Content with Character
By Emily Aborn
Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.
Image by Emily Aborn
Category: Entrepreneurship
Open in Apple Podcasts
Open RSS feed
Open Website
Rate for this podcast
Subscribers: 0
Reviews: 0
Episodes: 127
Description
Where small business meets your favorite pair of slippers.
A little quirky, not too buttoned up, one less accessory, ahhh… just right.
Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!
From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter!
I’m here to walk alongside you as we make running our businesses less of a roller coaster and more like a scenic train ride (don't forget the snacks!).
| Episode | Date |
|---|---|
|
When Business Threatens to Take Over Your Life
|
Sep 09, 2025 |
|
Why I kissed “content” goodbye: 3 lessons from a podcast rebrand
|
Sep 02, 2025 |
|
Become Their FAVORITE Podcast Guest (LIVE Workshop Re-Air)
|
Aug 29, 2025 |
|
6 Flavors of Failed Collaborations: a heaping scoop of wisdom
|
Aug 26, 2025 |
|
Collaborations gone RIGHT: 6 Key factors for the BEST collaborations
|
Aug 19, 2025 |
|
Beyond the Empty Seats: focusing on who’s already engaged to GROW, featuring Dave Campbell
|
Aug 15, 2025 |
|
Your Guest Prep Talk (Tips for Podcasters & Speakers)
|
Aug 12, 2025 |
|
The REAL Numbers of Podcasting: Time, Money, Energy, Possibility
|
Aug 05, 2025 |
|
9 Ways to Overcome Overthinking
|
Jul 29, 2025 |
|
The 5 Spheres of Influence & How to Nurture Each One
|
Jul 22, 2025 |
|
6 Tiny, Big Business Game-Changers: reminders for the season you’re in
|
Jul 15, 2025 |
|
5 Ways to Increase Psychological Safety in Your Marketing
|
Jul 08, 2025 |
|
Is it a Creative Block or... something more?
|
Jul 01, 2025 |
|
Social Platform Plot Twists: review and regroup your social media presence
|
Jun 24, 2025 |
|
Your Mid-Year Marketing Checkup
|
Jun 17, 2025 |
|
Stop Shouting into the Void: Step Inside Your Marketing Comfort Zone
|
Jun 10, 2025 |
|
Asking for the Help You Need
|
Jun 03, 2025 |
|
Becoming Distraction-Proof: Maybe time isn't the problem
|
May 27, 2025 |
|
Clarity isn’t a Magic Fairy - but it does have special powers!
|
May 20, 2025 |
|
Red, Yellow, or Green Flag. Which is it!?
|
May 13, 2025 |
|
It's Not Just a Numbers Game. 6 Ways to make your message more impactful
|
May 06, 2025 |
|
Adventures in Time Management: Productivity experiments for every task and personality type!
|
Apr 29, 2025 |
|
Why Can't We Be Friends? Mixing Personal & Professional Relationships
|
Apr 22, 2025 |
|
Do You Need a Regroup? What to do when something's gotta' give
|
Apr 15, 2025 |
|
9 (Fun) Ideas to Use AI to Improve Your Marketing
|
Apr 08, 2025 |
|
Episode #100(ish) Shiny Object? Or Solid Gold?
|
Apr 01, 2025 |
|
How to (easily) Create Entertaining, Educational, Actionable Content
|
Mar 25, 2025 |
|
Keys to Being Conversational: without being unprofessional or unplanned
|
Mar 18, 2025 |
|
Your Brand's Imprint: Defining and living your distinct difference
|
Mar 11, 2025 |
|
How to Find Your Unique Brand Voice
|
Mar 04, 2025 |
|
The Surprising Perks of Being Random (a lil' bonus episode for you)
|
Feb 28, 2025 |
|
3 Ways to Help a Small Business Grow: Spreading the love in 3 minutes or less
|
Feb 25, 2025 |
|
How Your Messaging Helps Set Boundaries & Achieve Your Goals
|
Feb 18, 2025 |
|
Know, Like, Trust: Action Steps to Build KLT
|
Feb 11, 2025 |
|
Don't Make Them Cry to Get Them to Buy!
