Sales Signals
By Cognism
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Category: Management
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Episodes: 110
Description
Sales Signals is a podcast for revenue leaders who don’t just look at data - they act on it.
Each episode breaks down the signals shaping modern sales teams through a simple lens: Data. Insight. Action. From misleading metrics to high-impact indicators, we uncover the stories behind the numbers and what decision-makers should do next. If you’re responsible for revenue and want to move beyond dashboards into decisive execution, this show is for you.
| Episode | Date |
|---|---|
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Why sales coaching is broken and how to fix it with Kevin Beales, CEO and founder of MySalesCoach
|
Apr 29, 2026 |
|
Why some Sales training might not change behaviour, with Mark Wills, CEO and Founder of Perception Selling.ai
|
Apr 15, 2026 |
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How job change signals unlock pipeline with Johnny Stiffell, Mid-Market AE at Cognism
|
Apr 01, 2026 |
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When the data says jump with Darius Lohmann, Former Cognism and Hubspot AE
|
Mar 18, 2026 |
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The Sales Recession Signal with Kyle Hegarty, Managing Director of Leadership Nomad
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Mar 04, 2026 |
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Your Product Isn’t the Problem, Your Prospecting Is. Gabe Lullo on Fixing GTM Failure
|
Feb 18, 2026 |
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Staying Too Long: How Redundancy Reset Stuart Taylor’s Career
|
Feb 04, 2026 |
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From Spray and Pray to Strategic: How Ayah Daniel-Rashid Levelled-Up Her SDR Game
|
Jan 21, 2026 |
|
The Deal That Shrunk: How Gearóid Cox Lost a Career-Making Opportunity
|
Jan 07, 2026 |
|
When Impressing the Buyer Lost the Deal: Bryan Mulry’s Hard Lesson
|
Dec 17, 2025 |
|
Hands Shaking on Every Dial: How James Greene Beat Cold-Calling Panic
|
Dec 10, 2025 |
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From Top Seller to Burnout: The TRAP New Sales Leaders Easily Fall Into
|
Nov 26, 2025 |
|
The Wake-Up Call That Changed Shiwam Singh’s Sales Career
|
Nov 12, 2025 |
|
The ICP Trap: Why Most Expansion Strategies Fail in Europe With Rick Pizzoli
|
Oct 29, 2025 |
|
How to Transition From SDR to AE With Ease Featuring Sonya Kuci from Geckoboard
|
Oct 15, 2025 |
|
The Wrong Call: What Nia Secker Learned from Leaving Sales Behind
|
Oct 01, 2025 |
|
Resilience, Mindset, and the Power of Coaching with Niraj Kapur
|
Sep 17, 2025 |
|
Coaching, Trust and the Cost of Misreading Your Rep With Sian Taylor
|
Sep 03, 2025 |
|
Getting Past Missing Quota for the First Time with Johnny Stiffell
|
Aug 20, 2025 |
|
What Sales Leaders Miss: Strategy, Scale and Internal Buy-In With Joe Stubbs
|
Aug 06, 2025 |
|
Why Leaving Was the Only Way Up: The Hidden Cost of Being Overlooked
|
Jul 23, 2025 |
|
Hiring, Pressure, and Finding Your Voice in Sales Leadership with Brontë Mulvany
|
Jul 09, 2025 |
|
The Cost of Selling to Someone Who Was Never Going to Say Yes
|
