Always Be Testing
By Tye DeGrange
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Image by Tye DeGrange
Category: Marketing
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Episodes: 88
Description
Your guided tour of the world of growth, performance marketing, customer acquisition, paid media, and affiliate marketing.
We talk with industry experts and discuss experiments and their learnings in growth, marketing, and life.
Time to nerd out, check your biases at the door, and have some fun talking about data-driven growth and lessons learned!
| Episode | Date |
|---|---|
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#88 The Future of Influencer Marketing: Authenticity in the Age of AI | Vinod Varma, Co-Founder & CEO of Creator.co
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Jun 09, 2025 |
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#87 AI and SEO: A Partnership, Not a Threat | Jordan Koene, CEO & Founder of Previsible.io
|
Jun 04, 2025 |
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#86 Beyond Best Practices: First-Principle Thinking in Performance Marketing | Svet Kazanjiev, Principal, Blue Services
|
May 27, 2025 |
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#85 Scaling B2B SaaS Growth: Insights from a Smartsheet Expert | Brendan Regan, Senior Director, Lifecycle Marketing at Smartsheet
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May 20, 2025 |
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#84 From SMB to Enterprise: Scaling Partner Programs with Data-Driven Strategies | Kayla Hamilton, Affiliate Marketing Manager at Sage
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May 13, 2025 |
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#83 Redefining Brand-Publisher Relationships | Vanessa Lawrence, Chief Content Officer at Linkby
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May 06, 2025 |
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#82 Building Long-Term Value in Fintech Affiliate Marketing | Lawrence Sarpong, Affiliate Marketing Lead, Truist
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Apr 29, 2025 |
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#81 Building a Partner-Centric Loyalty Platform | Jason Fuentes, VP Business Development, Wildfire Systems, Inc
|
Apr 22, 2025 |
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#80 Courageous Marketing: Ditch "Safe" B2B Strategies & Stand Out | Udi Ledergor, Chief Evangelist and former CMO, Gong
|
Apr 15, 2025 |
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#79 A Holistic Approach to Full-Funnel Marketing | Ryan Pitylak, Executive Vice President of Growth at NinjaTrader
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Apr 08, 2025 |
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#78 Designing Sustainable Affiliate Partnerships | Nancy Harnett, Head of Affiliate Marketing at HubSpot
|
Mar 31, 2025 |
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#77 Building a Thriving Partner Ecosystem | Sid Nagpal, Customer Marketing Lead at PartnerStack
|
Mar 24, 2025 |
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#76 Unlocking B2B SaaS Growth: A Partner-Led Strategy | Jennifer Rhima , Director of Partnerships in Apollo.io
|
Mar 18, 2025 |
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#75 Unlocking Affiliate Marketing ROI with Media Mix Modeling | Pranav Piyush, CEO | Paramark.com
|
Mar 11, 2025 |
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#74 The Rise of AI Agents in Consumer Shopping: A New Era | Matt Hunter & Philip Qiu
|
Mar 04, 2025 |
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#73 AI SDRs for better performance | Dan Darcy, Chief Customer Officer, Qualified
|
Feb 24, 2025 |
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#72 Optimizing Publisher Earnings with AI | Cornelius Frey, CEO, NucleusLinks
|
Feb 18, 2025 |
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#71 Navigating the Complexities of Fragmented Marketing Strategies | Ian Martins, EVP, Managing Director | Zenith
|
Feb 11, 2025 |
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#70 Understanding Partner Promotional Methods and Data Points | Nate Ivie, RVP Sales, Impact
|
Feb 04, 2025 |
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#69 Unlocking True Activation: Strategies for SaaS and Marketplaces | Ely Lerner
|
Jan 28, 2025 |
|
#68 Role of Thoughtful Attribution in Effective Marketing
|
Jan 13, 2025 |
|
#67 The Role of Strategic Partnerships in B2B Tech | Zoe Mackay - Head of Publisher Development - Goloot
|
Jan 06, 2025 |
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#66 Building Gong’s GTM Strategy and the Future of B2B SaaS Marketing | Udi Ledergor, Chief Evangelist and former CMO, Gong
|
Dec 17, 2024 |
|
Austin Tech Week '24 | Market Masters (Marketing & Branding)
|
Dec 10, 2024 |
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#64 B2B SaaS Marketing Mastery | Aaron Orendorff, VP of Growth at Fermat
|
Dec 04, 2024 |
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#63 The Tech Stack for B2B Affiliate Marketing, Tyler Calder, CMO of PartnerStack
|
Nov 26, 2024 |
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#62 From Automotive Leader to Bringing Innovation to Marketing Home Services, Famous Rhodes, CMO, Apex Service Partners
|
Nov 18, 2024 |
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#61 Growth Loops in Email Marketing, Jake Schonberger, Head of Brand Partnerships, Beehiiv
|
Nov 12, 2024 |