|
Feb 04, 2025 |
|
What's In it For ME? Focusing on Benefits vs. Features
|
Jan 28, 2025 |
|
Making Stories Work in Your Content
|
Jan 21, 2025 |
|
Just Say "No" to Bro Marketing
|
Jan 14, 2025 |
|
Microdosing Your Marketing: 5 Micro-Actions to Boost Your Business
|
Jan 07, 2025 |
|
4 Top Takeaways from 53 Podcast Guest Interviews
|
Dec 31, 2024 |
|
Do You Hear What I Hear? The 5 levels of listening
|
Dec 24, 2024 |
|
4 Lessons Learned in 2024 to Inform Your Future Marketing
|
Dec 17, 2024 |
|
Let's Talk Boundaries! Setting boundaries for life and business
|
Dec 10, 2024 |
|
Weathering the Social Media Storm: Navigating what to share when life happens
|
Dec 03, 2024 |
|
Your Marketing Blueprint Made Easy(er)
|
Nov 26, 2024 |
|
Reels vs. Stories, pivoting with confidence, platform overwhelm, and more!
|
Nov 19, 2024 |
|
What a Tattoo Taught Me About Business
|
Nov 12, 2024 |
|
6 Ideas to Make Marketing Less Dreadful
|
Nov 05, 2024 |
|
4 Creative Ways to "Network" (fresh ideas for connecting with others)
|
Oct 29, 2024 |
|
Wait, is that True!? The 4 Gates of Speech for Your Content Marketing
|
Oct 22, 2024 |
|
The Four Tendencies for Your Marketing
|
Oct 15, 2024 |
|
Are you a Pioneer, Producer, Professor, or Planner? Expanding your genius zone
|
Oct 08, 2024 |
|
4 Buyer Mindsets to Consider in Your Business
|
Oct 01, 2024 |
|
The Perfect Blend: Art & Science in Your Business and Website
|
Sep 24, 2024 |
|
What to Do When You've Been "Phoning it in"
|
Sep 17, 2024 |
|
Adventures in Podcast Hosting (your frequently asked questions, answered!)
|
Sep 10, 2024 |
|
Standing Out as a Podcast Guest
|
Sep 03, 2024 |
|
Collaborating with Confidence (5 ideas to help you start taking action)
|
Aug 27, 2024 |
|
Firstborn Problems: How to Ask for Help (and what to consider before you do!)
|
Aug 20, 2024 |
|
Step Aside, Perfectionism! We've got action to take
|
Aug 13, 2024 |
|
3 Essentials for a Bio that Sets You Apart
|
Aug 06, 2024 |
|
Unhack Your Marketing & Content Creation
|
Jul 30, 2024 |
|
How to Know if it's Time to Let it Go
|
Jul 23, 2024 |
|
3 Things I Wish I Knew Before I Started a Business
|
Jul 16, 2024 |
|
The Ever-Relevant Origin Story: Telling the Story of "I"
|
Jul 09, 2024 |
|
Can Content Creation be Enjoyable (and even… FUN)?!
|
Jul 02, 2024 |
|
Making the Most of a Summer Slowdown
|
Jun 25, 2024 |
|
The Pants Story: How to stop people-pleasing in your marketing
|
Jun 18, 2024 |
|
Setting Time Boundaries for Your Business and Life
|
Jun 11, 2024 |
|
How to Un-Despair When You Start to Compare: Turning down the noise of comparison
|
Jun 04, 2024 |
|
Hug Your Customers: Making Your Client the Main Character
|
May 28, 2024 |
|
What is Character? And does it really require "hard work" to build it?
|
May 21, 2024 |
|
Repurposing Video Content, Audio, Webinars, Workshops, and more!
|
May 14, 2024 |
|
Repetition vs. Cohesion: Why I want you repeating yourself MORE!
|
May 07, 2024 |
|
Repurposing Written Content: The life-changing magic of repurposing emails, blogs, and social content
|
Apr 30, 2024 |
|
Being Human is Your Secret Sauce! Considerations when using AI in content creation
|
Apr 23, 2024 |
|
Curiosity Marketing: Creating a curiosity gap that sparks interest
|
Apr 16, 2024 |
|
Don't Make Me Choose! How to decide what to share and where to show up
|
Apr 09, 2024 |
|
Four Stories to Share in Your Content: Authentic stories to tell about your business
|
Apr 02, 2024 |
|
Sharing Client Success Stories: Case studies, portfolios, testimonials, and beyond!
|
Mar 26, 2024 |
|
No One Likes a Copycat!
|
Mar 19, 2024 |
|
Plan Your Content with Ease: Four Content Structures to Give a Whirl!