Jun 25, 2025 |
|
The Failure That Shaped a Brand New Approach to Sales
|
Jun 11, 2025 |
|
The Ego Trap: How Getting Fired Made Chris Ritson a Better Leader
|
May 28, 2025 |
|
When the Vision Doesn’t Match Reality: Michael Isernio on Startup Missteps and Sales Leadership Lessons
|
May 14, 2025 |
|
Where Customer Success Meets Outbound: Growth Beyond the Sale with Natasha Evans
|
Apr 23, 2025 |
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Lessons in Leading and Elevating SDR Teams with David Wilkins, Founder of Saleswise and SDR Leaders of EMEA
|
Apr 09, 2025 |
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Defining Outbound: Scaling Sales as a Founder with Ilia Papas
|
Mar 26, 2025 |
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Driving Revenue, Retention, and Relationships in Enterprise Account Management with Max Lemmens
|
Mar 12, 2025 |
|
Mastering the Fundamentals and Cutting Through the Noise in Outbound Sales with Matthew Putnam
|
Feb 26, 2025 |
|
Winning in Enterprise Sales: Incentives, Targeting & SDR Success with Andy Laws
|
Feb 12, 2025 |
|
Building Buyer Confidence: The Real Key to High-Quality Deals with Brent Adamson
|
Jan 09, 2025 |
|
Keeping up with the best sales practices with Mark Cox, Founder of In the Funnel Sales Coaching
|
Nov 27, 2024 |
|
What it means to do good account management with Nat Ferrante, Cognism’s VP of Global Account Management
|
Nov 13, 2024 |
|
How Sales Teams Can Thrive in a Buyer-Centric World with Aaron Evans, Co-Founder of Flow State
|
Oct 30, 2024 |
|
Cold Calling Frameworks and Social Selling with Sara Uy
|
Oct 16, 2024 |
|
The Omniscient Symbiotic Seller & Providing Value Upfront With Hannah Ajikawo
|
Oct 02, 2024 |
|
The Digital Sales Transformation with Neil Cameron and Frida Ottosson
|
Sep 18, 2024 |
|
Cold Calling Tips and Frameworks with Morgan and Jack Frimston (Co-Director @We Have A Meeting)
|
Aug 15, 2024 |
|
Building Confidence In Your Team And Transitioning From Rep To Manager with Scott Leese
|
Aug 01, 2024 |
|
Cold Calling Live Training with Morgan Ingram & Sara Plowman
|
Jul 10, 2024 |
|
How AI is Shaping Cold Calling (& more), with Atul Raghunathan, Founder & CRO of Hyperbound
|
Jul 03, 2024 |
|
Cold Calling Live Training with Morgan, Jack Frimston and Zac Thompson (Co-Directors @We Have A Meeting)
|
Jun 19, 2024 |
|
The Problems of Generic Outreach (& More), with Taylor Bobak, Sales Development Leader @Faire
|
May 23, 2024 |
|
Using AI for Deal Modelling and More, with Shilpa Sharma, Co-Founder & CEO at Flyte
|
May 10, 2024 |
|
The Playbook for Sales x CS Alignment with Evan Nelson, VP of Customer Experience at Cognism
|
May 01, 2024 |
|
Do You Understand Your Persona? With Justin Otley, VP of Global Sales Development at Talkdesk
|
Apr 10, 2024 |
|
The Allbound Outbound Model (& More) with Lauren Landry, VP of Global Sales Dev. & Inside Sales at Arctic Wolf
|
Apr 05, 2024 |
|
Lessons From The 2008 Meltdown (and more) with Kevin Gaither “KG”, CRO & Founder of Inside Sales Expert
|
Mar 27, 2024 |
|
Understanding The Customer Journey With Dan Rousseau, Global VP of Sales Development at Sitecore
|
Mar 20, 2024 |
|
Pax 8’s Enablement Playbook with Petek Hawkins, VP of Revenue Enablement & Operations @Pax8
|
Mar 13, 2024 |
|
