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You started your VA or OBM business for freedom, but somewhere along the way, it became chaotic. Whether you're scaling into overwhelm or feeling burned out and bored, there's a better way to grow.
This podcast helps virtual assistants, online business managers, & done for you service pros identify their unstructured expertise and build it into a signature method, so they can stop trading hours for dollars and start running a business that pays them for outcomes.
With a mix of solo episodes and guest interviews, you'll get practical strategies and psychology-backed insights to move from unstructured expertise to a clear method, intentional positioning, and sustainable growth.
We'll cover questions like:
What makes this podcast different:
I'm Andrea, a certified OBM who started as a VA in 2019 and built my own service business from the ground up. With 7 years of clinical psychology training (master's degree before leaving the PhD program), I bring therapy-level insight into business coaching. I don't teach generic "grow your audience" advice that doesn't work for DFY service providers. Instead, I focus on psychology-backed strategies tailored specifically to how VA and OBM businesses actually work - addressing both the external positioning work and the internal nervous system shifts needed to make sustainable change.
This isn't about hustle culture. It's about building a business that supports your actual life, with relationship-based marketing strategies designed for VAs & OBMs.
Ready to turn your unstructured expertise into a signature method? Press play.
| Episode | Date |
|---|---|
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126. How to Go From Solo VA to OBM to Agency Owner (The Real Path) w/ Sakshi Khatri
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May 18, 2026 |
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125. The VA/OBM Niche Positioning Shift That Actually Works in 2026
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May 11, 2026 |
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124. Pricing Confidence for VAs and OBMs: Visibility, Messaging and Identity
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May 04, 2026 |
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123. Pivoting Your Online Business as a VA or OBM Without Starting from Scratch
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Apr 27, 2026 |
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122. Stop Chasing the Next Level: What Building a Business on Your Own Terms Actually Looks Like w/ Alyssa Schneider
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Apr 20, 2026 |
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121. VAs & OBMs: You're Not Undercharging. You're Under-Articulating
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Apr 13, 2026 |
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120. The VA & OBM Marketing System: 2 Platforms, Not 10 (And 4 Other Things You Need)
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Apr 06, 2026 |
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119. Stop Saying "I Save You Time": How to Actually Attract Clients as a VA or OBM
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Mar 30, 2026 |
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118. Building Your Business Selfishly (And Why That's Actually Good) with Colleen Florendo
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Mar 23, 2026 |
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117. Getting Another Certification Could Actually Be Damaging Your VA or OBM Business - Here's Why
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Mar 16, 2026 |
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116. The 3-Question Business Audit You Can Do Right Now
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Mar 09, 2026 |
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115. You're Also Interviewing Them: 5 Discovery Call Questions They Won't Expect
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Mar 02, 2026 |
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114. The Wrong Kind of Uncomfortable (And What to Do Instead)
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Feb 23, 2026 |
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113. Consistent Income Without Retainers: Building Project-Based w/ Kim Vargo
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Feb 16, 2026 |
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112. The Real Reason You Can't Have Slow Mornings in Your Service Business
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Feb 09, 2026 |
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111. Stop Selling Hours, Start Selling Results: How to Make More Money Working Less
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Feb 02, 2026 |
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110. From Reactive Employee to Strategic CEO: How to Reclaim Your Business
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Jan 26, 2026 |
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109. Your Nervous System Is Keeping You Stuck: The Truth About Comfort Zones in Business
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Jan 19, 2026 |
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108. 3 Business Mistakes That Led Me to Burnout as a VA and OBM
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Jan 12, 2026 |
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107. Why You Keep Attracting Clients for Work You've Outgrown (And How to Stop)
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Jan 05, 2026 |
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106. "What If I Pick Wrong?" How to Know If Your Specialization Is Right for You
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Dec 15, 2025 |
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105. Why Virtual Assistants and OBMs Attract the Wrong Clients (And How to Fix Your Positioning)
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Dec 08, 2025 |
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104. Stop Calling It "Just Something": How to Own Your Zone of Genius as a Service Provider
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Dec 01, 2025 |
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103. Stop Tweaking Your Prices: How to Know If It's Your Offer, Your Audience, or Both
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Nov 24, 2025 |
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102. Failing or Evolving: How to Know When to Quit Your VA/OBM Business (Or Just Pivot)
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Nov 17, 2025 |
