GTM Disrupted with Mike Smart

By Mr. Thrive Media

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Episodes: 10

Description

The pace of change has never been faster and yet it will never be this slow again. For the tech world, the rules for product and market success are continuously being disrupted. It is hard for product managers and product marketers to see clearly the radical changes that will impact product and market direction. Mike Smart of Egress Solutions sits with product marketing and product management leaders of the software and technology sector to explore trends that will impact their product and go-to-market decisions. Tune in for your fill of business, tech, and industry insights from thought leaders who change the game.

Episode Date
The Business Case for AI: A Framework for AI Strategies
1924
Mike Smart of Egress Solutions sits down with Kavita Ganesan, PhD founder of Opinosis Analytics and author of “The Business Case for AI: A Leader’s Guide to AI Strategies, Best Practices & Real-World Applications.” Kavita brings key insights and ideas about how enterprise and mid-market software companies can apply an AI mindset to have greater success layering AI capabilities and tools into new and existing solutions. Kavita shares her experience of over 15 years in the trenches completing successful AI projects with companies such as eBay, 3M and GitHub. As an AI thought leader, advisor, strategist and educator, Kavita has worked with enterprise leaders and practitioners around the world to implement AI strategically. Kavita has been featured by numerous media outlets including Forbes, CEOWorld, CMSWire, Verizon, SDTimes, Techopedia, and Ted Magazine. Kavita’s Bio: Kavita Ganesan is the founder of Opinosis Analytics (http://www.opinosis-analytics.com), an AI advisory and consulting company, and a strategic advisor, educator, and consultant. Over the years, she has advised Fortune 500 companies as well as midsize to smaller operations and has helped deliver numerous successful AI initiatives.  Kavita holds graduate degrees from top computer science programs in the US—specifically, a master’s degree from the University of Southern California and a Ph.D. from the University of Illinois at Urbana Champaign–specializing in applied AI, NLP, and search technologies. With over fifteen years of experience, parts in the trenches, and then out of it to advise leaders and teams, Kavita has seen a range of problems in practical applications of AI, leading to failed and canceled initiatives. Kavita’s mission is to change the status quo. She aims to see many more wins in the adoption of AI through mindset changes, sound strategies, and education. To learn more about Kavita, visit www.Kavita-Ganesan.com. Finally, if you’re not already connected with Kavita on LinkedIn, you can do at https://www.linkedin.com/in/kavita-ganesan/ ----------- Guest: Kavita Ganesan | www.Opinosis-Analytics.com Host: Mike Smart | www.EgressSolutions.net ----------- This is a Mr. Thrive Media production. Learn more at www.MrThrive.com
May 31, 2023
Agile Marketing Principles: For more effective go-to-market outcomes
1905
In this episode Mike Smart of Egress Solutions interviews Jim Ewel, Trainer, Coach, Author of The Six Disciplines of Agile Marketing and Co-Founder of the Agile Marketing Alliance. Jim Ewel shares insights from his most recent book "The Six Disciplines of Agile Marketing" on how to improve employee engagement, customer success and business outcomes through embracing the practices of business agility. As one of the leading voices on Agile Marketing Jim outlines a path to greater marketing effectiveness and improved business results. Jim’s insight is based on decades of executive experience and consulting engagements with many of the most successful global technology firms. His key to successful business agility is based primarily on a shift in mindset for the marketing organization as well as the front line professionals and their stakeholders. According to Jim, CEO’s and other executives should avoid “cheerleading” agile initiative and resist the urge to make too many decisions; instead their role is to provide the resources, provide the leadership, get obstacles out of the way. Jim’s Bio: JIM EWEL is one of the authors of the Agile Marketing Manifesto and the co-founder of the Agile Marketing Alliance (www.agilemarketingalliance.com ). He is also the author of the essential guide to the implementation of Agile marketing, The Six Disciplines of Agile Marketing. He is frequently asked to speak on the topic of Agile Marketing at industry conferences, and he has helped over 80 companies adopt Agile marketing, including organizations as diverse as T-Mobile, Salesforce, Best Buy Canada, Thales, Doxy.me, EQ Bank, Boston Private, CUNA, NAIT, Deseret Digital, SpaceSaver, Great Dane Trailers, Northern Arizona University, Netskope, Sprinklr, and Zenprise. Earlier in his career, Jim spent 12 years at Microsoft in various roles including GM of SQL Server marketing and Vice President of Server Marketing. Jim was also CEO of three startups in the Seattle area, all of which grew rapidly and were eventually sold to Oracle, Google, and Stratus Video. ----------- Guest: Jim Ewel Host: Mike Smart | www.EgressSolutions.net ----------- This is a Mr. Thrive Media production. Learn more at www.MrThrive.com
May 17, 2023
Product Marketing During Uncertain Times: Focus on GTM best practices
2241