Does AI risk the future landscape of sales? With Trent Dressel, VP of Sales @ D&D Wholesale Supply
|
Mar 06, 2024 |
|
Consultative Selling with Ciara Flaherty, EMEA Sales Leader @Klaviyo
|
Feb 28, 2024 |
|
Part 2: The Pros of Internal Sales Trainers With Bill Petersen, Sales Trainer @Cognism
|
Feb 21, 2024 |
|
Part 1: The Pros of Internal Sales Trainers With Bill Petersen, Sales Trainer @Cognism
|
Feb 14, 2024 |
|
The state of selling in construction, with Will Synnott, VP of Sales for UK&I and USA @Disperse
|
Feb 07, 2024 |
|
Allbound and AI with Ben Smith, Director of Global Business Development @Reachdesk
|
Jan 31, 2024 |
|
Mapping Demand Gen with Outbound, with Laura Erderm, Head of Sales, Americas @Dreamdata
|
Jan 25, 2024 |
|
Social Selling Strategy in 2024 with Charlotte Lloyd, Strategic Advisor @Humantic AI
|
Jan 17, 2024 |
|
BTSF Episode 12: HubSpot’s Outbound Motion Unveiled with David Katz, The VP of Corporate Sales
|
Jan 15, 2024 |
|
The Product Led Growth Sales Motion With Tonni Bennett, VP of Sales @ Daily
|
Jan 10, 2024 |
|
Cognism’s Playbook on Sales Enablement, with Emily Bair (Head of Sales Enablement)
|
Dec 20, 2023 |
|
AI, Power Diallers, & Leadership Training with Ashleigh Early, CEO of Other Side of Sales Consulting
|
Dec 13, 2023 |
|
Hitting 103% of the Revenue Target in 6 Months With Kyle Asay at MongoDB
|
Dec 11, 2023 |
|
A Deep-Dive Into Video Plays With Ryan Scalera, Inside Sales Manager at Lob
|
Dec 06, 2023 |
|
Beyond the Sales Floor Episode 10: The Playbook on Better Leadership with Emerald Maravilla, Director of Sales Development at Snowflake
|
Dec 04, 2023 |
|
The Evolution of Leadership In An Organisation With Angeley Mullins, CCO at Resourcify
|
Nov 29, 2023 |
|
Beyond the Sales Floor Episode 9: A Unique Take on ABM with Alex Ball, VP of Sales & GTM at Twilio Flex
|
Nov 27, 2023 |
|
Predictions for B2B Sales in 2024 With Matt Doyon: Co-Founder & CEO of TripleSession
|
Nov 22, 2023 |
|
Beyond the Sales Floor Episode 8: Prospecting Into Difficult Industries with Grace Chuang, Director of Sales Dev. @Databricks
|
Nov 20, 2023 |
|
Stopping Revenue Leak and Slippery Deals with Shruti Kapoor, Head of International Business @Clari
|
Nov 15, 2023 |
|
Beyond the Sales Floor Episode 7: BANT, Unsticking Deals, and LinkedIn With Ryan Byrnes, Mid-Market Sales Leader at Calm
|
Nov 13, 2023 |
|
The Role of AI In Sales With Mark Kosoglow, CRO at Catalyst
|
Nov 08, 2023 |
|
Beyond The Sales Floor Episode 6: Creating An Airtight Onboarding Plan With Brooke Coletti, at Amazon Web Services
|
Nov 06, 2023 |
|
The State of MEDDPICC/MEDDIC In Modern Sales With Gina Ruscio, Cognism’s Chief of Staff, Revenue
|
Nov 01, 2023 |
|
Problem Solving, Visual Learners and Dissecting Deals With Keith Weightman, RVP of National Accounts @ Bullhorn
|
Oct 25, 2023 |
|
Beyond the Sales Floor Episode 5: Secrets for 45% Reply Rates on Videos, With Khris Fenton, VP of Sales Development and Partnerships at Altrata
|
Oct 23, 2023 |
|
Beyond the Sales Floor Episode 4: Building Coaching Plans With Alli MacManus, Global Revenue Enablement Manager at Demandbase
|
Oct 17, 2023 |
|
How Conventional Wisdom Kills Deals with John Bissett, Partner at Slingshot Edge
|
Oct 11, 2023 |
|
Beyond the Sales Floor Episode 3: Plays That Get You Paid With Carson V. Heady @ Microsoft
