Rooted in Retail
By Crystal Vilkaitis
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Category: Entrepreneurship
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Episodes: 229
Description
Running a store can be tough, but it doesn’t have to be lonely! Rooted in Retail is a show dedicated to helping independent retailers thrive in today's ever-evolving retail landscape. This show is made for Main Street retailers like gift shops, jewelers, pet stores, boutiques, florists, home decor and furnitures stores, hardware stores, toy stores, craft, quilting and sewing shops; tea and coffee shops, specialty retailers and more. Join your host Crystal Vilkaitis, The Wolf of Main Street, as she explores topics that are vital to the success of your store. From marketing to mindset, money to merchandising, sales to leadership, she'll cover it all. Each episode features interviews with industry experts and accomplished retailers who share their real-life insights and actionable advice. Get ready for a great conversation on how to build your dream business with Rooted in Retail.
| Episode | Date |
|---|---|
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Retail Trends 2026: What Indie Stores Must Do to Grow - Solo
|
Dec 14, 2025 |
|
Market Magic: 7 Ways to Build a Resilient Retail Store in 2026 - Solo
|
Dec 07, 2025 |
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The Seven Product Categories Every Retailer Needs with Ari Lowenstein of Ari’s Pantry
|
Nov 30, 2025 |
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The Selling Method That Will Transform Your Retail Team with Matt Harris
|
Nov 23, 2025 |
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How to Use Q4 Email Marketing to Drive More Sales with Nicole Prince
|
Nov 16, 2025 |
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Creating Holiday Magic in Retail with Santa Claus
|
Nov 09, 2025 |
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Creating Joyful Customer Experiences in Retail - Solo
|
Nov 04, 2025 |
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How to Build a Resilient Store and Stronger Brand Partnerships with Jessica Barile
|
Nov 02, 2025 |
|
The Magic of Disney: Retail Lessons from the Happiest Place on Earth - Solo
|
Oct 28, 2025 |
|
How Museum Store Sunday Creates Meaningful Retail Moments
|
Oct 26, 2025 |
|
Small Business Saturday: How to Turn a National Event Into a Local Movement - Solo Episode
|
Oct 21, 2025 |
|
Building Loyalty and Balance in Business with Hart Mercantile’s Dawn
|
Oct 19, 2025 |
|
Rebuilding Retail from the Ground Up
|
Oct 12, 2025 |
|
How to Keep Your Retail Business Fresh (Even in a Niche Market)
|
Oct 09, 2025 |
|
Fear, Failure & Finding Your Retail Voice with Michael Schultz
|
Oct 05, 2025 |
|
Simplify, Serve, and Succeed: Retail Insights with Summer Allen
|
Sep 28, 2025 |
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Sell More Without Selling Hard
|
Sep 25, 2025 |
|
The Retail Accelerator: Insider Strategies from Retail Experts
|
Sep 21, 2025 |
|
Building Trust and Sustainability in Retail
|
Sep 14, 2025 |
|
How to Stop Being a Hidden Gem in Retail and Start Shining
|
Sep 11, 2025 |
|
Managing Stress Without Burnout – Tools Every Retailer Needs
|
Sep 07, 2025 |
|
Storytelling, Strategy & Sauce: How Ari Lowenstein of Ari's Pantry Is Redefining Retail
|
Aug 31, 2025 |
|
Finding the Right Help in Retail
|
Aug 28, 2025 |
|
Scaling Smart and Staying Creative – Lessons from Ari’s Pantry
|
Aug 24, 2025 |
|
Doing Less, Creating More – Retail Wisdom from a Third-Generation Store Owner
|
Aug 17, 2025 |
|
Winning Customers and Keeping Them Coming Back
|
Aug 14, 2025 |
|
The Power of Gift Cards (That Actually Work)
|
Aug 10, 2025 |
|
200 Episodes Later - Burnout, Slowing Down, and Redefining Success
|
Aug 03, 2025 |
|
Building Community, Connection, and Content That Converts
