Grow Your VA & OBM Business: Soulpreneur Scaling Stories

By Andrea Elibero I Business Coach for Virtual Assistants & OBMs

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Category: Entrepreneurship

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Episodes: 128

Description

You started your VA or OBM business for freedom, but somewhere along the way, it became chaotic. Whether you're scaling into overwhelm or feeling burned out and bored, there's a better way to grow.


This podcast helps virtual assistants, online business managers, & done for you service pros identify their unstructured expertise and build it into a signature method, so they can stop trading hours for dollars and start running a business that pays them for outcomes.


With a mix of solo episodes and guest interviews, you'll get practical strategies and psychology-backed insights to move from unstructured expertise to a clear method, intentional positioning, and sustainable growth.


We'll cover questions like:


  • Why do I keep attracting clients for work I've outgrown?
  • How do I know if I'm ready to specialize?
  • Should I force myself into industry labels or create my own positioning?
  • Why do I keep downplaying what I'm actually good at?
  • How do I stop working 50+ hour weeks at the same income level?
  • How do I raise my rates without losing all my clients?
  • Is my offer wrong, or is it my audience?
  • Should I quit my business or just evolve it?
  • Why are people excited about my work but not buying?
  • How do I know if this is fear or real misalignment?
  • How do I make decisions from clarity instead of desperation?


What makes this podcast different:


I'm Andrea, a certified OBM who started as a VA in 2019 and built my own service business from the ground up. With 7 years of clinical psychology training (master's degree before leaving the PhD program), I bring therapy-level insight into business coaching. I don't teach generic "grow your audience" advice that doesn't work for DFY service providers. Instead, I focus on psychology-backed strategies tailored specifically to how VA and OBM businesses actually work - addressing both the external positioning work and the internal nervous system shifts needed to make sustainable change.


This isn't about hustle culture. It's about building a business that supports your actual life, with relationship-based marketing strategies designed for VAs & OBMs.


Ready to turn your unstructured expertise into a signature method? Press play.