|
Oct 09, 2023 |
|
Social Selling, Mental Health in Sales, and More With Amanda Wilde, Director of Business Development at Alida
|
Oct 05, 2023 |
|
Beyond the Sales Floor Episode 2: Creating $130m in Pipeline With Matt Reuter at Real Page Inc
|
Oct 03, 2023 |
|
Beyond The Sales Floor with Morgan Ingram and Dan Drucker at Canon Business Process Services, Inc
|
Sep 25, 2023 |
|
The State of Sales in the US Market Today With Cognism’s Sales Leaders
|
Sep 21, 2023 |
|
Breaking Down The Meaning of Personalisation in Sales, with Kris Rudeegraap, CEO at Sendoso
|
Sep 13, 2023 |
|
Reaching Technical Decision Makers With Julia Gilinets, Interim CRO at Uplevel
|
Sep 06, 2023 |
|
Leveraging Partnerships in Sales with Michaela Weber, VP of Strategic Business Development at BigCommerce
|
Aug 30, 2023 |
|
Driving High Quality Pipeline with Lu Juarez, EMEA Sales Development Manager at HiBob
|
Aug 23, 2023 |
|
The Secrets to Working with Champions with Nate Nasralla, Founder at Fluint.io
|
Aug 16, 2023 |
|
The Blueprint Workshop: How Cognism’s Sales Leaders Built A Predictable Revenue Engine (Special Episode)
|
Aug 09, 2023 |
|
The Importance of High-Impact Coaching with Gabrielle Blackwell, Sales Development Manager at Culture Amp
|
Aug 02, 2023 |
|
The Importance of Knowing Your Customers with Devin Reed, Head of Content at Clari
|
Jul 26, 2023 |
|
The State of Enterprise Sales with Kaitie Voigt, Cognism's US Enterprise Sales Manager
|
Jul 19, 2023 |
|
How To Master Time Management As A Sales Leader with Todd Busler and Morgan J Ingram (Special Episode)
|
Jul 12, 2023 |
|
Breaking Down Buyer Centricity with Khris Fenton, VP of Sales Development & Partnerships at Altrata
|
Jul 05, 2023 |
|
How to hire & scale a team that understands the modern-day buyer with Emerald Maravilla, Director of Sales Development at Snowflake
|
Jun 28, 2023 |
|
Approaching Multi-Regional Outbound, Enterprise & More With Sylvia Farag, Founder of Farag Consulting & Coaching
|
Jun 21, 2023 |
|
The Playbook for 'Hyper Growth' and More with Chris Orlob, CEO at pclub.io
|
Jun 14, 2023 |
|
The evolution of Outbound Tactics & More with Mike Sokirka, VP of Sales & LeadGen at Index
|
Jun 07, 2023 |
|
The State of Sales Enablement in the Modern Era of Outbound & More With Richard Smith, VP of Sales EMEA at Allego
|
May 31, 2023 |
|
The Secrets behind Successful GTM Strategies with Todd Busler, Co-Founder at Champify
|
May 24, 2023 |
|
The Importance of Sales and Marketing Alignment with Liam Bartholomew, VP of Marketing at Cognism
|
May 17, 2023 |
|
The Importance of Creativity in Outbound with Will Aitken from Lavender
|
May 10, 2023 |
|
Shifting from the Sales Funnel Mentality to the Customer Journey Mindset with Kyle Coleman SVP, Marketing at Clari
|
May 03, 2023 |
|
G.A.S strategy (giving a s***) - How to actually provide value in the sales process with Jen Allen-Knuth @ Lavender
|
Apr 26, 2023 |
|
The Power of the Feedback Loop and Research For Your Sales Team with Tom Lavery, at Jiminny
|
Apr 19, 2023 |
|
The Importance of Revenue Team Alignment With Alex Olley, Co-Founder & CRO at Reachdesk
|
Apr 12, 2023 |
|
The Power of Micro-Sites for Outbound with Rory Sadler, Co-Founder at Trumpet
|
Mar 29, 2023 |
|
Welcome to Redefining Outbound
|
Mar 15, 2023 |