|
Jul 27, 2025 |
|
Relationships, Partnerships, and Communication: Building a Stronger Retail Business
|
Jul 20, 2025 |
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Disneyfying Your Customer Experience with Vance Morris
|
Jul 17, 2025 |
|
Be Real and Win: Leveraging Social Media Authentically for Business Growth
|
Jul 13, 2025 |
|
Retail Makeover: Where to Start When Merchandising Your Store
|
Jul 06, 2025 |
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The Physical Inbox: Why Direct Mail Still Works in a Digital World
|
Jun 29, 2025 |
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PR That Converts: How to Get Free Media Coverage for Your Store
|
Jun 22, 2025 |
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How to Embrace Change and Lead Through Uncertainty
|
Jun 19, 2025 |
|
Protect, Heal, Restore: Building a Purpose-Driven Brand with Natalie Gardner
|
Jun 15, 2025 |
|
Experience, Retention, and Loyalty
|
Jun 08, 2025 |
|
Not Just Another Mastermind: What Makes IndERA So Powerful
|
Jun 05, 2025 |
|
Community, Collaboration, and the Evolution of Independent Retail
|
Jun 01, 2025 |
|
Retail Tariffs Inventory Strategy and Cash Flow Tips
|
May 25, 2025 |
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The Power of Packaging to Elevate Your Brand
|
May 18, 2025 |
|
Branding Boldly: From Design School to Retail Influence
|
May 11, 2025 |
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The Overlooked Power of Small Improvements - After the Show
|
May 06, 2025 |
|
The Secret to Retail That Feels Personal (and Profitable)
|
May 04, 2025 |
|
Retail, Resilience, and Remembrance
|
May 01, 2025 |
|
How One Connection Can Change Everything - After the Show
|
Apr 29, 2025 |
|
How Red Boot Consulting Helps Brands Walk Boldly Into Retail
|
Apr 27, 2025 |
|
From Isolation to Inspiration: Building a Retail Tribe - After the Show
|
Apr 22, 2025 |
|
How Collaboration and Creativity Fueled a One-of-a-Kind Glass Line
|
Apr 20, 2025 |
|
Building a Team That Has Your Back
|
Apr 17, 2025 |
|
Why Boring is the Enemy of Modern Retail - After the Show
|
Apr 15, 2025 |
|
Marketing with Meaning: Boldness, Awe & Evolving Consumers
|
Apr 13, 2025 |
|
How to Capture Gen Z’s Attention in the Retail World - After the Show
|
Apr 08, 2025 |
|
Growing a Thriving Retail Business with Liz Ferreira of The Sweet Bay Shop
|
Apr 06, 2025 |
|
Building Trust & Scaling Success: How Roadshow Cards is Revolutionizing the Collectibles Industry
|
Apr 03, 2025 |
|
Unlocking Mindshare and Wallet Share with Digital Presence - After the Show
|
Apr 01, 2025 |
|
Engaging Customers with Smart Retail Strategies with Mary Liz Curtin
|
Mar 30, 2025 |
|
From Storefront to Thought Leader: Retailers on LinkedIn - After the Show
|
Mar 25, 2025 |
|
Winning Retail Strategies: How Independent Stores Can Compete and Thrive
|
Mar 23, 2025 |
|
Paying Yourself, Paying Others, and Finding Balance with Kayla Albrecht
|
Mar 20, 2025 |
|
Retail Magic: Turning Shopping into an Experience - After the Show
|
Mar 18, 2025 |
|
Balancing Your Store While Having Fun: Creating an Incredible Retail Culture
|
Mar 16, 2025 |
|
Your Success Is Inevitable: Aligning with Growth - After the Show
|
Mar 11, 2025 |
|
The Secret to Building a Million-Dollar Retail Business with Heidi Hardman
|
Mar 09, 2025 |
|
Building a Business with Precision and Passion with Rose Kishner
|
Mar 07, 2025 |
|
The Three-Second Rule: Capturing Your Customer’s Attention - After the Show
|
Mar 04, 2025 |
|
Mastering Retail Curation & Customer Insights with Ginny Carosso
|
Mar 02, 2025 |
|
Collaboration Over Competition: The Power of Relationship Building in Retai
|
Feb 25, 2025 |
|
Retail Success Starts with Your Team: Bob Negen’s Training Secrets for Thriving Businesses
|
Feb 23, 2025 |
|
Mastering Visionary Leadership in Business Featuring Maureen & Kareen Walsh