Episode Date
126. How to Go From Solo VA to OBM to Agency Owner (The Real Path) w/ Sakshi Khatri
May 18, 2026
125. The VA/OBM Niche Positioning Shift That Actually Works in 2026
May 11, 2026
124. Pricing Confidence for VAs and OBMs: Visibility, Messaging and Identity
May 04, 2026
123. Pivoting Your Online Business as a VA or OBM Without Starting from Scratch
Apr 27, 2026
122. Stop Chasing the Next Level: What Building a Business on Your Own Terms Actually Looks Like w/ Alyssa Schneider
Apr 20, 2026
121. VAs & OBMs: You're Not Undercharging. You're Under-Articulating
Apr 13, 2026
120. The VA & OBM Marketing System: 2 Platforms, Not 10 (And 4 Other Things You Need)
Apr 06, 2026
119. Stop Saying "I Save You Time": How to Actually Attract Clients as a VA or OBM
Mar 30, 2026
118. Building Your Business Selfishly (And Why That's Actually Good) with Colleen Florendo
Mar 23, 2026
117. Getting Another Certification Could Actually Be Damaging Your VA or OBM Business - Here's Why
Mar 16, 2026
116. The 3-Question Business Audit You Can Do Right Now
Mar 09, 2026
115. You're Also Interviewing Them: 5 Discovery Call Questions They Won't Expect
Mar 02, 2026
114. The Wrong Kind of Uncomfortable (And What to Do Instead)
Feb 23, 2026
113. Consistent Income Without Retainers: Building Project-Based w/ Kim Vargo
Feb 16, 2026
112. The Real Reason You Can't Have Slow Mornings in Your Service Business
Feb 09, 2026
111. Stop Selling Hours, Start Selling Results: How to Make More Money Working Less
Feb 02, 2026
110. From Reactive Employee to Strategic CEO: How to Reclaim Your Business
Jan 26, 2026
109. Your Nervous System Is Keeping You Stuck: The Truth About Comfort Zones in Business
Jan 19, 2026
108. 3 Business Mistakes That Led Me to Burnout as a VA and OBM
Jan 12, 2026
107. Why You Keep Attracting Clients for Work You've Outgrown (And How to Stop)
Jan 05, 2026
106. "What If I Pick Wrong?" How to Know If Your Specialization Is Right for You
Dec 15, 2025
105. Why Virtual Assistants and OBMs Attract the Wrong Clients (And How to Fix Your Positioning)
Dec 08, 2025
104. Stop Calling It "Just Something": How to Own Your Zone of Genius as a Service Provider
Dec 01, 2025
103. Stop Tweaking Your Prices: How to Know If It's Your Offer, Your Audience, or Both
Nov 24, 2025
102. Failing or Evolving: How to Know When to Quit Your VA/OBM Business (Or Just Pivot)
Nov 17, 2025
101. From Disney Events to Retreat Coordinator: How One VA Found His Core Offer with Matt Quiñones | Client Success Story
Nov 10, 2025
100. I Can't Believe We're Here! 6 Game-Changing Lessons from 100 Episodes
Sep 29, 2025
99. Why Marketing Feels Hard for Virtual Assistants & OBMs (And It's Not Your Fault)
Sep 22, 2025
98. How Sara Hall Went From 8-Client Chaos to Her Dream VA Offer | Client Success Story
Sep 15, 2025
97. Why Premium Clients Aren't Buying your VA or OBM offer (And the Strategic Entry Point They Actually Want)
Sep 08, 2025
96. Stop Marketing Harder and Start Marketing Clearer: The Messaging Shift Every Online Service Provider Needs
Sep 01, 2025
95. How to Trust Yourself When Everyone Gives Different Business Advice
Aug 25, 2025
94. From General VA to Systems Specialist: A Service Provider Success Story with Rebecca Carmensita
Aug 18, 2025
93. Stop Client Emergencies From Hijacking Your Strategic Business Time as a DFY Online Service Provider
Aug 11, 2025
92. How to Create Client Experiences That Make People Obsessed (Without Perfect Systems) with Faith Morris
Aug 04, 2025
91. 5 Signs You've Outgrown Your Virtual Assistant or OBM Business Model
Jul 28, 2025
90. How to Stop Overdelivering as a VA/OBM Without Losing Clients
Jul 21, 2025
89. How to Dissolve a Business Partnership Without Losing Your Friendship with Sara Bradley
Jul 14, 2025
88. Why Premium Clients Skip Over Multi-Skilled Service Providers (Here's What to Do Instead)
Jul 07, 2025
87. How to Recognize Burnout as a Growth Signal in Your VA or OBM Business with Quinn Tempest
Jun 30, 2025
86. How to Transform from Reactive Online Service Provider to Strategic CEO (My Personal Story)
Jun 23, 2025
