Branded

By Larry Roberts & Sara Lohse

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Category: Marketing

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Episodes: 102

Description

Welcome to "Branded," your comprehensive guide to creative branding. We're your hosts, Larry Roberts and Sara Lohse, and together we're going to help you build a brand that sticks! Branded is your go-to source for all things related to personal branding, thought leadership, and content creation. We're here to provide practical strategies and insights to help you enhance your brand, extend your reach, and generate engaged leads. Sara spent her career in the marketing world, helping countless companies tell their stories, and Larry experienced firsthand how a powerful brand can transform your business. Branded isn't just a podcast—it's your roadmap to building your personal brand. We'll explore all aspects of personal branding, from creating a cohesive brand identity and developing a unique value proposition to mastering social media strategies and understanding SEO. We’ll also talk about what it means to be a thought leader and how you can use content creation to get your message into the world, with a focus on the importance of authenticity, consistency, and storytelling in creating a brand that resonates with your target audience. We’ll feature interviews with top industry leaders, influencers, and experts who’ll share their journeys, experiences, and secrets to standing out in a crowded marketplace. These inspiring conversations offer valuable lessons and insights that can help you navigate your own creative branding journey. We understand that building a brand isn't a one-size-fits-all process. That's why we approach each episode with a fresh perspective, exploring different strategies and tactics to help you find the approach that works best for you, your goals, and your story. Plus, we'll be answering your questions in the episodes so we can provide personalized advice for your branding challenges in real-time. Whether you're an entrepreneur, a professional looking to elevate your career, or simply someone who wants to increase your online presence, "Branded" is the podcast for you. Join us each week as we help you craft a creative brand that's not just recognizable but unforgettable. So, subscribe to "Branded" on your favorite platform and find us online at listentobranded.com.

