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The Luxury of Choice podcast is a technical B2B sales skills and knowledge podcast brought to you by the training team of george james ltd. Each show features a discussion between the host Steve Vaughan and fellow sales trainers on various aspects of sales skills based on their vast experience.
George james ltd is a specialist sales training and consulting business operating in the life science, laboratory equipment, medical devices and precision industrial market sectors. Based in the UK , our customers base is global.
All opinions voiced on the podcast as those of the presenter in question and may not necessarily be the policy of george james ltd. Any facts and data quoted are believed to be correct at the time of recording.
| Episode | Date |
|---|---|
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Meet Qing Qing Dai: Providing George James Training in Asia-Pacific
|
Jul 14, 2026 |
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Why Sales Training Doesn't Stick (And How to Fix It)
|
Jun 28, 2026 |
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Hamid Ghanadan: How Technical Buyers Really Make Decisions
|
Jun 14, 2026 |
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Sales Manager's Playbook – Coaching vs Controlling
|
May 31, 2026 |
|
Imposter Syndrome in Technical B2B Sales
|
May 17, 2026 |
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You're Not the Technical Expert- and That's OK!
|
May 03, 2026 |
|
Unlocking LinkedIn: How to Find Your Perfect Customer
|
Apr 19, 2026 |
|
How to Make Cold Calls Warmer (Without Sounding Like a Sales Script)
|
Mar 29, 2026 |
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What do GREAT sales people do after EVERY sales visit?
|
Mar 08, 2026 |
|
How to walk away from a sale
|
Feb 20, 2026 |
|
Getting your purchase order out of purchasing - revisited!
|
Feb 15, 2026 |
|
Handling customer objections -revisited!
|
Feb 01, 2026 |
|
How to get more face to face meetings
|
Jan 18, 2026 |
|
Forecasting - Or Fortune Telling!
|
Dec 18, 2025 |
|
Navigating Stakeholders in Complex Sales
|
Dec 05, 2025 |
|
What Laboratory Buyers REALLY want
|
Nov 22, 2025 |
|
Getting More Appointments
|
Nov 07, 2025 |
|
Why rejection isn't personal, and how to learn from it
|
Oct 26, 2025 |
|
The Dangers of the Corridor Conversation
|
Oct 12, 2025 |
|
Why the Demo Isn't the Sale!
|
Sep 28, 2025 |
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Why the sales call starts before the call!
|
Sep 14, 2025 |
|
George James training in the US - Meet Jonathan Slasinski
|
Aug 28, 2025 |
|
Series 2 Finale, and plans for Series 3!
|
Jul 23, 2025 |
|
Lessons Learned from our Sales Careers - Team Reflections
|
Jun 22, 2025 |
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Help! My sales territory is enormous!
|
Jun 06, 2025 |
|
How to be F.A.B. at sales!
|
May 23, 2025 |
|
Help! My boss wants to visit customers with me in the field!
|
May 05, 2025 |
|
The Gift of Feedback: A Path to Improvement
|
Apr 22, 2025 |
|
How do I find enough time to do everything!
|
Apr 09, 2025 |
|
Mastering Team Dynamics in Sales - The Art of Situational Leadership
|
Mar 26, 2025 |
|
Why having competition in sales is good news!
|
Mar 15, 2025 |
|
International Women's Day - Why do we need IWD in 2025?
|
Mar 07, 2025 |
|
Why 1-to-1 meetings matter, and our tips to make them effective!
|
Mar 02, 2025 |
|
Am I doing the right things to make my sales number?
|
Feb 15, 2025 |
|
How to Delegate Effectively
|
Feb 02, 2025 |
|
Why is my sale stuck in purchasing? And what can I do about it!!
|
Jan 15, 2025 |
|
Why doesn't my sales team do what I tell them to do?
|
Dec 19, 2024 |
|
Navigating Year-End Sales Pressures
|
Dec 08, 2024 |
|
The New Sales Manager - Where to start, what to do, and when!
|
Nov 24, 2024 |
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The Pro's and Con's of bringing business forward at year end.
|
Nov 10, 2024 |
|
Navigating the Player-Manager role in sales - managing the team and selling personally at the same time
|
Oct 26, 2024 |
|
Coping with Rejection and the Word No in Sales
|
Oct 13, 2024 |
|
From in the Team to Being the Boss - Stepping up as a New Sales Manager
|
Sep 29, 2024 |
|
Who's afraid of Ghosting? Why customers don't get back to you, and what can you do about it
|
Sep 15, 2024 |
|
Behind your Sales Target? Here's what you need to do.
|
Jul 21, 2024 |
|
Mark Davison - CEO of Grant Instruments- leading a scientific equipment manufacturer in 2024
|
Jul 07, 2024 |
|
Closing and Agreeing the Next Steps in Sales
|
Jun 22, 2024 |
|
Samuel Issacs - Digital Marketing in the Medical Devices Industry
|
Jun 09, 2024 |
|
Facing Objections in the Sales Process
|
May 26, 2024 |
|
Jo Keeler: Building effective teamwork using Belbin team roles
|
May 11, 2024 |
|
Effective Negotiations Part 2
|
Apr 28, 2024 |
|
Manel Berga - Successful social selling using LinkedIn
|
Apr 14, 2024 |
|
Effective Negotiations Part 1
|
Mar 30, 2024 |
|
Jiteen Ahmed- Purchasing and supplier engagement at a leading UK university
|
Mar 17, 2024 |
|
Decision Makers - how to get to see them and what they will want to talk about
|
Mar 03, 2024 |
|
Why Cold Calling isn't Dead - Anthony Stears, The Telephone Assassin
|
Feb 18, 2024 |
|
Professional Product Demonstrations - The Do's and Don'ts
|
Feb 04, 2024 |
|
Debbie Airey- Experienced Sales Leader at Halma plc- A Luxury of Choice Interview
|
Jan 21, 2024 |
|
10 great New Year's resolutions for salespeople in technical sales
|
Jan 07, 2024 |
|
Looking back on 2023, plus plans for 2024
|
Dec 20, 2023 |
|
The Culture Challenge and the impact of toxic culture in business
|
Dec 10, 2023 |
|
How to make a great sales visit to a customer
|
Nov 26, 2023 |
|
Mental Fitness in business - Luke Evans of Heddway
|
Nov 10, 2023 |
|
Kick Off Meetings - the Do's and Don't for a successful event
|
Oct 29, 2023 |
|
LinkedIn and marketing - interview with Martina Neville, Detta Consults
|
Oct 13, 2023 |
|
Qualification of Sales Opportunities - the why and the how!
|
Sep 29, 2023 |
|
Channel Partner Recruitment and Management - Interview with Sharon Eaton, BioChannel Partners
|
Sep 17, 2023 |
|
What is a Sales Process? And why do I need one?
|
Aug 21, 2023 |
|
What is a Luxury of Choice?
|
Jul 27, 2023 |