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As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming.
That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design.
We’ll answer questions like:
How do I get more interior design clients?
What should I charge for interior design services?
What are the best marketing strategies for interior designers?
How can I grow my interior design business?
How do I build a brand as an interior designer?
How can I scale my interior design business?
What systems do I need to run a successful interior design business?
How do I create a client onboarding process for my design firm?
Is it worth hiring a coach for my interior design business?
This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out.
If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place.
Tune in, and let’s grow your interior design business—together.
Episode | Date |
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74: The Secret to More Interior Design Referrals
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Sep 17, 2025 |
73: Scope Creep Solutions for Profitable Interior Design
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Sep 10, 2025 |
72: Interior Design Onboarding to Protect Profit & Clients
|
Sep 03, 2025 |
71: The Hidden Costs of Discounting Your Interior Design Services
|
Aug 27, 2025 |
70: How to Turn Consultations Into Paid Opportunities
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Aug 20, 2025 |
69: Design Heals: The Secret Sauce Top Designers Are Using to Charge More
|
Aug 13, 2025 |
68: Vegas Market 2025: Bold Interior Design Trends and Statement Décor
|
Aug 06, 2025 |
67: Interior Design Business Strategy That Works in a Downturn [The Table]
|
Jul 30, 2025 |
66: 7 Strategies to Attract Interior Design Clients Without Spending a Dime
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Jul 23, 2025 |
65: Interior Design Business Tips to Thrive During Slowdowns
|
Jul 16, 2025 |
64: Wondering If Coaching Is Worth It? Rachel Says Yes—Here’s Why
|
Jul 09, 2025 |
63: Designers, Step Away! How Strategic Breaks Unlock Your Full Potential
|
Jul 02, 2025 |
62: Know Your Numbers: Cash Flow, Taxes & Accounting for Interior Designers
|
Jun 25, 2025 |
61: Inside Out Interiors: Core Strategies for Designers
|
Jun 18, 2025 |
60: Design DNA: Unlock Your Firm’s True Potential
|
Jun 11, 2025 |
59: Building a Future-Proof Interior Design Business
|
Jun 04, 2025 |
58: Beyond the Blueprint: Scaling Your Interior Design Business with Soul
|
May 28, 2025 |
57: Attracting Luxury Interior Design Clients w/ John McClain
|
May 21, 2025 |
56: Unlock the Secret to Packaging and Pricing Your Design Services for High-End Clients
|
May 14, 2025 |
55: Defining Your Ideal Interior Design Client
|
May 07, 2025 |
54: How Coaching Helped Zoe Master Pricing, Pivoting, and Hiring
|
Apr 30, 2025 |
53: Navigating Tariffs, Turmoil, and Trust for Interior Designers [The Table]
|
Apr 25, 2025 |
52: Tariff Talk: Navigating the Hidden Costs Impacting Your Interior Design Clients
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Apr 18, 2025 |
51: How Interior Designers Can Build Confidence and Set Boundaries
|
Apr 11, 2025 |
50: How Interior Designers Thrive (Not Just Survive!) Market Shifts
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Apr 04, 2025 |
49: Thrive During Economic Slowdowns- Proven Strategies & Mindset Shifts with Rebecca Hay
|
Mar 28, 2025 |
48: How Interior Designers Can Execute, Scale & Boost Profits
|
Mar 21, 2025 |
47: The Only Woman on the Construction Site with Renée Biery
|
Mar 14, 2025 |
46: Proven Strategies to Attract Dream Interior Design Clients in 2025
