Up In My Business
By Lex Lancaster
Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.
Image by Lex Lancaster
Category: Entrepreneurship
Open in Apple Podcasts
Open RSS feed
Open Website
Rate for this podcast
Subscribers: 0
Reviews: 0
Episodes: 167
Description
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
| Episode | Date |
|---|---|
|
Episode 167: Suggestions for How to Build Time Into Your Schedule for SEO
|
Apr 06, 2026 |
|
Episode 166: Google Updates & What to Know
|
Mar 30, 2026 |
|
Episode 165: The Missed Opportunity of Not Showing Up on Google
|
Mar 23, 2026 |
|
Episode 164: Are You a Fit for SEO School?
|
Mar 16, 2026 |
|
Episode 163: Updates and Revelations About My Signature Offer
|
Mar 09, 2026 |
|
Episode 162: My Thoughts on Funnels and Emails for Brick and Mortar Businesses
|
Mar 02, 2026 |
|
Episode 161: Let's Talk About Tech Stacks
|
Feb 23, 2026 |
|
Episode 160: Random Behind the Scenes Stuff About My Days
|
Feb 16, 2026 |
|
Episode 159: Add Parking Information to Your Website
|
Feb 09, 2026 |
|
Episode 158: Things I Proudly Do In My Business That Feel "Against the Grain"
|
Feb 02, 2026 |
|
Episode 157: Your Website Does Matter
|
Jan 26, 2026 |
|
Episode 156: The Promise of Your Service Can Evolve (Teaching People to Fish vs. Letting Them Eat)
|
Jan 19, 2026 |
|
Episode 155: How I'm Using My Brick Device to Create More Mental Bandwidth
|
Jan 12, 2026 |
|
Episode 154: Sustaining and Nourishing Over Growing & Expanding
|
Jan 05, 2026 |
|
Episode 153: Word of the Year Summary and My 2026 Word
|
Dec 29, 2025 |
|
Episode 152: Plan Your "December 2026" (And Other Vacation Time) Now
|
Dec 22, 2025 |
|
Episode 151: Is Your Offer "Helpful"?
|
Dec 15, 2025 |
|
Episode 150: Not Launching the "Right" Offer
|
Dec 08, 2025 |
|
Episode 149: Boosting Posts is Not the Same As Running an Ad on Instagram
|
Dec 01, 2025 |
|
Episode 148: Write Out the Entire List
|
Nov 24, 2025 |
|
Episode 147: You Need to Test Your Automations Before You Launch & Start Selling
|
Nov 17, 2025 |
|
Episode 146: Now Is the Time to Think About Your Schedule and Offers for Next Year
|
Nov 10, 2025 |
|
Episode 145: What I Offer For My Payment Plans That Isn’t Traditional or “The Norm”
|
Nov 03, 2025 |
|
Episode 144: How I Block Time In My Schedule and Protect My Time
|
Oct 27, 2025 |
|
Episode 143: Time Management and Creativity Hacks
|
Oct 20, 2025 |
|
Episode 142: Why I Used Paid Ads to Spread the Word About My SEO Crash Course
|
Oct 13, 2025 |
|
Episode 141: Personal and Biz Catch-Up
|
Oct 06, 2025 |
|
Episode 140: SEO School is Open for Enrollment! What to Expect and Changes I Made
|
Sep 29, 2025 |
|
Episode 139: What You Really Need to Know About SEO and Google Updates
|
Sep 22, 2025 |
|
Episode 138: How Long It Takes to See SEO Success
|
Sep 15, 2025 |
|
Episode 137: SEO is a Protocol
|
Sep 08, 2025 |
|
Episode 136: SEO Cannot Be Separated From the Rest of Your Business (It’s Not Just “Tech” Stuff)
|
Sep 01, 2025 |
|
Episode 135: SEO (Search Engine Optimization) and GEO (Generative Engine Optimization)
|
Aug 25, 2025 |
|
Episode 134: A ChatGPT Hack for Building Your Schedule
|
Aug 18, 2025 |
|
Episode 133: Yappin' and Word of the Year Check-In
|
Aug 11, 2025 |
|
Episode 132: Payment Processors- What to Know and What to Use
|
Aug 04, 2025 |
|
Episode 131: How to Improve Your Process (It's More than the 3 Steps You May Know and Already Have)
|
Jul 28, 2025 |
|
Episode 130: Thank You and Updates
|
Jul 21, 2025 |
|
Episode 129: What to Know About Instagram Content Being Shown on Google
|
Jul 14, 2025 |
|
Episode 128: Done for You or Do It Yourself?