85. How to Build a Scalable Business Without Following the Social Media Rulebook with Teresa Cavalla
Jun 16, 2025
84. The Hidden Business Structures Causing VA & OBM Burnout (And How to Fix Them)
Jun 09, 2025
83. Releasing Limiting Beliefs: How Online Service Providers Can Uncover Their True Business Path with Tara Wiskow
Jun 02, 2025
82. Stop Working 5 Days a Week: The 2-Day CEO Framework for Burned-Out VAs & OBMs
May 26, 2025
81. The Power of Unique Positioning: How a Copywriter's Unconventional Process Transformed Her Business with Maria John
May 19, 2025
80. Email Marketing Secrets for Service Providers: From Burnout to Strategic Scaling with Joanne Homestead
May 12, 2025
79. Beyond Retainers: How Service Providers Can Double Profits While Working Less Hours
May 05, 2025
78. Escape the Time-Money Trap: How Creative Thinking Transforms Service Provider Businesses with Jessica Pye
Apr 28, 2025
77. Why 'Where Do I Find Clients?' Is the Wrong Question for VAs and OBMs
Apr 21, 2025
76. How to Get Clients While You Sleep: An SEO Success Story for Service Providers with Sonia Urquilla
Apr 14, 2025
75. From Photographer to Confidence Coach: Building Your Confidence Muscle with Megan Holly
Apr 07, 2025
74. How to Get Clients to Say Yes Faster: The Positioning Secret for Service Providers
Mar 31, 2025
73. Why Business Boundaries Start with Emotional Healing with Zoe Collins
Mar 24, 2025
72. Why More Training Won't Scale Your VA or OBM Business: The Identity Work That Changes Everything
Mar 17, 2025
71. Intentional Financial Decisions: A Bookkeeper's Guide to Understanding Your Numbers with Samantha Eck
Mar 10, 2025
70. Finding Your Perfect Specialization: A New Approach for Service Providers
Mar 03, 2025
69. From Project-Based to Peaceful Profit: A Service Provider's Offer Evolution with Mayra Gomez Sanchez
Feb 24, 2025
68. Why Your Business Boundaries Are Repelling High-End Clients (And How to Fix It)
Feb 17, 2025
67. From VA to Exit Strategy: How to Build a Sellable Service Business with Adriana Richardson
Feb 10, 2025
66. From Yes-Person to $7K Months: How Service Providers Can Scale Without the Hustle
Feb 03, 2025
65. Marketing for People Who Hate Marketing: A Fresh Take on Word-of-Mouth Referral with Judy Murdoch
Jan 27, 2025
64. Niching is out, Frameworks are in for 2025
Jan 20, 2025
63. From Doubt to Determination: Lona Czerwinski's Journey from Overwhelmed VA to Launch Strategist | Client Success Story
Jan 13, 2025
62. How to Create a Signature Framework That Attracts Premium Clients Without Discovery Calls
Jan 06, 2025
61. From Burnout to Barcelona: An Unconventional Year-End Review
Dec 23, 2024
60. How to Get on the Radar of Your Dream Clients (Even if You're Just Starting Out) with Alefiya Khorakiwala
Dec 16, 2024
59. From Freelance Writer to Business Coach for Creative Freelance Digital Marketers & Tech Writer with Rachel Meltzer
Dec 09, 2024
58. Why More Clients Won't Scale Your VA/OBM Business (And What Will)
Dec 02, 2024
57. Stop Copying Other People's Marketing: How to Stand Out as an Online Service Provider with Abbie Radford
Nov 18, 2024
56. From VA to 6-Figure OBM: A Simple Growth Path for Online Service Providers with Sarah Noked
Nov 11, 2024
55. Stop Raising Your Rates! Why Higher Rates Could Be Killing Your Business Growth
Nov 04, 2024
54. From Motorcycles to Millions: How Following Your Intuition Leads to Unexpected Success with Melissa Hussong
Oct 28, 2024
53. From Virtual Assistant Agency Owner to Systems & Scaling Strategist | Diane Lam
Oct 21, 2024
52. Why Chasing Success Without Direction Leads to Burnout with Jemma Broadstock
Oct 14, 2024
51. Why Getting More Clients is the Worst Way to Grow Your Business as an Online Service Provider
Oct 07, 2024
50. What Attachment Style Has To Do With Leading Your Business | Deborah McDaniel
Sep 30, 2024
49. From General VA to Business Coach for Moms + Social Media Strategist | Becca Hoover
Sep 23, 2024
48. Practical Steps to Creating a Balanced Business | Part 3 of a 3 Part Series on Burnout
Sep 16, 2024
47. The Path from Burnout to Balance | Part 2 of a 3 Part Series on Burnout