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#60 Effective Leadership in Product Teams, Reagan Fry, Director of Product, Kajabi
|
Oct 28, 2024 |
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#59 The Art and Science of Performance Marketing, Richie Carreon, VP of Marketing, Levanta
|
Oct 14, 2024 |
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#58 Affiliate Marketing Mastery, Cristy Garcia, CMO, Impact.com
|
Oct 01, 2024 |
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#57 From Rap Battles and Emmys to Growing Product Hunt for Consumer Brands, Greg Rollett, Head of Growth, Grommet
|
Sep 16, 2024 |
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#56 Media Veteran, Emma Mondolino, Head of Marketing, MediaLink, former Twitter, Pinterest, and Nextdoor
|
Sep 09, 2024 |
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#55 Growth Experiments: From Metabolic Health to Performance Marketing, Ben Grynol, Head of Growth, Levels
|
Sep 03, 2024 |
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#54 The Power of Existing Customer Referral Programs, Will Fraser, Founder of Sasquatch, Head of Impact Advocate
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Aug 26, 2024 |
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#53 Todd Crawford, Co-Founder, Impact
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Aug 19, 2024 |
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#52 Former VP of E-Commerce, OpenFarm, Performance Marketing from startups to HelloFresh, Andrea Barsk-Roberts
|
Aug 13, 2024 |
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#51 Product & Growth Advisor, Fareed Mosavat
|
Aug 05, 2024 |
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#50 Fractional CMO Consulting, Advising, Investing in Leading Consumer Brands, Jim Kingsbury
|
Jul 29, 2024 |
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#49 Affiliate Marketing in the UK & Beyond, Richard Wright
|
Jul 22, 2024 |
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#48 Community & Connection: Marketing for Emerging Tech and Music, Amber Osborne
|
Jul 16, 2024 |
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#47 Growing the Blockchain With Former Google/Meta/Twitter Marketer, Erin McMahon, Head of Marketing, Ankr
|
Jul 08, 2024 |
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#46 Data-Driven Affiliate Management, Noelle Spagna, Affiliate Program Manager, Motley Fool
|
Jul 03, 2024 |
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#45 Applying AI to Improving Customer Experience, Peter Mullen, CMO of Interactions
|
Jun 25, 2024 |
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#44 The Rise of Influencer Marketing, Olivia McNaughten, Director of Product Marketing at GRIN
|
Jun 17, 2024 |
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#43 Cookieless Attribution for Marketers, Jeff Greenfield, CEO of Provalytics
|
Jun 03, 2024 |
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#42 Unlocking TikTok for Growth, Cormac Jonas, Former TikTok, The Jonas Agency
|
May 29, 2024 |
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#41 The Power of Connected TV, Vikki Danielson, Director, Growth & Partnerships at tvScientific
|
May 20, 2024 |
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#40 Is MTA DOA? Andrew Covato, Ad Measurement Veteran, Founder of Growth by Science, and formerly at Google, eBay, Facebook, Snapchat, and Netflix
|
May 14, 2024 |
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#39 Mobile Marketing & Performance Optimization, Alper Taner, Full-stack App Growth Consultant
|
May 09, 2024 |
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#38 Diversifying Traffic Sources for Long-Term Success, Jordan Carter, Affiliate Marketing Manager, SharkNinja
|
May 01, 2024 |
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#37 Growth & Product Leader, Adam Fishman, Mozilla, Reforge EIR, Imperfect Foods, Patreon, & Lyft
|
Apr 22, 2024 |
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#36 Building Better Word-of-Mouth Marketing for E-Commerce, Noah Tucker, Founder & CEO, Social Snowball
|
Apr 16, 2024 |
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#35 Getting Smart Stuff Done, Jim Nichols, Former CJ and Partnerize Marketing Leader
|
Apr 08, 2024 |
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#34 Tests & Learnings Applying AI to CRO & A/B Testing, Guy Yalif, CEO, Intellimize
|
Apr 01, 2024 |
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#33 From Platform to Agency to Brand and Testing Incrementality Along the Way, Krystie Capobianco, Affiliate Manager, Rothy’s
|
Mar 25, 2024 |
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#32 Retention for Leading E-Commerce Brands, Jimmy Kim, CIO & Founder of Sendlane
|
Mar 18, 2024 |
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#31 Commerce Content and Beyond, Leilani Han, Wirecutter
|
Mar 12, 2024 |
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#30 Analytics, Sports, Business Growth, Scott Jablonski, Business Strategy Consultant | Advisor & Investor, 77Analytics
|
Mar 05, 2024 |
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#29 High-Performance Ad Creative & Video Ads for DTC EComm Brands, Matt Gattozzi, Founder of Goodo Studios
|
Feb 27, 2024 |
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#28 Email and SMS for DTC EComm Subscription, Bobby Callaghan, CEO & Founder of Retentio
|
Feb 20, 2024 |
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#27 Aligning Focus & User Experience (UX) for Marketers, Tamara Adlin, President, Adlin, Inc.
