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Jul 11, 2024 |
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Ep. 18: Decoding Data for Social Media
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Jun 27, 2024 |
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Enrollify.org Relaunch: More Content, More Community
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Jun 13, 2024 |
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Ep. 17: Managing an Executive Channel
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Jun 13, 2024 |
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Ep. 16: A Minimum Viable Social Strategy for a Team of One
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May 30, 2024 |
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Leveraging Creator Marketing in Higher Education: Insights from the Front Lines
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May 22, 2024 |
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Ep. 15: Infusing Humor into Boring Subjects
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May 16, 2024 |
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Ep. 14: Centralizing Chaos: The Ohio State’s Journey to a Unified Social Media Presence
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May 02, 2024 |
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Ep. 13: Tips for Submitting Your First Presentation Proposal
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Apr 18, 2024 |
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Ep. 12: Where Do We Grow From Here? Sallie Poggi Of UC Davis Discusses Her Journey Beyond Social Media
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Apr 04, 2024 |
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Ep. 11: Cultivating Allyship for the LGBTQ+ Community on Social Channels
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Mar 21, 2024 |
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Ep. 10: The Essentials of Covering Live Events for Social Media
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Mar 07, 2024 |
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Ep. 9: 5 Things Your Supervisor Should Know About Being A Higher Ed Social Media Manager
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Feb 22, 2024 |
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Ep. 8: Intersecting your institution’s culture with pop culture
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Feb 08, 2024 |
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Ep. 7: Using social media listening and monitoring to recruit creators
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Jan 25, 2024 |
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Trailer: Confessions of a Higher Ed Social Media Manager with Jenny Li Fowler
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Jan 17, 2024 |
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Ep. 6: Crossing Borders - Navigating Higher Ed Social in Canada vs USA with Sarah Wells
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Sep 06, 2023 |
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Ep. 5: Navigating the Digital Storm: Social Media Management in Crisis and its Mental Impact
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Jul 19, 2023 |
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Ep. 4: Behind the Screens of #HigherEdSocial
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May 17, 2023 |
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Ep. 3: Community Connections: Navigating and Cultivating Social Media at a Two-Year College
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Apr 26, 2023 |
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Ep. 2: How to Get Started as a Higher Ed Social Media Manager
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Mar 22, 2023 |
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Ep. 1: Real Talk: The Highs and Lows of Social Media Management in Higher Ed
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Mar 08, 2023 |
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Introducing Confessions of a Higher Ed Social Media Manager
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Feb 09, 2023 |