Aesthetically Speaking

By Rebecca Peterson & Abby Pace

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Category: Marketing

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Episodes: 60


Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business. On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my cohost! Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you! We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money. Every week, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.

Episode Date
59. Why I Believe Brand Development = Personal Development
Jun 25, 2024
58. When You SHOULD (and Shouldn't) DIY Your Brand
Jun 18, 2024
57. How to Announce Your New Brand Strategically
Jun 11, 2024
56. The Power of a Strong Identity: What Texas, Dr Pepper, and Branding Have in Common
Jun 04, 2024
53. A Personal Update from Abby & Rebecca
Jun 03, 2024
55. Dos and Don'ts of Applying Your Brand to Your Website
May 21, 2024
54. 5 Signs It's Time to Rebrand Your Business
May 14, 2024
52. Behind the Brand: Creating a Powerful Brand for Mama Bear and Disabilities Advocate Courtney Burnett
Apr 30, 2024
51. Behind the Brand: Starting a Movement in the World of Anti-Pornography with Sara Brewer
Apr 23, 2024
50. Behind the Brand: Consciously Creating a Well-Known Coaching Business with Amber Smith
Apr 16, 2024
49. Behind the Brand: Finding Your True Identity as a High-Ticket Coach with Kolette Hall
Apr 09, 2024
48. Behind the Brand: Big Investments = BIG Success for Systems Strategist Melanie Oates
Apr 02, 2024
47. Behind the Brand: Selling a Successful Ecommerce Business and Becoming a Coach with Kaelynn Priest
Mar 26, 2024
46. Branding Challenge for My Mom: Lisa O. Pace: Homemaker, Childhood Educator, and Angel on Earth
Mar 19, 2024
45. How to Stand Out Online Through AUTHENTIC Disruptive Branding
Mar 12, 2024
44. What Kind of Brand Do YOU Want to Have | Luxury vs. High Ticket vs. High Value Branding
Mar 05, 2024
43. The Value and ROI of Strategic Branding for Coaches
Feb 27, 2024
42. 5 Things Your Audience Wants You to Know (But Will Never Tell You)
Feb 20, 2024
41. Cultivating an Authentic, Refined Presence Online with Professional Brand Photography
Feb 13, 2024
40. O is for Essential OILS: The Strategy and Design of Branding for Multi-level Marketing Businesses
Feb 06, 2024
39. The Importance of Consistency in Your Branding Strategy for Business Growth
Jan 30, 2024
38. The Business of Branding: A Behind the Scenes Look at How I Run My Business as a Brand Strategist
Jan 23, 2024
37. What To Do When You Are Uninspired In Your Brand and In Your Business
Jan 16, 2024
36. How to Refresh Your Brand Messaging and Design in 2024 (and Beyond)!
Jan 09, 2024
35. How to Sign High Ticket Clients through Your Brand Messaging and Brand Design
Jan 02, 2024
34. N is for Naughty or Nice: Are You Making These Branding Mistakes?
Dec 26, 2023
33. The Intersection of Technology and Design - Guest Interview with My Husband Cob, Tech Consultant
Dec 19, 2023
32. What It Really Means To Have A Personal Brand And How You Can Have A Better One
Dec 12, 2023
31. Branding for Coaches Pt. 2 - How to Actually Find the Right Vision, Vibe, and Visuals for YOU
Dec 05, 2023
30. Branding for Coaches - The Vision, Vibes, and Visuals You Need to Succeed!
Nov 28, 2023
29. M is for Masculine vs Feminine Design: What's the Difference and Why Does it Matter?
Nov 14, 2023
28. 5 Essential Branding Habits to Attract and Retain High-Quality Clients
Nov 07, 2023
27. Increase Your Authority: How Branding Can Make Your Business More Legit
Oct 31, 2023
26. L is for Logos: Developing a High Quality Logo and Brand for Your Business
Oct 17, 2023
25. K is for Keeping Up with Trends: The Difference Between Timeless and Trendy Brands
Oct 10, 2023
24. The Rebrand of Self-Made Mama with Marketing Consultant, Melissa Rodgers
Oct 03, 2023
23. Branding Challenge - Not Legal Advice - Abby's Informational Legal Brand
Sep 26, 2023
22. J is for My Journey: How I Became an Industry-Leading Brand Strategist and Creative Director
Sep 19, 2023
21. I is for Your Ideal Client: The Strategy and Messaging Behind Attracting Clients to Your Brand
Sep 12, 2023
20. Abby's Branding Session
Sep 05, 2023
19. H is for: How Branding Works, The Science, Psychology, and Artistry of Creating an Effective Brand
Aug 29, 2023
18. Behind the Scenes - Podcast Q&A with Abby and Rebecca
Aug 22, 2023
17. Branding Challenge - Marianne's Sunless Tanning Business, Custom Sun
Aug 15, 2023
16. Sales & Branding | Guest Interview with Suzie Clark of the Female Leadership Collective
Aug 08, 2023
15. G is for Government - The Strategy and Design behind Govt Initiatives, Public Figures, and Transportation Signs
Aug 01, 2023
14. Branding Challenge - Jonathan, CPA, Tax Advisor, Perfectionist, and All Around Good Guy
Jul 25, 2023
13. F is for Food: The Aesthetics of Food Photography, Restaurant Branding, Packaging Design, and More!
Jul 18, 2023
12. You’re Wrong About . . . What It Really Means to Work with Rebecca Peterson Studio
Jul 11, 2023
11. E is for: The Enneagram PART TWO
Jul 04, 2023
10. E is for: Enneagram PART ONE
Jun 27, 2023
9. Branding Challenge: Branding Rebecca's Husband, Cob, a Tech Consultant
Jun 20, 2023
8. D is for: Doll - Branding The American Girl
Jun 13, 2023
7. C is for: Color Branding
Jun 06, 2023
6. Branding Challenge: Branding for Our Sister Eliza, a Journalist & Educator
May 30, 2023
5. B is for: Branding for Babies
May 23, 2023
4. Branding Challenge: Branding for Our Sister Caroline, a Super Trendy High School Student and Concert Harpist
May 16, 2023
3. A is for: Analyzing My Favorite Brands
May 09, 2023
2. Brand Challenge: Branding for Our Brother, Andrew, a PhD Candidate, Big Nerd, and Aspiring History Professor
May 09, 2023
1. Rebranding Our Podcast Before It Even Started
May 09, 2023
Welcome to Aesthetically Speaking
Apr 14, 2023