|
Jul 07, 2025 |
|
Episode 127: Preparation and Wait Times
|
Jun 30, 2025 |
|
Episode 126: Why I Design on Squarespace over Wix or Wordpress
|
Jun 23, 2025 |
|
Episode 125: What to Know About Website Refreshes and Website Builds
|
Jun 16, 2025 |
|
Episode 124: Some Thoughts on "Systems" for Your Business
|
Jun 09, 2025 |
|
Episode 123: Advice that Influenced Me and The Stories Around It
|
Jun 02, 2025 |
|
Episode 122: Advice I Give Over and Over and Over Again
|
May 26, 2025 |
|
Episode 121: Ask Your People
|
May 19, 2025 |
|
Episode 120: Defining Your Successful Day
|
May 12, 2025 |
|
Episode 119: A Quickie on Boundaries and Keeping Boundaries
|
May 05, 2025 |
|
Episode 118: SEO is A LOT, So Why Would You Want to Learn It?
|
Apr 28, 2025 |
|
Episode 117: The Shortcut is Focusing on SEO
|
Apr 21, 2025 |
|
Episode 116: Do What Feels Good For You
|
Apr 14, 2025 |
|
Episode 115: Website URLs and SEO
|
Apr 07, 2025 |
|
Episode 114: Harsh Reality- You Can Do SEO Wrong (And An Actual Example)
|
Mar 31, 2025 |
|
Episode 113: What You Need to Know About Google Ads
|
Mar 24, 2025 |
|
Episode 112: Export Your Old Instagram Content to Google Drive
|
Mar 17, 2025 |
|
Episode 111: Six Benefits of Blogging for SEO
|
Mar 10, 2025 |
|
Episode 110: Sometimes You Have to Just Hold Yourself Accountable
|
Mar 03, 2025 |
|
Episode 109: My Thoughts on Time and "Trying to Fit It In"
|
Feb 24, 2025 |
|
Episode 108: Values over Volume
|
Feb 17, 2025 |
|
Episode 107: Service-Specific FAQs & Your Website
|
Feb 10, 2025 |
|
Episode 106: An SEO Tactic That Doesn’t Work for Text on Your Site
|
Feb 03, 2025 |
|
Episode 105: Own Your Business Assets
|
Jan 27, 2025 |
|
Episode 104: Should You Put Your Prices on Your Website? [2025 Update]
|
Jan 20, 2025 |
|
Episode 103: Life Updates and Current LA Fire Talk
|
Jan 13, 2025 |
|
Episode 102: How to Make Creating Easier
|
Jan 06, 2025 |
|
Episode 101: How to Get Patients to Read Your Welcome Emails
|
Dec 30, 2024 |
|
Episode 100: My 2025 Word of the Year
|
Dec 23, 2024 |
|
Episode 99: Urgency and Timelines
|
Dec 16, 2024 |
|
Episode 98: My Process for Creating Content in Canva
|
Dec 09, 2024 |
|
Episode 97: How to Show Up When Shit Sucks
|
Dec 02, 2024 |
|
Episode 96: Legal Documents for Your Website
|
Nov 25, 2024 |
|
Episode 95: Tell Them What They Need
|
Nov 18, 2024 |
|
Episode 94: How I Schedule My Days, Weeks, and Year
|
Nov 11, 2024 |
|
Episode 93: Acknowledging the Human Behind the Business
|
Nov 04, 2024 |
|
Episode 92: Double Opt-Ins and Unconfirmed Subscribers
|
Oct 28, 2024 |
|
Episode 91: The LextroMind
|
Oct 21, 2024 |
|
Episode 90: There's Always Something to Learn
|
Oct 14, 2024 |
|
Episode 89: Logo Walls, Media Pages, & "As Seen In"
|
Oct 07, 2024 |
|
Episode 88: The Story Behind SEO School
|
Sep 30, 2024 |
|
Episode 87: The Values of Leads from Google and SEO
|
Sep 23, 2024 |
|
Episode 86: Instagram and SEO for Brick and Mortar Businesses
|
Sep 16, 2024 |
|
Episode 85: How to Reach More People with SEO
|
Sep 09, 2024 |
|
Episode 84: What You Need to Know About Canva's Price Increase
|
Sep 02, 2024 |
|
Episode 83: What You Need to Know About Payment Processing Fees
|
Aug 26, 2024 |
|
Episode 82: Honoring Your Process to Maximize Efficiency
|
Aug 19, 2024 |
|
Episode 81: Your Practice Location and Your Website
|
Aug 12, 2024 |
|
Episode 80: Getting Started On YouTube and My Thoughts and Recs
|
Aug 05, 2024 |
|
Episode 79: My Thoughts Around Outsourcing For Your Biz
|
Jul 29, 2024 |
|
Episode 78: Do You Know What Your People Are Actually Googling?
