FUTURESTRATEGIES - Sustainability in Marketing 🌍
By Florian Schleicher
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Category: Management
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Episodes: 58
Description
Hi, my name is Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES to do exactly that. I currently work with corporate clients from 11 countries.
If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.
And if something’s blocking your brand from doing its best work, let’s talk.
| Episode | Date |
|---|---|
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Sustainability is Built-In - Viktoriia Siedova on Green Door Openers & Deal Closers
|
Jun 18, 2026 |
|
Repositioning Fairphone - Verena Kitowski on the role sustainability really plays in 2026
|
Jun 05, 2026 |
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Working Within the System - Philippe Schuler on sustainability, capitalism and the path forward
|
May 22, 2026 |
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Green Is Not Enough - Sven Pöllauer from ÖBB about what it takes to be a successful sustainable business
|
Apr 23, 2026 |
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Sustainability that sells - Laura Lamard from Henkel about Embedding Sustainability in the Product
|
Apr 16, 2026 |
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Pioneer at Heart - Seza Eraydin about Sustainabilty Strategy at Henkel
|
Apr 16, 2026 |
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🎬 Story meets Action - Mirko Tosoni from WaterBear about the Role of Stories for Climate Action
|
Nov 17, 2025 |
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🚈 2.4 Million Rides Toward a Climate-Neutral Future - Cornelia Nussbaumer from Wiener Linien about Sustainability with a Mission
|
Nov 03, 2025 |
|
🏡 Building for Human & Planetary Health - Lenna Lockwood on Biophilic Design, Planetary Health & Storytelling in Real Estate
|
Oct 13, 2025 |
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🍫 Chocolate with a Mission - Eske Tammen from Tony's Chocolonely on turning activism into brand love
|
Sep 18, 2025 |
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✳️ The Sustainability Future Trap - Marcel Aberle, trend & future researcher
|
Sep 05, 2025 |
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🧀 Creating a longlasting system - Gerrit Woerle from WOERLE
|
Apr 24, 2025 |
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💚 Sustainability must be sexy - Grazia Nordberg from aehre Magazine
|
Feb 28, 2025 |
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♻️ Transforming a Company - Stefan Grafenhorst from Greiner
|
Jan 30, 2025 |
|
☕️ Scaling Sustainability Across a Global Coffee Empire - Carina Needham from Julius Meinl
|
Jan 17, 2025 |
|
🌲The 700 year old company - Sabrina Bartl from Stora Enso about products that are by default sustainable
|
Dec 06, 2024 |
|
🪩 Making Sustainability Lighter - Jonas Spitra from SCHOTT about making a super complex topic simple
|
Nov 22, 2024 |
|
🪑 Connect People with Sustainability - John Oakley from IKEA about visions and love brands
|
Nov 08, 2024 |
|
💪 Changing the core business model - Marika Püspök on how to steer a complex group of businesses to sustainability
|
Oct 24, 2024 |
|
🦕 Excitement in Sustainability - Kiki Van Son from Plant Baby about marketing for a young foodbrand
|
Oct 10, 2024 |
|
⚖️ Sustainability Reports for Marketing? - Veronika Montes on the role of ESRS and ESG
|
Sep 26, 2024 |
|
🪻 Growth with Responsibility - Lars Zirpins from Weleda about their soulbrand
|
Sep 12, 2024 |
|
🌱 How do things end? - Joe Macleod about the role ends play in sustainability
|
Aug 30, 2024 |
|
🍏 Too Good To Go: From 0 to 700,000 users in 2.5 years
|
Aug 16, 2024 |
|
⭐️ Scarcity in Marketing and Sustainability
|
Aug 03, 2024 |
|
👕 The Sustainable Brand Magic of Patagonia
|
Jul 12, 2024 |
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✋ The No. 1 Marketing Mistake + How You Can Avoid It
|
Jun 28, 2024 |
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🐘 How do we change behaviour (sustainably)?