|
Feb 20, 2025 |
|
Flipping the Script: Fresh Ways to Spark Your Imagination - After the Show
|
Feb 18, 2025 |
|
Unlock the Power of Book Publishing in Gift Retail with Lisa Bach
|
Feb 16, 2025 |
|
The Key to Retail Success: Strategic Budgeting, Brand Awareness, and Consistency - After the Show
|
Feb 11, 2025 |
|
Boost Your Retail Profits with Christyne Gray
|
Feb 09, 2025 |
|
Reconnecting with Your Business and Yourself - Retail Therapy Session with Andrea of All About U
|
Feb 06, 2025 |
|
The Hidden Reality of Entrepreneurship: Finding Balance in Business - After the Show
|
Feb 04, 2025 |
|
Time is Money - How to Transform Your Retail Success with Colleen Carswell
|
Feb 02, 2025 |
|
Inside the World’s Most Iconic Stores - A Tour of Design and Innovation - After the Show
|
Jan 28, 2025 |
|
Transforming Your Retail Strategy This 2025
|
Jan 26, 2025 |
|
Your Business, Your Asset: Why Exit Planning Matters - After the Show
|
Jan 21, 2025 |
|
Mastering Your Business Exit Strategy: Expert Tips from Pete Mohr
|
Jan 19, 2025 |
|
Pause, Recharge, Succeed: The Retailer’s Guide to Balance - After the Show
|
Jan 14, 2025 |
|
Famous in Oregon: How a Houseplant Shop Became a Social Media Sensation
|
Jan 12, 2025 |
|
Building Your Business One Step at a Time – After the Show
|
Jan 07, 2025 |
|
Box Office Success: How to Launch A Thriving Subscription Box Business with Sarah Williams
|
Jan 05, 2025 |
|
Business Lessons I’ll Take Into 2025 with Crystal Vilkaitis
|
Dec 22, 2024 |
|
Why Assumptions Are Your Biggest Roadblock - After the Show
|
Dec 17, 2024 |
|
Tech Solutions to Simplify Your Retail Workflow with Ulla Hald
|
Dec 15, 2024 |
|
Growth Starts When You Stop Doing It Alone - After the Show
|
Dec 10, 2024 |
|
Building a Retail Brand That’s More Than Just Products with Terra Richards
|
Dec 08, 2024 |
|
3 Simple Ways to Move Aging Inventory Now - After the Show
|
Dec 03, 2024 |
|
The Inventory Tips Every Indie Retailer Needs with Carrie Watson
|
Dec 01, 2024 |
|
15 Ways to Create Sensory Magic in Your Store: After the Show
|
Nov 26, 2024 |
|
The Sensory Secrets to Creating a Luxury Retail Experience with Felix Johnson
|
Nov 24, 2024 |
|
Balancing Business and Parenthood - Retail Therapy Session with Robyn Noel of Cloud Nine Pajamas
|
Nov 21, 2024 |
|
How Indie Retailers Can Win with Big Box Strategies - After the Show
|
Nov 19, 2024 |
|
How Imperfection Became the Heart of a Brand with Mehru Anand
|
Nov 17, 2024 |
|
Transforming Our Brand: From Crystal Media to Rooted in Retail
|
Nov 14, 2024 |
|
Retail Growth Starts with the Right Metrics: After the Show
|
Nov 12, 2024 |
|
Turn Your Store’s Data into Dollars with Dan Holman
|
Nov 10, 2024 |
|
3 Ways to Reframe Your Focus from Busy to Profitable - Retail Therapy Session with Alyssa & Angie Mangan of Blue Dahlia Designs
|
Nov 07, 2024 |
|
Creative Habits to Transform Your Business - After the Show
|
Nov 05, 2024 |
|
Making A Nontraditional Retail Pivot with Stacey Pecor
|
Nov 03, 2024 |
|
The Surprise and Delight Strategy - After the Show
|
Oct 29, 2024 |
|
Turning Your Shoppers into Lifelong Fans with Nick McHenry
|
Oct 27, 2024 |
|
Fuse Your Authentic Self Into Your Brand - After the Show
|
Oct 22, 2024 |
|
Turning Passion into a Jewelry Business with Ann Chikahisa
|
Oct 20, 2024 |
|
Silencing the Inner Critic - Retail Therapy Session with Michelle Smith of Piccolo Mondo Toys
|
Oct 17, 2024 |
|
Streamline Your Shop with Smart Systems - After the Show
|
Oct 15, 2024 |
|
Taking the Leap from a Single Store to Shop Expansion with Jenn Luna
|
Oct 13, 2024 |
|
Why Running Ads Are Vital to Your Success as a Retailer
|
Oct 10, 2024 |
|
10 Creative Ways to Connect with Shoppers This Holiday Season
|
Oct 08, 2024 |
|
Turn Your Store into a Holiday Destination with Emily Butler
|
Oct 06, 2024 |
|