Sep 09, 2024
46. Understanding Burnout as an Online Service Provider | Part 1 of a 3 Part Series on Burnout
Sep 02, 2024
45. Integrating Astrology, Ayurveda, and Yoga Philosophy into your Business | Meaghan Dunham
Aug 26, 2024
44. BTS - How I created space in my business without losing productivity
Aug 19, 2024
43. Growing a Business as a Digital Nomad with Marta Checko
Aug 12, 2024
42. Attracting High Ticket Clients with Nathalie Alvarado
Aug 05, 2024
41. From Business Growth Mentor to Holistic Empowerment Coach: A Journey of Embodiment and Energetics with Amparo Rojas
Jul 29, 2024
40. BTS - Pausing my business
Jul 22, 2024
39. Using the Power of Somatic Healing in Business | Sheridan Ruth
Jul 15, 2024
38. From Creative Director to Web Designer + Branding Expert for Creatives | Megan Gersch
Jul 08, 2024
37. From Creative Virtual Assistant to Marketing & Messaging Coach | Abby McKendry
Jul 01, 2024
36. Finding your magic
Jun 24, 2024
35. From High-Ticket Coach to Community Builder | Rebecca Nesbit
Jun 17, 2024
34. The Unconventional Journey From Coach to VA Agency Owner | Mel Maw
Jun 10, 2024
33. Empowering Choices Through Intuition and Channeling | Zani Yve
Jun 03, 2024
32. From Virtual Assistant to Personal Brand Strategist | Reme Mancera
May 27, 2024
31. Money Money Money
May 20, 2024
30. From Blog Writing to Sales Messaging Strategist & Launch Copywriter | Samantha Hoilett
May 13, 2024
29. From Virtual Assistant to CEO of a Thriving Agency | Sophie Zollmann
May 06, 2024
28. From Speech Therapist to TikTok Strategist & Content Marketing Maven + Business Mentor | Sarah Weiss
Apr 29, 2024
27. From Executive Assistant to Agency Boutique Owner | Natalie Randolph
Apr 22, 2024
26. From General Virtual Assistant to Content Repurposing Agency Owner | Felly Day
Apr 15, 2024
25. Is Instagram Mission Impossible?
Apr 03, 2024
24. Boosting intuitive energy for aligned business growth
Mar 18, 2024
23. From General Virtual Assistant to Content Strategist | Leanne Reardon
Mar 11, 2024
22. From Social Media Specialist to Marketing Consultant | Victoria H Boyd
Feb 19, 2024
21. Break out of the VA box: Evolve beyond the status quo
Feb 12, 2024
20. Caveats, Buts, & Qualifiers
Feb 05, 2024
19. What to do when you start to resent your business
Jan 29, 2024
18. When your bread and butter no longer feeds your soul
Jan 21, 2024
17. My 3 Biggest Pivot Mistakes
Jan 15, 2024
16. How to get out of common service provider scaling traps
Jan 08, 2024
15. From General Virtual Assistant to Podcast Manager | Fer Morales
Dec 18, 2023
14. Unveiling the Transformative Power of Dance Therapy in Scaling Your Business and Embodying Sustainable Growth | Elizabet Abraham
Dec 12, 2023
13. From Virtual Project Manager to Virtual Assistant Business Coach and Author | Christine Seibold
Dec 04, 2023
12. From Preschool Director to a Stay-At-Home to Mompreneurship and Podcast Coach + Strategist | Andria Singletary
Nov 27, 2023
11. From Corporate Marketing and Project Planning to Intuitive Business Mentor | Jennifer Lyall
Nov 20, 2023
10. From Copywriter to Energetic Marketing and Copy Coach | Mia Kercher
Nov 13, 2023
09. From General Virtual Assistant to Scaling Alchemist: Andrea's Scaling Story
Nov 06, 2023
08. From General Virtual Assistant to Certified Director of Operations | Shelly Criswell
Oct 30, 2023
Secrets to Soulful Scaling
Oct 27, 2023
07. What Connecting With Your Body’s Wisdom Has To Do With Scaling Your Business | Carly Clark Zimmer
Oct 25, 2023
06. From Social Media Manager to Business Growth & Lead Generation Mentor | Alicia Croci
Oct 16, 2023
05. Following Your Human Design to Unlock Your Business Potential | Lauren Armstrong
Oct 12, 2023
04. From Enterprise Executive to Quiz Marketing Expert & Business Growth Strategist | Helen Munshi
Sep 25, 2023
01. From General Virtual Assistant to OBM + Systems Expert | Sam Whisnant
Aug 14, 2023
02. From General Virtual Assistant to COO & Integrator | Brooke Scott
Aug 14, 2023
03. From Pharma Rep to Authentic Sales Coach | Jana Niksa
Aug 14, 2023
Soulpreneur Scaling Stories Trailer
Aug 12, 2023