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101. From Disney Events to Retreat Coordinator: How One VA Found His Core Offer with Matt Quiñones | Client Success Story
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Nov 10, 2025 |
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100. I Can't Believe We're Here! 6 Game-Changing Lessons from 100 Episodes
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Sep 29, 2025 |
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99. Why Marketing Feels Hard for Virtual Assistants & OBMs (And It's Not Your Fault)
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Sep 22, 2025 |
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98. How Sara Hall Went From 8-Client Chaos to Her Dream VA Offer | Client Success Story
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Sep 15, 2025 |
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97. Why Premium Clients Aren't Buying your VA or OBM offer (And the Strategic Entry Point They Actually Want)
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Sep 08, 2025 |
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96. Stop Marketing Harder and Start Marketing Clearer: The Messaging Shift Every Online Service Provider Needs
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Sep 01, 2025 |
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95. How to Trust Yourself When Everyone Gives Different Business Advice
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Aug 25, 2025 |
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94. From General VA to Systems Specialist: A Service Provider Success Story with Rebecca Carmensita
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Aug 18, 2025 |
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93. Stop Client Emergencies From Hijacking Your Strategic Business Time as a DFY Online Service Provider
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Aug 11, 2025 |
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92. How to Create Client Experiences That Make People Obsessed (Without Perfect Systems) with Faith Morris
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Aug 04, 2025 |
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91. 5 Signs You've Outgrown Your Virtual Assistant or OBM Business Model
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Jul 28, 2025 |
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90. How to Stop Overdelivering as a VA/OBM Without Losing Clients
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Jul 21, 2025 |
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89. How to Dissolve a Business Partnership Without Losing Your Friendship with Sara Bradley
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Jul 14, 2025 |
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88. Why Premium Clients Skip Over Multi-Skilled Service Providers (Here's What to Do Instead)
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Jul 07, 2025 |
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87. How to Recognize Burnout as a Growth Signal in Your VA or OBM Business with Quinn Tempest
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Jun 30, 2025 |
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86. How to Transform from Reactive Online Service Provider to Strategic CEO (My Personal Story)
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Jun 23, 2025 |
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85. How to Build a Scalable Business Without Following the Social Media Rulebook with Teresa Cavalla
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Jun 16, 2025 |
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84. The Hidden Business Structures Causing VA & OBM Burnout (And How to Fix Them)
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Jun 09, 2025 |
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83. Releasing Limiting Beliefs: How Online Service Providers Can Uncover Their True Business Path with Tara Wiskow
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Jun 02, 2025 |
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82. Stop Working 5 Days a Week: The 2-Day CEO Framework for Burned-Out VAs & OBMs
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May 26, 2025 |
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81. The Power of Unique Positioning: How a Copywriter's Unconventional Process Transformed Her Business with Maria John
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May 19, 2025 |
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80. Email Marketing Secrets for Service Providers: From Burnout to Strategic Scaling with Joanne Homestead
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May 12, 2025 |
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79. Beyond Retainers: How Service Providers Can Double Profits While Working Less Hours
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May 05, 2025 |
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78. Escape the Time-Money Trap: How Creative Thinking Transforms Service Provider Businesses with Jessica Pye
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Apr 28, 2025 |
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77. Why 'Where Do I Find Clients?' Is the Wrong Question for VAs and OBMs
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Apr 21, 2025 |
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76. How to Get Clients While You Sleep: An SEO Success Story for Service Providers with Sonia Urquilla
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Apr 14, 2025 |
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75. From Photographer to Confidence Coach: Building Your Confidence Muscle with Megan Holly
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Apr 07, 2025 |
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74. How to Get Clients to Say Yes Faster: The Positioning Secret for Service Providers
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Mar 31, 2025 |
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73. Why Business Boundaries Start with Emotional Healing with Zoe Collins
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Mar 24, 2025 |
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72. Why More Training Won't Scale Your VA or OBM Business: The Identity Work That Changes Everything
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Mar 17, 2025 |
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71. Intentional Financial Decisions: A Bookkeeper's Guide to Understanding Your Numbers with Samantha Eck
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Mar 10, 2025 |
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70. Finding Your Perfect Specialization: A New Approach for Service Providers
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Mar 03, 2025 |