Maybe Bigger Isn’t Always Better – Retail Therapy Session with Andy Havemeier of Wealthy Street Bakery
|
Oct 03, 2024 |
|
Getting Out of the Weeds: After the Show
|
Oct 01, 2024 |
|
Master Your Retail Market with Amy Loewenberg
|
Sep 30, 2024 |
|
Creating Magical Holiday Experiences with Santa Claus
|
Sep 26, 2024 |
|
Why Your Customers Need to Feel Something: After the Show
|
Sep 24, 2024 |
|
How to Make Your Products Pop with Hollei Anne Hayes
|
Sep 22, 2024 |
|
Overcoming Fears and Visualizing Success - Retail Therapy Session with Ana McConnell of Pilar Boutique
|
Sep 19, 2024 |
|
Using AI for Your Retail Systems - After the Show
|
Sep 17, 2024 |
|
Turn Unsold Inventory Into Cash with Melodie van der Baan
|
Sep 15, 2024 |
|
Why Patience Will Pay Off: After the Show
|
Sep 10, 2024 |
|
How WoolTribe Built a Mission-Driven Brand
|
Sep 08, 2024 |
|
Align Your Soul with Your Business: A Retail Therapy Session
|
Sep 05, 2024 |
|
Why Being Imperfect is Your Secret to Growth - After the Show
|
Sep 03, 2024 |
|
The Magic of Attention to Detail and Hospitality with Willrett Flower Co.
|
Sep 01, 2024 |
|
The Future of Retail with Crystal Vilkaitis
|
Aug 25, 2024 |
|
Social Media Tactics to Shine This Holiday Season with Steph Bechard
|
Aug 18, 2024 |
|
How to Leverage Your Rep Relationships with Kelly Bristol
|
Aug 11, 2024 |
|
Turn Cash Flow Problems into Profit Opportunities with Charles Leikauf
|
Aug 04, 2024 |
|
The Secrets to Building a Timeless Jewelry Brand with Barb Binkley
|
Jul 28, 2024 |
|
How to Sell More and Build Instant Connections with D. Jason Mausser
|
Jul 21, 2024 |
|
Master Your Mindset to Thrive in Retail with Jamie G. Smith
|
Jul 14, 2024 |
|
Empower Your Style, Empower Your Business with Jessica Papineau
|
Jul 07, 2024 |
|
How Retailers Can Use AI to Save Time and Money with Crystal Vilkaitis and Patrick Keiser
|
Jun 30, 2024 |
|
The Five P’s of Business Success with Amy Lacey
|
Jun 23, 2024 |
|
Everything Retailers Need to Know About Hiring with Thad Price
|
Jun 16, 2024 |
|
Navigating Instagram's Latest Updates with Steph Bechard
|
Jun 09, 2024 |
|
Advice from the Retail Pros - Live Panel from EVOLVE 2024
|
Jun 02, 2024 |
|
Embracing Fun to Build Community in Retail (After the Show)
|
May 29, 2024 |
|
Crafting Community Through Classes with Darn Knit Anyway
|
May 26, 2024 |
|
EVOLVE 2024: Winning Strategies for Retail Success
|
May 19, 2024 |
|
The Power of Creating FOMO in Pop-Ups (After the Show)
|
May 15, 2024 |
|
The Secrets of Successful Pop-Up Shops with Allison Yee
|
May 12, 2024 |
|
Using Spontaneous Creativity in Your Marketing (After the Show)
|
May 08, 2024 |
|
Leveraging Facebook Live for Retail Success with Lori Foster of The Dressing Room
|
May 05, 2024 |
|
What We Focus on Expands (After the Show)
|
May 01, 2024 |
|
Growing Your Retail Store in Economic Uncertainty with Paul Erickson
|
Apr 28, 2024 |
|
Leveraging Your Creativity in Retail (After the Show)
|
Apr 24, 2024 |
|
Build a Business and Life You Love with Kareen Walsh
|
Apr 21, 2024 |
|
Why you should use affiliate marketing in your store (After the Show)
|
Apr 17, 2024 |
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Affiliate Marketing Secrets for Independent Retailers with Wade Tonkin
|
Apr 14, 2024 |
|
Social Media Strategies to Drive More Foot Traffic with Steph Bechard
|
Apr 07, 2024 |
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The Art of Delegating: Finding the Who, Not How, to Grow Your Business (After the Show)
|
Apr 03, 2024 |
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The Secret to Making Money In Your Sleep with Miranda Heslip
|
Mar 31, 2024 |
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8 Game-Changing Brand Collaboration Ideas for Your Retail Store: After the Show
|
Mar 28, 2024 |
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Using Technology to Redefine the Customer Experience with Alex Back