Episode Date
How Small Brands Can Leverage Billboards Like Big Brands
Apr 22, 2025
Brand Hijacking: Missteps, Alignments, and Unintented Associations with Our Brands
Apr 15, 2025
Tax Season Tips for Entrepreneurs and Business Owners
Apr 08, 2025
Branding Across Industries: Answering Burning Questions About Brands
Apr 01, 2025
How to Turn Followers into Super Fans and Boost Brand Loyalty
Mar 25, 2025
DIY Book Publishing: Mastering the Process Without Breaking the Bank
Mar 18, 2025
From Soap Operas to AI: Daniel Goddard's Journey in Branding and Networking
Mar 11, 2025
Happiness Revolution: Building a Brand Based on Good Moods with Matt O’Neill
Mar 04, 2025
Former Disney Channel Actor on Authenticity in Storytelling and Brand Building
Feb 25, 2025
Getting Started with Google Ads: Tips and Strategies for Business Owners
Feb 18, 2025
Introvert-Friendly Tips for Expanding Your Network
Feb 11, 2025
LinkedIn Personal Branding and Engagement Tips with Melissa Cohen
Feb 04, 2025
How to Build an Authentic Brand on LinkedIn with Liam Darmody
Jan 28, 2025
Crafting the Perfect Website: Roger Jorns on SEO and Design Strategies
Jan 21, 2025
Social Media and Marketing Trends for 2025: Authenticity, Storytelling, and Brand Loyalty
Jan 14, 2025
Brand-Building Goals to Set for 2025
Jan 07, 2025
Showing Up Online: Audio, Lighting, and Engagement Tips with Bernie DeSantis
Dec 31, 2024
Uniquely Human: Leveraging Stories in an AI-Driven World with Pulitzer Prize Winner Dan Grech
Dec 24, 2024
Becoming a Better Leader as a Business Owner with Noelle Labrie
Dec 17, 2024
Ethical Marketing Tactics and the Power of Authentic Social Proof
Dec 10, 2024
The Festive Episode: Thanksgiving Gratitude and Career Reflections
Dec 03, 2024
Out-of-the-Box Strategies to Boost Sales and the Importance of Personal Branding for Company Teams
Nov 26, 2024
Branding Mistakes We All Make and How to Fix Them
Nov 19, 2024
How to Build Your Brand on a Budget
Nov 12, 2024
How to Pitch and Secure Brand Sponsorships for Your Podcast
Nov 05, 2024
Reality TV and Personal Branding: Insights from Survivor’s Liz Wilcox
Oct 29, 2024
Ditch the Pitch Slap: Why It Fails and What to Do Instead
Oct 22, 2024
Liver King’s Brand Built on Lies and Steroids
Oct 15, 2024
The Future of B2B Marketing: Why Video is King
Oct 08, 2024
How Curiosity Drives Successful Branding and Content Creation with Emily Aborn
Oct 01, 2024
How to Pitch Yourself as a Podcast Guest
Sep 24, 2024
How to Earn Media and PR for Your Brand
Sep 17, 2024
How Your Blog Can Attract Clients and Boost Your Business
Sep 10, 2024
How to Brand Yourself While Working a 9 to 5
Sep 03, 2024
Engaging Your Audience through Non-Linear Content Creation
Aug 27, 2024
How to Create Customer Loyalty for Your Brand
Aug 20, 2024
How to Engage Website Visitors in Six Seconds or Less
Aug 13, 2024
How Core Values Guide Your Branding and Personal Growth
Aug 06, 2024
How to Level Up Your Brand with Next Level University’s Kevin and Alan
Jul 30, 2024
Successful PR and Press Release Strategies for Small Businesses with Mickie Kennedy
Jul 23, 2024
How Specializing in a Single Niche Can Grow Your Business
Jul 16, 2024
How to Grow Your Brand on Social Media
Jul 09, 2024
One Year In: AI Insights, Branding Chats, and Lego’s Grown-Up Market
Jul 02, 2024
Why Your Marketing Sucks (and How to Make it Better) with Sunny Dublick
Jun 25, 2024
What Does Your Branding Say About You?: The Psychology of Brand Design
Jun 18, 2024
The Rise and Fall of Liver King: A Look into Inauthentic Brands
Jun 11, 2024
Top Personal Branding Mistakes You Don’t Want to Make
Jun 04, 2024
Podcast Monetization Strategies and Adapting Content Creation for Changing Behaviors
May 28, 2024
AI’s Impact on Brands and How to Maintain Control
May 21, 2024
Integrating AI Responsibly into Your Brand Strategy
May 14, 2024
Avenues of Public Speaking, Challenges Speakers Face, and How We Show Up Consistently as our Brand
May 07, 2024
Open This Book: Storytelling, Thought Leadership, and Sara’s New Book
Apr 30, 2024
Writing for Your Brand: Using eBooks for Brand Growth and Thought Leadership
Apr 23, 2024
How Reality TV Impacts Personal Brands with Survivor’s Liz Wilcox
Apr 16, 2024
Authentic Connections: Building Real Connections Through Podcasts and Stories
Apr 09, 2024
Brand Activation: Creating Sticky Marketing Experiences for Your Brand
Apr 02, 2024
Stalking Benjamins: How to Create a Successful Podcast Brand
Mar 26, 2024
Better Networking: Tips for Being a Better Networker
Mar 19, 2024
Podcast Guesting: Tips and Best Practices for Being a Great Guest
Mar 12, 2024
Brand Basics: Five Questions to Help Establish Your Personal Brand
Mar 05, 2024
Speaking About Speaking: Thought Leadership and Branding Through Public Speaking
Feb 27, 2024
Simple Self-Publishing: Tips and Tools for Writing Your Book
Feb 20, 2024
Take a Card: Business Card Tips to Help You Network
Feb 13, 2024
Branded: Your Comprehensive Guide to Creative Branding
Feb 06, 2024
PodFest 2024: Lessons and Success Stories from the Expo Hall
Feb 06, 2024
Is It Worth It?: Tools and Services You Do or Don’t Need for Your Brand
Jan 30, 2024
Branded at Podfest: Conference Expo Booth Tips and Tricks
Jan 23, 2024
Writing a Book: Beginning the Publishing Process to Grow Your Brand
Jan 16, 2024
Paying Taxes: Expert Tips for Entrepreneurs and Creators
Jan 09, 2024
New Year’s Resolutions: Committing to Creativity and Brand Growth in 2024
Jan 02, 2024
Holiday Branding: Maximizing Opportunities without Devaluing Your Services
Dec 26, 2023
Brands on Social Media: Navigating Authenticity and Branded Content
Dec 19, 2023
Dealing with Criticism: Navigating Feedback as Public Speakers and Thought Leaders
Dec 12, 2023
Mind Mapping: A Visual Tool for Enhancing Brand Clarity
Dec 05, 2023
Protecting Your Brand: Trademarks, Copyrights, and AI-Related Legal Considerations
Nov 28, 2023
Growth and Gratitude: Advice and Experiences That Helped Grow Our Brands
Nov 21, 2023
Know, Like, Trust: How to Build Trust and Loyalty with Your Personal Brand
Nov 14, 2023
Branding for Introverts: Strategies and Coping Mechanisms for Networking and Thought Leadership
Nov 07, 2023
The Power of Branding: Hospitals, FinCon, and Pay-to-Play Podcasting
Oct 31, 2023
From Definition to Values: Exploring the Fundamental Steps of Brand Building
Oct 24, 2023
Embracing Change: Understanding When It’s Time to Rebrand
Oct 17, 2023
AI for Branding: Using ChatGPT to Build Your Personal Brand
Oct 10, 2023
Crafting Connections: The Power of Personalized Branding Experiences
Oct 03, 2023
Throw Out the Rules: Creating a Podcast that’s Authentic and Impactful
Sep 26, 2023
Branding on a Budget: Inexpensive Strategies for Building and Growing Your Brand
Sep 19, 2023
The #1 Question You Should Never Ask as a Podcast Host
Sep 12, 2023
Brand Success Story: Joe Saul-Sehy of Stacking Benjamins
Sep 05, 2023
Brand Guidelines: Shaping a Consistent, Memorable Brand
Aug 29, 2023
Unleashing Creativity: Out-of-the-Box Thinking to Make Your Brand Memorable
Aug 22, 2023
Battling Imposter Syndrome: 6 Ways to Feel More Confident as a Thought Leader
Aug 15, 2023
Finding Your Spark: Exploring Purpose and Authenticity with Aleya Harris
Aug 08, 2023
Your Brand Values: The Importance of Values in Creating a Personal Brand
Aug 01, 2023
Brands Against Humanity: A Look at LEGO and Cards Against Humanity’s Branding Strategies
Jul 25, 2023
Social Media and Personal Branding: Using Platforms like Threads to Grow a Brand
Jul 18, 2023
Font, Color, and Imagery: What You Need to Create a Cohesive Personal Brand
Jul 11, 2023
Establishing a Brand: The 8 Components You Need to Consider
Jul 05, 2023
Building Connections: The Value of Networking for Your Personal Brand
Jun 27, 2023
Monetizing Your Podcast: A Look at the Most Common Misconceptions
Jun 20, 2023
Branding Blunders: Common Branding Mistakes and How to Avoid Them
Jun 13, 2023
The Legend of the Red Hat: Creating a Personal Brand that Sticks
Jun 13, 2023
Personal Brands in Action: Outlier Podcast Festival and Being a Thought Leader
May 30, 2023
Branded Podcast Trailer
May 16, 2023