Addressed For Success: The Gundir Podcast
By Gundir
Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.
Image by Gundir
Category: Marketing
Open in Apple Podcasts
Open RSS feed
Open Website
Rate for this podcast
Subscribers: 0
Reviews: 0
Episodes: 81
Description
Welcome to "Addressed For Success: The Gundir Podcast," your trusted resource for all things related to direct mail. Brought to you by Gundir, industry leaders in direct mail marketing, our podcast is here to take the mystery out of direct mail. Each episode serves up insightful discussions on direct mail strategies, the latest trends, and testing methods, peppered with a healthy dose of engaging agency topics. We promise not only to inform but also entertain. Whether you're just starting with direct mail or you're a seasoned expert, we have something for everyone. So, why wait? Subscribe to "Addressed For Success: The Gundir Podcast," and let's dive into the exciting world of direct mail together! Notice to Listeners: The voices in our podcast, including host and guest voices, are created using artificial intelligence technology. Each AI voice is based on the consent of the individual it represents, ensuring ethical use of their digital likeness. This innovative approach allows us to deliver content in a unique and engaging manner. Thank you for tuning in and being part of our journey.
| Episode | Date |
|---|---|
|
Episode #81: Why direct mail is still the most trusted marketing channel in 2025
|
Jul 02, 2025 |
|
Episode #80: The Gundir guide to test cell size
|
Jul 01, 2025 |
|
Episode #79: B2C direct mail tactics: Standing out in the mailbox
|
May 20, 2025 |
|
Episode #78: B2B direct mail tactics — Reaching decision-makers with precision
|
May 08, 2025 |
|
Episode #77: Direct mail 101 — The 2025 guide to prospecting
|
Apr 29, 2025 |
|
Episode #76: USPS Informed Delivery — A new opportunity for B2B direct mailers
|
Apr 15, 2025 |
|
Episode #75: The best ways to use direct mail marketing in health care
|
Apr 08, 2025 |
|
Episode #74: The Gundir guide to direct mail B2B data
|
Mar 07, 2025 |
|
Episode #73: A heads up to finserve companies conducting direct mail acquisition to Californians
|
Jan 23, 2025 |
|
Episode #72: 5 questions to ask before choosing a direct mail agency
|
Sep 10, 2024 |
|
Episode #71: Why your brand matters in direct mail
|
Aug 27, 2024 |
|
Episode #70: Direct mail can supercharge your multichannel marketing strategy
|
Aug 20, 2024 |
|
Episode #69: KPI’s can’t replace marketing
|
Aug 13, 2024 |
|
Episode #68: The 2024 Gundir direct mail solutions list — The top 15 non-agency direct mail alternatives
|
Aug 12, 2024 |
|
Episode #67: 2 reasons direct mail is worth the investment
|
Aug 01, 2024 |
|
Episode #66: Maximizing your ROI with direct mail
|
Jul 30, 2024 |
|
Episode #65: How to track and measure the success of your direct mail campaigns
|
Jul 25, 2024 |
|
Episode #64: Drive response with winning direct mail formats
|
Jul 19, 2024 |
|
Episode #63: Direct mail and suppression
|
Jul 16, 2024 |
|
Episode #62: Seven steps to successful A/B testing in direct mail
|
Jul 11, 2024 |
|
Episode #61: Before there was an app for that
|
Jul 02, 2024 |
|
Episode #60: What is a creative strategy and why is it important?
|
Jun 25, 2024 |
|
Episode #59: How to segment your direct mail targets to attain a better response
|
Jun 21, 2024 |
|
Episode #58: Top 5 direct mail design best practices
|
Jun 14, 2024 |
|
Episode #57: Refilling the well
|
Jun 11, 2024 |
|
Episode #56: 4 ways to increase the ROI of your direct mail campaign
|
Jun 06, 2024 |
|
Episode #55: Direct Mail In A “Post Advertising” World
|
Jun 04, 2024 |
|
Episode #54: Using past data to Improve your direct mail ROI
|
May 30, 2024 |
|
Episode #53: The Gundir Guide To Direct Mail Agency RFPs
|
May 28, 2024 |
|
Episode #52: Special Edition - Welcome to Gundir!
|
May 15, 2024 |
|
Episode #51: Two Reasons Direct Mail Is Worth The Investment
|
Apr 26, 2024 |
|
Episode #50: The Marketer’s Guide To Direct Mail Response Attribution
|
Apr 23, 2024 |
|
Episode #49: The Role Of Direct Mail At Each Stage Of A Customer's Journey
|
Apr 18, 2024 |
|
Episode #48: Yes, You Can Cross-Sell With Direct Mail!
|
Apr 16, 2024 |
|
Episode #47: The Strategic Marketer’s Guide: 10 Reasons To Prioritize ROI In Direct Mail Campaigns
|
Apr 11, 2024 |
|
Episode #46: What is Trigger-Based Direct Mail Marketing?