|
Mar 24, 2024 |
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Building a Retail Family Business That Lasts with Teddie Garrigan
|
Mar 20, 2024 |
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Growing Your Retail Sales with a Bold Brand Identity with Brianna Cannon
|
Mar 17, 2024 |
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Creating Retail Efficiencies: After the Show
|
Mar 15, 2024 |
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Optimizing Your Retail Operations for Success with Susan Negen
|
Mar 10, 2024 |
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Community Connection - Learning from Each Other: After the Show
|
Mar 08, 2024 |
|
Happy Birthday, Rooted in Retail: A Special Q&A Episode
|
Mar 03, 2024 |
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What retailers can learn from Coffee Shops: After the Show
|
Feb 29, 2024 |
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Turning Your Passion to Profit with Andrew and Claire Bowen
|
Feb 25, 2024 |
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6 Tips for Retail Success in 2024: After the Show
|
Feb 22, 2024 |
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7 Marketing Trends Retailers Need to Know
|
Feb 18, 2024 |
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Finding Your Priorities and Avoiding Self-Sabotage: After the Show
|
Feb 15, 2024 |
|
Fueling Local Retail Growth: Insights from Heidi Hardman
|
Feb 11, 2024 |
|
A Deep Dive into Customer Experience with Jonathan Schulman
|
Feb 07, 2024 |
|
Going Above and Beyond for Your Customer with Jonathan Schulman
|
Feb 04, 2024 |
|
Be Memorable In a Sea of Forgettable: Ideas to Make Your Store Known for Something
|
Feb 01, 2024 |
|
Make It Your Most Profitable Year Yet with Jacqueline Snyder
|
Jan 28, 2024 |
|
Generational Shopping: Insights and Inspirations - After the Show with Crystal Vilkaitis
|
Jan 26, 2024 |
|
Multi-Generational Shopping for Customer Delight with Nicole Leinbach
|
Jan 21, 2024 |
|
Increasing E-commerce Success: After the Show with Crystal Vilkitis
|
Jan 18, 2024 |
|
E-commerce Strategies for Your Retail Store with Josh Orr
|
Jan 14, 2024 |
|
After the Show: Focusing on Customer Experiences in Your Store
|
Jan 11, 2024 |
|
How to Create a Profitable Retail Cash Flow with Kathy Cruz
|
Jan 07, 2024 |
|
Reflecting on 2023 and Looking Forward to 2024
|
Dec 24, 2023 |
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Creating a Memorable Brand Story with Kelly Bennett
|
Dec 17, 2023 |
|
The Ultimate Guide to Dominating Local Online Searches
|
Dec 13, 2023 |
|
Future-Proof Your Store: From TikTok Trends, Holiday Marketing Tips and AI in Retail
|
Dec 10, 2023 |
|
Secrets to Holiday Retail Success with Santa Claus
|
Dec 03, 2023 |
|
LakeFront Property, Speed Bumps, and Other Merchandising Need To Knows with Georganne Bender
|
Nov 26, 2023 |
|
Staying True to the Authentic You with Russ Jones
|
Nov 19, 2023 |
|
Behind The Scenes Of A Dream with Kristin Lenz of White Arrows Home
|
Nov 12, 2023 |
|
It’s Time To Be Seen with Jen Gottlieb
|
Nov 05, 2023 |
|
Sustainable Sensory Awareness For Wellness This Holiday Season with Dr. Nicole Villegas
|
Oct 29, 2023 |
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Walking Through The Fire with Patricia Norins
|
Oct 22, 2023 |
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5 Steps to Beat Holiday Induced Stress and Burnout with Dr. Michelle Wolford
|
Oct 15, 2023 |
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Sell More in the Holidays and Beyond with Dawn Grooters of Broken Vessel Sales
|
Oct 08, 2023 |
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Social Media Transformation: Overcoming Fear and Resistance for Your Business with Michelle Smith
|
Oct 01, 2023 |
|
