Aesthetically Speaking

By Rebecca Peterson & Abby Pace

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Category: Marketing

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Episodes: 30


Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business. On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my cohost! Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you! We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money. Every week, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.

Episode Date
29. Masculine vs Feminine Design -- What to Use and When
Nov 14, 2023
28. 5 Essential Branding Habits to Attract and Retain High-Quality Clients
Nov 07, 2023
27. How Branding Can Make Your Business More Legit
Oct 31, 2023
26. L is for: Logos
Oct 17, 2023
25. K is for: Keeping Up with Trends in Business and Branding
Oct 10, 2023
24. The Rebrand of Self-Made Mama with Marketing Consultant, Melissa Rodgers
Oct 03, 2023
23. Branding Challenge - Not Legal Advice - Abby's Informational Legal Brand
Sep 26, 2023
22. J is for: My Journey to Become an Industry-Leading Brand Strategist and Creative Director
Sep 19, 2023
21. I is for: Who is Your Ideal Client?
Sep 12, 2023
20. Abby's Branding Session
Sep 05, 2023
19. H is for: How Branding Works, The Science, Psychology, and Artistry of Creating an Effective Brand
Aug 29, 2023
18. Behind the Scenes - Podcast Q&A with Abby and Rebecca
Aug 22, 2023
17. Branding Challenge - Marianne's Sunless Tanning Business, Custom Sun
Aug 15, 2023
16. Sales & Branding | Guest Interview with Suzie Clark of the Female Leadership Collective
Aug 08, 2023
15. G is for Government - The Strategy and Design behind Govt Initiatives, Public Figures, and Transportation Signs
Aug 01, 2023
14. Branding Challenge - Jonathan, CPA, Tax Advisor, Perfectionist, and All Around Good Guy
Jul 25, 2023
13. F is for Food: The Aesthetics of Food Photography, Restaurant Branding, Packaging Design, and More!
Jul 18, 2023
12. You’re Wrong About . . . What It Really Means to Work with Rebecca Peterson Studio
Jul 11, 2023
11. E is for: The Enneagram PART TWO
Jul 04, 2023
10. E is for: Enneagram PART ONE
Jun 27, 2023
9. Branding Challenge: Branding Rebecca's Husband, Cob, a Tech Consultant
Jun 20, 2023
8. D is for: Doll - Branding The American Girl
Jun 13, 2023
7. C is for: Color Branding
Jun 06, 2023
6. Branding Challenge: Branding for Our Sister Eliza, a Journalist & Educator
May 30, 2023
5. B is for: Branding for Babies
May 23, 2023
4. Branding Challenge: Branding for Our Sister Caroline, a Super Trendy High School Student and Concert Harpist
May 16, 2023
3. A is for: Analyzing My Favorite Brands
May 09, 2023
2. Brand Challenge: Branding for Our Brother, Andrew, a PhD Candidate, Big Nerd, and Aspiring History Professor
May 09, 2023
1. Rebranding Our Podcast Before It Even Started
May 09, 2023
Welcome to Aesthetically Speaking
Apr 14, 2023