FutureStrategies - Sustainability in Marketing 🌍
By Florian Schleicher
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Category: Management
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Episodes: 52
Description
Hi, my name is Florian Schleicher I create exciting marketing strategies focussed on sustainability with my Marketing Studio FUTURES. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there.And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects!
| Episode | Date |
|---|---|
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🧀 Creating a longlasting system - Gerrit Woerle from WOERLE
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Apr 24, 2025 |
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💚 Sustainability must be sexy - Grazia Nordberg from aehre Magazine
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Feb 28, 2025 |
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♻️ Transforming a Company - Stefan Grafenhorst from Greiner
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Jan 30, 2025 |
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☕️ Scaling Sustainability Across a Global Coffee Empire - Carina Needham from Julius Meinl
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Jan 17, 2025 |
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🌲The 700 year old company - Sabrina Bartl from Stora Enso about products that are by default sustainable
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Dec 06, 2024 |
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🪩 Making Sustainability Lighter - Jonas Spitra from SCHOTT about making a super complex topic simple
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Nov 22, 2024 |
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🪑 Connect People with Sustainability - John Oakley from IKEA about visions and love brands
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Nov 08, 2024 |
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💪 Changing the core business model - Marika Püspök on how to steer a complex group of businesses to sustainability
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Oct 24, 2024 |
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🦕 Excitement in Sustainability - Kiki Van Son from Plant Baby about marketing for a young foodbrand
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Oct 10, 2024 |
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⚖️ Sustainability Reports for Marketing? - Veronika Montes on the role of ESRS and ESG
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Sep 26, 2024 |
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🪻 Growth with Responsibility - Lars Zirpins from Weleda about their soulbrand
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Sep 12, 2024 |
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🌱 How do things end? - Joe Macleod about the role ends play in sustainability
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Aug 30, 2024 |
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🍏 Too Good To Go: From 0 to 700,000 users in 2.5 years
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Aug 16, 2024 |
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⭐️ Scarcity in Marketing and Sustainability
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Aug 03, 2024 |
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👕 The Sustainable Brand Magic of Patagonia
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Jul 12, 2024 |
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✋ The No. 1 Marketing Mistake + How You Can Avoid It
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Jun 28, 2024 |
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🐘 How do we change behaviour (sustainably)?
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Jun 14, 2024 |
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🐟 "Back to the Origins" - Julius Palm from followfood on transparency and the challenge to become mainstream
|
May 31, 2024 |
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🔋 "Rethinking what new means" - Alexandra Kleemann from refurbed on the circular economy
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May 17, 2024 |
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🐸 "A company that takes care of the future" - Florian Iro from Erdal/Frosch about anchoring sustainability in a strategy
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Apr 30, 2024 |
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🪄 "The Magic of Brands" - Matt Johnson on how marketing rewires our brain and what it means for sustainability
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Apr 19, 2024 |
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📱 "The courageous choice" - Verena Kitowski from Fairphone on sustainability as a choice in marketing
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Apr 05, 2024 |
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♻️ "Rethinking Marketing" - Alexis Eyre and Paul Randle about Sustainable Marketing
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Mar 22, 2024 |
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🎓 "Educating future change makers" - Christina Gaither from the Tomorrow University on big visions in education
|
Feb 29, 2024 |
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🌳 "Using marketing to transform the economy" - Jillian McFarland from Forest Bridge about new ways of green advertising
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Feb 23, 2024 |
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🏔️ "Das Wirtschaftssystem verändern" - Manfred Meindl von VAUDE über die Rolle von Marketing
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Feb 09, 2024 |
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🏆 "Organisations are driven by success stories" - Maurizio Poletto from Erste Group about innovation and sustainability
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Jan 25, 2024 |
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✨ Trend Special 2024 - Which trends will affect and drive marketing? A conversation with Cordula Pfluegl
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Jan 12, 2024 |
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💧 "Wir müssen ganzheitlich handeln" - Yvonne Haider-Lenz von Vöslauer über Nachhaltigkeit als Kernstrategie
|
Jan 05, 2024 |
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📬 "It's all about the benefits" - Sara Aust from Storebox about scale-up marketing
|
Dec 08, 2023 |
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🧘♀️ "Sustainability as an integral part of business" - Anoushka Grover from Deliciously Ella on marketing for impact driven companies
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Nov 18, 2023 |
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🥤 "It is all about purpose" - Johanna Perret from RECUP on building a love brand
|
Oct 19, 2023 |
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🎛️ "Sustainability is not a simple switch" - Clemens Mayer on greenwashing and the road to a sustainable future
|
Oct 06, 2023 |
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💚 "Talk to the minds and the hearts" - Jasmin Duregger from Greenpeace about fighting for the future
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Sep 29, 2023 |
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🚙 "We need to be tough" - Michael Schmidt about sustainability strategies (and the automotive industry)
|
Sep 26, 2023 |
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🍉 "Ideas have to be simple" - Carl-Emil Jensen from Too Good To Go about how to use creativity for good
|
Aug 21, 2023 |
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🌐 "Groß denken und handeln" - Christina Volk von SAP über Impact auf globaler Ebene
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Aug 11, 2023 |
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🥛 "Die unerklärliche Marke" - Christian Stegemann von Oatly über die Mystik der Marke
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Aug 04, 2023 |
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🔮 "The future that excites us" - Cordula Pfluegl from The Next Web about the mega trends of AI and sustainability
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Jul 31, 2023 |
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🦋 "Marketing kann authentisch sein" - Barbara Bleier-Serentschy über das Marketing der Volksbank Wien AG
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Jul 24, 2023 |
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👣 "Die Welt in kleinen Schritten retten" - Strategin Hildegard Linsbauer über Nachhaltigkeit
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Jun 30, 2023 |
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🦸 Can Marketing be Sustainable (and achieve goals)? - On the superpower of marketing and how to use it for good.
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Jun 30, 2023 |
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💚 "Das Richtige Tun" - Georg Wenger-Rami über Nachhaltigkeit als gelebte Praxis bei der oekostrom AG
|
Jun 16, 2023 |
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⚡️ "Nachhaltigkeit treibt das ganze Unternehmen" - Sandra Haiden über Krisenmanagement und Nachhaltigkeit bei der Wien Energie
|
May 26, 2023 |
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💡 "Das Einzige, was mich fasziniert, sind Ideen." - Mariusz Jan Demner über die Kunst der Verdichtung in der Werbung
|
May 16, 2023 |
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📜 "Meaningful Emotional Experiences" - Sabrina Oswald über Storytelling
|
May 05, 2023 |
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🥇"First Mover im Marketing": Lukas Kraetschmer über Innovationskampagnen von Ströck
|
Apr 26, 2023 |
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👪 Marketing Zielgruppen wirklich verstehen und erreichen
|
Apr 07, 2023 |
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🛍 Belohnungskonsum im Trend
|
Apr 06, 2023 |
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🤓 Die 8 größten Fragen (und Antworten)
|
Apr 06, 2023 |
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🌐 5 Tipps für erfolgreiche Landingpages
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Apr 06, 2023 |
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🤖 Ersetzt AI bald Marketing?
|
Apr 06, 2023 |