From Hobby to 6 Figures with Kelly Gunn of Part-Time Pickers
|
Sep 24, 2023 |
|
How to Get a Waitlist with Beth Rich of Mix it Up Home & Gift
|
Sep 17, 2023 |
|
Evolve Replay: “The Most Human Brand Wins” with Mark Schaefer
|
Sep 10, 2023 |
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Retail and Family: Advice, Tips, and Smart Ideas with Jen Komaromi of Jenny K Gifts
|
Sep 03, 2023 |
|
Planning for Holiday: Strong Concepts, Storytelling, and WOW Moments
|
Aug 27, 2023 |
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Taking the Leap to Multiple Store Locations with AdreAnne Tesene
|
Aug 20, 2023 |
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Understanding The Mystery of Google Ads with Vi Wickam (Part 2)
|
Aug 13, 2023 |
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Understanding SEO: More Than Generating Traffic with Vi Wickam
|
Aug 06, 2023 |
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Branding for Success with Kaila Piepkow of Dox Design
|
Jul 30, 2023 |
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Inventory Management and Planning with Dane Cohen of Management One
|
Jul 23, 2023 |
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Evolve Exclusive: Generational Shopping Secrets
|
Jul 16, 2023 |
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Podcasting, A New Avenue for Reaching Your PCG
|
Jul 09, 2023 |
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Insider Tips to Rock Social Media with Steph Bechard of Crystal Media
|
Jul 02, 2023 |
|
All Things Retail Real Estate with Patricia Norins of Blue Butterfly
|
Jun 25, 2023 |
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Slow and Steady Wins the Race with Jennifer Johnson of True Fashionistas
|
Jun 18, 2023 |
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Structuring and Planning for Social Media: Find Your Face
|
Jun 11, 2023 |
|
Balance and Burnout
|
Jun 04, 2023 |
|
AI for Retailers: An Unexpected Yet Invaluable Silent Employee
|
May 28, 2023 |
|
Evolve or Don’t Exist; Lessons From My EVOLVE Conference
|
May 21, 2023 |
|
Community Creating, Market Tip, and Real Retail Examples GALORE with Amy Loewenberg of Emerald X
|
May 14, 2023 |
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Find and Keep Awesome Employees with Bob Negen of WhizBang! Retail Training
|
May 07, 2023 |
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Retail Stories, Advice, and Inspiration with Matt Harris of Matt Harris Designs
|
Apr 30, 2023 |
|
Accessing More Freedom and Flexibility in Your Retail Business with Pete Mohr, Simplifying Entrepreneurship Retail Coach
|
Apr 23, 2023 |
|
BONUS EPISODE: A Young Entrepreneur Selling Pre-Owned Furniture - Edgars Cers
|
Apr 20, 2023 |
|
Leveraging Yelp with Emily Washcovick the Yelp Small Business Expert
|
Apr 16, 2023 |
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Thriving in Retail with Ana McConnell of Pilar Boutique
|
Apr 09, 2023 |
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BONUS EPISODE: Trading Fear for Courage with Bob Negen of WhizBang! Retail Training
|
Apr 06, 2023 |
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Help and Support for Independent Retailers with Patrick Keiser of Heart on Main Street
|
Apr 02, 2023 |
|
Level Up Your Customer Communication with Nick McHenry of OneShop Retail
|
Mar 26, 2023 |
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All Things Visual: Creating a Merchandising Moment with Michelle Sherrier, The Retail Whore
|
Mar 19, 2023 |
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Human Touch in a High Tech World, Standing Out in Retail
|
Mar 12, 2023 |
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Social Media Made Simple
|
Mar 05, 2023 |
|
The Profit Lady
|
Mar 05, 2023 |
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Rooted In Retail is COMING SOON!
|
Feb 26, 2023 |