|
Jun 14, 2024 |
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🐟 "Back to the Origins" - Julius Palm from followfood on transparency and the challenge to become mainstream
|
May 31, 2024 |
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🔋 "Rethinking what new means" - Alexandra Kleemann from refurbed on the circular economy
|
May 17, 2024 |
|
🐸 "A company that takes care of the future" - Florian Iro from Erdal/Frosch about anchoring sustainability in a strategy
|
Apr 30, 2024 |
|
🪄 "The Magic of Brands" - Matt Johnson on how marketing rewires our brain and what it means for sustainability
|
Apr 19, 2024 |
|
📱 "The courageous choice" - Verena Kitowski from Fairphone on sustainability as a choice in marketing
|
Apr 05, 2024 |
|
♻️ "Rethinking Marketing" - Alexis Eyre and Paul Randle about Sustainable Marketing
|
Mar 22, 2024 |
|
🎓 "Educating future change makers" - Christina Gaither from the Tomorrow University on big visions in education
|
Feb 29, 2024 |
|
🌳 "Using marketing to transform the economy" - Jillian McFarland from Forest Bridge about new ways of green advertising
|
Feb 23, 2024 |
|
🏔️ "Das Wirtschaftssystem verändern" - Manfred Meindl von VAUDE über die Rolle von Marketing
|
Feb 09, 2024 |
|
🏆 "Organisations are driven by success stories" - Maurizio Poletto from Erste Group about innovation and sustainability
|
Jan 25, 2024 |
|
✨ Trend Special 2024 - Which trends will affect and drive marketing? A conversation with Cordula Pfluegl
|
Jan 12, 2024 |
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💧 "Wir müssen ganzheitlich handeln" - Yvonne Haider-Lenz von Vöslauer über Nachhaltigkeit als Kernstrategie
|
Jan 05, 2024 |
|
📬 "It's all about the benefits" - Sara Aust from Storebox about scale-up marketing
|
Dec 08, 2023 |
|
🧘♀️ "Sustainability as an integral part of business" - Anoushka Grover from Deliciously Ella on marketing for impact driven companies
|
Nov 18, 2023 |
|
🥤 "It is all about purpose" - Johanna Perret from RECUP on building a love brand
|
Oct 19, 2023 |
|
🎛️ "Sustainability is not a simple switch" - Clemens Mayer on greenwashing and the road to a sustainable future
|
Oct 06, 2023 |
|
💚 "Talk to the minds and the hearts" - Jasmin Duregger from Greenpeace about fighting for the future
|
Sep 29, 2023 |
|
🚙 "We need to be tough" - Michael Schmidt about sustainability strategies (and the automotive industry)
|
Sep 26, 2023 |
|
🍉 "Ideas have to be simple" - Carl-Emil Jensen from Too Good To Go about how to use creativity for good
|
Aug 21, 2023 |
|
🌐 "Groß denken und handeln" - Christina Volk von SAP über Impact auf globaler Ebene
|
Aug 11, 2023 |
|
🥛 "Die unerklärliche Marke" - Christian Stegemann von Oatly über die Mystik der Marke
|
Aug 04, 2023 |
|
🔮 "The future that excites us" - Cordula Pfluegl from The Next Web about the mega trends of AI and sustainability
|
Jul 31, 2023 |
|
🦋 "Marketing kann authentisch sein" - Barbara Bleier-Serentschy über das Marketing der Volksbank Wien AG
|
Jul 24, 2023 |
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👣 "Die Welt in kleinen Schritten retten" - Strategin Hildegard Linsbauer über Nachhaltigkeit
|
Jun 30, 2023 |
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🦸 Can Marketing be Sustainable (and achieve goals)? - On the superpower of marketing and how to use it for good.
|
Jun 30, 2023 |
|
💚 "Das Richtige Tun" - Georg Wenger-Rami über Nachhaltigkeit als gelebte Praxis bei der oekostrom AG
|
Jun 16, 2023 |
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⚡️ "Nachhaltigkeit treibt das ganze Unternehmen" - Sandra Haiden über Krisenmanagement und Nachhaltigkeit bei der Wien Energie
|
May 26, 2023 |
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💡 "Das Einzige, was mich fasziniert, sind Ideen." - Mariusz Jan Demner über die Kunst der Verdichtung in der Werbung
|
May 16, 2023 |
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📜 "Meaningful Emotional Experiences" - Sabrina Oswald über Storytelling
|
May 05, 2023 |
|
🥇"First Mover im Marketing": Lukas Kraetschmer über Innovationskampagnen von Ströck
|
Apr 26, 2023 |