Mastering the Business of Interior Design: Success by Design

By Katie Decker-Erickson, Business Coach for Interior Designers

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Category: Entrepreneurship

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Subscribers: 3
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Episodes: 76

Description

As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming.


That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design.


We’ll answer questions like:


How do I get more interior design clients?


What should I charge for interior design services?


What are the best marketing strategies for interior designers?


How can I grow my interior design business?


How do I build a brand as an interior designer?


How can I scale my interior design business?


What systems do I need to run a successful interior design business?


How do I create a client onboarding process for my design firm?


Is it worth hiring a coach for my interior design business?


This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out.


If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place.


Tune in, and let’s grow your interior design business—together.


Episode Date
74: The Secret to More Interior Design Referrals
Sep 17, 2025
73: Scope Creep Solutions for Profitable Interior Design
Sep 10, 2025
72: Interior Design Onboarding to Protect Profit & Clients
Sep 03, 2025
71: The Hidden Costs of Discounting Your Interior Design Services
Aug 27, 2025
70: How to Turn Consultations Into Paid Opportunities
Aug 20, 2025
69: Design Heals: The Secret Sauce Top Designers Are Using to Charge More
Aug 13, 2025
68: Vegas Market 2025: Bold Interior Design Trends and Statement Décor
Aug 06, 2025
67: Interior Design Business Strategy That Works in a Downturn [The Table]
Jul 30, 2025
66: 7 Strategies to Attract Interior Design Clients Without Spending a Dime
Jul 23, 2025
65: Interior Design Business Tips to Thrive During Slowdowns
Jul 16, 2025
64: Wondering If Coaching Is Worth It? Rachel Says Yes—Here’s Why
Jul 09, 2025
63: Designers, Step Away! How Strategic Breaks Unlock Your Full Potential
Jul 02, 2025
62: Know Your Numbers: Cash Flow, Taxes & Accounting for Interior Designers
Jun 25, 2025
61: Inside Out Interiors: Core Strategies for Designers
Jun 18, 2025
60: Design DNA: Unlock Your Firm’s True Potential
Jun 11, 2025
59: Building a Future-Proof Interior Design Business
Jun 04, 2025
58: Beyond the Blueprint: Scaling Your Interior Design Business with Soul
May 28, 2025
57: Attracting Luxury Interior Design Clients w/ John McClain
May 21, 2025
56: Unlock the Secret to Packaging and Pricing Your Design Services for High-End Clients
May 14, 2025
55: Defining Your Ideal Interior Design Client
May 07, 2025
54: How Coaching Helped Zoe Master Pricing, Pivoting, and Hiring
Apr 30, 2025
53: Navigating Tariffs, Turmoil, and Trust for Interior Designers [The Table]
Apr 25, 2025
52: Tariff Talk: Navigating the Hidden Costs Impacting Your Interior Design Clients
Apr 18, 2025
51: How Interior Designers Can Build Confidence and Set Boundaries
Apr 11, 2025
50: How Interior Designers Thrive (Not Just Survive!) Market Shifts
Apr 04, 2025
49: Thrive During Economic Slowdowns- Proven Strategies & Mindset Shifts with Rebecca Hay
Mar 28, 2025
48: How Interior Designers Can Execute, Scale & Boost Profits
Mar 21, 2025
47: The Only Woman on the Construction Site with Renée Biery
Mar 14, 2025
46: Proven Strategies to Attract Dream Interior Design Clients in 2025
Mar 07, 2025
45: Digital Marketing Strategy for Interior Designers with Jason Lockhart
Feb 28, 2025
44: Finances & Marketing for Interior Designers in 2025 [The Table]
Feb 14, 2025
43: 3 Steps to Building a Lasting Business Legacy
Jan 31, 2025
42: Technology & Automation for Interior Design with Danny Marsh
Jan 17, 2025
41: Mindset Shifts to Scale Your Business Beyond 6-Figures with Laura Thornton
Jan 03, 2025
40: Thought Habits for Business Growth with Amy Kemp
Dec 20, 2024
39: How to Sustainably Grow a Design Firm with Jeanne Collins
Dec 06, 2024
38: 2025 Colors of the Year & Color Trends [Roundtable]
Nov 22, 2024
37: The Future of Interior Design in 2025 [The Table]
Nov 08, 2024
36: Fall ‘24 High Point Market Trends with Diana Rushton
Oct 30, 2024
35: Creative Burnout & Inspiration with Jennifer Bertrand
Oct 11, 2024
34: How to Scale Your Interior Design Business to 7-Figures
Sep 27, 2024
33: How to Build & Design a Company Culture with Josh Dykstra
Sep 13, 2024
32: Art, Design, & Affordability [Roundtable]
Aug 30, 2024
31: How to Make Money as an Interior Designer with Laura Thornton
Aug 16, 2024
30: 2024 Las Vegas Summer Market with Diana Rushton
Aug 02, 2024
29: Grow Your Interior Design Business Using Collaborations & AI with Jenny Cano
Jul 19, 2024
28: Marketing Strategies for Interior Designers [Roundtable]
Jul 05, 2024
27: Scale Your Interior Design Business Using Systems w/ Rebecca Hay
Jun 21, 2024
26: 2024 Interior Design Trends with Diana Rushton
Jun 07, 2024
25: Networking Tips for Interior Designers with LuAnn Nigara
May 24, 2024
24: How to Close Sales Using Body Language with Nancy Ganzekaufer
May 10, 2024
23: Brand Identity & Design for Interior Designers with Corey Fuller
Apr 26, 2024
22: Interior Designers Pricing & Project Estimation with Michelle Lynne Pant
Apr 12, 2024
21: Target Audience Personas & Marketing with Bill Gelgota
Mar 29, 2024
20: Business Insurance Basics for Designers with Stephen Wisocky
Mar 15, 2024
19: How to Hire a CPA for Your Design Firm with Kate Snelson
Mar 01, 2024
18: Color Consulting, Forecasting, & Trends with Nello Marelli
Feb 16, 2024
Bonus: Vegas Market Recap—Biggest Trends 2024 with Diana Rushton
Feb 09, 2024
17: The Legal Side of Running an Interior Design Firm with David Adler
Feb 02, 2024
16: Intro to Interior Design Entrepreneurship with Michelle Lynne Pant
Jan 19, 2024
15: The Benefits of Starting a Business with Mark Bernheimer
Jan 05, 2024
14: Futurist Predictions for Design & Business with Rebecca Ryan
Dec 22, 2023
13: The Construction Story with Kelly Fridline
Dec 08, 2023
12: Giving Back Through Corporate Social Responsibility with Treger Strasberg
Nov 24, 2023
11: 2024 Color of the Year & Color Trends with Sherwin-Williams and PPG Paints
Nov 10, 2023
10: How to Improve Company Culture with Josh Dykstra
Oct 27, 2023
9: Understanding Taxes as an Entrepreneur with Kate Snelson
Oct 13, 2023
8: Branding: The Power of a Name with Corey Fuller
Sep 29, 2023
7: Color Theory with Jason Bemis
Sep 15, 2023
6: Relationship Between Designer and General Contractor
Sep 01, 2023
5: The Architect and Designer Relationship
Aug 18, 2023
4: Las Vegas Market 2023
Aug 14, 2023
3: Relaying your Brand as a Mom-preneur
Aug 04, 2023
2: Color Trends of 2024
Jul 20, 2023
1: NeoCon 2023 Review
Jun 28, 2023
Welcome to Success by Design, Mastering the Business of Interior Design
Jun 27, 2023