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69. From Project-Based to Peaceful Profit: A Service Provider's Offer Evolution with Mayra Gomez Sanchez
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Feb 24, 2025 |
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68. Why Your Business Boundaries Are Repelling High-End Clients (And How to Fix It)
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Feb 17, 2025 |
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67. From VA to Exit Strategy: How to Build a Sellable Service Business with Adriana Richardson
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Feb 10, 2025 |
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66. From Yes-Person to $7K Months: How Service Providers Can Scale Without the Hustle
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Feb 03, 2025 |
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65. Marketing for People Who Hate Marketing: A Fresh Take on Word-of-Mouth Referral with Judy Murdoch
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Jan 27, 2025 |
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64. Niching is out, Frameworks are in for 2025
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Jan 20, 2025 |
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63. From Doubt to Determination: Lona Czerwinski's Journey from Overwhelmed VA to Launch Strategist | Client Success Story
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Jan 13, 2025 |
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62. How to Create a Signature Framework That Attracts Premium Clients Without Discovery Calls
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Jan 06, 2025 |
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61. From Burnout to Barcelona: An Unconventional Year-End Review
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Dec 23, 2024 |
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60. How to Get on the Radar of Your Dream Clients (Even if You're Just Starting Out) with Alefiya Khorakiwala
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Dec 16, 2024 |
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59. From Freelance Writer to Business Coach for Creative Freelance Digital Marketers & Tech Writer with Rachel Meltzer
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Dec 09, 2024 |
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58. Why More Clients Won't Scale Your VA/OBM Business (And What Will)
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Dec 02, 2024 |
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57. Stop Copying Other People's Marketing: How to Stand Out as an Online Service Provider with Abbie Radford
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Nov 18, 2024 |
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56. From VA to 6-Figure OBM: A Simple Growth Path for Online Service Providers with Sarah Noked
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Nov 11, 2024 |
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55. Stop Raising Your Rates! Why Higher Rates Could Be Killing Your Business Growth
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Nov 04, 2024 |
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54. From Motorcycles to Millions: How Following Your Intuition Leads to Unexpected Success with Melissa Hussong
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Oct 28, 2024 |
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53. From Virtual Assistant Agency Owner to Systems & Scaling Strategist | Diane Lam
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Oct 21, 2024 |
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52. Why Chasing Success Without Direction Leads to Burnout with Jemma Broadstock
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Oct 14, 2024 |
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51. Why Getting More Clients is the Worst Way to Grow Your Business as an Online Service Provider
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Oct 07, 2024 |
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50. What Attachment Style Has To Do With Leading Your Business | Deborah McDaniel
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Sep 30, 2024 |
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49. From General VA to Business Coach for Moms + Social Media Strategist | Becca Hoover
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Sep 23, 2024 |
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48. Practical Steps to Creating a Balanced Business | Part 3 of a 3 Part Series on Burnout
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Sep 16, 2024 |
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47. The Path from Burnout to Balance | Part 2 of a 3 Part Series on Burnout
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Sep 09, 2024 |
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46. Understanding Burnout as an Online Service Provider | Part 1 of a 3 Part Series on Burnout
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Sep 02, 2024 |
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45. Integrating Astrology, Ayurveda, and Yoga Philosophy into your Business | Meaghan Dunham
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Aug 26, 2024 |
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44. BTS - How I created space in my business without losing productivity
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Aug 19, 2024 |
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43. Growing a Business as a Digital Nomad with Marta Checko
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Aug 12, 2024 |
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42. Attracting High Ticket Clients with Nathalie Alvarado
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Aug 05, 2024 |
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41. From Business Growth Mentor to Holistic Empowerment Coach: A Journey of Embodiment and Energetics with Amparo Rojas
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Jul 29, 2024 |
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40. BTS - Pausing my business
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Jul 22, 2024 |
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39. Using the Power of Somatic Healing in Business | Sheridan Ruth
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Jul 15, 2024 |
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38. From Creative Director to Web Designer + Branding Expert for Creatives | Megan Gersch
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Jul 08, 2024 |
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37. From Creative Virtual Assistant to Marketing & Messaging Coach | Abby McKendry