In this episode Mike Smart of Egress Solutions interviews Alex Gammelgard, a go-to-market and product marketing leader and expert with extensive background in B2B and B2C GTM strategy and execution. Gammelgard describes her unique path to achieve GTM career success and how she continues to differentiate herself. She emphasizes that during our current times of uncertainty and coping with macro-economic factors product marketing best practices and our core go-to-market skills are even more valuable in the technology sector. Alex’s perspective is, “Understanding the customer, anticipating their needs, and delivering easy-to-use solutions with great education and support are still key fundamentals of go-to-market success.” Alex’ Bio: Alex is a GTM and product marketing executive with expertise driving go-to-market strategy and brand outcomes for and B2B SaaS, Marketplace, AI, and Robotics companies. As a consultant she works cross- functionally with senior leadership to help define and drive company strategy. Previously Alex has worked with companies such as Active Campaign, Softbank Robotics US, Rentlytics and Apttus in leaderships roles such as Head of Product Marketing, Head of go-to-market strategy and Sr. Direction of Brand Development. ----------- Guest: Alex Gammelgard | https://www.linkedin.com/in/agammy/ Host: Mike Smart | www.EgressSolutions.net ----------- This is a Mr. Thrive Media production. Learn more at www.MrThrive.com
May 09, 2023
The Secrets of Product Management: Insights on Product Writing, Sales, and Go-to-Market Strategies
1940
Nils Davis, the author and podcast host of "The Secret of Product Management," jumps onto Mike Smart's show GTM Disrupted to discuss the vast world of product management, product writing, sales, software tooling, and go-to-market strategies. Davis emphasizes that successful product management and go-to-market strategies requires a comprehensive grasp of the customer experience, along with the company's strategic goals. Learn from Davis and Smart as they take a deep dive into the fast paced role of sales in the go-to-market process. Davis emphasizes the importance of aligning sales and product teams around a shared vision and strategy, and of creating a culture of experimentation and continuous improvement. Overall, the interview provided valuable insights into the world of product management, marketing, and sales. ----------- Guest: Nils Davis * The Secrets of Product Management podcast: secretsofpm.com * My site, The Secret Product Manager Handbook: secretpmhandbook.com * My book: The Secret Product Manager Handbook: secretpmhandbook.com/amaz * My LinkedIn: linkedin.com/in/nilsdavis. Host: Mike Smart | www.EgressSolutions.net About Nils Davis: Like you, product management expert and author Nils Davis has seen product management defined numerous ways over the years. Is it the CEO of the product? Owner of the backlog? The locus of business, user experience, and technology? Or is there a different, better way to think about product management? Based on over more than two decades of enterprise product management, including a stint managing a product for product managers, Nils's view is radically different. The fundamental component of successful products is the problem they solve for customers. Focusing your efforts on understanding, solving, and communicating about market problems creates a powerful structure for making better decisions, becoming more persuasive, and getting superior products to market.  In his articles, his podcast The Secrets of Product Management, and his book, The Secret Product Manager Handbook, he shares new, powerful ways for product managers to create more value by ensuring every product is a solution to a meaningful market problem. And that every team creating and selling products is as effective and motivated as they can be.  See if that will work for you. I have a lot of different versions. And feel free to wordsmith as necessary. ----------- This is a Mr. Thrive Media production. Learn more at www.MrThrive.com
Apr 18, 2023
The Essentials of Go-To-Market: A Comprehensive Guide to Product Marketing, Internet Security, and more!
1870
In this interview, Mike Smart of Egress Solutions interviews Phil Montgomery, General Manager for Security Product Marketing GTM at Microsoft, discussing his vision for the future of technology and how the principles of go-to-market will change as the market evolves. Montgomery emphasizes the importance of innovation and collaboration in driving progress between various departments in order to secure the success of an organization. He also discusses the growing importance of security and privacy in the tech industry, noting that Microsoft is investing heavily in these areas to ensure that its products and services are secure and trustworthy. Throughout the interview, Montgomery demonstrates his deep knowledge of the tech industry and his passion for driving positive change, underscoring his position as a leading voice in the field. Phil's bio: Phil Montgomery joined Microsoft as General Manager of Security Go-To-Market in June 2021, bringing more than 25 years of technology marketing experience across security, enterprise software, services, hardware, Internet of Things and other segments. He has launched over 20 products and services for both startups and large companies. Prior to joining Microsoft, Phil served as SVP of Product Marketing for FireEye/Mandiant. Phil also held senior product positions at Pulse Secure, identiv, VMware, Blue Coat, and Citrix Systems. Phil is based in Silicon Valley, and originally from Australia. He is a graduate of the University of Southern Queensland with a bachelor of business degree and spent seven years in the Australian Army departing with the rank of Captain. ----------- Guest: Phil Montgomery | Microsoft Host: Mike Smart | www.EgressSolutions.net ----------- This is a Mr. Thrive Media production. Learn more at www.MrThrive.com