|
Mar 12, 2024 |
|
Your Business Called! It told me to pass along this message
|
Mar 05, 2024 |
|
Client-Contractor Collaboration: The Ultimate Survival Guide
|
Feb 27, 2024 |
|
Pain, Problem, Solution: What are they feeling?
|
Feb 20, 2024 |
|
Get Picky About Your Collaborations in Business
|
Feb 13, 2024 |
|
The Four Agreements of Collaboration
|
Feb 06, 2024 |
|
Business Climate Control: Setting the Temp, Tempo, and Duration
|
Jan 30, 2024 |
|
Six Styles of Procrastination: How to Navigate Your Procrastination M.O.
|
Jan 23, 2024 |
|
The Cost of Procrastination
|
Jan 16, 2024 |
|
What's Your Marketing Love Language?
|
Jan 09, 2024 |
|
Discover Your Content Creator Archetype
|
Jan 02, 2024 |
|
Are You Holding Yourself Back?
|
Dec 26, 2023 |
|
2024 Content Predictions: Planning for Your BEST Marketing in the New Year!
|
Dec 19, 2023 |
|
Stop Throwing Spaghetti at the Wall! What's Really Sticking?
|
Dec 12, 2023 |
|
What Season of Business Are You In?
|
Dec 05, 2023 |
|
Setting Realistic Expectations: Keys to Achieving Your Big Dreams in Business and Marketing
|
Nov 28, 2023 |
|
Avoiding Distractions in Your Content (ideas to keep them engaged)
|
Nov 21, 2023 |
|
Give Me a Break! What to Consider Before You Start Planning for 2024
|
Nov 14, 2023 |
|
Four Hidden Benefits of Creating Content
|
Nov 07, 2023 |
|
Speaking and Podcast Guesting for Increased Visibility (Risky Business Series: Part 5) 😱
|
Oct 31, 2023 |
|
Trick or Treat Marketing (Risky Business: Part 4) 🍬
|
Oct 24, 2023 |
|
Are Ghosts Really so Scary? (Risky Business Series: Part 3) 👻
|
Oct 17, 2023 |
|
What to Do When Your Business is Slow (Risky Business Series: Part 2) 🎃
|
Oct 10, 2023 |
|
What to Do When Things Fail (Risky Business Series: Part 1) 🕷️
|
Oct 03, 2023 |
|
Taking Inventory
|
Sep 26, 2023 |
|
Make Time Your Friend (instead of just managing it)!
|
Sep 19, 2023 |
|
THIS or THAT? Five choices to make in your marketing and messaging
|
Sep 12, 2023 |
|
How to Get Other People to Talk About YOU!
|
Sep 05, 2023 |
|
How to Talk About Yourself (podcast guesting, speaking engagements, networking, and more!)
|
Aug 29, 2023 |
|
IS it About You? The About Page Debate
|
Aug 22, 2023 |
|
How to Write About Yourself: Bio-Building Made FUN!
|
Aug 15, 2023 |
|
Is Cutting Corners Costing You!?
|
Aug 08, 2023 |
|
Three Reasons Your Social Media Might Not Be "Working" (and what to do about it!)
|
Aug 01, 2023 |
|
Which Social Media Platform is Right For Your Business?
|
Jul 25, 2023 |
|
What Does it Mean to Show Up?
|
Jul 18, 2023 |
|
Creative Dry Spells: Ideas to spark creativity and inspiration
|
Jul 11, 2023 |
|
How to Pitch Like a Human (three tips for podcast guesting and speaking opportunities)
|
Jul 04, 2023 |
|
How to Create a Storybank for Your Content
|
Jun 27, 2023 |
|
Four Out-of-the-Box Ways to Increase Visibility
|
Jun 20, 2023 |
|
The Myth of Consistency (three marketing messages giving you the wrong idea)
|
Jun 13, 2023 |
|
Choosing a Content Strategy that Works for YOU!
|
Jun 06, 2023 |
|
How Dandelions Can Inspire Your Marketing: An Easy Content Framework
|
May 30, 2023 |
|
Content is a Bridge: Who Are We Talking To?
|
May 23, 2023 |
|
What's Content Marketing Actually? And Why it Matters So Darn Much!
|
May 16, 2023 |
|
Four Questions to Ask When Taking on a New Project
|
May 13, 2023 |
|
Welcome to Content with Character
|
Apr 25, 2023 |