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Jul 01, 2024 |
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36. Finding your magic
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Jun 24, 2024 |
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35. From High-Ticket Coach to Community Builder | Rebecca Nesbit
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Jun 17, 2024 |
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34. The Unconventional Journey From Coach to VA Agency Owner | Mel Maw
|
Jun 10, 2024 |
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33. Empowering Choices Through Intuition and Channeling | Zani Yve
|
Jun 03, 2024 |
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32. From Virtual Assistant to Personal Brand Strategist | Reme Mancera
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May 27, 2024 |
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31. Money Money Money
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May 20, 2024 |
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30. From Blog Writing to Sales Messaging Strategist & Launch Copywriter | Samantha Hoilett
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May 13, 2024 |
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29. From Virtual Assistant to CEO of a Thriving Agency | Sophie Zollmann
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May 06, 2024 |
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28. From Speech Therapist to TikTok Strategist & Content Marketing Maven + Business Mentor | Sarah Weiss
|
Apr 29, 2024 |
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27. From Executive Assistant to Agency Boutique Owner | Natalie Randolph
|
Apr 22, 2024 |
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26. From General Virtual Assistant to Content Repurposing Agency Owner | Felly Day
|
Apr 15, 2024 |
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25. Is Instagram Mission Impossible?
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Apr 03, 2024 |
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24. Boosting intuitive energy for aligned business growth
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Mar 18, 2024 |
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23. From General Virtual Assistant to Content Strategist | Leanne Reardon
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Mar 11, 2024 |
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22. From Social Media Specialist to Marketing Consultant | Victoria H Boyd
|
Feb 19, 2024 |
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21. Break out of the VA box: Evolve beyond the status quo
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Feb 12, 2024 |
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20. Caveats, Buts, & Qualifiers
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Feb 05, 2024 |
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19. What to do when you start to resent your business
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Jan 29, 2024 |
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18. When your bread and butter no longer feeds your soul
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Jan 21, 2024 |
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17. My 3 Biggest Pivot Mistakes
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Jan 15, 2024 |
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16. How to get out of common service provider scaling traps
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Jan 08, 2024 |
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15. From General Virtual Assistant to Podcast Manager | Fer Morales
|
Dec 18, 2023 |
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14. Unveiling the Transformative Power of Dance Therapy in Scaling Your Business and Embodying Sustainable Growth | Elizabet Abraham
|
Dec 12, 2023 |
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13. From Virtual Project Manager to Virtual Assistant Business Coach and Author | Christine Seibold
|
Dec 04, 2023 |
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12. From Preschool Director to a Stay-At-Home to Mompreneurship and Podcast Coach + Strategist | Andria Singletary
|
Nov 27, 2023 |
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11. From Corporate Marketing and Project Planning to Intuitive Business Mentor | Jennifer Lyall
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Nov 20, 2023 |
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10. From Copywriter to Energetic Marketing and Copy Coach | Mia Kercher
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Nov 13, 2023 |
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09. From General Virtual Assistant to Scaling Alchemist: Andrea's Scaling Story
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Nov 06, 2023 |
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08. From General Virtual Assistant to Certified Director of Operations | Shelly Criswell
|
Oct 30, 2023 |
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Secrets to Soulful Scaling
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Oct 27, 2023 |
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07. What Connecting With Your Body’s Wisdom Has To Do With Scaling Your Business | Carly Clark Zimmer
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Oct 25, 2023 |
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06. From Social Media Manager to Business Growth & Lead Generation Mentor | Alicia Croci
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Oct 16, 2023 |
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05. Following Your Human Design to Unlock Your Business Potential | Lauren Armstrong
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Oct 12, 2023 |
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04. From Enterprise Executive to Quiz Marketing Expert & Business Growth Strategist | Helen Munshi
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Sep 25, 2023 |
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01. From General Virtual Assistant to OBM + Systems Expert | Sam Whisnant
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Aug 14, 2023 |
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02. From General Virtual Assistant to COO & Integrator | Brooke Scott
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Aug 14, 2023 |
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03. From Pharma Rep to Authentic Sales Coach | Jana Niksa
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Aug 14, 2023 |
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Soulpreneur Scaling Stories Trailer
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Aug 12, 2023 |