Apr 04, 2023
Modern GTM: How to create a strategy and structure that can change the game with Chad McAllister
2302
Mike Smart of Egress Solutions discusses with Chad McAllister the extensive experience in go-to-market and company effectiveness. Chad is a seasoned business strategist, and his insights into these areas are invaluable. Together, they look into Chad's approach to go-to-market strategy and how he has helped companies successfully bring products to market. From developing a clear value proposition to identifying target audiences and crafting effective messaging, they workshop strategies that have worked for him. They also take a closer look at Chad's expertise in company effectiveness, which encompasses everything from organizational structure and culture to leadership development and process improvement. His experience in these areas can help companies achieve their goals and maximize their potential. Throughout the episode, we'll discuss the essential components of go-to-market strategy and company effectiveness, and how they relate to each other. Chad's experience and expertise make this a must-listen episode for anyone involved in business strategy and company growth. ----------- Guest: Chad McAllister | www.ProductMasteryNow.com Host: Mike Smart | www.EgressSolutions.net ----------- This is a Mr. Thrive Media production. Learn more at www.MrThrive.com
Mar 21, 2023
Empowering product marketers to be the future change makers in the modern B2B businesses with Wayne Cerullo
2376
Mike Smart of Egress Solutions sits down with Wayne Cerullo's of B2P Partners to learn of his extensive experience in B2B SaaS marketing while promoting his book, B2P Partners. Wayne is a recognized thought leader in the industry, and his insights into product marketing are invaluable. Wayne's book, B2P Partners, outlines the shift from B2B to B2P (Business-to-People) marketing. This approach emphasizes the importance of building relationships with individual buyers, rather than simply selling to businesses. Throughout the episode, they discuss the essential components of product marketing and how they relate to B2B SaaS marketing. Wayne's experience and expertise make this a must-listen episode for anyone involved in product marketing or B2B SaaS. By the end of the episode, listeners will gain valuable insights into B2B SaaS marketing, the importance of relationship building in the B2P era, and the key strategies for effective product marketing. ----------- Guest: Wayne Cerullo | www.B2PPartners.com Host: Mike Smart | www.EgressSolutions.net ----------- This is a Mr. Thrive Media production. Learn more at www.MrThrive.com
Mar 21, 2023
Exploring the most critical role in GTM; Product Marketing with Yasmeen Turayhi
2072
For Yasmeen Turayhi, diving into the topic of product marketing and B2B SaaS is a breeze given the fact that she has established an authority in these fields. Yasmeen has extensive experience in product marketing and B2B SaaS. She's known for collaborating with cross-functional teams to ensure the product meets the needs of enterprise customers. Mike Smart of Egress Solutions learns from Yasmeen the ins and outs along with what's changing. Target audiences, messaging, and marketing collateral that drives adoption- these are just some of the things that Mike Smart explores in the name of effective product marketing. With the rapidly-changing landscape of the SaaS industry, they discuss the importance of staying up-to-date on emerging trends and technologies to remain competitive. ----------- Guest: Yasmeen Turayhi Host: Mike Smart | www.EgressSolutions.net ----------- This is a Mr. Thrive Media production. Learn more at www.MrThrive.com
Mar 21, 2023
Why Another Podcast? with Mike Smart
725
GTM Disrupted is LIVE! Mike Smart of Egress Solutions formally introduces himself in this complete telling of his backstory, credentials, and expertise. Product Marketing and the world of technology has been a passion of Mike Smart's for some time now. Mike sets the stage for the constantly changing times that we live in. The product marketing world is consistently being disrupted. With enthusiasm, Mike Smart's network has discussed the several phenomena they are facing and how they manage to provide quality service and meaningful experiences. For more than 25 years, Mike worked with information technology and software businesses as an executive running product management responsibilities. He successfully guided development and launched new products in the internet security, service management and mobile data software markets. To connect with Mike Smart, visit www.EgressSolutions.net ----------- This is a Mr. Thrive Media production. Learn more at www.MrThrive.com
Mar 07, 2023
GTM Disrupted, The Trailer
167
The pace of change has never been faster and yet it will never be this slow again. For the tech world, the rules for product and market success are continuously being disrupted. It is hard for product managers and product marketers to see clearly the radical changes that will impact product and market direction. Mike Smart of Egress Solutions sits with product marketing and product management leaders of the software and technology sector to explore trends that will impact their product and go-to-market decisions. Tune in for your fill of business, tech, and industry insights from thought leaders who change the game. Learn more at www.EgressSolutions.net
Mar 03, 2023