|
Jul 22, 2024 |
|
Episode 77: My Thoughts On One-Page Websites
|
Jul 15, 2024 |
|
Episode 76: How to Share Your Blog Content on Instagram
|
Jul 08, 2024 |
|
Episode 75: Answering Your Questions (Again)
|
Jul 01, 2024 |
|
Episode 74: Where to Put Your Lead Magnet on Your Website
|
Jun 24, 2024 |
|
Episode 73: My Schedule and What Made a Difference
|
Jun 17, 2024 |
|
Episode 72: My Tips for Obtaining Images to Use Inside Your Blog Posts
|
Jun 10, 2024 |
|
Episode 71: Should You Host Your Blog on Your Website or Substack?
|
Jun 03, 2024 |
|
Episode 70: Answering Your Questions
|
May 27, 2024 |
|
Episode 69: Why You Need Multiple Different Tech Platforms
|
May 20, 2024 |
|
Episode 68: Trauma-Informed Care and Your Website with Krystyna Holland, PT, DPT
|
May 13, 2024 |
|
Episode 67: How I Am Using Zapier Inside My Business
|
May 06, 2024 |
|
Episode 66: Spring Cleaning Website Audit Challenge and Bowling Centers
|
Apr 29, 2024 |
|
Episode 65: Let Your Sales Page, Website, and Content Design Be Consistent
|
Apr 22, 2024 |
|
Episode 64: Make the Most of Your Features and Certifications On Your Website
|
Apr 15, 2024 |
|
Episode 63: Welcome Emails for Your Mailing List
|
Apr 08, 2024 |
|
Episode 62: What to Know if You’re Thinking About Building a Course
|
Apr 01, 2024 |
|
Episode 61: Explaining SEO to a Five-Year-Old
|
Mar 25, 2024 |
|
Episode 60: My Thoughts Around Tech Recs Becoming a “Bandwagon”
|
Mar 18, 2024 |
|
Episode 59: The Top Two Mistakes I See People Make When It Comes to SEO
|
Mar 11, 2024 |
|
Episode 58: SEO ROI and Setting Expectations
|
Mar 04, 2024 |
|
Episode 57: Lots of Life and Real SEO Stats
|
Feb 26, 2024 |
|
Episode 56: Word of the Year Updates and Changes I've Made
|
Feb 19, 2024 |
|
Episode 55: How I Approach My Free Content
|
Feb 12, 2024 |
|
Episode 54: So You Want to Add a "Passive Income" Stream to Your Biz...
|
Feb 05, 2024 |
|
Episode 53: What Would Over-Communicating Look Like in Your Business?
|
Jan 29, 2024 |
|
Episode 52: How to Actually Write a Blog Post
|
Jan 22, 2024 |
|
Episode 51: My Outlook on Repurposing Content and Content Creation
|
Jan 15, 2024 |
|
Episode 50: How to Beat AI-Generated Content With Human-Written Blog Content
|
Jan 08, 2024 |
|
Episode 49: Updates to Make on Your Website for 2024
|
Jan 01, 2024 |
|
Episode 48: The Number of Pages You Need On Your Website
|
Dec 25, 2023 |
|
Episode 47: Quick Rundown of Google Reviews and Testimonials
|
Dec 18, 2023 |
|
Episode 46: How to Use Templates for Canva and Your Website
|
Dec 11, 2023 |
|
Episode 45: What You Need to Know About Models for Your Brand Photo Session
|
Dec 04, 2023 |
|
Episode 44: Social Sharing Images for Your Website
|
Nov 27, 2023 |
|
Episode 43: You Need a Newsletter Opt In Page on Your Website
|
Nov 20, 2023 |
|
Episode 42: Sales Pages, Carts, and Email Marketing
|
Nov 13, 2023 |
|
Episode 41: 25 Pro Tips to Elevate Your Biz and Client Experience
|
Nov 06, 2023 |
|
Episode 40: Boundaries, Scheduling, and Saying No
|
Oct 30, 2023 |
|
Episode 39: SEO Return on Investment and When to Start
|
Oct 23, 2023 |
|
Episode 38: Why Should You Care About SEO
|
Oct 16, 2023 |
|
Episode 37: Do You Have to Blog for SEO to "Work"?