|
Apr 04, 2024 |
|
Episode #45: Using Direct Mail To Drive Site Traffic
|
Apr 02, 2024 |
|
Episode #44: 6 Ways to Use Direct Mail to Win Back Previous Customers
|
Mar 28, 2024 |
|
Episode #43: Email Marketing Tricks to Boost Direct Mail Performance
|
Mar 26, 2024 |
|
Episode #42: The Next Revolution In Direct Marketing Is Here: PostReminder
|
Mar 21, 2024 |
|
Episode #41: The Importance Of Customer Lifetime Value In Direct Mail
|
Mar 19, 2024 |
|
Episode #40: Maximizing Your ROI With Direct Mail
|
Mar 12, 2024 |
|
Episode #39: How Artificial Intelligence Is Boosting Direct Mail Response Rates
|
Mar 05, 2024 |
|
Episode #38: Beat The Control Creative Testing
|
Feb 29, 2024 |
|
Episode #37: Avoid "Mail Fail" And The Common Mistakes in Direct Mail
|
Feb 27, 2024 |
|
Episode #36: Why Is Direct Marketing Successful?
|
Feb 22, 2024 |
|
Episode #35: Direct Mail Boosts Fintech Traction
|
Feb 15, 2024 |
|
Episode #34: Four Steps To Building Online Leads With Direct Mail
|
Feb 13, 2024 |
|
Episode #33: 3 Cost-Effective Direct Mail Strategies For Small Businesses
|
Feb 06, 2024 |
|
Episode #32: Do You Need A Direct Mail Agency?
|
Feb 01, 2024 |
|
Episode #31: How B2B Companies Can Benefit From Direct Mail Marketing
|
Jan 30, 2024 |
|
Episode #30: Why Brand Guidelines Are Essential For Building A Successful Direct Mail Campaign
|
Jan 25, 2024 |
|
Episode #29: 6 Steps To Creating Direct Mail Copy That Wins Customers Over
|
Jan 18, 2024 |
|
Episode #28: How To Test Your Direct Mail Campaigns
|
Jan 16, 2024 |
|
Episode #27: Are You Ready To Scale Your Direct Mail Program?
|
Jan 09, 2024 |
|
Episode #26: How To Use Technology In Your Direct Mail Campaign
|
Jan 04, 2024 |
|
Episode #25: 5 Reasons Why You Should Hire A Full-Service Agency For Your Direct Mail Campaigns
|
Jan 02, 2024 |
|
Episode #24: 9 Secrets Of People Who Answer Santa’s Mail
|
Dec 21, 2023 |
|
Episode #23: 10 Historical Facts About Santa Letters
|
Dec 14, 2023 |
|
Episode #22: The Impact of Empathy in the Workplace
|
Dec 12, 2023 |
|
Episode #21: Top Direct Mail Strategies That Work
|
Dec 07, 2023 |
|
Episode #20: How To Budget For Your Direct Mail Campaign
|
Nov 30, 2023 |
|
Episode #19: Could Your KPI's Be Hurting Your Business?
|
Nov 28, 2023 |
|
Episode #18: What We Think About When We Develop Test Creative
|
Nov 16, 2023 |
|
Episode #17: Direct Mail Myths Debunked!
|
Nov 14, 2023 |
|
Episode #16: 5 Tips To Write A Compelling CTA For Direct Mail Engagement
|
Nov 09, 2023 |
|
Episode #15: The Power (And Pitfalls) Of Personalization
|
Nov 08, 2023 |
|
Episode #14: Outer Envelope Strategies To Get Mail Opened
|
Oct 27, 2023 |
|
Episode #13: Gunderson Direct Raises More Than $72,000 For Kids With Special needs & Nabs A 2023 Summit Creative Award!
|
Oct 24, 2023 |
|
Episode #12: Why Small Tests Don’t Work In Direct Mail
|
Oct 20, 2023 |
|
Episode #11: The Why, What, When, and How Of Direct Mail Creative A/B Testing
|
Oct 17, 2023 |
|
Episode #10: Are You Paying Too Much For New Customers?
|
Oct 12, 2023 |
|
Episode #9: The Evolution and the Future of Data Modeling for Direct Mail
|
Oct 12, 2023 |
|
Episode #8: Why Is Direct Mail A Powerful Marketing Channel?
|
Oct 03, 2023 |
|
Episode #7: Gunderson Direct Named A 2023 Fortune Best Workplace By Great Place To Work®
|
Sep 26, 2023 |
|
Episode #6: Boost Direct Mail Response With The Right Offer
|
Sep 18, 2023 |
|
Episode #5: The 7 Ways Clients Benefit From Agency Creative Briefs
|
Sep 18, 2023 |
|
Episode #4: Working Remotely - Essential Tips For Success
|
Sep 05, 2023 |
|
Episode #3: Giving Back to the Community: A Win-Win Situation for Employees and Employers
|
Sep 05, 2023 |
|
Episode #2: The Art of Isolating Test Variables in Direct Mail
|
Aug 14, 2023 |
|
Episode 1: Unleashing the Powers of Direct Mail
|
Jul 25, 2023 |