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Mar 07, 2025 |
45: Digital Marketing Strategy for Interior Designers with Jason Lockhart
|
Feb 28, 2025 |
44: Finances & Marketing for Interior Designers in 2025 [The Table]
|
Feb 14, 2025 |
43: 3 Steps to Building a Lasting Business Legacy
|
Jan 31, 2025 |
42: Technology & Automation for Interior Design with Danny Marsh
|
Jan 17, 2025 |
41: Mindset Shifts to Scale Your Business Beyond 6-Figures with Laura Thornton
|
Jan 03, 2025 |
40: Thought Habits for Business Growth with Amy Kemp
|
Dec 20, 2024 |
39: How to Sustainably Grow a Design Firm with Jeanne Collins
|
Dec 06, 2024 |
38: 2025 Colors of the Year & Color Trends [Roundtable]
|
Nov 22, 2024 |
37: The Future of Interior Design in 2025 [The Table]
|
Nov 08, 2024 |
36: Fall ‘24 High Point Market Trends with Diana Rushton
|
Oct 30, 2024 |
35: Creative Burnout & Inspiration with Jennifer Bertrand
|
Oct 11, 2024 |
34: How to Scale Your Interior Design Business to 7-Figures
|
Sep 27, 2024 |
33: How to Build & Design a Company Culture with Josh Dykstra
|
Sep 13, 2024 |
32: Art, Design, & Affordability [Roundtable]
|
Aug 30, 2024 |
31: How to Make Money as an Interior Designer with Laura Thornton
|
Aug 16, 2024 |
30: 2024 Las Vegas Summer Market with Diana Rushton
|
Aug 02, 2024 |
29: Grow Your Interior Design Business Using Collaborations & AI with Jenny Cano
|
Jul 19, 2024 |
28: Marketing Strategies for Interior Designers [Roundtable]
|
Jul 05, 2024 |
27: Scale Your Interior Design Business Using Systems w/ Rebecca Hay
|
Jun 21, 2024 |
26: 2024 Interior Design Trends with Diana Rushton
|
Jun 07, 2024 |
25: Networking Tips for Interior Designers with LuAnn Nigara
|
May 24, 2024 |
24: How to Close Sales Using Body Language with Nancy Ganzekaufer
|
May 10, 2024 |
23: Brand Identity & Design for Interior Designers with Corey Fuller
|
Apr 26, 2024 |
22: Interior Designers Pricing & Project Estimation with Michelle Lynne Pant
|
Apr 12, 2024 |
21: Target Audience Personas & Marketing with Bill Gelgota
|
Mar 29, 2024 |
20: Business Insurance Basics for Designers with Stephen Wisocky
|
Mar 15, 2024 |
19: How to Hire a CPA for Your Design Firm with Kate Snelson
|
Mar 01, 2024 |
18: Color Consulting, Forecasting, & Trends with Nello Marelli
|
Feb 16, 2024 |
Bonus: Vegas Market Recap—Biggest Trends 2024 with Diana Rushton
|
Feb 09, 2024 |
17: The Legal Side of Running an Interior Design Firm with David Adler
|
Feb 02, 2024 |
16: Intro to Interior Design Entrepreneurship with Michelle Lynne Pant
|
Jan 19, 2024 |
15: The Benefits of Starting a Business with Mark Bernheimer
|
Jan 05, 2024 |
14: Futurist Predictions for Design & Business with Rebecca Ryan
|
Dec 22, 2023 |
13: The Construction Story with Kelly Fridline
|
Dec 08, 2023 |
12: Giving Back Through Corporate Social Responsibility with Treger Strasberg
|
Nov 24, 2023 |
11: 2024 Color of the Year & Color Trends with Sherwin-Williams and PPG Paints
|
Nov 10, 2023 |
10: How to Improve Company Culture with Josh Dykstra
|
Oct 27, 2023 |
9: Understanding Taxes as an Entrepreneur with Kate Snelson
|
Oct 13, 2023 |
8: Branding: The Power of a Name with Corey Fuller
|
Sep 29, 2023 |
7: Color Theory with Jason Bemis
|
Sep 15, 2023 |
6: Relationship Between Designer and General Contractor
|
Sep 01, 2023 |
5: The Architect and Designer Relationship
|
Aug 18, 2023 |
4: Las Vegas Market 2023
|
Aug 14, 2023 |
3: Relaying your Brand as a Mom-preneur
|
Aug 04, 2023 |
2: Color Trends of 2024
|
Jul 20, 2023 |
1: NeoCon 2023 Review
|
Jun 28, 2023 |
Welcome to Success by Design, Mastering the Business of Interior Design
|
Jun 27, 2023 |