|
Oct 09, 2023 |
|
Episode 36: A Quick Introduction to SEO (Search Engine Optimization)
|
Oct 02, 2023 |
|
Episode 35: How I Am Prepping for My Own Brand Photography Session
|
Sep 25, 2023 |
|
Episode 34: What You Need to Know About Website Pop-Ups
|
Sep 18, 2023 |
|
Episode 33: Best Practices for Podcast Players and Your SEO
|
Sep 11, 2023 |
|
Episode 32: The Best Way to Lay Out Your Services on Your Website
|
Sep 04, 2023 |
|
Episode 31: How to Get Someone's Email in Exchange for a Freebie or PDF Download
|
Aug 28, 2023 |
|
Episode 30: How I Go About Scheduling My Time
|
Aug 21, 2023 |
|
Episode 29: My Online Business Tech Stack
|
Aug 14, 2023 |
|
Episode 28: Why You Should Write Your Own Website Copy
|
Aug 07, 2023 |
|
Episode 27: Software for Monthly Subscriptions, Payments, and Memberships
|
Jul 31, 2023 |
|
Episode 26: Video Hosting— Vimeo or YouTube?
|
Jul 24, 2023 |
|
Episode 25: How to Use AI Generated Content "Correctly" for SEO, Blogs, Socials, and Your Podcast
|
Jul 17, 2023 |
|
Episode 24: Backend Prep Required For a Launch and How to Time Your Prep Accordingly
|
Jul 10, 2023 |
|
Episode 23: Do You Need a Website if You Have a Successful Social Media Following
|
Jul 03, 2023 |
|
Episode 22: Frequently Asked Questions (FAQ) Page Secrets
|
Jun 26, 2023 |
|
Episode 21: Everything You Need to Know About Your Website Home Page
|
Jun 19, 2023 |
|
Episode 20: Where Should Your Sales Page Live?
|
Jun 12, 2023 |
|
Episode 19: The Benefits of a Website Template vs a Custom Design
|
Jun 05, 2023 |
|
Episode 18: Email Marketing for Brick-and-Mortar/In-Person Businesses
|
May 29, 2023 |
|
Episode 17: Brand Refreshes and Rebranding: What You Need to Know
|
May 22, 2023 |
|
Episode 16: Why We Use JaneApp and TrueCoach Together As a Brick + Mortar PT Biz
|
May 15, 2023 |
|
Episode 15: My Twist on the Ideal Client Exercise to Improve Your Website Content and SEO
|
May 08, 2023 |
|
Episode 14: My Podcasting Process From Start to Finish
|
May 01, 2023 |
|
Episode 13: Why You NEED a Website for Your Business
|
Apr 24, 2023 |
|
Episode 12: The Top Five Things You Need to Do When You Start to Work on Your SEO
|
Apr 17, 2023 |
|
Episode 11: Box Checking, Mindfulness, and Ditching Burnout with Emma Jack
|
Apr 10, 2023 |
|
Episode 10: Everything You Need For an Online Course
|
Apr 03, 2023 |
|
Episode 9: Blogging: Should You Have A Blog? How Do You Start?
|
Mar 27, 2023 |
|
Episode 8: Tech for Brick and Mortar Businesses
|
Mar 20, 2023 |
|
Episode 7: Behind the Scenes: Building a Brick and Mortar and a Digital Business
|
Mar 13, 2023 |
|
Episode 6: Should You Put Your Prices On Your Website?
|
Mar 06, 2023 |
|
Episode 5: Squarespace: Why I Love It and Instances When I Wouldn't Use It
|
Feb 27, 2023 |
|
Episode 4: Six Things that Building a House Has Reiterated to Me About Business
|
Feb 22, 2023 |
|
Episode 3: What to Know About Logo Design and Hiring a Logo Designer
|
Feb 20, 2023 |
|
Episode 2: How to Make Your Podcast SEO Friendly
|
Feb 18, 2023 |
|
Episode 1: Welcome + Answering the Question: "How Did You Get Into Tech?"
|
Feb 17, 2023 |