|
Feb 13, 2024 |
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#26 B2B SaaS Growth & The DTC EComm Connector, Chase Mohseni, CMO, HeatMap
|
Feb 06, 2024 |
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#25 Picking Winners: From Sales to Leading Revenue Teams, Lauren Nemeth, Chief Revenue Officer, Twilio
|
Jan 30, 2024 |
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#24 Affiliate Marketing Education, Laura Press, Head of Affiliate and Partnerships Education, Impact
|
Jan 23, 2024 |
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#23 Fraud Protection in Affiliate Marketing, Kalen Bushe, VP Growth, TrafficGuard
|
Jan 16, 2024 |
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#22 Navigating the Performance Marketing Agency Maze with David Rodnitzky, Founder, Agentic Shift and 3Q Digital
|
Jan 09, 2024 |
|
#21 Critical KPIs for DTC ECommerce Brands to Monitor, Jon Blair, Founder, Free to Grow CFO
|
Dec 19, 2023 |
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#20 B2B Affiliate Marketing Pro who built programs for Square, DocuSign, and Squarespace, Amy Crider, Principal Consultant, Parkside Consulting Group LLC
|
Dec 12, 2023 |
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#19 The Evolution of Growth and Growth Teams, Patrick Moran, Head of Growth Marketing Robinhood, Reforge EIR, former Netflix, Spotify, Houzz
|
Dec 05, 2023 |
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#18 The "Pied Piper" of DTC EComm, Rabah Rahil, CMO, FERMÀT
|
Nov 28, 2023 |
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#17 Ad Measurement Veteran, Andrew Covato, Founder of Growth by Science and formerly at Google, eBay, Facebook, Snapchat, and Netflix
|
Nov 21, 2023 |
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#16 Are Your Ads Bringing Incremental Value? Dominic Williamson, Director of Marketing Strategy and Analytics at Instacart
|
Nov 14, 2023 |
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#15 Former Lawyer turned Entrepreneur Building Fashion Tech to Scale, Nicole Phillips, CEO & Co-founder at Qatch
|
Nov 07, 2023 |
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#14 Affiliate Marketing Veteran, Publisher Pro, and DJ to the Stars, George Yuhba, Director of Client Strategy at Paylode
|
Oct 31, 2023 |
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#13 The "Yoda" of Affiliate Marketing, Brian Marcus, Senior Director, Product Marketing at Impact
|
Oct 24, 2023 |
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#12 Scaling a DTC EComm SaaS via Community, Alexa Kilroy, Director of Marketing at Stay.ai
|
Oct 18, 2023 |
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#11 Building Leading SaaS tools for the Affiliate Marketing From Partner Discovery to Auditing Tracking, Chris Tradgett, Co-Founder at Publisher Discovery, Strategic Adviser at Moonpull
|
Oct 10, 2023 |
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#10 Programmatic Marketing Pro, Canice Murphy, Head of Platforms Audience & Automation at Google
|
Oct 03, 2023 |
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#9 Unlocking Growth via Customer Data Platform, Graham Hunter, Head of Start Up Program at Segment
|
Sep 26, 2023 |
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#8 Debunking Myths in Affiliate Marketing, Tomas Saulsbury-Hunter, VP of Client Development, CJ Affiliate
|
Sep 19, 2023 |
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#7 From Fishing with Dad to Scaling Agencies: Entrepreneurial Lessons from a Conversion Rate Optimization Master, Nick Harris, Head of Optimization of Acadia
|
Sep 12, 2023 |
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#6 The Affiliate Opportunity: Coupon Misnomers, FMTC, Amazon and Affiliate Programmatic, Brook Schaaf, Founder & CEO of FMTC
|
Sep 07, 2023 |
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#5 Partnership Development & Leveling Up Your Approach to Strategies for Affiliate Marketing, Adam Weiss, CEO of Weiss Digital Consulting
|
Aug 29, 2023 |
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#4 Is Google crushing SEO as we know it? Not quite. But Change is Coming. Here is How to Prepare for your Brand. And How to Combine the Power of Affiliate and SEO. Jordan Koene, Founder of PreVisible SEO
|
Aug 22, 2023 |
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#3 Understanding FTC Guidelines for Affiliates and Influencers, Tricia Meyer, Lawyer and PMA Executive Director
|
Aug 15, 2023 |
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#2 Reclaiming Abandonment Cart Revenue, Adam Robinson, CEO of Retention.com
|
Aug 04, 2023 |
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#1 Media Mix Modeling & Incrementality in Affiliate Marketing, Michael Kaminsky, CEO of Recast
|
Jul 31, 2023 |