Behind the Category

By Frontlines.io

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Category: Business

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Episodes: 14

Description

Looking to build your own B2B market category? Learn directly from founders on the front lines working to create their own market categories. Brought to you by Frontlines.io

Episode Date
Creating the Identity Governance Category with Kari Hanson
Feb 04, 2025
Creating the Identity Orchestration Category with Strata Identity's Eric Olden
Apr 24, 2024
Creating the Go to Market Security Category with CHEQ's Guy Tytunovich
Apr 05, 2024
Creating the Go to Market Category with ZoomInfo’s Bryan Law
Mar 05, 2024
Creating the Data Privacy Management Category with DataGrail’s Daniel Barber
Dec 15, 2023
Creating the Interview Intelligence Category with BrightHire’s Benjamin Sesser
Nov 15, 2023
Creating the In-Game Creation Category with Uri Marchand
Oct 15, 2023
Creating the LearningOps Category with Cognota’s Ryan Austin
Sep 15, 2023
Creating the MarketingOS Category with Metadata’s Gil Allouche
Aug 15, 2023
Creating the Sending Management Category with Sendoso’s Kris Rudeegraap
Jul 15, 2023
Creating the Marketing Automation Category with Mark Organ
Jun 15, 2023
Creating the Account-Based Marketing (ABM) Category with Sangram Vajre
May 15, 2023
Creating the Data Observability Category with Monte Carlo’s Barr Moses
Apr 15, 2023
How B2B Market Categories Are Created with G2’s Godard Abel
Mar 15, 2023